Stories on 14th Nov '13

Such an Enduring Endorser!
His former captain, commentator & sr communications pro Hemant Kenkre on why Sachin Tendulkar has been a fav with brands over 2 decades
http://www.mxmindia.com/2013/11/what-makes-sachin-such-an-enduring-endorser/

Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head
The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations
http://www.mxmindia.com/2013/11/neoogilvy-enters-into-jv-with-smile-group-sanjay-ramakrishnan-named-country-head/

10 on 10: Answers to The Sachin Tendulkar Quiz. Presented by dna + The 5 Prizewinners
Presenting the answers to the 10 questions in '10 on 10', the Sachin Tendulkar Quiz. Set by Sorbojeet Chatterjee,  head of marketing at dna, and Quizmaster at the 'dna Ultimate Sachin Quiz' that happened last evening. Plus the five prizewinners
http://www.mxmindia.com/2013/11/10-on-10-answers-to-the-sachin-tendulkar-quiz-presented-by-dna-the-5-prizewinners/

After Bajaj Electricals, Soho Square wins Prism Cement
Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division
http://www.mxmindia.com/2013/11/after-bajaj-electricals-soho-square-wins-prism-cement/

TBWA\India names R Venkatraman as Creative Director
Venky will be based in Mumbai and will report to Parixit Bhattacharya, the TBWA\India CCO
http://www.mxmindia.com/2013/11/tbwaindia-names-r-venkatraman-as-creative-director/

Stories on 12th Mar'13

Business, networking & more @ Frames 2013
The 14th edition of India’s biggest conclave of the M&E sector starts today in Mumbai with a galaxy of national and international speakers. A curtain-raiser...
http://www.mxmindia.com/?p=43442

Publicis Groupe acquires Convonix
Digital marketing consulting firm Convonix will align with Starcom MediaVest Group (SMG) in India
http://www.mxmindia.com/?p=43440

Jaldi 5 with Sorbojeet Chatterjee: Events like half-marathon deepens bond with readers
DNA's VP Marketing tells MxMIndia about the new team running the ship, how the half-marathon benefited the paper, and coverage by other media...
http://www.mxmindia.com/?p=43437

Reliance Games expands to Japan, Korea
The company has announced the acquisition of a mobile game development and publishing company in Japan and a mobile game development studio in Korea, thereby augmenting its footprint in the global mobile gaming industry
http://www.mxmindia.com/?p=43441

Debrief: Tata Tea: Good use of Women's Day
It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement
http://www.mxmindia.com/?p=43436

Ranjona Banerji: Gang-rape accused Ram Singh's "mysterious" death up-ends TV news
News channels uncertain whether to play bleeding hearts or public prosecutor in rape accused's death in jail
http://www.mxmindia.com/?p=43495

Hathway's Jayaraman joins Zee
At Zee, K Jayaraman will head distribution and placement business
 http://www.mxmindia.com/?p=43492

Garnier Men launches 'PowerLight A Village' campaign
An initiative digitally executed by FoxyMoron is aimed at providing electricity to remote villages in India
http://www.mxmindia.com/?p=43439

ET launches campaign against half knowledge
The campaign, conceived by Lowe Lintas + Partners, will be seen extensively across mass media inprint, TV, outdoor, radio, digital, social media, corporate parks and coffee shops
http://www.mxmindia.com/?p=43438

ASCI upholds complaints against 43 of 50 ads
Numbers of complaints soar, thanks to NAMS, and the number of complaints upheld increase sharply
http://www.mxmindia.com/?p=43483

Soho Square Mumbai wins H&R Johnson
Under the mandate for the H&R Johnson business, it will handle tiles, bathrooms, kitchens and marble & quartz
http://www.mxmindia.com/?p=43485

ANCHOR | ONE BIG IDEA: One Big Idea by Joydip Kapadia
Digitization, a game changer!
http://www.mxmindia.com/?p=43434

ANCHOR | ONE BIG IDEA: One Big Idea by Suraj Nambiar

http://www.mxmindia.com/?p=43435

Stories on 20th Sep '12

No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/

Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/

iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/

Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/

Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/

Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/

Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/

Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/

Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/

IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/

TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/

The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/

Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/

Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/

Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/

Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/

Stories on 10th Sep '12

One Year & Counting: MxM@1
As we celebrate our first anniversary, our resolve to offer a credible and honest source of information stays. Many thanks to all those who've helped us reach thus far, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=30745

First Person Team accounts on The Year That Was by
Alok Kapuria, Tuhina Anand, Vidya Heble, Johnson Napier, Shruti Pushkarna, Ananya Saha, Meghna Sharma, Akash Raha, Robin Thomas, Shubhangi Mehta, Insiyah Rangwala, Rafiq Barak & Kishor Kate
http://www.mxmindia.com/?p=30670

By Invitation: Peter Mukerjea, Jaisurya Das, Sundeep Nagpal, Deepa Gahlot, Paritosh Joshi, Shailesh Kapoor & Sorbojeet Chatterjee
Our galaxy of weekly and other regular columnists and contributors to write and/or reminisce
http://www.mxmindia.com/?p=30695

Anil Thakraney: Behind the interview
When you know a person for such a long period of time, it becomes a friendly banter, rather than a killer interview
http://www.mxmindia.com/?p=30706

Ranjona Banerji: End to innocence
Now, I'm top of the pops when it comes to TV news. I watch it all day. I watch it all night. I can tell from a lift of an eyebrow or the curl of a lip if an anchor is going to mess it up or burst into bombast
http://www.mxmindia.com/?p=30707

The Anchor: Ajay Kakar on 10 reasons why the Ad & Marketing world needs independent publications like MxMIndia
Taareef karun kya uski, jisne tumhein banaaya... Ajay Kakar on 10 reasons why A&M needs independents like MxMIndia
http://www.mxmindia.com/?p=30705