Stories on 10th Jun 14

Coffee way to go!
How Starbucks and Cafe Coffee Day are squaring up for control of India's coffee retailing market
http://www.mxmindia.com/2014/06/coffee-way-to-go/

Ranjona Banerji: Phew!
That Bombay and Mumbai both have made remarkable contributions to Indian journalism and continue to do so was most evident at the Press Club Awards on Saturday night, writes Ranjona Banerji
http://www.mxmindia.com/2014/06/ranjona-banerji-phew/

Lowe Lintas + Partners crowned APAC's 'Most Effective Creative Agency'
Apart from the Special Award, agency also wins a Grand Prix and 5 other metals at the Awards show
http://www.mxmindia.com/2014/06/lowe-lintas-partners-crowned-apacs-most-effective-creative-agency/

Cheil Worldwide SW Asia appoints Arun Sharma as VP
Arun Sharma appointed Vice President- Integrated Strategy Planning
http://www.mxmindia.com/2014/06/cheil-worldwide-sw-asia-appoints-arun-sharma-as-vp/

DDB Mudra West appoints Manoj Bhavnani as Senior CD
Manoj joins DDB Mudra West from Bates India, where he was Creative Director
http://www.mxmindia.com/2014/06/ddb-mudra-west-appoints-manoj-bhavnani-as-senior-cd/

Axis Bank takes a progressive leap with 'Badhti Ka Naam Zindagi'
With the new partnership, Axis Bank aims to bring together two brands that are contemporary and progressive
http://www.mxmindia.com/2014/06/axis-bank-takes-a-progressive-leap-with-badhti-ka-naam-zindagi/

Alia Bhatt to endorse Garnier Fructis in India
This is the first time that Garnier Fructis has signed on a brand ambassador in India
http://www.mxmindia.com/2014/06/alia-bhatt-to-endorse-garnier-fructis-in-india/

Print & digital attracting more audiences, notes World Press Trends survey
The World Press Trends survey includes data from more than 70 countries, accounting for more than 90 per cent of the global industry’s value

http://www.mxmindia.com/2014/06/print-digital-attracting-more-audiences-notes-world-press-trends-survey/

Stories on 15th Apr '14

It's here. The MxMIndia Annual 2014
It's taken some time to get to the world, but it's here. With loads of insights - 121 of them making it an unputdownable volume
http://www.mxmindia.com/2014/04/its-here-the-mxmindia-annual-2014/

DDB MudraMax Media bags Tata Goldplus Jewellery
TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India
 http://www.mxmindia.com/2014/04/ddb-mudramax-media-bags-tata-goldplus-jewellery/

India TV confirms QW Naqvi's exit
Reasons being attributed to in social media are baseless, says Ritu Dhawan India TV MD & CEO
 http://www.mxmindia.com/2014/04/india-tv-confirms-qw-naqvis-exit/

Ranjona Banerji: Media booms with Baru book
The more the Congress screams 'Et tu Brute' given Sanjaya Baru's book 'The Accidental Prime Minister', the more the media and the Opposition will make merry, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-media-booms-with-baru-book/

Spice aims at turning dreams into reality
The campaign shows Spice connecting a small school girl of Lucknow with The London Ballet School
 http://www.mxmindia.com/2014/04/spice-aims-at-turning-dreams-into-reality/

Sony's Bulaava Express takes off on a nationwide tour
The open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities
 http://www.mxmindia.com/2014/04/sonys-bulaava-express-takes-off-on-a-nationwide-tour/

Cheil delivers a unique positioning for Samsung Joy Plus TV
The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category
http://www.mxmindia.com/2014/04/cheil-delivers-a-unique-positioning-for-samsung-joy-plus-tv/

Gocricket to capitalize on IPL frenzy with website launch
Cricket fans will be able to watch Pepsi IPL 2014 anytime, anywhere on gocricket's multiple digital platforms
http://www.mxmindia.com/2014/04/gocricket-to-capitalize-on-ipl-frenzy-with-website-launch/

It's IPL time and the Zoozoos are back!
The love affair of Vodafone with IPL continues with the first two ads being released tomorrow
http://www.mxmindia.com/2014/04/its-ipl-time-and-the-zoozoos-are-back/

Stories on 5th Dec '12

It's Ogilvy all the way at Effie 2012
An ecstatic Piyush Pandey thanked the 'team and culture' as Ogilvy and Mather was 'Effie Agency of the Year' and its client Cadbury India was 'Effie Client of the Year'
http://www.mxmindia.com/2012/12/its-ogilvy-all-the-way-at-effie-2012/

Cheil Worldwide SW Asia appoints Hari Krishnan as COO
He joins from WPP where he was Head, Global Team Ford- a consortium of JWT, Mindshare and Wunderman
http://www.mxmindia.com/2012/12/cheil-worldwide-sw-asia-appoints-hari-krishnan-as-coo/

Jaldi 5 with Venkatesh S, Magna Global: Unlikely that web advertising will take over traditional in next 5 yrs
Having published the Magna Global forecast for adspends in 2013, we interviewed Venkatesh S, EVP and Director Intelligency Practice of the media intelligence and investment entity of IPG Mediabrands
http://www.mxmindia.com/2012/12/jaldi-5-with-venkatesh-s-magna-global-unlikely-that-web-advertising-will-take-over-traditional-in-next-5-yrs/

Anil Thakraney: Television's pseudo patriotism
One peculiar trait amongst us Indians is that we tend to bond only with each other in foreign countries, and we put little effort into mixing with the locals. And this leads to isolation and often discrimination. Can we then really absolve ourselves of racism?
http://www.mxmindia.com/2012/12/anil-thakraney-televisions-pseudo-patriotism/

The Anchor: Anisha Motwani on 5 Reasons why corporates should not ignore PR
Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance lists five reasons why Corporate India should not ignore Public Relations
http://www.mxmindia.com/2012/12/the-anchor-anisha-motwani-on-5-reasons-why-corporates-should-not-ignore-pr/

Innocean devises 'Moments of Brilliance' for Hyundai
The engagement is aimed at adding traction to the multimedia Corporate Campaign
http://www.mxmindia.com/2012/12/innocean-devises-moments-of-brilliance-for-hyundai/

Saavn launches new ad platform
Indian music service Saavn has announced the launch of its new advertisement platform, Impact, which enables brands to identify, connect and engage with its users
http://www.mxmindia.com/2012/12/saavn-launches-new-ad-platform/

Tata Elxsi, Brash Brands partner for brand consultancy and integrated design services
Tata Elxsi and UAE brand consultancy Brash Brands have announced a major strategic partnership to deliver full service brand consultancy and integrated design services
http://www.mxmindia.com/2012/12/tata-elxsi-brash-brands-partner-for-brand-consultancy-and-integrated-design-services/

Hungama.com revamps website
The new website will be loaded with innovative applications including the 'Hungama Music Cloud' technology
http://www.mxmindia.com/2012/12/hungama-com-revamps-website/

Kaya announces launch of Skin Bar
On 10th anniversary, Kaya Skin Clinic announces the launch of a new retail format
http://www.mxmindia.com/2012/12/kaya-announces-launch-of-skin-bar/

Penguin Car to visit Mumbai
In its silver jubilee year, Penguin also appoints AliveNow to handle its social marketing duties
http://www.mxmindia.com/2012/12/penguin-car-to-visit-mumbai/

Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561

Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/

Stories on 4th November

Video Report: The ‘AdAsian’ experience

Expectations, suggestions and experiences, AdAsians in conversation with MxM India on their takeaways from this edition of the Congress

http://www.mxmindia.com/2011/11/adasia-the-%E2%80%98adasian%E2%80%99-experience/

Mediaah! Katju ko bolo katli maaro, says NBA

The News Broadcasters Asscociation asks the Prime Minister to ask the Press Council of India chief to mind his own business

http://www.mxmindia.com/2011/11/mediaah-katju-ko-bolo-katli-maaro-says-nba/

The Anchor: 6 reasons a listener can never fall out of love with radio

No faces, no pictures – maybe that’s why radio captures minds so engagingly.

http://www.mxmindia.com/2011/11/the-anchor-6-reasons-a-listener-can-never-fall-out-of-love-with-radio/

AdAsia: Big Ideas in the Age of Now

For the new generation ‘new’ is disposable. New keeps changing every moment and what matters to them is ‘now’.

http://www.mxmindia.com/2011/11/adasia-big-ideas-in-the-age-of-now/

AdAsia: Indra Nooyi’s answer to uncertainty, creative adaptability

Volatility is not a part of our life any more, it is our life, says the PepsiCo chief. Hence, make volatility an intrinsic part of the plan.

http://www.mxmindia.com/2011/11/adasia-indra-nooyi%E2%80%99s-answer-to-uncertainty-creative-adaptability/

AdAsia: Why market to women consumers?

Asian women are different from women across the globe and so are their buying habits. The session ‘Marketing to Women Consumers in Asia’ emphasized the importance of marketing to women, which is often ignored.

http://www.mxmindia.com/2011/11/adasia-why-market-to-women-consumers/

Writing, Faber-Castell style

Celebrating its 250th anniversary this year, Faber-Castell has reason to rejoice. A conversation with Count Andreas von Faber-Castell.

http://www.mxmindia.com/2011/11/writing-faber-castell-style/

AdAsia wrap-up by Ajay Kakar: Memories from a distant past

AdAsia 2011 scored high on style and presentation but could’ve done a little better with content, writes Ajay Kakar

http://www.mxmindia.com/2011/11/adasia-wrap-up-by-ajay-kakar-memories-from-a-distant-past/

Smriti Krishna is MSM’s Sr VP, HR Head

MSM appoints Ms Smriti Krishna as Sr Vice President & Head of Human Resources for the network.

http://www.mxmindia.com/2011/11/smriti-krishna-is-msm%E2%80%99s-sr-vp-hr-head/

Hard Knocks: Sadly, Mr Katju may have a point

We need to once again take a hard look and check if what the Press Council chairman says is entirely wrong. Some-soul searching would actually do us good, and perhaps we’ll hire better personnel in the media.

http://www.mxmindia.com/2011/11/hard-knocks-sadly-mr-katju-may-have-a-point/

AdAsia: Exec Summary - what a day!

The David Droga – R Balki session was cancelled but there was plenty of other excitement on the last day of AdAsia 2011.

http://www.mxmindia.com/2011/11/adasia-exec-summary-what-a-day/