Stories on 3rd Apr '17

Vodafone scores a Perfect 10 with IPL
The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign
http://www.mxmindia.com/?p=101498

Arun Adhikari appointed Non-Exec Chairman for Neilsen South Asia
Adhikari brings rich experience in international markets having worked at Unilever's global headquarters in the Corporate Strategy group
http://www.mxmindia.com/?p=101470

Aidem Ventures partners Sporty Solutionz to form Aidem Sporty
Aidem team will be managing and monetising the valuable sports properties in India
http://www.mxmindia.com/?p=101472

Indigo Consulting wins digital duties for Danone India
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101469

Garnier Men announces Tiger Shroff as brand ambassador
Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand
http://www.mxmindia.com/?p=101468

Kellogg's launches a new variant - Special K Protein & Fibre
The new breakfast cereal promises a big nutrition punch
http://www.mxmindia.com/?p=101467

Stories on 15th Apr '14

It's here. The MxMIndia Annual 2014
It's taken some time to get to the world, but it's here. With loads of insights - 121 of them making it an unputdownable volume
http://www.mxmindia.com/2014/04/its-here-the-mxmindia-annual-2014/

DDB MudraMax Media bags Tata Goldplus Jewellery
TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India
 http://www.mxmindia.com/2014/04/ddb-mudramax-media-bags-tata-goldplus-jewellery/

India TV confirms QW Naqvi's exit
Reasons being attributed to in social media are baseless, says Ritu Dhawan India TV MD & CEO
 http://www.mxmindia.com/2014/04/india-tv-confirms-qw-naqvis-exit/

Ranjona Banerji: Media booms with Baru book
The more the Congress screams 'Et tu Brute' given Sanjaya Baru's book 'The Accidental Prime Minister', the more the media and the Opposition will make merry, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-media-booms-with-baru-book/

Spice aims at turning dreams into reality
The campaign shows Spice connecting a small school girl of Lucknow with The London Ballet School
 http://www.mxmindia.com/2014/04/spice-aims-at-turning-dreams-into-reality/

Sony's Bulaava Express takes off on a nationwide tour
The open air bus has been designed to capture the imagination of the citizens with a host of entertaining and unique activities
 http://www.mxmindia.com/2014/04/sonys-bulaava-express-takes-off-on-a-nationwide-tour/

Cheil delivers a unique positioning for Samsung Joy Plus TV
The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category
http://www.mxmindia.com/2014/04/cheil-delivers-a-unique-positioning-for-samsung-joy-plus-tv/

Gocricket to capitalize on IPL frenzy with website launch
Cricket fans will be able to watch Pepsi IPL 2014 anytime, anywhere on gocricket's multiple digital platforms
http://www.mxmindia.com/2014/04/gocricket-to-capitalize-on-ipl-frenzy-with-website-launch/

It's IPL time and the Zoozoos are back!
The love affair of Vodafone with IPL continues with the first two ads being released tomorrow
http://www.mxmindia.com/2014/04/its-ipl-time-and-the-zoozoos-are-back/

Stories on 2nd January

Media & Adland Wishlist 2012
On the first working day of the year, Anil Thakraney presents the 20 things he desires from the Indian media and adworld.
http://www.mxmindia.com/2012/01/media-adland-wishlist-2012/

NBT launches NCR edition with hyper-local pullouts
Times Group's Hindi daily Navbharat Times is launching its special NCR edition in order to further strengthen its position in Delhi-NCR. The pricing remains unchanged at Rs 2.50.
http://www.mxmindia.com/2012/01/nbt-launches-ncr-edition-with-hyper-local-pullouts/

M-commerce is the way to go in 2012
Though the market is still small in size, it is beginning to open up and 2012 should see many advertisers and content players invest in the medium.
http://www.mxmindia.com/2012/01/m-commerce-is-the-way-to-go-in-2012/

Ad Strat: Vodafone 'Zoozoos'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-vodafone-zoozoos/

Flash mobs may lose sheen if overdone
Once a hit marketing tool, flash mob may lose its sheen due to frequent use.
http://www.mxmindia.com/2012/01/flash-mobs-may-lose-sheen-if-overdone/

The digital revolution: Opportunities for PR
Luna Biswas says that communication agencies need to make two elementary changes in their outlook towards the digital space... The current approach of engagement with social media is dangerously short-sighted.
http://www.mxmindia.com/2012/01/pr-channel-the-digital-revolution-opportunities-for-pr/

The Anchor: 12 media conglomerates to watch out in 2012
Pradyuman Maheshwari lists (and comments on) the 12 media organisations he's going to be tracking closely this year.
http://www.mxmindia.com/2012/01/the-anchor-12-media-conglomerates-to-watch-out-in-2012/