Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/

Stories on 9th Apr '14

Five ways to make Digital work harder
Words of wisdom from Bonin Bough, vp - global media & consumer engagement at Mondelez International (like why creative agencies may not be the best partners for digital)
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Tata Docomo awards creative biz to Contract, media AOR to Mediacom
Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Contract also wins creative mandate for Paytm
Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch
http://www.mxmindia.com/2014/04/contract-also-wins-creative-mandate-for-paytm/

Ambuja Cement takes the social awareness route
The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete
http://www.mxmindia.com/2014/04/ambuja-cement-takes-the-social-awareness-route/

Fabindia awards creative mandate to Publicis
Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office
http://www.mxmindia.com/2014/04/fabindia-awards-creative-mandate-to-publicis/

'IAA Conversations' to discuss role of opinion polls and media reports in influencing voters
Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen)  along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai
http://www.mxmindia.com/2014/04/iaa-conversations-to-discuss-role-of-opinion-polls-and-media-reports-in-influencing-voters/

ASCI awarded Gold award by EASA
The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints
http://www.mxmindia.com/2014/04/asci-awarded-gold-award-by-easa/

Kyoorius Awards turns 100% Carbon Neutral
Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions
http://www.mxmindia.com/2014/04/kyoorius-awards-turns-100-carbon-neutral/

Second edition of IPL's Fantasy League announced
The FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013

http://www.mxmindia.com/2014/04/second-edition-of-ipls-fantasy-league-announced/