Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 4th May '15

What international creative gurus think of Indian advertising
We asked this question to Vicki Maguire and six other international biggies who were in India to judge the Kyoorius Awards
http://www.mxmindia.com/2015/05/what-international-creative-gurus-think-of-indian-advertising/

Press Club Mumbai awards Red Ink Award to Prannoy Roy, others
Railway Minister Suresh Prabhu was the Chief Guest at the Red Ink Awards of the Mumbai Press Club
http://www.mxmindia.com/2015/05/press-club-mumbai-awards-red-ink-award-to-prannoy-roy-others/

Coffee & Conversations with Rahul Kishore: Week #6: Ashish Bagga
In this edition of Coffee & Conversations, Rahul Kishore meets up with Ashish Bagga, Chief Executive Officer, India Today group
http://www.mxmindia.com/2015/05/coffee-conversations-with-rahul-kishore-week-6-ashish-bagga/

Hindi movie genre dips a wee bit in Week 17: TAM
In Week 17, the Hindi Movie Genre dropped by 1% as compared to the previous week, as per analysis conducted by S Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/05/hindi-movie-genre-dips-a-wee-bit-in-week-17-tam/

No more pimples, propagates Himalaya Herbals in new TVC
Built on the insight that pimple is the biggest problem among teenagers
http://www.mxmindia.com/2015/05/no-more-pimples-propagates-himalaya-herbals-in-new-tvc/

Amith Prabhu: Independent PR Firms are no different from holding company-owned firms
Independence is really a state of mind, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-independent-pr-firms-are-no-different-from-holding-company-owned-firms/

Stories on 13th Jun 14

Ogilvy wins big at Kyoorius Awards
4 Black & 37 Blue Elephants awarded to advertising and digital agencies
http://www.mxmindia.com/2014/06/ogilvy-wins-big-at-kyoorius-awards/

'Brilliant show, but media wrote about absence of agencies at Goafest, not Kyoorius'
It was a big thumbs up for the Kyoorius Advertising and Digital Awards held on Thursday evening in Mumbai. Select members of the frat offer their view
http://www.mxmindia.com/2014/06/brilliant-show-but-media-wrote-about-absence-of-agencies-at-goafest-not-kyoorius/

List of Black Elephant Winners
http://www.mxmindia.com/2014/06/list-of-black-elephant-winners/

List of Blue Elephant Winners – Advertising
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-advertising/

List of In-Book - Digital
http://www.mxmindia.com/2014/06/list-of-in-book-digital/

List of Blue Elephant Winners - Digital
http://www.mxmindia.com/2014/06/list-of-blue-elephant-winners-digital/

List of In-Book - Advertising
http://www.mxmindia.com/2014/06/list-of-in-book-advertising/

Jaldi 5 with Ajit Thakur: Loads to fix & learn before we set our eyes on #1
A quick Q&A with Ajit Thakur, Star India General Manager and Business Head of Life OK, on the channel being the #3 Hindi GEC as per TAM numbers
http://www.mxmindia.com/2014/06/jaldi-5-with-ajit-thakur-loads-to-fix-learn-before-we-set-our-eyes-on-1/

Milestone Brandcom launches Milestone Optimizer
Introduces an audience measurement matrix Gross Impression Points
http://www.mxmindia.com/2014/06/milestone-brandcom-launches-milestone-optimizer/

Shailesh Kapoor: FIFA World Cup: Patriotism With A Twist
How does an Indian, who has virtually no interest in nation-vs.-nation football for four years, become an ardent fan of a soccer-playing national team, wonders Shailesh Kapoor

http://www.mxmindia.com/2014/06/shailesh-kapoor-fifa-world-cup-patriotism-with-a-twist/

Stories on 12th Jun 14

Power points to target & track youth
Tips for marketers from Pepsico India CEO D Shivakumar and a checklist from Harish Bijoor on tracking the youth brigade
http://www.mxmindia.com/2014/06/power-points-to-target-track-youth/

@ Kyoorius awards tonight: drinks thru event, drivers will be served dinner, Merus fm 10.30pm onwards. And many awards
It's the lesser details and the D&AD backed jury process which will make the difference
http://www.mxmindia.com/2014/06/kyoorius-awards-tonight-drinks-thru-event-drivers-will-be-served-dinner-merus-fm-10-30pm-onwards-and-many-awards/

Ignitee unveils Social IQ
Integrated businessframework to deliver 25 end-to-end social use cases
http://www.mxmindia.com/2014/06/ignitee-unveils-social-iq/

Anchor appoints DDB MudraMax for Dealers Meet in Australia
An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic
http://www.mxmindia.com/2014/06/anchor-appoints-ddb-mudramax-for-dealers-meet-in-australia/

Interface creates a new digital campaign for Oreo
The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together
http://www.mxmindia.com/2014/06/interface-creates-a-new-digital-campaign-for-oreo/

LinkedIn hosts Finance Connect in India
The event allowed a selective group of marketing leaders from the financial sector to understand the growing impact of social media and content marketing on their business

http://www.mxmindia.com/2014/06/linkedin-hosts-finance-connect-in-india/

Stories on 9th Jun 14

Curious about Kyoorius? Meet Rajesh Kejriwal
With the awards set for June 12, the Kyoorius founder & CEO talks about the judging process, the D&AD partnership, the awards night & whether the drinks will be served through the presentation
http://www.mxmindia.com/2014/06/curious-about-kyoorius-meet-rajesh-kejriwal/

Motivator appoints V Narayanan as Chief Growth Officer
V Narayanan will be reporting into Rabinder Thirumurthy, MD, Motivator and will be based in New Delhi
http://www.mxmindia.com/2014/06/motivator-appoints-v-narayanan-as-chief-growth-officer/

Lay's unveils biggest global integrated marketing campaign
Lay's will be bringing forward the global campaign with international football superstar Messi in India
http://www.mxmindia.com/2014/06/lays-unveils-biggest-global-integrated-marketing-campaign/

RedInk Awards felicitates journos; discusses future roadmap
The Press Club Mumbai’s National RedInk Awards was held on June 7, 2014
http://www.mxmindia.com/2014/06/redink-awards-felicitates-journos-discusses-future-roadmap/

Magnon\TBWA bolsters digital marketing initiatives of CARE India
CARE India is a national development organization that works towards the empowerment of women and girls from the poor and marginalized communities to overcome poverty, exclusion and social injustice
http://www.mxmindia.com/2014/06/magnontbwa-bolsters-digital-marketing-initiatives-of-care-india/

Parineeti Chopra is brand ambassador of Videocon d2h
Parineeti will be the new face for the brand and will feature in their upcoming brand campaign that focuses on Indian values
http://www.mxmindia.com/2014/06/videocon-d2h-appoints-parineeti-chopra-as-brand-ambassador/

Amith Prabhu: HR in Public Relations needs to do the right things to build a better reputation
HR folk must wake up and get their act together by consulting employee engagement professionals, CSR specialists and corporate reputation experts, writes Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-hr-in-public-relations-needs-to-do-the-right-things-to-build-a-better-reputation/

Reviewing the Reviews: Holiday gets 1.5-2.5 stars
The remake of Tamil hit Thuppaki by AR Murugadoss was, as expected, slaughtered by critics, writes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-holiday-gets-1-5-2-5-stars/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 12th May 14

75 years young, John Sculley is rearing to go.
How former Apple CEO John Sculley still uses Steve Jobs' transformative businesses ideas
http://www.mxmindia.com/2014/05/75-years-young-john-sculley-is-rearing-to-go/

Kyoorius boasts of 988 entries, Goafest curiously still mum on numbers
While the number for the creative and digital awards is 988 at Kyoorius, the flagship design awards will see around 700 entries, if last year's tally is an indicator
http://www.mxmindia.com/2014/05/kyoorius-boasts-of-988-entries-goafest-curiously-still-mum-on-numbers/

WPP's Sir Martin Sorrell outlines 10-point keynote at IAA World Congress
The 43rd IAA World Congress in Beijing China, WPP's Sir Martin Sorrell took the opportunity to present to the gathering his key-note address
http://www.mxmindia.com/2014/05/wpps-sir-martin-sorrell-outlines-10-point-keynote-at-iaa-world-congress/

IAA issues The Beijing Declaration
The Beijing Declaration was signed on May 10th 2014 by MrFarisAbouhamad of and Li Dongsheng of CAA
http://www.mxmindia.com/2014/05/iaa-issues-the-beijing-declaration/

SMEs deliberate on role of digital in brand building
It was concurred that brands are becoming social and digital in attitude as well as in using themedia
http://www.mxmindia.com/2014/05/smes-deliberate-on-role-of-digital-in-brand-building/

Amith Prabhu: What corporate spokespersons can learn from the Narendra Modi interview on Times Now?
Some of the techniques used in the interview to Arnab Goswami last week were very clever like the man, notes Amith Prabhu adding that the BJP PM candidate's mind showed clarity but his body language showed discomfort

http://www.mxmindia.com/2014/05/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-narendra-modi-interview-on-times-now/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 5th May 14

The Bang in the Middle theory
The agency has turned two. There is happiness over the way business has been. A candid Q&A with founder captains Prathap Suthan & Naresh Gupta
http://www.mxmindia.com/2014/05/the-bang-in-the-middle-theory/

Kyoorius Awards jury meet now in Mumbai, sessions to be open for public viewing. Digital jury announced
Kyoorius in partnership with D&AD has announced that the 2014 Kyoorius Advertising & Digital Awards jury sessions will be open for public viewing in Mumbai
http://www.mxmindia.com/2014/05/kyoorius-awards-jury-meet-now-in-mumbai-sessions-to-be-open-for-public-viewing-digital-jury-announced/

NDTV Good Times to sport new identity, #LiveYoung
The channel is innovating its programming to reach out to Generation Y
http://www.mxmindia.com/2014/05/ndtv-good-times-to-sport-new-identity-liveyoung/

ASCI upholds 99 ads in Feb '14
CCC upheld 99 out of 136 advertisements in the month of February 2014
http://www.mxmindia.com/2014/05/asci-upholds-99-ads-in-feb-14/

Himalaya unveils first TVC for purifying Neem Scrub
Ad highlights the message "Kab tak bachte rahoge from deep facial impurities" in an 'HD' world
http://www.mxmindia.com/2014/05/himalaya-unveils-first-tvc-for-purifying-neem-scrub/

Live fashionable, urges American Tourister in new TVC
The ad captures the values of today's young adults and their fashionable personalities
http://www.mxmindia.com/2014/05/live-fashionable-urges-american-tourister-in-new-tvc/

Amith Prabhu: What's new that PR folks can offer clients?
We need to take our offering to the next level, writes Amith Prabhu, adding: the key is to help clients to move out from the media relations space to new zones of content, CSR, conferences and consumer outreach

http://www.mxmindia.com/2014/05/amith-prabhu-whats-new-that-pr-folks-can-offer-clients/

Stories on 21st Apr '14

Shifts in consumer spending and speed of tech change a threat to M&E
A PwC survey of entertainment and media CEOs across 33 countires throws up some interesting findings
http://www.mxmindia.com/2014/04/shifts-in-consumer-spending-and-speed-of-tech-change-a-threat-to-me/

Jabong goes for Bang in the Middle
BITM has already started the work on new Summer Campaign slated to be released soon
 http://www.mxmindia.com/2014/04/jabong-goes-for-bang-in-the-middle/

Final Awards deadlines: Goafest Abbys to April 23, Kyoorius to April 28
The deadline for receiving entries for both awards have been extended
 http://www.mxmindia.com/2014/04/final-awards-deadlines-goafest-abbys-to-april-23-kyoorius-to-april-28/

Thoughtblurb appointed AoR for Sheth Developers
The agency's mandate would be to enhance its brand value in the marketplace
 http://www.mxmindia.com/2014/04/thoughtblurb-appointed-aor-for-sheth-developers/

Sony to manage digital assets of Zee Music
The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases
 http://www.mxmindia.com/2014/04/sony-to-manage-digital-assets-of-zee-music/

Durga Raghunath elevated at Network18 Digital
She was earlier the CEO of Firstpost.com, the leading news and opinion portal from the group
 http://www.mxmindia.com/2014/04/durga-raghunath-elevated-at-network18-digital/

Amith Prabhu: Four major international PR events not to miss in 2014
For someone with over a decade in the profession, attending an international conference is worthwhile given the exposure to fellow professionals from across the world, writes Amith Prabhu
 http://www.mxmindia.com/2014/04/amith-prabhu-four-major-international-pr-events-not-to-miss-in-2014/

Reviewing the Reviews: Utterly charming Alia in '2 States'
The ratings ranged from 2 to 3 stars, but everyone agreed on one aspect of the film though-the utterly charming Alia Bhatt
 http://www.mxmindia.com/2014/04/reviewing-the-reviews-utterly-charming-alia-in-2-states/

Big Magic announces Akbar-Birbal historical comedy
To premier on April 28, Har Mushkil Ka Hal - Akbar Birbal will be backed up by a multimedia marketing plan
http://www.mxmindia.com/2014/04/big-magic-announces-akbar-birbal-historical-comedy/

Stories on 9th Apr '14

Five ways to make Digital work harder
Words of wisdom from Bonin Bough, vp - global media & consumer engagement at Mondelez International (like why creative agencies may not be the best partners for digital)
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Tata Docomo awards creative biz to Contract, media AOR to Mediacom
Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Contract also wins creative mandate for Paytm
Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch
http://www.mxmindia.com/2014/04/contract-also-wins-creative-mandate-for-paytm/

Ambuja Cement takes the social awareness route
The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete
http://www.mxmindia.com/2014/04/ambuja-cement-takes-the-social-awareness-route/

Fabindia awards creative mandate to Publicis
Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office
http://www.mxmindia.com/2014/04/fabindia-awards-creative-mandate-to-publicis/

'IAA Conversations' to discuss role of opinion polls and media reports in influencing voters
Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen)  along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai
http://www.mxmindia.com/2014/04/iaa-conversations-to-discuss-role-of-opinion-polls-and-media-reports-in-influencing-voters/

ASCI awarded Gold award by EASA
The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints
http://www.mxmindia.com/2014/04/asci-awarded-gold-award-by-easa/

Kyoorius Awards turns 100% Carbon Neutral
Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions
http://www.mxmindia.com/2014/04/kyoorius-awards-turns-100-carbon-neutral/

Second edition of IPL's Fantasy League announced
The FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013

http://www.mxmindia.com/2014/04/second-edition-of-ipls-fantasy-league-announced/

Stories on 30th Aug '13

TV volumes up 16%, print up 13% in Jan-June 2013
Hindustan Lever & Gitanjali Gems are top advertisers in TV & print respectively as per TAM AdEx numbers for January-June 2013
http://www.mxmindia.com/?p=53476

How CEOs manage CEOs
It is indeed a delicate balancing act for the CEO in charge of other CEOs (and business heads)
http://www.mxmindia.com/?p=53462

Abin Design Studio & Gurgaon Codesign Brand Consultants win top honours at 2013 Kyoorius Awards
25 'Elephants' presented at the first edition of the 2013 Kyoorius Awards held in Goa on Thursday (Aug 29)
http://www.mxmindia.com/?p=53484

Winners List of Kyoorius Black, Blue and Red Elephants
Detailed list of winners of the Black and Blue Elephants for professionals and Red Elephants for Students
http://www.mxmindia.com/?p=53485


Coca-Cola India gets young veterans for top jobs
Coca-Cola looks to pump up India story with 'young veterans' in key roles
http://www.mxmindia.com/?p=53449


Dentsu Media wins Kurlon media mandate
Kurlon assigns media agency mandate to Denstu Media's Bengaluru office
http://www.mxmindia.com/?p=53451


KBC innovates for new season starting Sept 7
The jackpot increases to Rs 7 crore for the new 13-week season that will play out every Friday to Sunday at 8.30pm
http://www.mxmindia.com/?p=53454


Indigo Consulting partners Bridgeline Digital Inc
Leo Burnett's digital agency sees the Bridgeline iAPPS platform as next step in online marketing solutions to clients
http://www.mxmindia.com/?p=53450


Bundesliga brings benefactors on board for Neo
The sports network signs on five brands for the European football league
http://www.mxmindia.com/?p=53459


Shailesh Kapoor: Want A Drink? No Thanks, We Are On TV
Television's aversion to all things alcohol is a symptom of the traditional mindset the medium targets at large, writes Shailesh Kapoor
http://www.mxmindia.com/?p=53464


Ranjona Banerji: Which news channel do I watch? Help!
Ranjona Banerji doesn't count the primetime debate dramas as news... they come under the entertainment sector
http://www.mxmindia.com/?p=53496

Stories on 29th Aug '13

Nothing curious about it: D&AD-powered Kyoorius Awards tonight
Quick chat with the six-member international jury and the D&AD ops manager on the design awards
http://www.mxmindia.com/?p=53387

Times TV to launch Romedy Now in mid-Sep + Jaldi 5 with Ajay Trigunayat, CEO, English Ent Channels, Times Television
BBH India will be the creative agency for 'Romedy Now' with credo being LOVE.LAUGH.LIVE
http://www.mxmindia.com/?p=53393

Zee Anmol to launch Sept 1 on TV & mobile
All-time favourites and interactive elements to be highlights of the free-to-air Hindi GEC that will be launched on September 1
http://www.mxmindia.com/?p=53378

Godrej Aer crowdsources for 'don't smoke' campaign
Creativeland Asia uses Twitter to script a crowdsourced song for Godrej Aer as  #DontSmokeBecause sends out a democratic message for anti-smoking
http://www.mxmindia.com/?p=53382

Maadar... Taproot crafts bold digital campaign for Hike
BSB's cross-platform messaging application sees digital marketing campaign comprising four ad films
http://www.mxmindia.com/?p=53380

Milestone Brandcom creates youthful new image for ABP's Friends FM
Since Friends FM was re-launching and repositioning itself as youthful FM station, Milestone Brandcom created a clutter-breaking campaign
http://www.mxmindia.com/?p=53379

Stories on 19th Jun '13

Taproot leads India with twin golds
Golds finally happen on Day 3 for India@Cannes2013. Plus 3 bronzes in Outdoor. And 19 Design shortlists
http://www.mxmindia.com/2013/06/taproot-leads-india-with-twin-golds/

The Cannes Lions 2013 India Tally (updated Wed, June 19, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-wed-june-19-9am/

New look for Discovery Science
The science channel also gets a new logo, Morphy, as part of its younger on-air packaging
http://www.mxmindia.com/2013/06/new-look-for-discovery-science/

Kyoorius Awards jury announced
Jury members will gather for an on-ground and open-conversation jury session where they will discuss and decide the winners via private voting
http://www.mxmindia.com/2013/06/kyoorius-awards-jury-announced/

Radio City bags gold at NY festival
FM network Radio City 91.1 FM has won a 'Gold' in the 'Best Sound' category for 'Radio City A Capella Jingle', at the recently held New York Festival
http://www.mxmindia.com/2013/06/radio-city-bags-gold-at-ny-festival/

Firstpost launches promo for YouSpeak
The interactive video-views platform is also available on Android phones
http://www.mxmindia.com/2013/06/firstpost-launches-promo-for-youspeak/

Big launch for 'Under The Dome' by RBNL
The 13-episode series, based on author Stephen King's best-selling novel of the same name, will launch simultaneously in several countries within the week, and premieres in India on June 28
http://www.mxmindia.com/2013/06/big-launch-for-under-the-dome-by-rbnl/

Anil Thakraney: Tehelka's award for courage is a good idea
Such an award will help shift the focus back to real journalism. The reason why many of us opted for this profession in the first place. But got disillusioned along the way when we discovered that a healthy financial bottom-line seems to matter more than a healthy nation in the corporatized Indian media
http://www.mxmindia.com/2013/06/anil-thakraney-tehelkas-award-for-courage-is-a-good-idea/

Narendra Modi is most mentioned political leader on social media: Blogworks study
A Blogworks study of the top 20 political leaders by online mentions shows Narendra Modi leading with more than three times the overall mentions of runner-up Rahul Gandhi
http://www.mxmindia.com/2013/06/narendra-modi-is-most-mentioned-political-leader-on-social-media-blogworks-study/

Stories on 13th May '13

MxM Mondays: Reality goes Regional... and how!
With KBC travelling to several Indian states and Bigg Boss following suit, regional adapts of popular Hindi shows seems to be a trend
http://www.mxmindia.com/2013/05/mxm-mondays-reality-goes-regional-and-how/

Exclusive! Jaldi 5 with Rob Norman, Chief Digital Officer Global, GroupM: There's no doubt mobile internet will be massive in India
As the Group M Chief Digital Officer begins his India visit, he address questions from MxMIndia
http://www.mxmindia.com/2013/05/jaldi-5-with-rob-norman-chief-digital-officer-of-groupm-global-theres-no-doubt-that-mobile-internet-will-be-massive-in-india/

Kyoorius launches awards with D&AD and IAA as partners, to be held at Design Yatra in Goa
The Kyoorius Awards have been launched in partnership with D&AD and the International Advertising Association - India Chapter
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

Group M & Optimystix join hands for MashUp
Group M and Optimystix Entertainment launch MashUp, a specialized digital video-led brand solutions company
http://www.mxmindia.com/2013/05/kyoorius-launches-awards-to-be-given-at-design-yatra-in-goa/

We thrive on gossip and scandal: Ferzad Palia
Viacom18's English-focused music channel Vh1 has added one more reality show to its kitty - Scandalicious
http://www.mxmindia.com/2013/05/we-thrive-on-gossip-and-scandal-ferzad-palia/

AdStrat: Bajaj: Cooling with comfort
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/05/adstrat-bajaj-cooling-with-comfort/

Anil Thakraney: Are crime shows helping criminals?
The HT story reports that because crime shows carefully deconstruct each incident (this is what makes these serials highly interesting), and present the minutest tricks used by cops in their pursuit of criminals, it's becoming difficult for the police to nab these guys
http://www.mxmindia.com/2013/05/anil-thakraney-are-crime-shows-helping-criminals/

Links of the Day (May 13)
MxMIndia editors scan the web to bring you the top stories of the day (other than those on MxMIndia)
http://www.mxmindia.com/2013/05/links-of-the-day-may-13/

ASCI'S NAMS inititative bags Silver at EASA 2013
The Indian self-regulatory body has been honoured by the European Advertising Standards Alliance (EASA)
 http://www.mxmindia.com/2013/05/ascis-nams-inititative-bags-silver-at-easa-2013/