Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/
Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/
Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/
Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/
Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/
Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/
Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/
A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/
Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/
The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/
Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/
[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/
Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/
