Stories on 2nd May

Angry Birds forever!
And it does so by innovating and staying relevant every 3-5 weeks, says Henri Holm, Senior VP at Rovio, creators of the game that's a huge rage globally
http://www.mxmindia.com/2012/05/angry-birds-forever/

60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli
We will need a postponement of at least three to four months. The tariff order has just come; there are so many other issues such as DAS licenses being not issued till date, says Jagjit Singh Kohli, cable industry veteran & CEO of Digicable
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/

60 Days to Digitization Day: All stakeholders need to work together: Neeraj Sanan
We shall all have to brace ourselves to a large surge in operational logistics at the last minute, but yes all this is surmountable, says Neeraj Sanan, EVP- Marketing and Distribution, MCCS
http://www.mxmindia.com/2012/05/60-days-to-d-day-all-stakeholders-need-to-work-together-neeraj-sanan/

60 Days to Digitization Day: Digitization good for industry: Sahil Gupta, PWC
Sahil Gupta, Senior Manager, Tax and Regulatory Services, PwC India on his reading of the tariff order for cable TV issued by TRAI
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-good-for-industry-sahil-gupta-pwc/

60 Days to Digitization Day: NBA damns Order for 'legitimizing' carriage fees
The News Broadcasters Association (NBA) has expressed 'shock" and "dismay" at TRAI's Tariff Order.
Yesterday's Story: TRAI issues tariff order for cable TV
http://www.mxmindia.com/2012/05/60-days-to-d-day-nba-damns-order-for-legitimizing-carriage-fees/

By Invitation | Atul Phadnis: Will TV measurement in India finally get its logical direction?
The genuine fear is that the BARC initiative will again slow down or worse - get delayed due to lack of clarity or infighting amongst the associations/players
http://www.mxmindia.com/2012/05/by-invitation-atul-phadnis-will-tv-measurement-in-india-finally-get-its-logical-direction/

Movies OK will focus on families: Hemal Jhaveri
Movies OK will focus on family audience. This means we are going to showcase movies which a whole family can enjoy together says Hemal Jhaveri, who heads the channel
http://www.mxmindia.com/2012/05/movies-ok-will-focus-on-families-hemal-jhaveri/

Havells fans ropes in Bollywood's first superstar Rajesh Khanna
Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane
http://www.mxmindia.com/2012/05/havells-fans-ropes-in-bollywoods-first-superstar-rajesh-khanna/

What's ailing RIM's Blackberry drive globally & in India?
Of late, it has taken a beating globally, trounced by the iPhone on the one hand and a gamut of Android powered devices on the other
http://www.mxmindia.com/2012/05/whats-ailing-rims-blackberry-drive-globally-in-india/

The Anchor: Hemant Morparia on 5 reasons why cartoons can be more lethal than text
A cartoon cannot be promoting somebody, a cartoon is always attacking somebody, says Hemant Morparia
http://www.mxmindia.com/2012/05/the-anchor-hemant-morparia-on-5-reasons-why-cartoons-can-be-more-lethal-than-text/

Anil Thakraney: Unbundling of creative
Agnello Dias forecasts that ad agencies of the future will only comprise thinkers and strategizers; all other creative work will be outsourced
http://www.mxmindia.com/2012/05/anil-thakraney-unbundling-of-creative/

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Stories on 5th January

Journo-authors: Telling a story, both ways
Writing a book while dealing with the day job of being a journalist isn't an easy task, but those who persevere are reaping the fruit of their labour.
http://www.mxmindia.com/2012/01/journo-authors-telling-a-story-both-ways/

Goafest 2012 to be held on April 19-21
Much-awaited advertising and awards festival will be held at the same venue as last year.
http://www.mxmindia.com/2012/01/goafest-2012-to-be-held-on-april-19-21/

Vipin Dhyani: We create ads that our TG appreciates
Vipin Dhyani, founder, Chief Creative Director, Thoughtshop Advertising on the agency, its USP and future plans.
http://www.mxmindia.com/2012/01/vipin-dhyani-we-create-ads-that-our-tg-appreciates/

New English daily in Pune from Aaj ka Anand group
While Aaj ka Anand will own the newspaper, the content will belong to Media Next. The application for the newspaper is currently being processed.
http://www.mxmindia.com/2012/01/aaj-ka-anand-and-media-next-to-launch-english-daily-in-pune/

Recent deals point to consolidation in media, say experts
Industry executives and experts believe the consolidation trend will pick up momentum in 2012, separating the men from the boys in this highly splintered sector that is being increasingly hobbled by cost pressures and revenue challenges in a slowing economy.
http://www.mxmindia.com/2012/01/recent-media-deals-point-to-consolidation-in-the-industry-say-experts/

Den, Hathway join hands to sell set-top boxes
Cable TV companies Den Networks and Hathway Cable & Datacom will launch a joint campaign beginning with Delhi this weekend, informing consumers about the need to install set-top boxes by June 30.
http://www.mxmindia.com/2012/01/den-networks-hathway-join-hands-for-set-top-box-campaign/

Airtel's HFZ campaign goes viral
Online viewers of the new HFZ videos can earn points on the leaderboard and upload their own video to stand a chance to win gadgets or a trip to Spain.
http://www.mxmindia.com/2012/01/airtels-hfz-campaign-goes-viral/

NDTV Profit Business Leadership Awards to honour India Inc
The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy.
http://www.mxmindia.com/2012/01/ndtv-profit-business-leadership-awards-to-honour-india-inc/

The Anchor: 6 tips to be productive working out of home
One needs to understand that your work takes time and effort and the sacred space, since it brings you the satisfaction of seeing your efforts pay off says Jaisurya Das.
http://www.mxmindia.com/2012/01/the-anchor-jaisurya-das%E2%80%99-6-tips-to-be-productive-working-out-of-home/

Debrief: Pepsodent G: WTF, G??
SRK and Pepsodent - not working, G. Ra.One was more happening!.

http://www.mxmindia.com/2012/01/debrief-pepsodent-g-wtf-g/

Stories on 17th October

First on MxMIndia: Uday Varma is new I&B Secretary

Uday Kumar Varma is new Secretary, Ministry of Information and Broadcasting

http://www.mxmindia.com/2011/10/first-on-mxmindia-uday-varma-is-new-ib-secretary/

Red FM’s Malishka is RJ No 1 in in Mumbai!

Popular radio jockey is rated as the most popular by an Ormax study

http://www.mxmindia.com/2011/10/red-fm%E2%80%99s-malishka-is-rj-no-1-in-in-mumbai/

Suresh Selvaraj quits Outlook

Suresh Selvaraj resigns as President, Outlook group; to take a sabbatical

http://www.mxmindia.com/2011/10/suresh-selvaraj-quits-outlook/

Get set for .Lux or .Nirma. Even .TOI, .HTMedia, .Bhaskar, .Jagran, .Zee, .Star, .Colors... .Mahuaa!

New categories of generic top level domains are to be introduced for brands, communities and cities

http://www.mxmindia.com/2011/10/get-set-for-lux-or-nirma-even-toi-htmedia-bhaskar-jagran-zee-star-colors-mahuaa/

Digitisation ups mood at trade show

Trade sentiment upbeat as over 15k professionals attend Scat 2011, the annual 3-day satellite and cable TV trade show

http://www.mxmindia.com/2011/10/digitisation-ups-mood-at-trade-show/

The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

Don’t fix what’s not broken, define the brand essence well – and research, research, research.

http://www.mxmindia.com/2011/10/the-anchor-shouvik-roy%E2%80%99s-6-points-to-keep-in-mind-when-a-brand-is-changingrefreshing-its-corporate-identity/

Retail ka Raja’s road to be debt-free

Kishore Biyani is determined to turn debt-free even if it means selling a chunk of his prized businesses

http://www.mxmindia.com/2011/10/retail-ka-raja-kishore-biyani%E2%80%99s-road-to-be-debt-free/

‘Social media is an explosion’

Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

http://www.mxmindia.com/2011/10/%E2%80%98social-media-is-an-explosion%E2%80%99/

Creativeland bags Godrej verticals

Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line to be launched soon.

http://www.mxmindia.com/2011/10/creativeland-bags-godrej-verticals/

Indian of the Year awards on Oct 18

NDTV to honour excellence in the sixth edition of the Indian of the Year Awards 2011, which salute Icons of Change, on October 18 in New Delhi.

http://www.mxmindia.com/2011/10/indian-of-the-year-awards-on-oct-18/

Musical Tambola on Radio Mirchi Delhi

Listeners of Sunset Samosa on Radio Mirchi Delhi get to play Musical Tambola with Radio Mirchi RJ Naved, and stand to win cash prizes up to Rs 15,000.

http://www.mxmindia.com/2011/10/musical-tambola-on-radio-mirchi-delhi/

Magazines need to be more open: Volvo MD Tomas Ernberg (Video)

Even though creative content is at the heart of all communication, magazines which are proactive and transparent in sharing information with clients are the ones which will survive, feels Mr Tomas Ernberg of Volvo Auto.

http://www.mxmindia.com/2011/10/%E2%80%98magazines-need-to-be-more-open%E2%80%99/

Anil Thakraney: Brand SRK needs help

I really have a bad feeling about the so-called India’s most expensive film Ra One, and its debacle will hurt the SRK brand considerably.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-brand-srk-needs-help/

Reviewing the Reviews: Mod

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-mod/

Huge expectations from 'Good Food': Tarun Rai

WWM CEO and incoming AIM President Tarun Rai on the launch of Good Food, the Engagement Study and the future of magazines

http://www.mxmindia.com/2011/10/%E2%80%98magazine-potential-in-india-is-huge%E2%80%99/

AdStrat: Childhoods available from ideas@work

Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

http://www.mxmindia.com/2011/10/childhoods-available/