Stories on 10th Mar'14

Leveraging films by top guns on MTV
It's a win-win for all: six top directors try their hands at films inspired by HUL products on MTV, a project engineered by Mindshare
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

'For HUL, the films are beyond passive integration... more of active integration'
Q&A with Aditya Swamy, EVP and Business Head, MTV and Ravi Rao, Leader, Mindshare South Asia
http://www.mxmindia.com/2014/03/leveraging-films-by-top-guns-on-mtv/

BJP ads to go on air soon, with Prasoon Joshi songs
The Bharatiya Janata Party, which has just unveiled the outdoor ad campaign for the Lok Sabha polls, will launch 10-15 TV commercials in the coming weeks
http://www.mxmindia.com/2014/03/bjp-ads-to-go-on-air-soon-with-prasoon-joshi-songs/

Brands and retailers team up to offer 0% EMI schemes
With customers staying away, retailers are entering into business arrangements with brands to draw them back to showrooms, bypassing the banks
http://www.mxmindia.com/2014/03/brands-and-retailers-team-up-to-offer-0-emi-schemes/

McCann wins 11 awards at Adfest 2014
Dentsu Inc wins Agency of the Year, Agency Network of the Year and Interactive Agency of the Year
http://www.mxmindia.com/2014/03/mccann-wins-11-awards-at-adfest-2014/

Yahoo launches new homepage in India
The new homepage attempts to power one's daily habits offering the most accessed features upfront
http://www.mxmindia.com/2014/03/yahoo-launches-new-homepage-in-india/

Amith Prabhu: The media gift conundrum
It has become a best practice for some brands but does anyone care to understand if a gift is an ethical thing to do, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-media-gift-conundrum/

Reviewing the Reviews: Barely two stars for Gulaab Gang
The week's other release Queen opened to universal acclaim but Gulaab Gang could barely manage two star ratings

http://www.mxmindia.com/2014/03/reviewing-the-reviews-barely-two-stars-for-gulaab-gang/

Stories on 25th Jun

Glory eludes India @Cannes Lions 2012
With just 14 metals, it was a forgettable year for the Indian contingent at the premier fest celebrating creativity in ad & marketing
http://www.mxmindia.com/2012/06/glory-eludes-india-cannes-lions-2012-2/

Never make a film to win at Cannes, because then you'll never do: Abhinay Deo
Taproot’s campaign for Mumbai Mirror went on to bag India's first ever Gold in the Film Craft category and Abhinay Deo talks about the film and more
http://www.mxmindia.com/2012/06/never-make-a-film-to-win-at-cannes-because-then-youll-never-do-abhinay-deo/

Cannes Lions Grand Prix JurySpeak
Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories
http://www.mxmindia.com/2012/06/cannes-lions-grand-prix-juryspeak/

India@Cannes: The Winning Works
A look at the India works that won a metal at Cannes Lions 2012
http://www.mxmindia.com/2012/06/indiacannes-the-winning-works/

Anil Thakraney: Yes, We Cannes!
While India may still not be setting Cannes on fire, our creative directors do return with a decent number of trophies, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-yes-we-cannes/

Mindshare & Google launch 'Mobile Garage'
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage
http://www.mxmindia.com/2012/06/mindshare-google-launch-mobile-garage/

Channel [V] says goodbye to Bollywood music
With this transition, the channel is set to consolidate its position in the youth entertainment genre
http://www.mxmindia.com/2012/06/channel-v-says-goodbye-to-bollywood-music/

Zee to go paranormal with 'Fear Files'
The show will focus on events that are experienced by those who have lived to tell their story
http://www.mxmindia.com/2012/06/zee-to-go-paranormal-with-fear-files/

Gaana.com launches music streaming app on Win 8 tab
The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs
http://www.mxmindia.com/2012/06/gaana-com-launches-music-streaming-app-on-win-8-tab/

AdStrat: Honda - Rush Hour
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that goes into creating an ad
http://www.mxmindia.com/2012/06/ad-strat-honda-rush-hour/

The Anchor: Lloyd Mathias on the 6 things every marketer learns on the job
The primary role of marketing is to drive sales and bring in revenues, writes Lloyd Mathias, as he lists the six vital lessons marketers learn on the job
http://www.mxmindia.com/2012/06/the-anchor-lloyd-mathias-on-the-6-things-every-marketer-learns-on-the-job/

Ranjona Banerji: Crazy, like a fool; what about Daddy Cool?
What a fine example of India's famous familial feeling we have here - and dare we say it, India's long traditions of patriarchy
http://www.mxmindia.com/2012/06/ranjona-banerji-crazy-like-a-fool-what-about-daddy-cool/

Mostly 3.5 *s for Anurag Kashyap's Gangs of Wasseypur
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-gangs-of-wasseypur/