No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/
Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/
iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/
Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/
Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/
Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/
Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/
Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/
Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/
IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/
TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/
The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/
Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/
Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/
Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/
Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/
