Stories on 9th Feb '17

Marketing effectiveness in the digital age: WARC
Continuing with our publishing of insights from Warc's Toolkit 2017
http://www.mxmindia.com/?p=99438

Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia
He will focus on establishing Mindshare as the champion in digital targeting with data and measurement
http://www.mxmindia.com/?p=99408

7th edition of IAA Olive Crown Awards announced
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year
http://www.mxmindia.com/?p=99403

Radio One acquires rights to air Big FM show in Ahmedabad
Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's
http://www.mxmindia.com/?p=99404

HDFC Life's new campaign highlights what's best for the family
New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'
http://www.mxmindia.com/?p=99405

Happy mcgarrybowen, Ola invite people to #SpeakIndian
Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities
http://www.mxmindia.com/?p=99407

Tetley unveils new campaign featuring Sourav Ganguly
Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign
http://www.mxmindia.com/?p=99401

Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador
This is the first time that the actress has become part of a factual entertainment channel.
http://www.mxmindia.com/?p=99402

Stories on 7th Oct 14

The Big Sale: Hit or Flop?
Backlash on social media even as Flipkart claims of sales of over $100 million in 10 hours
http://www.mxmindia.com/2014/10/the-big-sale-hit-or-flop/

Maxus ESP executes new content campaign for Fiat
Maxus ESP executes an innovative and integrated consumer campaign for FIAT Avventura
http://www.mxmindia.com/2014/10/maxus-esp-executes-new-content-campaign-for-fiat/

Ranjona Banerji: When Evil will not be Seen nor Heard nor Spoken
My little crystal ball tells me this is not going to happen any time soon. For the foreseeable future, India's best-known journalists are going to behave like Mohandas Karamchand Gandhi's three monkeys, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-when-evil-will-not-be-seen-nor-heard-nor-spoken/

See it all - Zee Studio's new brand new ideology
Undergoes rebranding and emerges with a young, edgy look and a blockbuster movie library
http://www.mxmindia.com/2014/10/see-it-all-zee-studios-new-brand-new-ideology/

Epic gears for a significant India launch
It is the first segmented channel in Indian television
http://www.mxmindia.com/2014/10/epic-gears-for-a-significant-india-launch/

dna executes innovative campaigns for clients
In less than 60 days, dna has managed to bag and execute three innovations that has been the talking point for its clients
http://www.mxmindia.com/2014/10/dna-executes-innovative-campaigns-for-clients/

Raymond ventures into e-tailing with RaymondNext.com
Invests in state-of-the-art warehousing facility to service a single product to a single consumer anywhere in the country
http://www.mxmindia.com/2014/10/raymond-ventures-into-e-tailing-with-raymondnext-com/

IAA to host 'Let's get real' seminar in Mumbai
The Knowledge Seminar will be held on 9th October, 2014, at Taj Lands End, Mumbai
http://www.mxmindia.com/2014/10/iaa-to-host-lets-get-real-seminar-in-mumbai/

What Ticks for Indian Consumers/ Women- Monica Patnaik and Josy Paul
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Monica Patnaik and Josy Paul
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-women-monica-patnaik-and-josy-paul/

Young Globals Student Competition & Internship Program unveiled
The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work

http://www.mxmindia.com/2014/10/young-globals-student-competition-internship-program-unveiled/

Stories on 1st Jul 14

Building a future ready organisation: Harish Manwani
Text of the Hindustan Unilever chairman's speech at the AGM yesterday where he spoke of Unilever's five-pronged approach to remain future ready
http://www.mxmindia.com/2014/07/building-a-future-ready-organisation-harish-manwani/

BudgetSpeak #7: R S Sodhi: No toll for milk tankers on highways, please...
There is a need to exempt milk tanker from the levy of toll charge which is being paid on the express and national highways, writes R S Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation  Ltd (GCMMF)/(AMUL)
http://www.mxmindia.com/2014/07/budgetspeaks-7-r-s-sodhi-no-toll-for-milk-tankers-on-highways-please/

Sunil Lulla heading Grey-wards?
While it's confirmed that Sunil Lulla has decided to move on from BCCL, there is no confirm to the buzz in adland that he's joining Grey
http://www.mxmindia.com/2014/07/sunil-lulla-heading-grey-wards/

Fox Traveller turns to Fox Life, seeks to tap new audiences
This will give the channel two big advantages - the current winning mix of positioning and content, and a fresh and exciting global library
http://www.mxmindia.com/2014/07/fox-traveller-turns-to-fox-life-seeks-to-tap-new-audiences/

Ranjona Banerji: Silence, outrage & much fawning over the PM
There is an odd silence from the Central government on the Nihalchand Meghwal case and an even odder reluctance from the media to do its usual hammer and tongs act, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-silence-outrage-much-fawning-over-the-pm/

Leo Burnett appoints new senior cadres into its fold
Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs
http://www.mxmindia.com/2014/07/leo-burnett-appoints-new-senior-cadres-into-its-fold/

DDB Remedy unveils new TVC for Gelusil
The insight behind the campaign was based on the fact that Indians tend to ignore acidity
http://www.mxmindia.com/2014/07/ddb-remedy-unveils-new-tvc-for-gelusil/

Samaya TV appoints Fourth Dimension as media sales partner
The collaboration will enable them to reach out to advertisers across India through the strong sales network
http://www.mxmindia.com/2014/07/samaya-tv-appoints-fourth-dimension-as-media-sales-partner/

IAA to host knowledge seminar in Nashik
The India chapter of the International Advertising Association will see digital experts addressing real estate developers and professionals on ways and means to exploit the digital media
http://www.mxmindia.com/2014/07/iaa-to-host-knowledge-seminar-in-nashik/

Stories on 9th Apr '14

Five ways to make Digital work harder
Words of wisdom from Bonin Bough, vp - global media & consumer engagement at Mondelez International (like why creative agencies may not be the best partners for digital)
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Tata Docomo awards creative biz to Contract, media AOR to Mediacom
Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM
http://www.mxmindia.com/2014/04/five-ways-to-make-digital-work-harder/

Contract also wins creative mandate for Paytm
Contract Advertising's Delhi office has bagged the creative duties for Paytm over a strongly contested multi-agency pitch
http://www.mxmindia.com/2014/04/contract-also-wins-creative-mandate-for-paytm/

Ambuja Cement takes the social awareness route
The principal concept of the campaign captures how there are many walls around us and not all of them are made of cement and concrete
http://www.mxmindia.com/2014/04/ambuja-cement-takes-the-social-awareness-route/

Fabindia awards creative mandate to Publicis
Fabindia has awarded its creative business to Publicis after a multi-agency pitch. The business will be handled out of Publicis Delhi office
http://www.mxmindia.com/2014/04/fabindia-awards-creative-mandate-to-publicis/

'IAA Conversations' to discuss role of opinion polls and media reports in influencing voters
Political party representatives Ram Naik (BJP), Sanjay Jha (Congress) and Prem Shukla (Shiv Sen)  along with political analyst Kumar Ketkar will deliberate on issue at a panel discussion moderated by Anand Rathi between 4 and 6pm on Thursday, April 10 at the Nehru Centre, Mumbai
http://www.mxmindia.com/2014/04/iaa-conversations-to-discuss-role-of-opinion-polls-and-media-reports-in-influencing-voters/

ASCI awarded Gold award by EASA
The prestigious prize was awarded for significantly reducing the average time it takes to handle complaints
http://www.mxmindia.com/2014/04/asci-awarded-gold-award-by-easa/

Kyoorius Awards turns 100% Carbon Neutral
Five thousand trees have been planted after an audit measured the carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions
http://www.mxmindia.com/2014/04/kyoorius-awards-turns-100-carbon-neutral/

Second edition of IPL's Fantasy League announced
The FL is a digital league that debuted last year and created an immediate impact, with over 5 lakhs players across the globe participating during IPL 2013

http://www.mxmindia.com/2014/04/second-edition-of-ipls-fantasy-league-announced/

Stories on 6th Nov '12

Monetizing Content in a Digital World: E&Y
Excerpts from an Ernst & Young report titled 'Monetizing Your Content In A Digital World’ which focuses on the changing nature of media and entertainment consumption and the impact that these trends are having on the digital strategies of Media & Entertainment companies. And, more importantly, how these companies are (and need to be) tailoring their products and service strategies to meet the increasing consumer demands for content anywhere, anytime and in any form
http://www.mxmindia.com/2012/11/monetizing-content-in-a-digital-world-ey/

Big Magic goes to Australia
Reliance Broadcast Network Limited (RBNL) has announced its foray into Australia with the launch of the Big Magic International television channel
http://www.mxmindia.com/2012/11/big-magic-goes-to-australia/

Sundar Swamy is President, IAA India chapter
Srinivasan K Swamy, Chairman RK SWAMY BBDO was unanimously elected President of the India Chapter of the International Advertising Association (IAA) for the year 2012-13
http://www.mxmindia.com/2012/11/sundar-swamy-is-president-iaa-india-chapter/

Nickelodeon launches edutainment toys
Nickelodeon has joined hands with Mexus Education to launch edutainment toys under 'Nick Explore', and the channel will also launch toys under 'Nick Sports' & 'Nick Action' soon
http://www.mxmindia.com/2012/11/nickelodeon-launches-edutainment-toys-under-nick-explore/

Jaldi 5 with Mahesh Ranka: The Tendulkar impact is waning
Summary: Indus Sports CEO Mahesh Ranka on the current sports sponsorship scene, Sachin Tendulkar being back in runs and the money in other sports
http://www.mxmindia.com/2012/11/jaldi-5-with-mahesh-ranka-the-sachin-tendulkar-impact-is-waning/

Yamaha takes unique approach to connect
The company has come up with a nine-day campaign to promote its scooter Ray during the festive season
http://www.mxmindia.com/2012/11/yamaha-takes-unique-approach-to-connect/

Ranjona Banerji: Point-and-preen bandwagon...
But what do TV editors-anchors who thunder at the establishment do when errors are made by their own channel, asks Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-point-and-preen-bandwagon/

The Anchor: 5 things to watch out for while launching an app on Windows 8
Windows 8 is here, and Manish Chopra has a rough guide to being a smooth app-erator
http://www.mxmindia.com/2012/11/the-anchor-5-things-to-watch-out-for-while-launching-an-app-on-windows-8/

Debrief: The Hindu: Powerful and entertaining
Superb! Many birds get killed with one single stone. Most importantly, the TVC is highly entertaining, you can watch it again and again and smile and cringe over the pathetic state of the nation
http://www.mxmindia.com/2012/11/debrief-the-hindu-powerful-and-entertaining/

Signposts... November 6
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-6/