Stories on 26th April

It's an appsolutely 'appy world!
The MxM Quarterly Review of Must-Have Apps for Media Professionals... our selection of apps that you can't not be armed with!
http://www.mxmindia.com/2012/04/its-an-appsolutely-appy-world/

Digital independents & traditional ad agencies need each other: Vikas Tandon
A day after Publicis announced the acquisition of leading digital agency, Indigo Solutions, MxMIndiaspoke to Indigo’s Managing Director, Vikas Tandon on the reasons for the sell out
http://www.mxmindia.com/2012/04/digital-independents-traditional-ad-agencies-need-each-other-vikas-tandon/

Universal concern that creativity is suffering at work & school: Adobe study
A striking minority - only 1 in 4 people - believe they are living up to their own creative potential
http://www.mxmindia.com/2012/04/universal-concern-that-creativity-is-suffering-at-work-school-adobe-study/

27 matches later, IPL 5 is the lowest ever with 3.53 per cent TVR
While the average TVR for the first 27 matches stood at 3.53 per cent, the ratings for the initial 26 matches played during IPL4 were at a TVR of 3.88 per cent
http://www.mxmindia.com/2012/04/27-matches-later-ipl-5-is-the-lowest-ever-with-3-53-per-cent-tvr/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudramax-bags-media-duties-for-nirmal-lifestyle/

Hungama's Cricket Stock Exchange in 2nd season
CSX is a virtual trading game where users can trade (buy and sell) shares of their favourite cricket players and teams
http://www.mxmindia.com/2012/04/cricket-stock-exchange-in-its-second-season/

DDB Mudra creates a new gold loan campaign for Federal Bank
The campaign was based on an insight from the consumer's life that 'Circumstances do not dictate my destiny, I do'
http://www.mxmindia.com/2012/04/ddb-mudra-creates-a-new-gold-loan-campaign-for-federal-bank/

Cheil's new Samsung TVC gets youth high on WiFi
Cheil's challenge was to deliver a campaign that brought out the proposition that Samsung Star*3DUOS with Wi-Fi empowers you to do things faster
http://www.mxmindia.com/2012/04/cheils-new-samsung-tvc-gets-youth-high-on-wifi/

Adz Edge unveils outdoor campaigns for Titan
In this campaign Titan celebrates spontaneity, vibrancy and free spiritedness of today's youth and captures the mood of living every moment with loved ones perfectly
http://www.mxmindia.com/2012/04/adz-edge-unveils-outdoor-campaigns-for-titan/

BIG Magic launches '100% UPwale / 100 % MPwale' FOR UP & MP
Campaign aims at empowering consumers in the regions, with information to optimize on impending digitization & enables operators to build their brand equity
http://www.mxmindia.com/2012/04/big-magic-launches-100-upwale-100-mpwale-for-up-mp/

Wizcraft begins ops in Singapore
The Singapore office will service the Asia-Pacific region and offer clientele a complete spectrum of brand activation and event management services
http://www.mxmindia.com/2012/04/wizcraft-begins-ops-in-singapore/

92.7 BIG FM announces Big Chhutti this summer
A travelogue format introduced first time ever in the history of radio
http://www.mxmindia.com/2012/04/92-7-big-fm-announces-big-chhutti-this-summer/

A Comms' summer plans to catch young consumers
A Comms has brought to the platform Tata i-Shakti Unpolished and Little Millenium in a special brand-consumers' connect initiative with the 'Crossword Children's Fest'
http://www.mxmindia.com/2012/04/a-comms-summer-plans-to-catch-young-consumers/

The Anchor: Rajan Narayan on 5 reasons why 'Digital' isn’t the only way forward
It is possible that Digital inIndiamay follow the West and completely overtake traditional media. It is also possible that like Retail inIndia, it may never take off beyond a limited scope, says Rajan Narayan
http://www.mxmindia.com/2012/04/the-anchor-rajan-narayan-on-5-reasons-why-digital-isnt-the-only-way-forward/

Debrief: Slice: Ras nahin, boredom barsa
It's quite painful to watch the ad. And given that Katrina Kaif is the protagonist, that's a criminal thing to happen
http://www.mxmindia.com/2012/04/debrief-slice-ras-nahin-boredom-barsa/

Stories on 27th March

The New Boss Gets Set
Set to take charge in December 2012, Cyrus Mistry has carved his territory in the Tata Empire, completing a smooth induction
http://www.mxmindia.com/2012/03/the-new-boss-gets-set/

Continuing the WorldSpace legacy @ Timbre
Timbre Media was formed in 2010 by the erstwhile employees of WorldSpace India, to continue its radio programming legacy. Co-founder and CEO M Sebastian speaks to MxMIndia about Timbre's plans.
http://www.mxmindia.com/2012/03/continuing-the-worldspace-legacy-timbre/

Kannadada Kotyadhipathi betters KBC in first week
KBC’s Tamil counterpart has declined, however, so it remains to be seen whether the Kannada offering will be able to retain its ratings.
http://www.mxmindia.com/2012/03/kannadada-kotyadhipathi-betters-kbc-in-first-week/

[PR Channel] Sports PR: A new wave of specialization
The key in sports PR is to strike the right balance between meeting media’s expectations of receiving quality material on the sport and sportspersons, and to ensure the corporate involvement is sustained, feels Neha Mathur Rastogi.
http://www.mxmindia.com/2012/03/pr-channel-sports-pr-a-new-wave-of-specialization/

Maruti Suzuki will not shut down car production at Gurgaon
The company will reduce the number of cars produced at the Gurgaon plant and make available space for expanding the engine manufacturing capacity, including a new diesel engine plant.
http://www.mxmindia.com/2012/03/maruti-suzuki-will-not-shut-down-car-production-at-gurgaon/

The Anchor: 6 must-have traits for entrepreneurs
Not everyone has the mental toughness required to face up the uncertainties and challenges of a start-up; Vijay Singh lists the traits that get one there.
http://www.mxmindia.com/2012/03/the-anchor-vijay-singh-on-6-must-have-traits-for-entrepreneurs/

Debrief: IPL: Chalta hai
There is a little humour, a little emotion, a little slice of life, but on the whole the campaign stays in the average zone.
http://www.mxmindia.com/2012/03/debrief-ipl-chalta-hai/

[MJR] In which Justice Katju tells it like it is. Again
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers.
http://www.mxmindia.com/2012/03/freaking-news-in-which-justice-katju-tells-it-like-it-is-again/

Stories on 10th February

Hello and Welcome to MxM Radio!
As we completed five months of existence yesterday, we stepped back to our commitment of Day 1: cover media like no one else in the business. At MxMIndia, we are committed to support the 'underdogs' amongst the various media segments. So: journalism came first. Then PR and now Radio.
http://www.mxmindia.com/2012/02/hello-and-welcome-to-mxm-radio/

The Big Story: Is radio not good enough for premium brands?
MxM Radio launches with a discussion on whether radio is still considered too 'common' a medium for 'uncommon' luxury brands
http://www.mxmindia.com/2012/02/is-radio-not-good-enough-for-premium-brands/

Talk Show: Prashant Panday on Mirchi in A'Dhabi, what's wrong in Delhi & how radio ads aren't rip-offs from TV
Prashant Panday tells MxMIndia that the IRS data may be flawed, and why the UAE loves Radio Mirchi's RJs.
http://www.mxmindia.com/2012/02/prashant-panday-interview/

Data & Research: RAMcheck: Mixed fortunes for Mirchi
The station makes a comeback in Mumbai, ahead in Kolkata, struggles in Delhi; Bengaluru sticks to Radio City.
http://www.mxmindia.com/2012/02/radio-channel-ramcheck-mixed-fortunes-for-mirchi/

[MxM Radiol]: 5 reasons why internet radio scores over traditional radio
The main difference that triggers all other differences between Internet radio and FM radio is the platform itself. The Internet lends more room for flexibility, cost saving and personalization says Anil Srivatsa
http://www.mxmindia.com/2012/02/anchorradio-channel-5-reasons-why-internet-radio-is-better-than-traditional-radio/

Reliance Broadcast launches 'Kings Of Kavis'
Surender Sharma's show on 92.7 BIG FM & BIG Magic, the first time inIndiathat a daily show features simultaneously on two media platforms
http://www.mxmindia.com/2012/02/reliance-broadcast-launches-kings-of-kavis/

CarTrade to take a creative ride with Salt Brand Solutions
After a multi-agency pitch, CarTrade.com has decided to partner with Salt Brand Solutions; the account size is pegged to be between Rs6-8 crore
http://www.mxmindia.com/2012/02/cartrade-to-take-a-creative-ride-with-salt-brand-solutions/

'Food Food is a lifestyle channel themed around food'
Celebrity chef Sanjeev Kapoor speaks about Food Food,India’s first Hindi 24-hour food lifestyle channel which has recently completed one year
http://www.mxmindia.com/2012/02/food-food-is-not-only-a-food-channel-its-a-lifestyle-channel-themed-around-food/

Maruti Suzuki attains 10 mn domestic sales mark
The 10 millionth vehicle, a Red Swift Vxi, was dispatched to Coimbatore on Thursday morning from the Company’s Manesar plant
http://www.mxmindia.com/2012/02/maruti-suzuki-attains-10-mn-domestic-sales-mark/

Flipkart acquires Letsbuy
With this move, Flipkart has firmly established itself as the leader in the consumer electronic space
http://www.mxmindia.com/2012/02/flipkart-acquires-letsbuy/

Myntra targets Rs 500 cr revenue for next fiscal
Myntra.com, the largest online retailer of fashion and lifestyle products in India, is aiming revenue of Rs500 crores in the financial year 2012-13.
http://www.mxmindia.com/2012/02/myntra-targets-rs-500-cr-revenue-for-next-fiscal/

Star India invites advertisers to "Go Digital, Go Green" with STAR Content LIVE
An industry first that enables a tapeless TV commercial delivery that is faster, cheaper and greener
http://www.mxmindia.com/2012/02/star-india-invites-advertisers-to-go-digital-go-green-with-star-content-live/

PGTI, Ten Golf ink three-year deal
Ten Golf to be launched in India; official broadcast partner for PGTI tournaments
http://www.mxmindia.com/2012/02/pgti-ten-golf-ink-three-year-deal/

Lokmat Media thanks record-breakers with innovation
The newspaper carried a 16-column colour picture with the lead story of the day, with both, the front and back pages working seamlessly together as a unified 'front' page
http://www.mxmindia.com/2012/02/lokmat-media-thanks-record-breakers-with-innovation/

DDB India bags creative duties of Nirmal Lifestyle
The agency won the business following a multi-agency pitch based on its understanding of the real-estate business
http://www.mxmindia.com/2012/02/ddbindia-bags-creative-duties-of-nirmal-lifestyle/

Heineken lets you 'serenade' that special someone Live on YouTube
Available in twenty languages, 'The Serenade' is designed to put love in the air and smiles on faces around the world
http://www.mxmindia.com/2012/02/heineken-lets-you-serenade-that-special-someone-live-on-youtube/

ESPN STAR Sports to Broadcast Inaugural Bangladesh Premier League
New tournament to feature 21 days of non-stop action, with over 100 hours of matches from February 9-29, 2012
http://www.mxmindia.com/2012/02/espn-star-sports-to-broadcast-inaugural-bangladesh-premier-league/

ad:tech New Delhi 2012 hunts for the best Indian blog entry on digital marketing
Bloggers need to submit an original and unpublished article on “Digital Marketing- What’s in Store for 2012” in up to 800 words, along with their short bio and credentials by February 12
http://www.mxmindia.com/2012/02/adtech-new-delhi-2012-hunts-for-the-best-indian-blog-entry-on-digital-marketing/

Disney XD thrills kids with its attention-grabbing consumer outreach
Introduces first-of-its-kind marketing innovation designed by graduates from NID, IIT Powai and Disney's creative team
http://www.mxmindia.com/2012/02/disney-xd-thrills-kids-with-its-attention-grabbing-consumer-outreach/

How Cool-averi! Emami places brand in 'Kolaveri Di' song
Other brands tying up for the song include luxury carmaker Audi, mobile service provider Aircel and Chennai-based consumer durables retailer Vasant & Co
http://www.mxmindia.com/2012/02/emami-ties-up-with-upcoming-film-3-for-brand-placement-in-kolaveri-di-song/

Anil Thakraney: Death in Mumbai, an excellent first effort
When a reputed journalist writes a book, you can be assured of authenticity of material, and particularly so in Meenal Baghel's case, I have known her to be a journalist of high integrity
http://www.mxmindia.com/2012/02/anil-thakraney-death-in-mumbai-an-excellent-first-effort/

BJP suffers the wrath of young India
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/bjp-suffers-the-wrath-of-young-india/

Stories on 30th September

Can telly newbies score with biggies around?

With big faces reigning on reality and other shows, what is the scope for newcomers and can a new face create the same magic?

http://www.mxmindia.com/2011/09/can-telly-newbies-score-with-biggies-aroun/

Tring, tring! Maruti, Dabur & Co woo internal/external customers via mobiles

Mobile phones are the obvious place to be in for companies like Maruti Suzuki, Dabur and others.

http://www.mxmindia.com/2011/09/tring-tring-maruti-dabur-co-woo-internalexternal-customers-via-mobiles/

Red Label Tea - the choice of every Smart Bahu

For the first time ever, Red Label Tea signs television’s popular bahu Akshara for its latest ad campaign.

http://www.mxmindia.com/2011/09/red-label-tea-the-choice-of-every-smart-bahu/

MTV Unplugged kicks off with Rabbi Shergill

Micromax MTV Unplugged premieres this Saturday with Rabbi Shergill

http://www.mxmindia.com/2011/09/mtv-unplugged-kicks-off-with-rabbi-shergill/

IRS 2011 Q2: Top 10 Magazines

Bring out the bugles ahead of the World Magazine Congress. Save a few, the topline figures of most magazines show a healthy growth

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-magazines/

IRS 2011 Q2: Top 10 Dailiies

The Top 10 Hindi, English and Language Dailies as determined by MRUC and Hansa Research.

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-dailiies/

Dainik Jagran is Publication #1 in IRS 2011Q2

http://www.mxmindia.com/2011/09/dainik-jagran-is-publication-1-in-irs-2011q2/

Ashish Bagga is INS president

India Today CEO Ashish Bagga is president of the Indian Newspaper Society

http://www.mxmindia.com/2011/09/ashish-bagga-is-ins-president/

Ashish Bagga all set to be INS president today

India Today group's chief executive officer Ashish Bagga all set to take charge as INS president

http://www.mxmindia.com/2011/09/ashish-bagga-all-set-to-be-ins-president-today/

Anchor calls for creative pitch

Anchor Electricals has called for a creative pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/09/anchor-calls-for-creative-pitch/

The Anchor: Rajan Narayan on 6 ways ad agencies can maximize revenues

New thinking brought to old school systems such as agency structure can lead to a lucrative overhaul

http://www.mxmindia.com/2011/09/the-anchor-rajan-narayan-on-6-ways-ad-agencies-can-maximize-revenues/

Saurabh Tewari on life after Imagine

Imagine TV’s Saurabh Tewari, quits and starts Nautanki Films, discloses his plans.

http://www.mxmindia.com/2011/09/saurabh-tewari-on-life-after-imagine/