Tuesday 15 April 2014

Stories on 15th Apr '14

It's here. The MxMIndia Annual 2014
It's taken some time to get to the world, but it's here. With loads of insights - 121 of them making it an unputdownable volume
http://www.mxmindia.com/2014/04/its-here-the-mxmindia-annual-2014/

DDB MudraMax Media bags Tata Goldplus Jewellery
TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India
 http://www.mxmindia.com/2014/04/ddb-mudramax-media-bags-tata-goldplus-jewellery/

India TV confirms QW Naqvi's exit
Reasons being attributed to in social media are baseless, says Ritu Dhawan India TV MD & CEO
 http://www.mxmindia.com/2014/04/india-tv-confirms-qw-naqvis-exit/

Ranjona Banerji: Media booms with Baru book
The more the Congress screams 'Et tu Brute' given Sanjaya Baru's book 'The Accidental Prime Minister', the more the media and the Opposition will make merry, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-media-booms-with-baru-book/

Spice aims at turning dreams into reality
The campaign shows Spice connecting a small school girl of Lucknow with The London Ballet School
 http://www.mxmindia.com/2014/04/spice-aims-at-turning-dreams-into-reality/

Sony's Bulaava Express takes off on a nationwide tour
The open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities
 http://www.mxmindia.com/2014/04/sonys-bulaava-express-takes-off-on-a-nationwide-tour/

Cheil delivers a unique positioning for Samsung Joy Plus TV
The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category
http://www.mxmindia.com/2014/04/cheil-delivers-a-unique-positioning-for-samsung-joy-plus-tv/

Gocricket to capitalize on IPL frenzy with website launch
Cricket fans will be able to watch Pepsi IPL 2014 anytime, anywhere on gocricket's multiple digital platforms
http://www.mxmindia.com/2014/04/gocricket-to-capitalize-on-ipl-frenzy-with-website-launch/

It's IPL time and the Zoozoos are back!
The love affair of Vodafone with IPL continues with the first two ads being released tomorrow
http://www.mxmindia.com/2014/04/its-ipl-time-and-the-zoozoos-are-back/