@Goafest, Taproot emerges tall. And how!
Ogilvy was the clear #1, but runner-up Taproot showed the Big Boys the might of the small...
http://www.mxmindia.com/?p=18299
Need for industry leaders to deliberate on advertising biz: Sam Balsara
The original idea of a business conclave is for a few industry leaders to sit together in a roundtable and discuss the issues of business of advertising says Sam Balsara
http://www.mxmindia.com/?p=18291
Special to MxM: Shashi Sinha on Day 2
So while the focus till now was to get the event going, the plan going forward would be to plan three years' ahead and see what can be planned for the future, says Shashi Sinha
http://www.mxmindia.com/?p=18290
Don't ignore TV & print: Joy Chakraborthy
They should have got some speakers from television and print too, as they need to be told what are they doing to sustain in these mediums because they are also growing, says Joy Chakraborthy, CEO, TV Today
http://www.mxmindia.com/?p=18295
Ads must be rational: Prof John Philip Jones
Professor John Philip Jones, Author and Brand Guru was of the opinion that like in India, even theUS did not make the best use of internet advertising. However, he felt that the medium would continue to grow in both parts of the world
http://www.mxmindia.com/?p=18298
'Need for old & wise to guide youth'
The panel discussed the need to present their agencies differently; the loss of long term relation between the clients and the agencies and the need for multiple agencies to build a brand
http://www.mxmindia.com/?p=18293
Net better RoI with online video ads: Lucas Watson
Start a video advertising campaign online, and you will be surprised to find how people are passionate about participating with the brand they love, says Lucas Watson, Global Vice President, YouTube
http://www.mxmindia.com/?p=18294
Innovation is the magic of ideas: Tim Love
Mr Love talked about how language is a technology and how we have underestimated the effect language has on human misunderstanding
http://www.mxmindia.com/?p=18301
Creativity plus content, the Coca-Cola way
Mr Mildenhall also explained how a brand must encourage its consumers to express their stories because there is a need to move to dynamic storytelling
http://www.mxmindia.com/?p=18296
Despite 59 cuts, Sony asked to push Dirty Picture airing to after 11pm
Sony is asked by the I&B Ministry to push Dirty Picture airing to after 11.30pm
http://www.mxmindia.com/?p=18288
Anil Thakraney: What to do with scam ads?
Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat
http://www.mxmindia.com/?p=18297
Ad Strat: Jumpin - Bade Kaam Ki Masti
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/?p=18393
The Anchor: 20 Amul ads that tell the IPL story
Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads
http://www.mxmindia.com/?p=18289
Reviewing the Reviews: Vicky Donor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/?p=18292
[MJR] Who will guard the Republic?
The biggest problem for the President of India, as far as I can see, is whether they can stand for hours, saluting, during the Republic Day parade
http://www.mxmindia.com/?p=18336
National Public Relations Day celebrated
National and Public Relations Day is observed to highlight the growing role of public relations practice in the society
http://www.mxmindia.com/?p=18300
