It's an appsolutely 'appy world!
The MxM Quarterly Review of Must-Have Apps for Media Professionals... our selection of apps that you can't not be armed with!
http://www.mxmindia.com/2012/04/its-an-appsolutely-appy-world/
Digital independents & traditional ad agencies need each other: Vikas Tandon
A day after Publicis announced the acquisition of leading digital agency, Indigo Solutions, MxMIndiaspoke to Indigo’s Managing Director, Vikas Tandon on the reasons for the sell out
http://www.mxmindia.com/2012/04/digital-independents-traditional-ad-agencies-need-each-other-vikas-tandon/
Universal concern that creativity is suffering at work & school: Adobe study
A striking minority - only 1 in 4 people - believe they are living up to their own creative potential
http://www.mxmindia.com/2012/04/universal-concern-that-creativity-is-suffering-at-work-school-adobe-study/
27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR
While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent
http://www.mxmindia.com/2012/04/27-matches-later-ipl-5-is-the-lowest-ever-with-3-53-per-cent-tvr/
DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudramax-bags-media-duties-for-nirmal-lifestyle/
Hungama's Cricket Stock Exchange in 2nd season
CSX is a virtual trading game where users can trade (buy and sell) shares of their favourite cricket players and teams
http://www.mxmindia.com/2012/04/cricket-stock-exchange-in-its-second-season/
DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudra-creates-a-new-gold-loan-campaign-for-federal-bank/
Cheil's new Samsung TVC gets youth high on WiFi
Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster
http://www.mxmindia.com/2012/04/cheils-new-samsung-tvc-gets-youth-high-on-wifi/
Adz Edge unveils outdoor campaigns for Titan
In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly
http://www.mxmindia.com/2012/04/adz-edge-unveils-outdoor-campaigns-for-titan/
BIG Magic launches '100% UPwale / 100 % MPwale' FOR UP & MP
Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity
http://www.mxmindia.com/2012/04/big-magic-launches-100-upwale-100-mpwale-for-up-mp/
Wizcraft begins ops in Singapore
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
http://www.mxmindia.com/2012/04/wizcraft-begins-ops-in-singapore/
92.7 BIG FM announces Big Chhutti this summer
A travelogue format introduced first time ever in the history of radio
http://www.mxmindia.com/2012/04/92-7-big-fm-announces-big-chhutti-this-summer/
A Comms' summer plans to catch young consumers
A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'
http://www.mxmindia.com/2012/04/a-comms-summer-plans-to-catch-young-consumers/
The Anchor: Rajan Narayan on 5 reasons why 'Digital' isn’t the only way forward
It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan
http://www.mxmindia.com/2012/04/the-anchor-rajan-narayan-on-5-reasons-why-digital-isnt-the-only-way-forward/
Debrief: Slice: Ras nahin, boredom barsa
It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen
http://www.mxmindia.com/2012/04/debrief-slice-ras-nahin-boredom-barsa/
