No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/
Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/
Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/
Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/
Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/
Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/
Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/
Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/
British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/
ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/
What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/
Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/
Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/
Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/
Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/
Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/
Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/
Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/
British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/
ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/
What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V
