Wednesday 9 April 2014

Stories on 9th Apr '14

Five ways to make Digital work harder
Words of wisdom from Bonin Bough, vp - global media & consumer engagement at Mondelez International (like why creative agencies may not be the best partners for digital)
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Tata Docomo awards creative biz to Contract, media AOR to Mediacom
Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Contract also wins creative mandate for Paytm
Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch
http://www.mxmindia.com/2014/04/contract-also-wins-creative-mandate-for-paytm/

Ambuja Cement takes the social awareness route
The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete
http://www.mxmindia.com/2014/04/ambuja-cement-takes-the-social-awareness-route/

Fabindia awards creative mandate to Publicis
Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office
http://www.mxmindia.com/2014/04/fabindia-awards-creative-mandate-to-publicis/

'IAA Conversations' to discuss role of opinion polls and media reports in influencing voters
Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen)  along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai
http://www.mxmindia.com/2014/04/iaa-conversations-to-discuss-role-of-opinion-polls-and-media-reports-in-influencing-voters/

ASCI awarded Gold award by EASA
The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints
http://www.mxmindia.com/2014/04/asci-awarded-gold-award-by-easa/

Kyoorius Awards turns 100% Carbon Neutral
Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions
http://www.mxmindia.com/2014/04/kyoorius-awards-turns-100-carbon-neutral/

Second edition of IPL's Fantasy League announced
The FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013