Stories on 25th Nov 14

Enormous year for Ashish Khazanchi & Ajay Verma
Q&A with the managing partners of the just-over-a-year-old Enormous creative agency
http://www.mxmindia.com/2014/11/enormous-year-for-ashish-khazanchi-ajay-verma/

Ranjona Banerji: How Times & Bachi Karkaria gave in to the God of 140 characters!
Let us salute extraneous noise and the power of public opinion on social media, which can make a behemoth notice a pesky ant and change direction, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-how-times-bachi-karkaria-gave-in-to-the-god-of-140-characters/

Dentsu-UNFPA join hands to launch CSR Advisory Services
Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India
http://www.mxmindia.com/2014/11/dentsu-unfpa-join-hands-to-launch-csr-advisory-services/

McDowell's #No.1 Yaari strikes a chord with viwers
DDB Mudra Executive Creative Director SonalDabralhas written the lyrics for this musical
http://www.mxmindia.com/2014/11/mcdowells-no-1-yaari-strikes-a-chord-with-viwers/

Shortlists for Indian Marketing Awards announced
The shortlist includes 88 cutting-edge campaigns hailing from different parts of the country
http://www.mxmindia.com/2014/11/shortlists-for-indian-marketing-awards-announced/

Digital L&K Saatchi & Saatchi announces key appointments
Digital L&K Saatchi & Saatchi has announced two senior level appointments into its fold. Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing

http://www.mxmindia.com/2014/11/digital-lk-saatchi-saatchi-announces-key-appointments/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 17th Oct '13

Sony Pix aims at rising with Skyfall
Saurabh Yagnik, EVP & Biz Head, Sony Pix is gung-ho as the MSM network’s English movie channel announces a slew of initiatives with its relaunch
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

10 cultural trends that will define entertainment in future: Mindshare report
Media major Mindshare provides a peek into the future of Indian entertainment in a new report published to coincide with the 90th anniversary celebration of the Walt Disney Company
http://www.mxmindia.com/2013/10/sony-pix-aims-at-rising-with-skyfall/

Aaj Tak veteran QW Naqvi joins India TV as Editorial Director
The former head of the TV Today newsroom joins India TV as Editorial Director
http://www.mxmindia.com/2013/10/aaj-tak-veteran-qw-naqvi-joins-india-tv-as-editorial-director/

DS Group catches Everest as creative agency for dairy biz
Everest, the agency for DS Group's Catch Salt and spices business, wins the creative mandate for the group's dairy venture
http://www.mxmindia.com/2013/10/ds-group-catches-everest-as-creative-agency-for-its-dairy-business/

Big news for Datawallahs as India wins 8 Echo awards
Over 70 brands and their agencies from India competed to get to the coveted International Echo. Eight of 90 Indian entries won awards: OgilvyOne with five wins, M&C Saatchi with two and Netcore with one win
http://www.mxmindia.com/2013/10/big-news-for-datawallahs-as-india-wins-8-dma-international-echo-awards/

GroupM India wins Porter Prize for 'leveraging unique activities'
The Porter Prize is one of the most coveted awards in the field of strategy and competitiveness and is supported by the Institute for Competitiveness India
http://www.mxmindia.com/2013/10/groupm-india-wins-porter-prize-for-leveraging-unique-activities/

Dentsu Digital bags Honda & Indo-Nissin mandates
Dentsu Digital, a fully integrated digital marketing solutions company of the Dentsu India Group, has been awarded the businesses of Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin
http://www.mxmindia.com/2013/10/dentsu-digital-bags-honda-indo-nissin-mandates/

Tesco gets closer to propah entry as Tata opens 'Star Daily' neighbourhood convenience store in Pune
The outlet will make use of UK firm Tesco's retail expertise and back-end support
http://www.mxmindia.com/2013/10/tesco-gets-closer-to-propah-entry-as-tata-opens-star-daily-neighbourhood-convenience-store-in-pune/

Stories on 10th Sep '13

Mindshare emerges victorious in a closely-fought Emvies 2013
... as Hindustan Unilever is Media Client of the Year followed by Cadbury India and Tata Docomo
http://www.mxmindia.com/?p=53823

MxMIndia: Too good to be Two!
We completed two years of our existence yesterday. For us, it's time to look beyond, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=53839

MoCoupons will be boon for FMCG companies: Sandeep Goyal
Adman and former chairman of Dentsu India Sandeep Goyal's Mogae Media is working on ways to monetize the mobile phone has come up with mobile couponing for brands to reach customers
http://www.mxmindia.com/?p=53809

HT goes for new-look, introduces tearaway add-on as ‘Page One Plus’
Hindustan Times refreshes Delhi and Mumbai editions with the launch of tearaway info-sheet and a new brand campaign
http://www.mxmindia.com/?p=53807

Vijay Karnataka's Sanjeev Kulkarni joins VRL Media
Sanjeev Kulkarni has quit Vijay Karnataka to join Vijayavani as Vice President - Sales and Marketing
http://www.mxmindia.com/?p=53812

Ranjona Banerji: Of corporate and their Twitter handles
Ranjona Banerji has had some fun with the Twitter handle of Vodafone only to be disturbed in her Sunday afternoon snooze
http://www.mxmindia.com/?p=53815

Amith Prabhu: Why our politicians must undertake media training
Public Relations should be built on the bedrock of media training, writes Amith Prabhu
http://www.mxmindia.com/?p=53814

Reviewing the Reviews: Critics give Apoorva Lakhia's Zanjeer a mauling
Actor Ram Charan was thrashed too for even trying to do a role immortalised by Amitabh Bachchan.vThis film got 0 stars and some 2 or 2.5s, notes Deepa Gahlot
http://www.mxmindia.com/?p=53817

Stories on 24th May '13

Yeh IPH hai boss!
As the sixth and most controversial edition of IPL draws to close, presenting our columnists Anil Thakraney and Shailesh Kapoor and their take on the cricketing, er, entertainment spectacle
http://www.mxmindia.com/?p=48351

Dentsu buys 80% of Webchutney
The Dentsu India Group has announced that it has acquired an 80 percent stake in digital agency Webchutney
http://www.mxmindia.com/?p=48332

KBC7: Hit or Miss?
The crorepati show is getting set to enter living rooms for a seventh season, and the consensus is that it is Amitabh's charisma which keeps viewers watching. Will it work for this season too?
http://www.mxmindia.com/?p=48334

Governor K Sankaranarayanan, Manish Tewari at Press Club Mumbai awards tomorrow
The Maharashtra governor and I&B Minister will present the Press Club Mumbai's RedInk awards. Bachi Karkaria to emcee event and Arnab Goswami likely to moderate a panel discussion
http://www.mxmindia.com/?p=48393

Minions music video Zumi Zumi to end Zoozoo campaign
Ogilvy and Mather dishes up something new for Vodafone every year, and this year the agency lived up to its reputation with the ultra-cute Minions
http://www.mxmindia.com/?p=48337

Mediaah! Now, BCCL's Times Publishing House takes on law student-blogger
Was it right for Times to send a lawyer's notice to student blogger Aparajita Lath? Pradyuman Maheshwari, who has been in a similar position in the past, examines the case in Mediaah!
http://www.mxmindia.com/?p=48359

Ranjona Banerji: Pointless debates on News TV
Perhaps our news channels should start discussion issues like whether the sun should start rising from the West, suggests Ranjona Banerji
http://www.mxmindia.com/?p=48365

Hindustan Times launches Gurgaon Special
The Hindustan Times has renewed its Gurgaon focus with increased local coverage for residents of Gurgaon
http://www.mxmindia.com/?p=48333

ASCI for faster, stronger action against ads violating code
As NAMS has started tracking upheld complaints to ensure that these ads don't reappear, ASCI plans to report any reappearance of upheld complaint ads to the statutory authorities for further action, and has increased the frequency of CCC meetings
http://www.mxmindia.com/?p=48330

Ketchum celebrates 90 years
Ketchum will commemorate the milestone with a series of global philanthropic initiatives, including donating 90 creative brainstorm sessions to nonprofit organizations over a period of 90 days
http://www.mxmindia.com/?p=48336

Reliance Games launches Dancing With the Stars mobile game
Reliance Games has launched the official mobile game of the popular US dance-based reality show Dancing With the Stars, available on the Apple app store
http://www.mxmindia.com/?p=48229

Stories on 20th Sep '12

No resting easy on laurels: Ravi Rao
Happy about Mindshare bagging the 'Media Agency of the Year' honour at Spikes Asia, Ravi Rao, Leader, South Asia, wants to raise the bar even further
http://www.mxmindia.com/2012/09/no-resting-easy-on-laurels-ravi-rao/

Indian entries win 47 awards at Spikes Asia
BBDO was named Network of the Year, while Mindshare walked away with Media Agency of the Year, at Spikes Asia 2012
http://www.mxmindia.com/2012/09/india-entries-win-47-awards-at-spikes-asia/

iPads, smartphones set to replace gold & silver wares as corporate gifts this Diwali
The shift away from gold and silver gifts is being spurred by a younger generation that is more enthused by luxury goods and of course rising prices of gold and silver
http://www.mxmindia.com/2012/09/ipads-smartphones-set-to-replace-gold-silver-wares-as-corporate-gifts-this-diwali/

Jaldi 5 with Sorbojeet Chatterjee: Quality editorial is core for any news brand
Set to take charge as Vice President - Marketing of DNA today, Sorbojeet Chatterjee talks on how and why he's looking forward to the switch from TV to print
http://www.mxmindia.com/2012/09/jaldi-5-with-sorbojeet-chatterjee-quality-editorial-is-core-for-any-news-brand/

Spuul's 1-stop entertainment to beat piracy
Spuul.com aims to combat online piracy by acquiring newer movies immediately after theatrical release and offer them to consumers in good quality and at a relevant price
http://www.mxmindia.com/2012/09/spuuls-1-stop-entertainment-to-beat-piracy/

Shailesh Kapoor: In A Family-Friendly Pack
The element of 'sanskaar' still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off
http://www.mxmindia.com/2012/09/shailesh-kapoor-in-a-family-friendly-pack/

Paritosh Joshi: An 'Upfront' season for India
Recent years have seen the Indian Broadcasting Foundation learn to pull together and several baby steps have been taken in this new spirit of bonhomie
http://www.mxmindia.com/2012/09/paritosh-joshi-an-upfront-season-for-india/

Aegis launches global single-source consumer behaviour study
Analysing media consumption not just by genre but also by specific channel, programme, title etc, this is said to be the first global single source database in the country
http://www.mxmindia.com/2012/09/aegis-launches-global-single-source-consumer-behaviour-study/

Rajesh Mathew joins Dentsu Communications as Senior Vice President
Continuing with its series of senior-level appointments, the Dentsu India Group has announced the appointment of Rajesh Mathew as Senior Vice President, Dentsu Communications, Mumbai
http://www.mxmindia.com/2012/09/rajesh-mathew-joins-dentsu/

IPAN Hill & Knowlton re-brands as IPAN Hill+Knowlton Strategies
The public relations and communications firm has announced a new name, brand and website too
http://www.mxmindia.com/2012/09/ipan-hill-knowlton-rebrands/

TRAI extends last date for comments on ad duration rules
September 24 is the new last date set by the TRAI for receiving comments on the draft regulation of Duration of Advertisements in Television Channels (Amendment) Regulation, 2012
http://www.mxmindia.com/2012/09/trai-extends-last-date-for-comments-on-ad-duration-rules/

The Anchor: 5 ways how lifestyle channels can make it big
Passion is at the core of lifestyle or special interest content; Smeeta Chakrabarti offers ways to approach building and sustaining lifestyle brands
http://www.mxmindia.com/2012/09/the-anchor-five-ways-how-lifestyle-channels-can-make-it-big/

Debrief | Birla Sun Life: Good timing, but...
The new commercial is sunny, bright, happy, and it features Yuvi making his comeback statement, as he talks about moving on from suffering to victory
http://www.mxmindia.com/2012/09/debrief-birla-sun-life-good-timing-but/

Anil Thakraney: KBC: Winning desi hearts
KBC appears to be India's only hope and home for the common men and women to try their luck and up their bank balance a bit, writes Anil Thakraney
http://www.mxmindia.com/2012/09/anil-thakraney-kbc-winning-desi-hearts/

Ranjona Banerji: #Justsaying on no paper day!
With no morningers in Mumbai, Ranjona Banerji finds herself wondering about the various ad in the papers yesterday and some on telly!
http://www.mxmindia.com/2012/09/ranjona-banerji-justsaying-on-no-paper-day/

Signposts… September 20
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts%e2%80%a6-september-20/

Stories on 14th Mar '12

Digital, growth mantras to drive agenda
The mood is upbeat at the three-day convention on media and entertainment that kicked off in Mumbai today.
http://www.mxmindia.com/?p=14792

@Ficci Frames 2012: KPMG study says M&E sector is set for good times ahead
According to the FICCI-KPMG report, the growth trajectory was backed by strong consumption in tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the study predicts the industry to register a CAGR of 15 percent to touch INR 1,457 billion by 2016.
http://www.mxmindia.com/?p=14795

11 reasons why I am going to be @ Frames this year
Pradyuman Maheshwari on why he's going to do the trek to Powai for FICCI Frames 2012.
http://www.mxmindia.com/?p=14765

Onida takes on rivals with comparative advertising
TV and washing machine brand is taking on LG, Voltas and Daikin through an all-new ad campaign.
http://www.mxmindia.com/?p=14779

7 Indian finalists at INMA Awards 2012
As many as seven Indian entries are among the 89 finalists announced in the world’s premier competition for marketing newsmedia brands by the International Newsmedia Marketing Association.
http://www.mxmindia.com/?p=14766

Rajat Uppal is the new GM Marketing, Red FM
Mr Uppal confirmed to MxM that he has quit Fever 104 FM and joined Red 93.5 FM.
http://www.mxmindia.com/?p=14788

Dentsu Creative Impact wins Tetra Pak creative mandate
Dentsu Creative Impact, Dentsu India's full-service advertising agency, has bagged the creative duties for Tetra Pak.
http://www.mxmindia.com/?p=14824

ASCI, Goafest come together on self-regulation
Present the 'ASCI Mobile Movie Challenge' to promote the idea of 'Creativity with a Conscience'.
http://www.mxmindia.com/?p=14776

MxMIndia's Budget Special on Saturday, March 17
Although Union Budgets typically don't care too much about the media and entertainment sector, we expect some sops this year. We will be there with the analyses.
http://www.mxmindia.com/?p=14783

Budget comes alive on moneycontrol.com
Financial portal moneycontrol.com’s new commercial features 'rockstar netas'.
http://www.mxmindia.com/?p=14773

Vipin Nair joins Head of Communications at Wipro
He will be handling the communication mandate for Wipro Technologies and the Corporate.
http://www.mxmindia.com/?p=14790

Basil acquires 490 Limited in UK
India-based marketing solutions company Basil Group has acquired UK design and production agency Fourninety Ltd.
http://www.mxmindia.com/?p=14771

Anil Thakraney: Good FM, pathetic ads!
So I have 'upgraded' to 94.3 Radio One. Spending time in the car, despite Mumbai’s horrendous traffic conditions, has become fun once again. The only problem is the bloody ads. Most of them are sick, boring and nerve-wracking to hear.
http://www.mxmindia.com/?p=14781

Stories on 19th January

Gold opens new doors for Manappuram
In redefining the way gold loan is viewed, Manappuram Finance Limited has turned its own fortunes around too
http://www.mxmindia.com/2012/01/gold-opens-new-doors-for-manappuram/

Don't be complacent: N Ram's goodbye letter
Outgoing Editor-in-Chief also asks new incumbents not to let trivia outweigh credible, investigative journalism.
http://www.mxmindia.com/2012/01/dont-be-complacent-n-rams-goodbye-letter/

Digital Summit: Is Digital a monster for brands?
'Preparing for 30 Million Internet Users', the India Digital Summit tackled some relevant questions about the new wave of media and the way it is used, which is not just approaching but upon us.
http://www.mxmindia.com/2012/01/digital-summit-is-digital-a-monster-for-brands/

Digital Summit: The new wave of mobile and social - are we strong enough for it?
Among other things, the India Digital Summit finds that currently the platforms are too digital to be efficient and new addition to digital innovations does not necessarily help the existing businesses to grow.
http://www.mxmindia.com/2012/01/digital-summit-the-new-wave-of-mobile-and-social-are-we-strong-enough-for-it/

Not Linking Road or Khan Market, Delhi airport is the best retail location for some luxury brands
Delhi airport emerges as the best retail location for luxury brands like Swarovski, M&S & Hidesign
http://www.mxmindia.com/2012/01/not-linking-road-or-khan-market-delhi-airport-is-the-best-retail-location-for-some-luxury-brands/

I&B ministry puts up charter for media growth
The vision of the charter, uploaded on the ministry's website, is to create an enabling environment for the media and entertainment sector, with appropriate policy framework.
http://www.mxmindia.com/2012/01/ib-ministry-puts-up-charter-for-media-growth/

Dentsu India Group makes key senior level appointments
CP Arora has been appointed Group Chief Financial Officer, and Suprotim Day as Chief Films Officer.
http://www.mxmindia.com/2012/01/dentsu-india-group-makes-key-senior-level-appointments/

9 Indians among YouTube Space Mission finalists
Space Lab announces 60 finalists of ‘Send Students' Experiments into Space'. The competition received thousands of entries from more than 80 countries; US leads in number of finalists followed by India, Poland, Canada and Spain.
http://www.mxmindia.com/2012/01/9-indians-among-youtube-space-mission-finalists/

mydala.com brings battle of Agneepath to real life
Dharma Productions partners with mydala.com initiate unique multimedia marketing campaign across 11 cities.
http://www.mxmindia.com/2012/01/mydala-com-brings-battle-of-agneepath-to-real-life/

FTII Producers' Guild fanfare over Indian cinema's centenary
Celebrations to begin amidst much fanfare at 7th Chevrolet Apsara Awards on January 25, Yash Raj Studios; Medley line-up of top acts by Bollywood’s biggest stars - tribute to the golden era!
http://www.mxmindia.com/2012/01/ftii-producers-guild-fanfare-over-indian-cinemas-centenary/

The Anchor: 5 reasons why radio is very effective in tier 2 and 3 cities
Localised content, lower literacy rates and frequent power outages are some of the reasons people prefer radio in the tier 2 and 3 cities says Harrish Bhatia.
http://www.mxmindia.com/2012/01/the-anchor-5-reasons-why-radio-is-very-effective-in-tier-2-and-3-cities/

Debrief: Kit Kat: All about the birds and the squirrels
The key target audience, the youngsters, will connect with this situation. Also, Nestle has done a cool improvement over the previous version: they have set the new commercial inside a classroom.
http://www.mxmindia.com/2012/01/debrief-kit-kat-all-about-the-birds-and-the-squirrels/

Journalism, a very intriguing career choice
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/journalism-a-very-intriguing-career-choice/

TAM Data (GRPs, Channel shares of HGECs)- Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-grps-channel-shares-of-hgecs-wk-2-12/

TAM data Top 10 programmes on HGEC - Wk 2 '12
http://www.mxmindia.com/2012/01/tam-data-top-10-programmes-on-hgec-wk-2-12/