Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 1st July '13

Is Cricket a big hit in Hindi? Time for Tamil, Telugu, Bangla...?
While cricket in Hindi is a boon in HSMs, does it work for advertisers? And what about other languages?
http://www.mxmindia.com/2013/07/is-cricket-a-big-hit-in-hindi-time-for-tamil-bangla/

India TV awards creative duties to Eleven Brandworks
Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process
http://www.mxmindia.com/2013/07/india-tv-awards-creative-duties-to-eleven-brandworks/

92.7 Big FM goes retro in Mumbai too
Buoyed by the success in Delhi, Big FM Mumbai too adopts differentiated strategy to break clutter
http://www.mxmindia.com/2013/07/92-7-big-fm-goes-retro-in-mumbai-too/

Bimal Julka replaces Uday Varma as I&B Secretary
The 58-year-old former Special Secretary and Financial Advisor with the Ministry of External Affairs takes charge as MIB Secretary as Uday Kumar Varma retired yesterday
http://www.mxmindia.com/2013/07/bimal-julka-replaces-uday-varma-as-ib-secretary/

Prada and Gucci go balle-balle in fame index
Punjab singers are making big brands like Prada and Gucci even more famous
http://www.mxmindia.com/2013/07/prada-and-gucci-go-balle-balle-in-fame-index/

Anil Thakraney: Media must go after the RTOs
Corruption in telecom spectrum allocation, coal mining allocation etc doesn't kill anyone, not directly at least. But corrupt RTOs literally gift people the licence to kill, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-media-must-go-after-the-rtos/

Amith Prabhu: It's time to give ace communicators their due
The ABC Award which will launch this year to award two young professionals - consultancy-based and in-house, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-its-time-to-give-ace-communicators-their-due/

Reviewing the Reviews: Ghanchakkar fails to spin
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews

http://www.mxmindia.com/2013/07/reviewing-the-reviews-ghanchakkar-fails-to-spin/

Stories on 26th April

It's an appsolutely 'appy world!
The MxM Quarterly Review of Must-Have Apps for Media Professionals... our selection of apps that you can't not be armed with!
http://www.mxmindia.com/2012/04/its-an-appsolutely-appy-world/

Digital independents & traditional ad agencies need each other: Vikas Tandon
A day after Publicis announced the acquisition of leading digital agency, Indigo Solutions, MxMIndiaspoke to Indigo’s Managing Director, Vikas Tandon on the reasons for the sell out
http://www.mxmindia.com/2012/04/digital-independents-traditional-ad-agencies-need-each-other-vikas-tandon/

Universal concern that creativity is suffering at work & school: Adobe study
A striking minority - only 1 in 4 people - believe they are living up to their own creative potential
http://www.mxmindia.com/2012/04/universal-concern-that-creativity-is-suffering-at-work-school-adobe-study/

27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR
While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent
http://www.mxmindia.com/2012/04/27-matches-later-ipl-5-is-the-lowest-ever-with-3-53-per-cent-tvr/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudramax-bags-media-duties-for-nirmal-lifestyle/

Hungama's Cricket Stock Exchange in 2nd season
CSX is a virtual trading game where users can trade (buy and sell) shares of their favourite cricket players and teams
http://www.mxmindia.com/2012/04/cricket-stock-exchange-in-its-second-season/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudra-creates-a-new-gold-loan-campaign-for-federal-bank/

Cheil's new Samsung TVC gets youth high on WiFi
Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster
http://www.mxmindia.com/2012/04/cheils-new-samsung-tvc-gets-youth-high-on-wifi/

Adz Edge unveils outdoor campaigns for Titan
In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly
http://www.mxmindia.com/2012/04/adz-edge-unveils-outdoor-campaigns-for-titan/

BIG Magic launches '100% UPwale / 100 % MPwale' FOR UP & MP
Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity
http://www.mxmindia.com/2012/04/big-magic-launches-100-upwale-100-mpwale-for-up-mp/

Wizcraft begins ops in Singapore
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
http://www.mxmindia.com/2012/04/wizcraft-begins-ops-in-singapore/

92.7 BIG FM announces Big Chhutti this summer
A travelogue format introduced first time ever in the history of radio
http://www.mxmindia.com/2012/04/92-7-big-fm-announces-big-chhutti-this-summer/

A Comms' summer plans to catch young consumers
A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'
http://www.mxmindia.com/2012/04/a-comms-summer-plans-to-catch-young-consumers/

The Anchor: Rajan Narayan on 5 reasons why 'Digital' isn’t the only way forward
It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan
http://www.mxmindia.com/2012/04/the-anchor-rajan-narayan-on-5-reasons-why-digital-isnt-the-only-way-forward/

Debrief: Slice: Ras nahin, boredom barsa
It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen
http://www.mxmindia.com/2012/04/debrief-slice-ras-nahin-boredom-barsa/

Stories on 20th September

Why democracy can so easily be an ‘obstacle’

When our hysteria-obsessed TV channels realised that a natural calamity was more newsworthy than a man-made one

http://www.mxmindia.com/2011/09/why-democracy-can-so-easily-be-an-%E2%80%98obstacle%E2%80%99/

Vishal Rally joins BIG CBS Networks as Business Head

It’s a Big change at BIG CBS with Vishal Rally moving from Vodafone to join as Business Head

http://www.mxmindia.com/2011/09/vishal-rally-joins-big-cbs-networks-as-business-head/

Uday Shankar re-elected IBF president

http://www.mxmindia.com/2011/09/uday-shankar-re-elected-ibf-prez-sunil-lulla-veep-punt-goenka-treasurer/

Disney needs to wait a li'l more for FIPB nod

The FIPB approves a proposal from Burda Gesellschaft mit BeschrAnkter Haftung to set up a wholly owned subsidiary

http://www.mxmindia.com/2011/09/walt-disney-will-have-to-wait-a-wee-bit-more-for-fipb-nod/

Spikes Sidelights | Partying hard at Spikes Asia

Day 2 at Spikes Asia in Singapore was fun and loads of partying

http://www.mxmindia.com/2011/09/spikes-sidelights-partying-hard-at-spikes-asia/

No pain, no gain: Everest bags Volini

Everest wins the Ranbaxy Volini business

http://www.mxmindia.com/2011/09/no-pain-no-gain-everest-bags-volini/

Paid news: Who will bell the cat?

When one can’t tell ads from news any more, it’s time to change, say voices from across the industry

http://www.mxmindia.com/2011/09/paid-news-who-will-bell-the-cat/

First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz

Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

http://www.mxmindia.com/2011/09/first-on-mxmindia-lowe-lintas-wins-videocon-d2h-and-ultratech-creative-biz/

Big brands hire rival captains to forge ahead

India Inc hires honchos of rival brands; Sanofi, Glaxo, Pepsi are some of the examples

http://www.mxmindia.com/2011/09/big-brands-hire-rival-captains-to-forge-ahead/

SAB meets the laughter challenge

In a market with little competition and even less talent to tap, comedy specialist SAB has shunned complacency and set its own standards

http://www.mxmindia.com/2011/09/sab-meets-the-laughter-challenge/

Chitralekha group announces watch awards

Watch this space, the Chitralekha Group is going great guns with its global Watch World awards.

http://www.mxmindia.com/2011/09/chitralekha-group-to-kick-off-second-edition-of-watch-world-awards-2011/

DeBrief: It’s raining MCPs!

http://www.mxmindia.com/2011/09/debrief-it%E2%80%99s-raining-mcps/

The anchor: Naresh Gupta on 7 things research will never tell a marketer

http://www.mxmindia.com/2011/09/the-anchor-naresh-gupta-on-7-things-research-will-never-tell-a-marketer/

Stories on 19th September

Spikes Sidelights | No random networking

http://www.mxmindia.com/2011/09/no-random-networking/

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay

The new prez lists his priorities as he takes charge of the Ad Club

http://www.mxmindia.com/2011/09/my-way-shashi-sinha-on-his-priorities-as-president-of-ad-club-bombay/

Corporate sector to fuel GDP growth in coming years: Singh

With the economy heading for a take-off, the government is preparing to join hands with corporate

http://www.mxmindia.com/2011/09/corporate-sector-to-fuel-gdp-growth-in-coming-years-singh/

9X Tashan debuts with a century

104 GRPs in C&S 15-24 PHCHP; TAM Week 37, 2011; emerges a clear leader across all age groups in the PHCHP region

http://www.mxmindia.com/2011/09/9x-tashan-debuts-with-a-century/

Anchor: K Vaitheeswaran on 6 reasons why this is the time for e-commerce in India

http://www.mxmindia.com/2011/09/anchork-vaitheeswaran-on-6-reasons-why-this-is-the-time-for-e-commerce-in-india/

Anil Thakraney's Hard Knocks: No country for funny men

Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

http://www.mxmindia.com/2011/09/no-country-for-funny-men/

Reviewing the Reviews: Vanity Unfair

The weekly column by Deepa Gahlot casts a critical eye over media reviews of Bollywood releases.

http://www.mxmindia.com/2011/09/reviewing-the-reviews-by-deepa-gahlot/

A whole new world to discover: Rahul Johri

Discovery South Asia’s Rahul Johri speaks at length – and with passion – about the network’s programming ethos

http://www.mxmindia.com/2011/09/a-whole-new-world-to-discover-rahul-johri-2/

Educational publication sector will see more ads

A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

http://www.mxmindia.com/2011/09/educational-publication-sector-will-see-more-ads-2/

Marico son Rishabh takes the soapy way

Marico founder Harsh Mariwala’s son Rishabh Mariwala opts out of family business to start Soap Opera N More

http://www.mxmindia.com/2011/09/marico-son-rishabh-takes-the-soapy-way/

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai!

Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use 'friendship' for youth connect

http://www.mxmindia.com/2011/09/for-airtel-docomo-vodafone-pepsi-har-friendship-zaroori-hai/

Activists upset with new Flying Machine ad

Activists upset with Flying Machine's new advertisement, others say it’s cool

http://www.mxmindia.com/2011/09/what-an-ass-er-ad-activists-upset-with-new-flying-machine-ad/

Ayaz Memon in Newswatch: A series that wasn’t

Veteran journalist and cricketwatcher Ayaz Memon on the media coverage of the recent India-England series

http://www.mxmindia.com/2011/09/a-series-that-wasn%E2%80%99t/

Day 2 of Spikes Asia gets underway

http://www.mxmindia.com/2011/09/day-2-of-spikes-asia-gets-underway/