Stories on 13th Apr '15

JWT gains most metals at Creative Abby
Linen Lintas bagged the sole Grand Prix awarded at the Creative Abby at Goafest 2015
http://www.mxmindia.com/2015/04/jwt-gains-most-metals-at-creative-abby/

Bobby Pawar: Awards - 2. Awards Business - 4
When did the advertising awards lose their innocence? The gamification has perverted the very reason why advertising awards were birthed, writes BobbyPawar
http://www.mxmindia.com/2015/04/awards-2-awards-business-4-bobby-pawar/

Credibility of Abby has been restored: Pratap Bose
The Advertising Club President Bose speaks on how the awards have been this year, and whether the Ad Club will ever be able to bring Ogilvy and Lintas back to participate
http://www.mxmindia.com/2015/04/credibility-of-abby-has-been-restored-pratap-bose/

It was a slick and satisfying show: Nakul Chopra
The Goafest Organising Committee Chairman is content to have helmed a successful edition of the three-day fest. And that he certainly achieved what he set out to do
http://www.mxmindia.com/2015/04/it-was-a-slick-and-satisfying-show-nakul-chopra/

Sanjeev Kotnala:Destination #1 for ad,media & mktng pros
In the eyes of the industry, the Creative and Media Abby became the main attraction of Goafest, writes Sanjeev Kotnala who has attended all 10 editions of Goafest. This three-day fiesta has fought many a battle, but lived to create its own niche and has only emerged stronger after all these challenges, he writes
http://www.mxmindia.com/2015/04/sanjeev-kotnala-destination-1-for-ad-media-marketing-pros/

SoundBytes @ Goafest 2015
Nuggets from what various speakers said on the three days of Goafest
http://www.mxmindia.com/2015/04/soundbytes-goafest-2015/

Creative Abby winnings over the years
Here's a look at Creative Abby winnings over the years
http://www.mxmindia.com/2015/04/creative-abby-winnings-over-the-years/

Coffee & Conversations with Rahul Kishore: Week #3: Nisha Narayanan
Rahul Kishore gets more than professional in the third edition of his Coffee & Conversations series. This week with Nisha Narayanan, COO, Red FM
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-3-nisha-narayanan/

Navin Talreja & Kawal Shoor quit O&M to launch agency
They put in their papers last week and will serve notice till the end of April
http://www.mxmindia.com/2015/04/senior-om-execs-navin-talreja-and-kawal-shoor-quit-to-launch-own-agency/

Amith Prabhu: Which are the good PR firms?
While there are a few bright sparks that enter the profession every year a large number of entrants lack basic understanding of the business
http://www.mxmindia.com/2015/04/amith-prabhu-which-are-the-good-pr-firms/

Tata Capital supports the cause of Right to Education
Tata Capital is looking to create an ideal learning environment for the children
http://www.mxmindia.com/2015/04/tata-capital-supports-the-cause-of-right-to-education/

Popees hands over media mandate to Dentsu
It won the account in a multi-agency pitch; Maxus was the incumbent on the account
http://www.mxmindia.com/2015/04/popees-hands-over-media-mandate-to-dentsu/

SapientNitro unveils ad campaign to launch new HTC smartphone
The new campaign supports the ‘One Life’ organizing idea which articulates the brand’s belief that life is for living

http://www.mxmindia.com/2015/04/sapientnitro-unveils-ad-campaign-to-launch-new-htc-smartphone/

Stories on 1st Apr '15

Kyoorius to partner Goafest?
Melt-ing is the preserve of Goafest, industrypersons say. Unique alliance struck between Pratap Bose & Rajesh Kejriwal at a party late last year
http://www.mxmindia.com/2015/04/kyoorius-to-shift-to-goafest/

News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab
Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?
http://www.mxmindia.com/2015/04/news-hour-debates-fevikwik-ad-nation-wants-to-know-why-indian-soldier-touched-feet-of-pakistani-soldier-to-repair-shoe-thunders-arnab/

Now, an Award for Award Shows
Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Star Sports to consider Lagori/Pitto league
After kabaddi, Star may be considering having a championship league for 'seven stones'
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Omnicom appoints Amol Dighe as Head of Investment India
He will also be incharge of special projections in South East Asia
http://www.mxmindia.com/2015/04/omnicom-appoints-amol-dighe-as-head-of-investment-india/

Kyoorius launches Melt, 2-day ad, media & marketing festival
Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor
http://www.mxmindia.com/2015/04/kyoorius-launches-melt-2015-2-day-ad-media-marketing-festival/

Damien Marchi is Global Head of Content at Havas Media
Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing
http://www.mxmindia.com/2015/04/damien-marchi-appointed-global-head-of-content-at-havas-media/

Dell questions conventional with 'Learning Meets Doing'
The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology
http://www.mxmindia.com/2015/04/dell-questions-the-conventional-with-learning-meets-doing/

AL Jazeera English now available on Airtel D2H
With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

http://www.mxmindia.com/2015/04/al-jazeera-english-now-available-on-airtel-d2h/

Stories on 23rd Dec '13

2013: Year of Shame
The year would best be remembered for the wrong reasons. In Part 1 of the 'Year of Shame' presenting
http://www.mxmindia.com/2013/12/2013-year-of-shame/

History will remember '24' as a gamechanger in Indian television: Raj Nayak
As Season 1 of the international TV mega-series 24's Indian adapt drew to a close on Saturday, the Colors CEO spoke on how the series fared for the channel and whether a second season is being planned
http://www.mxmindia.com/2013/12/history-will-remember-24-as-a-gamechanger-in-indian-television-raj-nayak/

Aidem to rep Janta TV sales
Aidem Ventures is appointed National Sales Representative for Janta TV
http://www.mxmindia.com/2013/12/aidem-to-rep-janta-tv-sales/

Amith Prabhu: 13 PR savvy international events and people of 2013
Amith Prabhu lists 13 people and events that shaped conversations globally in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-international-events-and-people-of-2013/

Dainik Bhaskar hosts India Pride Awards 2013-14
The fifth edition of the India Pride Awards, instituted by Dainik Bhaskar Group to acknowledge excellence in public sector units (PSUs), was held in Delhi last week
http://www.mxmindia.com/2013/12/dainik-bhaskar-hosts-india-pride-awards-2013-14/

Reviewing the Reviews: Mostly two, some three stars for Dhoom: 3
Most reviewers were disappointed by the lifting of ideas and scenes in a big film like Dhoom: 3, notes Deepa Gahlot

http://www.mxmindia.com/2013/12/reviewing-the-reviews-mostly-two-some-three-stars-for-dhoom-3/

Stories on 24th Apr'13

My favourite Sachin moment
As the master turns 40, a cross-section of cricket writers reminsce their most memorable moments with No 10
http://www.mxmindia.com/?p=46544

Utterly Butterly Tondulkarlicious - 2 : 40 Amul ads charting the Sachin story
To celebrate the master blaster's 40 years, we bring you 40 Amul ads that tell us the Tendulkar story
http://www.mxmindia.com/?p=46511

Creative Abby superjury junks plagiarism complaints
The Goafest 2013 Awards Governing Council has issued a communiqué saying on the basis of the superjury’s recommendations, all awards given will stand
http://www.mxmindia.com/?p=46510

VivaKi bags media mandate for Lovely Prof Univ
The mandate will include print in the first go, followed by digital media and television
http://www.mxmindia.com/?p=46494

Pepsi, sponsors set to score with IPL 6: Ormax Trac20
The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament
http://www.mxmindia.com/?p=46493

Vishal Gondal, founder of Indiagames, moves on
Sameer Ganapathy who was earlier handling the distribution for the media networks business of Disney UTV will now take on the business function for the digital arm of Disney UTV
http://www.mxmindia.com/?p=46492


CVS 'Venke' Sharma joins Star to oversee digital marketing
He will oversee all digital marketing initiatives of the Star TV network properties in India
http://www.mxmindia.com/?p=46509


Navneet Anhal promoted as CEO of Zee Learn
He joined Zee Learn in 2008 and has worked across various functions in the organisation
http://www.mxmindia.com/?p=46486


Reliance Communications partners with Twitter in India
Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program
http://www.mxmindia.com/?p=46490


Cheil bags Walt Disney Co, L'Oreal's Casting Creme Gloss
Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'
http://www.mxmindia.com/?p=46488


Anil Thakraney: Ambani needs solid PR
Does the government value the life of a businessman more than that of the aam aurat? Had Ambani been given protection before December 16, 2012, there may have been less outrage
http://www.mxmindia.com/?p=46487


 Kidzania associates with Birla Sun Life Insurance
Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai
http://www.mxmindia.com/?p=46489


ANCHOR | One Big Idea by Ritu Midha
Being contextual matters
http://www.mxmindia.com/?p=46485


ANCHOR | One Big Idea by Vidya Heble
Getting it right, making it clear
http://www.mxmindia.com/?p=46484

Stories on 23rd Apr'13

Times aren't good, but print media should not give up: Paresh Nath, Delhi Press

Paresh Nath, Editor-in-Chief and Publisher of Delhi Press, believes with increasing literacy levels, magazines will grow

http://www.mxmindia.com/?p=46384

 

Creative Abby 'superjury' to meet today

The Creative Abby superjury is scheduled to meet today (Apr 23) at 3pm to decide on the creatives charged for plagiarism

http://www.mxmindia.com/?p=46452

 

TOI celebrates 'dodransbicentennial'; to launch TV channels & radio stations

The Times of India intends to celebrate its 175 years with a year-long programme of activities (and launches)

http://www.mxmindia.com/?p=46383

 

Ranjona Banerji: Medianet mars an otherwise trendsetting paper

It is also true that within the media, The Times of India has become a trendsetter. Good or bad, if the group does it, the rest of the media houses follow suit, writes Ranjona Banerji

http://www.mxmindia.com/?p=46412

 

News broadcasters condole Justice Verma's demise

Chairperson News Broadcasting Standards Authority and former Chief Justice of India & Former Chairperson of the National Human Rights Commission passed away late yesterday after a brief illness

http://www.mxmindia.com/?p=46399

 

BAG Network launches 'E-Newspaper of India'

Aimed at the e-consumer, E-Newspaper will be brought out multiple times in the day - at 1pm, 7.30pm and 12.30am

http://www.mxmindia.com/?p=46387

 

'Green' Star Jalsha's bags Olive Crown, Bloomberg awards

Jalsha's 'Chalo Paltai' initiative has won the Olive Crown and Bloomberg Brand Leadership awards for efforts to reduce toxic waste

http://www.mxmindia.com/?p=46396

 

Made By You issue makes Femina a crowdsourced hit

DDB Mudra used crowdsourcing via social media to get readers to develop and execute the editorial and design content for the entire issue

http://www.mxmindia.com/?p=46382

 

Debrief: Godrej: Good TV soap

Aamir in drag will get the junta interested. I also like the characterisation; the couple used is an up-market one (the kind you'll meet at Cuffe Parade), and this gives the brand a premium image, even when they discuss mundane stuff

http://www.mxmindia.com/?p=46386

 

Disney UTV Digital launches freemium apps for feature phones

Disney UTV Digital has launched a bouquet of four freemium apps for Indian mobile subscribers - UTV, Disney, Comedy and Devotional

http://www.mxmindia.com/?p=46385

 

MSLGroup Asia finance summit chalks out new initiatives for Asia market

The summit gathers more than 30 financial communications consultants from MSLGroup network, in Asia, Europe and the US

http://www.mxmindia.com/?p=46398

 

Sandesh to augment editorial content powered by TELiBrahma

The partnership will enable Sandesh to bring interactive print content 'Live' on readers' mobile

http://www.mxmindia.com/?p=46397

 

ANCHOR | One Big Idea by Anil Thakraney
Outsource creative work

http://www.mxmindia.com/?p=46381

Stories on 16th Apr'13

Is there room for DNA in Delhi and Mail Today in Mumbai?
That's the question many are asking as the capital gets set for DNA's in May and Mumbai for Mail Today soon
 http://www.mxmindia.com/?p=45981

These 11 members of the Creative Abby 'superjury' could decide the future of Indian advertising!
The Goafest 2013 Awards Governing Council decides to set up a 'superjury' comprising the chairpersons of the 11 Creative Abby categories
http://www.mxmindia.com/?p=46031

Mahindra makes people 'ask'
As part of Mahindra Reva's Ask campaign, Strawberry Frog conceptualised an innovative marketing strategy clubbing the digital platform and OOH media
 http://www.mxmindia.com/?p=45980

Data reporting is complex as of now: Neeraj Vyas
Despite the underreported numbers, IPL is a brilliant mix of cricket and entertainment and has seen an excellent start, says Neeraj Vyas of SET Max
 http://www.mxmindia.com/?p=45977

Shaadi.com strikes a match with Havas for media
The account will be handled by the agency's Mumbai office
 http://www.mxmindia.com/?p=46002

Nickelodeon targets Rs 250cr from merchandising this year
To mark the new episodes of Teenage Mutant Ninja Turtles, Nickelodeon has partnered with Toy Triangle to bring in an exclusive toy range targeted towards boys
 http://www.mxmindia.com/?p=45979

Meenu Handa joins Amazon, logs out from Microsoft
Ms Handa quit Microsoft after a 7.5+-year stint as Director-Corporate Communications at Microsoft India
 http://www.mxmindia.com/?p=45998

IPAN H+K elevates Radhika Shapoorjee as Prez-S Asia, brings Sara Gourlay as COO-India
IPAN Hill+Knowlton Strategies has promoted Radhika Shapoorjee to President - South Asia, and Sara Gourlay is appointed Chief Operating officer - India
 http://www.mxmindia.com/?p=46000

Ranjona Banerji: Disturbing account, but a pleasure to watch
Headlines Today's investigative report into the Gujarat riots of 2002 based on police wireless reports, impresses Ranjona Banerji
 http://www.mxmindia.com/?p=46003

Debrief: Vodafone: Zoozoos don't make you LOL
The zoozoos are still cute, but the situations can do with more laughs. The new crop of TVCs bring a little smile to your face, but they aren't hilarious
 http://www.mxmindia.com/?p=45976

NDTV honours Indians of the Year
As NDTV celebrates its Silver Jubilee, it announced the winners of 'Indian of the Year'
 http://www.mxmindia.com/?p=45978


ANCHOR | One Big Idea by Peter Mukerjea
3 ways to make money from a TV channel
http://www.mxmindia.com/?p=45975

Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/

Stories on 26th April

It's an appsolutely 'appy world!
The MxM Quarterly Review of Must-Have Apps for Media Professionals... our selection of apps that you can't not be armed with!
http://www.mxmindia.com/2012/04/its-an-appsolutely-appy-world/

Digital independents & traditional ad agencies need each other: Vikas Tandon
A day after Publicis announced the acquisition of leading digital agency, Indigo Solutions, MxMIndiaspoke to Indigo’s Managing Director, Vikas Tandon on the reasons for the sell out
http://www.mxmindia.com/2012/04/digital-independents-traditional-ad-agencies-need-each-other-vikas-tandon/

Universal concern that creativity is suffering at work & school: Adobe study
A striking minority - only 1 in 4 people - believe they are living up to their own creative potential
http://www.mxmindia.com/2012/04/universal-concern-that-creativity-is-suffering-at-work-school-adobe-study/

27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR
While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent
http://www.mxmindia.com/2012/04/27-matches-later-ipl-5-is-the-lowest-ever-with-3-53-per-cent-tvr/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudramax-bags-media-duties-for-nirmal-lifestyle/

Hungama's Cricket Stock Exchange in 2nd season
CSX is a virtual trading game where users can trade (buy and sell) shares of their favourite cricket players and teams
http://www.mxmindia.com/2012/04/cricket-stock-exchange-in-its-second-season/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudra-creates-a-new-gold-loan-campaign-for-federal-bank/

Cheil's new Samsung TVC gets youth high on WiFi
Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster
http://www.mxmindia.com/2012/04/cheils-new-samsung-tvc-gets-youth-high-on-wifi/

Adz Edge unveils outdoor campaigns for Titan
In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly
http://www.mxmindia.com/2012/04/adz-edge-unveils-outdoor-campaigns-for-titan/

BIG Magic launches '100% UPwale / 100 % MPwale' FOR UP & MP
Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity
http://www.mxmindia.com/2012/04/big-magic-launches-100-upwale-100-mpwale-for-up-mp/

Wizcraft begins ops in Singapore
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
http://www.mxmindia.com/2012/04/wizcraft-begins-ops-in-singapore/

92.7 BIG FM announces Big Chhutti this summer
A travelogue format introduced first time ever in the history of radio
http://www.mxmindia.com/2012/04/92-7-big-fm-announces-big-chhutti-this-summer/

A Comms' summer plans to catch young consumers
A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'
http://www.mxmindia.com/2012/04/a-comms-summer-plans-to-catch-young-consumers/

The Anchor: Rajan Narayan on 5 reasons why 'Digital' isn’t the only way forward
It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan
http://www.mxmindia.com/2012/04/the-anchor-rajan-narayan-on-5-reasons-why-digital-isnt-the-only-way-forward/

Debrief: Slice: Ras nahin, boredom barsa
It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen
http://www.mxmindia.com/2012/04/debrief-slice-ras-nahin-boredom-barsa/