The MxMINDIA.COM BLOG: Nokia

Showing posts with label Nokia. Show all posts

Thursday, 27 June 2013

Stories on 27th Jun '13

Still massy, not classy: Anooj Kapoor, Sab TV
The channel Executive VP and Business Head clarifies that the new look unveiled last week will mean no change in its programming
http://www.mxmindia.com/?p=50433

No kiya! Tired of telecom, D Shivakumar wants to move on
After eight years at Nokia, D Shivakumar turns his back on telecom as the Finnish handset marker battles to gain ground in India
http://www.mxmindia.com/?p=50420

Bharti Airtel & Google join hands to launch Free Zone in India
Airtel mobile customers will be able to access popular Google services on their mobile phones at zero data cost
http://www.mxmindia.com/?p=50407

BoxTV brings Shaw Brothers catalogue to India
The online video service has entered into a digital VOD deal to stream martial arts content directly on smartphones, tablets and computers
http://www.mxmindia.com/?p=50409

Facebook campaign reveals first look for Krrish 3
The Krrish 3 digital campaign, which kicks off with a Facebook fan chat by Hrithik Roshan today at 3pm, is spearheaded by Hungama Digital Media Entertainment Pvt Ltd
http://www.mxmindia.com/?p=50410

Point of View: Time for TRM to measure television?
Media research professional Amit Nevrekar suggests an alternative until BARC's new system is ready
http://www.mxmindia.com/?p=50421

Debrief: Kotak Mahindra: Catching them young
The jingle is sweet and the ad is shot nicely. I like it that they haven't shown adult faces, their presence is only suggested. This keeps the focus on the little girl, and that's what makes the ad endearing
http://www.mxmindia.com/?p=50406

Comm consultancy Spag starts global ops
Healthcare communications professional Aman Gupta has launched a new multi-discipline communications organization with a global footprint - Spag (Strategic Partners Group)
http://www.mxmindia.com/?p=50417

Saavn & Tata Docomo launch multi-channel mktg prog
The digital music service is featuring recording artists Daft Punk and Justin Timberlake to promote new mobile data services for Indian consumers

http://www.mxmindia.com/?p=50408

Monday, 25 March 2013

Stories on 25th Mar'13

MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
http://www.mxmindia.com/?p=44397

TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
http://www.mxmindia.com/?p=44417

An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
http://www.mxmindia.com/?p=44416

Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
http://www.mxmindia.com/?p=44401

AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396

Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
http://www.mxmindia.com/?p=44459

Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
http://www.mxmindia.com/?p=44393

Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
http://www.mxmindia.com/?p=44414

Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
http://www.mxmindia.com/?p=44402

MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
http://www.mxmindia.com/?p=44400

Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
http://www.mxmindia.com/?p=44419

ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418

Monday, 31 December 2012

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday

Thursday, 29 November 2012

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/

FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/

Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/

AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/

Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/

DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/

RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/

Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/

Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/

Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/

The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/

Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Tuesday, 17 April 2012

Stories on 17th April

Will the name change work for MCCS?
Media analysts and experts don't think there's reason for worry as Star News, Ananda and Majha will replace 'Star' with 'ABP'
http://www.mxmindia.com/2012/04/will-the-name-change-work-for-mccs-channels/

Harish Bijoor: What's in a Name?
What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor
http://www.mxmindia.com/2012/04/harish-bijoor-whats-in-a-name/

Now fans can own Deccan Chargers Team
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers
http://www.mxmindia.com/2012/04/now-fans-can-own-deccan-chargers-team/

Comment: Mediaah!: So what let to the Star-ABP split?
Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding
http://www.mxmindia.com/2012/04/comment-mediaah-so-what-let-to-the-star-abp-split/

Burson-Marsteller releases list of the most influential political voices
Study finds leading voices are politicians, journalists and bloggers
http://www.mxmindia.com/2012/04/burson-marsteller-releases-list-of-the-most-influential-political-voices/

Viadeo closes $32mn fundraising round
It is one of the largest European Internet investments in the last 12 months
http://www.mxmindia.com/2012/04/viadeo-closes-32mn-fundraising-round/

92.7 BIG FM returns with the second edition of BIG Marathi music awards
ETV Marathi and Star Majha come on board as telecast and news partners respectively
http://www.mxmindia.com/2012/04/92-7-big-fm-returns-with-the-second-edition-of-big-marathi-music-awards/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-things-to-keep-in-mind-while-looking-for-discounts-online/

Debrief: Flipkart: Clever and entertaining
Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart
http://www.mxmindia.com/2012/04/debrief-flipkart-clever-and-entertaining/

[MJR] Mamata's antics dominate the news
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-mamatas-antics-dominate-the-news/

Monday, 5 March 2012

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/

Tuesday, 28 February 2012

Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/

Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/

[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/

Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/

Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/

Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/

Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/

Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/

Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/

New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/

AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/

The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/

Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/

How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/

Tuesday, 21 February 2012

Stories on 21st February

FM players expect boom in small-town India
Most big advertisers are shifting their focus beyond metros, particularly towards the rural markets, where radio is seen as delivering better ROIs.
http://www.mxmindia.com/2012/02/radio-players-expect-boom-in-small-town-india/

Nokia, Reckitt etc outsource Twitter handle to capture consumers
Across India Inc, Twitter has fast transformed from an individual tool into a key platform to create and sustain brand buzz
http://www.mxmindia.com/2012/02/nokia-reckitt-etc-outsource-twitter-handle-to-capture-consumers/

GroupM awarded 2nd Best Employer Brand 2012
GroupM clinched this position, backed with a string of people initiatives in talent management, attraction and retention
http://www.mxmindia.com/2012/02/groupm-awarded-2nd-best-employer-brand-2012/

Hindustan Times begins campaign for Noida
The Noida Special, which greeted residents on February 20, will start off with a special series on what Noida should be proud of, followed by a survey on Noida specific civic issues on February 24.
http://www.mxmindia.com/2012/02/hindustan-times-begins-campaign-for-noida/

Goafest launches "Marketing Wizards" for young clients
It is an interesting initiative wherein each ISA member can nominate two people under the age of 30 years to experience the highs and thrills of Goafest 2012.
http://www.mxmindia.com/2012/02/goafest-2012-launches-marketing-wizards-for-young-clients/

Big brands use TV stars to connect with masses
Several marketers are now waking up to the potential of small screen stars as brand endorsers
http://www.mxmindia.com/2012/02/big-brands-use-tv-stars-to-connect-with-masses/

One missed call to vote for DID 3 participants
DID viewers can pick up the phone and give a Missed Call to vote for their favourite contestants
http://www.mxmindia.com/2012/02/one-missed-call-to-vote-for-did-3-participants/

10 years of Max Stardust Awards
Tune in to catch your favourite stars on February 26th at 8pm only on MAX!
http://www.mxmindia.com/2012/02/10-years-of-max-stardust-awards/

Saevus packs a bag for ecology
Saevus Wildlife, along with their anchor sponsor, travel products brand Samsonite, has launched Saevus, a premium wildlife and natural history magazine.
http://www.mxmindia.com/2012/02/saevus-packs-a-bag-for-ecology/

Team Mirchi takes off, leaving behind a giant storybook for listeners!
From romance-tinted stories to scary thrillers, virtual relationships to the nuances of multicoloured Mumbai, there’s something for every listener!
http://www.mxmindia.com/2012/02/team-mirchi-takes-off-leaving-behind-a-giant-storybook-for-listeners/

5 print media innovations one would like to see
There is a need for better talent working and writing in newspapers, can the printwallahs attract that talent, asks A N Chorrea.
http://www.mxmindia.com/2012/02/5-print-media-innovations-one-would-like-to-see/

Debrief: Bajaj Discover: From Hero to Zero
With the negative approach, Bajaj shows the market leader in a poor light, and in this testosterone-charged product category, such an approach will work.
http://www.mxmindia.com/2012/02/debrief-bajaj-discover-from-hero-to-zero/

Freaking News: It's a dull year for TV
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers

http://www.mxmindia.com/2012/02/freaking-news-its-a-dull-year-for-tv/

Wednesday, 18 January 2012

Stories on 18th January

Get set for the funny stuff with 'Comedy Central'
Viacom18's sixth channel hopes to achieve eyeballs with aggressive marketing and innovations.
http://www.mxmindia.com/2012/01/get-set-for-the-funny-stuff-with-comedy-central/

Nokia, Tata star in India's most trusted brands report
Nokia, TATA top; Anna pips Sachin, Salman and Amitabh as the most trusted personality.
http://www.mxmindia.com/2012/01/nokia-tata-star-in-indias-most-trusted-brands-report/

Case Study: Justeat.in's campaign to attract foodies
In an attempt to provide Delh iwith an opportunity to review their favourite restaurants, Justeat.in, in association with IFB, launched Restaurant Rumble.
http://www.mxmindia.com/2012/01/case-study-justeat-ins-campaign-to-attract-foodies/

NDTV Good Times' tie-up with Geo TV for Foodistan
The show will feature 16 chefs from India and Pakistan in a battle of culinary supremacy and will be broadcast in India and Pakistan.
http://www.mxmindia.com/2012/01/ndtv-good-times-tie-up-with-geo-tv-for-foodistan/

Clear Channel Mudra & Tata Housing celebrate Uttarayan
Clear Channel Mudra launches an innovative outdoor campaign for Tata Housing Development Company with the theme of Uttarayan.
http://www.mxmindia.com/2012/01/clear-channel-mudra-tata-housing-celebrate-uttarayan/

Newswatch: Sanjay Kapoor on Team Anna & the fast co
TV is an extremely expensive business and most news channels would not have gone overboard on Anna's campaign if there was no promise of gains - present or in the future. Who put up the money for the coverage, asks Sanjay Kapoor.
http://www.mxmindia.com/2012/01/newswatch-sanjay-kapoor-on-team-anna-and-the-fast-company/

Gouri Dange: A Random Harvest
Yawny soaps, tepid Hitchcock, but a riveting Javed Akhtar.
http://www.mxmindia.com/2012/01/gouri-dange-a-random-harvest/

Genesis Burson-Marsteller begins 2012 with multiple new account wins
The firm has bagged significant project clients such as TNT, Art Dubai and India Design Forum.
http://www.mxmindia.com/2012/01/genesis-burson-marsteller-begins-2012-with-multiple-new-account-wins/

Mollywood honours King Khan at Ujala-Asianet Film Awards
Superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.
http://www.mxmindia.com/2012/01/mollywood-honours-king-khan-at-ujala-asianet-film-awards/

The Anchor: Vipin Dhyani on the 5 films he wishes he had directed
A film should have a unique storyline or a powerful narrative or a moderate direction, or a mix bag of all, says Vipin Dhyani.
http://www.mxmindia.com/2012/01/the-anchor-vipin-dhyani-on-the-5-films-he-wishes-he-had-directed/

Anil Thakraney: How the marathon has become an an outdoor Page 3 bash
Why should we suffer because a few sods wanna have street fun, and are desperate for their 'athletic' frames to be featured on Page 3?.
http://www.mxmindia.com/2012/01/anil-thakraney-how-the-marathon-has-become-an-an-outdoor-page-3-bash/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Tuesday, 17 January 2012

Stories on 17th January

Will Kannadada Kotyadhipati make Suvarna #1 GEC?
With Puneet Rajkumar as host, there's much riding on the Kannada KBC to be a game-changer for the Star Network's Kannada general entertainment channel.
http://www.mxmindia.com/2012/01/for-suvarna-kannadada-kotyadhipati-will-be-the-game-changer/

Deloitte study says outlook for Indian retail sector gloomy
The outlook for the organised retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened, according to a global study by Deloitte Touche Tohmatsu.
http://www.mxmindia.com/2012/01/deloitte-study-says-outlook-for-indian-retail-sector-gloomy/

Ramnath Goenka Awards presented, heated debate on journalists' intellect ensues
Several participants in the debate felt that there was a need for accountability and self-regulation in the media
http://www.mxmindia.com/2012/01/ramnath-goenka-awards-presented-heated-debate-on-journalists-intellect-ensues/

Corporate India loses interest in cricket with team's loss
Companies pull cricketer ads off air, mull ad rate cut after Team India's disastrous Oz tour
http://www.mxmindia.com/2012/01/as-team-india-loses-series-corporate-india-loses-interest-in-cricket/

Colors dominates Ormax Media's list of most effective launch campaigns in 2011
The ranking of the best launches of fiction and non-fiction Hindi GEC shows has been derived from Ormax Media's awareness tracking tool Showbuzz.
http://www.mxmindia.com/2012/01/colors-dominates-ormax-medias-list-of-most-effective-launch-campaigns-in-2011/

HT Media Limited launches HT Mini for people on the move
According to our research, over 60 per cent of Metro travelers would like to spend their commute reading something. We have customized HT Mini to cater to such people, says Shantanu Bhanja
http://www.mxmindia.com/2012/01/ht-media-limited-launches-ht-mini-for-people-on-the-move/

Mathrubhumi's George Sebastian wins gold at stamp show
George Sebastian, who won a gold in the Maharashtra Posts exhibition, is the GM of Mathrubhumi and an avid philatelist.
http://www.mxmindia.com/2012/01/mathrubhumis-george-sebastian-wins-gold-at-philatelic-exhibition/

Design takes centre stage at Momentum India 2012
MXM India was the media partner at the two-day forum on media and design, which highlighted several aspects of industry imperatives, including the need for more professionals.
http://www.mxmindia.com/2012/01/design-takes-centre-stage-at-momentum-india-2012/

Nokia, Indiatimes join to launch NokiaShop
It is the first ever Indian shopping portal to deliver mobile devices directly from manufacturers to users.
http://www.mxmindia.com/2012/01/nokia-indiatimes-join-to-launch-nokiashop/

Two new interactive programmes from MY FM Ahmedabad
Aradhana will have content taken from Kathakar and Morari Bapu, Kajal @ 9 will deal with issues and concerns ranging from relationships to career.
http://www.mxmindia.com/2012/01/two-new-interactive-programmes-from-my-fm-ahmedabad/

HBO wins 3 Golden Globes
Wins awards for Mildred Pierce, Game of Thrones and Enlightened at the 69th Golden Globes.
http://www.mxmindia.com/2012/01/hbo-wins-3-golden-globes/

The Anchor: 8 reasons why marketers must not fret over the Indian cricket team's dismal performance down under

No matter what happens, as long as Brand Tendulkar continues to deliver, Indian cricket is in safe hands, feels Hemant Kenkre
http://www.mxmindia.com/2012/01/the-anchor-8-reasons-why-marketers-must-not-fret-over-the-indian-cricket-teams-dismal-performance-down-under/

NCT Data Wk 1 '12
http://www.mxmindia.com/2012/01/nct-data-wk-1-12/

Debrief: Kotak hits the clone zone

The one little problem is this: Because all the ad time gets used up in establishing the clones, there’s no chance of telling us exactly how Kotak Life will help us double our income.
http://www.mxmindia.com/2012/01/debrief-kotak-hits-the-clone-zone/

Media frenzy over VK Singh's age
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/media-frenzy-over-vk-singhs-age/

Thursday, 22 December 2011

Stories on 22nd December

IRS 2011Q3: Dainik Jagran rules yet again
Dainik Jagran is Daily Newspaper #1 and Vanitha is the top-read magazine, as per the Indian Readership Survey for the third quarter of 2011.
http://www.mxmindia.com/2011/12/irs-2011q3-dainik-jagran-rules-yet-again/

Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012
He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel.
http://www.mxmindia.com/2011/12/prasoon-joshi-adfest%E2%80%99s-jury-president-of-press-lotus/

Taproot India gives voice to the Mumbaikars
The agency has come out with a compelling campaign for Mumbai Mirror which showcases the newspaper on a crusade giving voice to the unheard stories.
http://www.mxmindia.com/2011/12/taproot-india-gives-voice-to-the-mumbaikars/

Performance incentives? Try a trip down under for the cricket-crazy
Companies like Logitech offer incentive tours to the cricket-crazy.
http://www.mxmindia.com/2011/12/performance-incentives-try-a-trip-down-under-for-the-cricket-crazy/

Nokia leads at 30% of cellphone sales, Samsung at #2
Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011.
http://www.mxmindia.com/2011/12/mobile-sales-in-india-touch-nearly-135-million-units/

ATN launches Aapka Colors in Canada
The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.
http://www.mxmindia.com/2011/12/atn-launches-aapka-colors-in-canada/

GroupM HR Team frontrunners for 6th Regional Employer Branding Awards
In the Regional Round of Employer Branding Awards for West, GroupM won five of the 10 awards in the Organisational Category.
http://www.mxmindia.com/2011/12/groupm-hr-team-frontrunners-for-the-6th-regional-employer-branding-awards/

Polaris India appoints LinOpinion as PR partner
LinOpinion will partner with Polaris to develop the best communications route to assist the brand's foray into the Indian market.
http://www.mxmindia.com/2011/12/polaris-india-appoints-linopinion-as-pr-partner/

UTV Action showcases mighty action heroes in 'Christmas Brave Hearts'
This Christmas get ready to witness an action packed line up of films from 25th December to 1st January at 8.45pm everyday.
http://www.mxmindia.com/2011/12/utv-action-showcases-mighty-action-heroes-in-%E2%80%98christmas-brave-hearts%E2%80%99/

The Anchor: 5 things that tell you this is the Hour of HR
More people looking for more jobs, more positions demanding more skilled hands. Never before, perhaps, has Human Resources been of such significance.
http://www.mxmindia.com/2011/12/the-anchor-5-things-that-tell-you-this-is-the-hour-of-hr/

Debrief: The one-upmanship trick
The challenge 'Aapke paas nahin hai kya?' makes the owner of the phone feel superior, and this trick should appeal to kids who are forever looking to outwit their seniors, to go one-up on them.
http://www.mxmindia.com/2011/12/debrief-the-one-upmanship-trick/

Dharker & Aiyar face the heat for speaking their mind
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/dharker-aiyar-face-the-heat-for-speaking-their-mind/

Wednesday, 21 December 2011

Stories on 21st December

Star's Vijay TV hopes to win big with Tamil KBC, nets superstar Suriya as host
Star India's Vijay TV is looking at its next leap with its biggest property Neengalum Vellalam Oru Kodi or Kaun Banega Crorepati in Tamil, to be hosted by superstar Suriya. In fact, this is touted as the biggest property ever not just for Vijay TV but for the Tamil television industry too.
http://www.mxmindia.com/2011/12/vijay-tv-banks-on-kbc-for-growth/

Starcom win Novartis worldwide, Caratlane in India
Starcom win Novartis worldwide, India office unaware if it will also get business. Meanwhile, it has won media biz of Caratlane.com.
http://www.mxmindia.com/2011/12/starcom-win-novartis-worldwide-caratlane-in-india/

Online retailer Fetise nets $5mn live on ET Now show
Fetise.com raises $5 million from SeedFund on ET Now's Super Angels.
http://www.mxmindia.com/2011/12/online-retailer-fetise-nets-5mn-live-on-et-now-show/

Video Report: Chaining the modem, gagging the router
The capital's symposium on media and new technology eventually found itself discussing freedom of speech and the current bugbear of Indian new media - censorship.
http://www.mxmindia.com/2011/12/chaining-the-modem-gagging-the-router/

Newswatch by Madan Sabnavis: In media showbiz, real figures take a backseat
Everybody wants to be a part of the action and the media is the vehicle to fame. Unfortunately there has been a tendency for single numbers to be blown up and the complete picture obfuscated to drive home a point.
http://www.mxmindia.com/2011/12/in-media-showbiz-real-figures-take-a-backseat/

Scarecrow Communications bags Pentair water solutions account
The agency will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.
http://www.mxmindia.com/2011/12/scarecrow-communications-bags-pentair-water-solutions-account/

LinkedIn India appoints Hetal Sonpal as Director, Strategic Sales
He has been brought in to identify and build strategic relationships in the marketing and recruitment ecosystems.
http://www.mxmindia.com/2011/12/linkedin-india-appoints-hetal-sonpal-as-director-strategic-sales/

timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800
Users can now access local information on the go with the app on Nokia smartphones.
http://www.mxmindia.com/2011/12/timespoynt-now-preloaded-on-nokia-lumia-710-and-nokia-800/

Anku Sharma joins Milagrow TabTops as Product Marketing Manager
She will be responsible for ensuring product launches, channel strategy, marketing strategy, technical training and development.
http://www.mxmindia.com/2011/12/anku-sharma-joins-milagrow-tabtops-as-product-marketing-manager/

The Anchor: 6 wishes for Santa from the advertising industry
Arvind Sharma's end-of-year wish list for the ad industry - agencies, creatives, clients... oh, and the consumer.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-from-the-advertising-industry/

Naming No Names: We don’t need no ad breaks
Gouri Dange on a sub-species of consumer that is completely impervious to advertising ammo.
http://www.mxmindia.com/2011/12/naming-no-names-ad-break/

Anil Thakraney: Doesn't SRK get it?
While I can understand the producers wanting to promote Don 2 - even planting those cheap 3D glasses inside newspapers is okay to a point - Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take?.
http://www.mxmindia.com/2011/12/hard-knocks-doesnt-srk-get-it/