Stories on 23rd March

TRAI-ing time for TV with ad curbs
Not everyone is happy at the prospect of having TV ads cut & curtailed. MxMIndia speaks to stakeholders about the move
http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/


Comment: Is Facebook the new centre of the digi universe?
Far from being a casual youth-centric online hangout place, Facebook is increasingly becoming the focal point for all things digital, including businesses, writes Hareesh Tibrewala.
http://www.mxmindia.com/2012/03/comment-is-facebook-the-new-centre-of-the-digi-universe/


100 Days to D-Day… but where are the Set-Top Boxes?
Only 100 days to go for digitization and the ground reality does not look too promising at this point. MxM India spoke to a cross-section of stakeholders in distribution to get a clearer picture of the ground reality from the cable operators’ end.
http://www.mxmindia.com/2012/03/100-days-to-d-day%e2%80%a6but-where-are-the-set-top-boxes/


RAMcheck: What women listen to...
Which are the most popular FM stations among women? MxMIndia shifts focus on women listenership trends in the four RAM (Radio Audience Measurement) - Mumbai, Delhi, Bengaluru and Kolkata.
http://www.mxmindia.com/2012/03/ramcheck-what-women-listen-to/


Pradeep Guha is Chairman of AFAA
The General Body of the Asian Federation of Advertising Associations (AFAA) has unanimously elected Pradeep Guha, representing the Advertising Council of India, as the Chairman of its newly mandated Executive Committee for a period of four years.
http://www.mxmindia.com/2012/03/pradeep-guha-is-chairman-of-afaa/


Ashutosh: Anna book is written in anger
At the release of his book titled, ‘Anna: 13 Days That Awakened India’, journalist Ashutosh said his book was written in anger at the ‘elitist’ section of society for having failed to understand the anti-corruption movement, and he chose to write in English as he wanted them to read the book.
http://www.mxmindia.com/2012/03/ashutosh-anna-book-is-written-in-anger/


Goafest 2012: Jury chairpersons announced for Creative Abby and Media Abby shortlists
The Awards Governing Council of the Abby Awards at Goafest has announced its team of Jury Chairpersons for the Creative Abbies this year. This year, Goafest has received more than 4,250 entries for the Creative Abby awards. The judging process will commence in Mumbai from Saturday, March 24, 2012.
http://www.mxmindia.com/2012/03/goafest-2012-jury-chairpersons-announced-for-creative-abby-and-media-abby-shortlists/


[MxM Radio] The viral effect is baffling: Anil Srivatsa
Veteran radioman Anil Srivatsa, impressed by the speed of spread on social media, talks about his internet-based radio company, and the special-interest internet radio service Radiowalla.
http://www.mxmindia.com/2012/03/mxm-radio-the-viral-effect-is-baffling-anil-srivatsa/


Rockstar wins album of the year at Radio Mirchi Awards
The fourth Mirchi Music Awards honoured music talent across 24 categories as Radio Mirchi paid its tribute to music with much extravaganza and fanfare. Royal Stag was the title sponsor.
http://www.mxmindia.com/2012/03/rockstar-wins-album-of-the-year-at-radio-mirchi-awards/


Sourav Ganguly to lead Pune Warriors in IPL5
Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.
http://www.mxmindia.com/2012/03/sourav-ganguly-to-lead-pune-warriors-in-ipl5/


Water bottle for the front page of DNA
DNA made a splash by innovating with a 5th colour, promoting Tupperware’s newly-launched water bottles.

http://www.mxmindia.com/2012/03/water-bottle-for-the-front-page-of-dna/

Samyukth Sridharan  joins Cleartrip as President and Chief Operating Officer
Cleartrip has appointed Samyukth Sridharan as President and Chief Operating Officer.
http://www.mxmindia.com/2012/03/samyukth-sridharan-joins-cleartrip-as-president-and-chief-operating-officer/


The Anchor: The 6 Cs of the TV business in South India
Remember these tips and stay Cool, says Anup Chandrasekharan.
http://www.mxmindia.com/2012/03/the-anchor-the-6-cs-of-the-tv-business-in-south-india/


Is 'Kahaani' the gamechanger?
One really hopes Kahaani's success at the box office will make movie makers introspect and go back to making the script the hero, writes Anil Thakraney
http://www.mxmindia.com/2012/03/anil-thakraney-is-kahaani-the-gamechanger/


Freaking News: Much ado about Time’s Modi cover?
Danish super-chef Rene Redzepi got a four-page spread in the same issue that aapro Narendra Modi got two, notes Ranjona Banerji in the 95th edition of Freaking News

http://www.mxmindia.com/2012/03/freaking-news-much-ado-about-time%e2%80%99s-modi-cover/

Stories on 18th January

Get set for the funny stuff with 'Comedy Central'
Viacom18's sixth channel hopes to achieve eyeballs with aggressive marketing and innovations.
http://www.mxmindia.com/2012/01/get-set-for-the-funny-stuff-with-comedy-central/

Nokia, Tata star in India's most trusted brands report
Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality.
http://www.mxmindia.com/2012/01/nokia-tata-star-in-indias-most-trusted-brands-report/

Case Study: Justeat.in's campaign to attract foodies
In an attempt to provide Delh iwith an opportunity to review their favourite restaurants, Justeat.in, in association with IFB, launched Restaurant Rumble.
http://www.mxmindia.com/2012/01/case-study-justeat-ins-campaign-to-attract-foodies/

NDTV Good Times' tie-up with Geo TV for Foodistan
The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy and will be broadcast in India and Pakistan.
http://www.mxmindia.com/2012/01/ndtv-good-times-tie-up-with-geo-tv-for-foodistan/

Clear Channel Mudra & Tata Housing celebrate Uttarayan
Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan.
http://www.mxmindia.com/2012/01/clear-channel-mudra-tata-housing-celebrate-uttarayan/

Newswatch: Sanjay Kapoor on Team Anna & the fast co
TV is an extremely expensive business and most news channels would not have gone overboard on Anna's campaign if there was no promise of gains - present or in the future. Who put up the money for the coverage, asks Sanjay Kapoor.
http://www.mxmindia.com/2012/01/newswatch-sanjay-kapoor-on-team-anna-and-the-fast-company/

Gouri Dange: A Random Harvest
Yawny soaps, tepid Hitchcock, but a riveting Javed Akhtar.
http://www.mxmindia.com/2012/01/gouri-dange-a-random-harvest/

Genesis Burson-Marsteller begins 2012 with multiple new account wins
The firm has bagged significant project clients such as TNT, Art Dubai and India Design Forum.
http://www.mxmindia.com/2012/01/genesis-burson-marsteller-begins-2012-with-multiple-new-account-wins/

Mollywood honours King Khan at Ujala-Asianet Film Awards
Superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.
http://www.mxmindia.com/2012/01/mollywood-honours-king-khan-at-ujala-asianet-film-awards/

The Anchor: Vipin Dhyani on the 5 films he wishes he had directed
A film should have a unique storyline or a powerful narrative or a moderate direction, or a mix bag of all, says Vipin Dhyani.
http://www.mxmindia.com/2012/01/the-anchor-vipin-dhyani-on-the-5-films-he-wishes-he-had-directed/

Anil Thakraney: How the marathon has become an an outdoor Page 3 bash
Why should we suffer because a few sods wanna have street fun, and are desperate for their 'athletic' frames to be featured on Page 3?.
http://www.mxmindia.com/2012/01/anil-thakraney-how-the-marathon-has-become-an-an-outdoor-page-3-bash/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
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Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/

Stories on 7th September

Why MxM India?

A chat with 300-odd marketing and media pros indicated there was much gap between demand and supply...

http://www.mxmindia.com/2011/09/why-mxm/

Facebook at a touch with Vodafone Blue handset

Vodafone launches Blue, a handset with integrated Facebook access that's free for a year in India

http://www.mxmindia.com/2011/09/facebook-at-a-touch-with-vodafone-blue-handset/

Of 25-year-old TV journos and their half-baked ideas

Introducing a near-daily blog that will see Ranjona Banerji review the nightly news and the fare in the morningers.

http://www.mxmindia.com/2011/09/of-25-year-old-tv-journos-and-their-half-baked-ideas/

Slowdown will get worse next year: Pranesh Mishra

Pranesh Misra of Brandscapes on the impact of the economic climate on brands, and how to maximize customer retention

http://www.mxmindia.com/2011/09/slowdown-will-get-worse-next-year-pranesh-mishra/

Pushing the needle on the milometer

Mobile company MTS teamed up with a speedy partner of a different sort for a campaign that stood out

http://www.mxmindia.com/2011/09/pushing-the-needle-on-the-milometer/

The spirit of Mediaah! lives on

Hoshiyaar, Khabardaar! Mediaah! cyberspace mein waapis aa gaya hai! No-holds-barred analyses. Mediaah-ishtyle.

http://www.mxmindia.com/2011/09/the-spirit-of-mediaah-lives-on/

‘Taking bets that pay off’

Kotak Mahindra Group's Karthi Marshan on the difference between banks and ketchup, and whether it's really great to be 25

http://www.mxmindia.com/2011/09/%E2%80%98taking-bets-that-pay-off%E2%80%99/

Dude, where’s my page? The flaw that can hack your Facebook

IT security firm Sophos shows how a simple admin move can render a Facebook page open to takeover

http://www.mxmindia.com/2011/09/dude-where%E2%80%99s-my-page-the-flaw-that-can-hack-your-facebook/

‘Film industry to see new business models, revenue streams’

Digital cinema is opening up a whole new world for the film industry, says ASSOCHAM

http://www.mxmindia.com/2011/09/%E2%80%98film-industry-to-see-new-business-models-revenue-streams%E2%80%99/

The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

Ajay Kakar, CMO - Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

http://www.mxmindia.com/2011/09/8-indications-when-you-know-it%E2%80%99s-time-to-bid-goodbye-to-your-agency/

A pinch of cynicism, please!

Veteran journalist Aroon Tikekar kicks off a new weekly column by Editors tracking news across the country...

http://www.mxmindia.com/2011/09/a-pinch-of-cynicism-please/

Amul takes the road less travelled

http://www.mxmindia.com/2011/09/amul-takes-the-road-less-travelled/

Will Anna wave lead to media curbs?

Anna Hazare issue triggers Cabinet discussion on press exaggeration

http://www.mxmindia.com/2011/09/will-anna-wave-lead-to-media-curbs-2/

WagonR The Journey of a Leader

A look at how Maruti Suzuki's tall boy was established as the market leader

http://www.mxmindia.com/2011/09/deals-on-wheels-%E2%80%93-the-wagonr-run/

New, newer, news: Mid-Day’s changing

Mumbai's popular tabloid has been refurbished, with deep-seated changes as well as design initiatives

http://www.mxmindia.com/2011/09/new-newer-news-mid-day%E2%80%99s-changing/

India gives voice a case study of Anna Hazare’s PR

Hanmer MSL's one-of-a-kind in-depth look at the PR of the anti-corruption crusade

http://www.mxmindia.com/2011/09/india-gives-voice-a-case-study-of-anna-hazare%E2%80%99s-pr/

Suzlon goes for youth connect with green message

Suzlon, the wind power company, is reaching out to youth with its p.a.l.s (Pure Air Lovers Society) initiative

http://www.mxmindia.com/2011/09/suzlon-goes-for-youth-connect-with-green-message-2/

Eco awareness spurs green choices among consumers

Insights from the 2011 Green Brands Global Survey indicate how green brands can connect with their customers

http://www.mxmindia.com/2011/09/eco-awareness-spurs-green-choices-among-consumers-2/

Engagement Study may solve magazines’ measurement blues

AIM plans a credible tool for advertising fraternity to understand consumer engagement with media and evaluate the engagement of magazines vis-�-vis other media

http://www.mxmindia.com/2011/09/engagement-study-may-solve-magazines%E2%80%99-measurement-blues/

Educational publication sector will see more ads

In India, where education is valued and is sought after, and as a sector is fairly liberalised, scholarly publications are set to do well

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads/