Stories on 4th May '16

India is waiting to be Tickled
It's a crisis out there with comedy content on television and in cinema, writes Shailesh Kapoor. The quality (and quantity) has been down!
http://www.mxmindia.com/?p=87249

Ranjona Banerji: No one for a Readers' Editor? + Dehrudun media blues...
In India newsrooms are run by manager-editors whose sole concern is often pleasing the management by reckless cost-cutting, writes Ranjona Banerji
http://www.mxmindia.com/?p=87250

Warc ranks MediaCom, Mumbai among Top 10 in the world
The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year
http://www.mxmindia.com/?p=87226

Havas Media wins integrated mandate of Brick Eagle
The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr
http://www.mxmindia.com/?p=87222

Sanjay Shukla joins DDB MudraMax as Prez - OOH & Experiential
He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
http://www.mxmindia.com/?p=87223

Sony ESPN channels to telecast UFC 196 in India
The channels will host its first ever official UFC fight screening in Mumbai
http://www.mxmindia.com/?p=87225

Onida awards AC business to Zero:Zero
The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016
http://www.mxmindia.com/?p=87224

PNB Metlife takes the #HealthForHappiness pitch
PNB MetLife is looking to change mindset with the recent light-hearted campaign associating insurance with happiness
http://www.mxmindia.com/?p=87120

Nivea unveils new spot reduction cream
It is available at major super markets, chemists, general stores and e-commerce websites

http://www.mxmindia.com/?p=86985

Stories on 7th Apr '15

Getting set for Mindshare Mena: Ravi Rao
Up, Close and Personal with the former Leader of Mindshare, South Asia who moves in as Chief Client Officer at Mindshare Mena
http://www.mxmindia.com/2015/04/getting-set-for-mindshare-mena-ravi-rao/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs-2/

Sniper makes debut in India
The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films
http://www.mxmindia.com/2015/04/sniper-makes-debut-in-india/

Hungama.com unveils Studio Diaries Part 2
The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lac views from across the globe
http://www.mxmindia.com/2015/04/hungama-com-unveils-studio-diaries-part-2/

Ranjona Banerji: Journos get hysterical on Twitter on Mihir Sharma's religion
As a journalist (or indeed as a citizen) you are free to call yourself what you want and criticise whoever and whatever you want, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-journos-get-hysterical-on-twitter-on-mihir-sharmas-religion/

Child Rights and You (CRY) invites applications for Media Fellowship
The journalist would be required to research on a topic of his choice which must encapsulate an area of neglect or violation of the child right space

http://www.mxmindia.com/2015/04/child-rights-and-you-cry-invites-applications-for-media-fellowship/

Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/

Stories on 27th Jan '15

Farewell, Uncommon Man
A personal tribute to R K Laxman by writer and cartoonist Dev Nadkarni. The legend passed away in Pune on Monday
http://www.mxmindia.com/2015/01/farewell-uncommon-man/

State funeral for Laxman. Prez, VP, Prime Minister condole passing
President of India Pranab Mukherjee, Vice President M Hamid Ansari and Prime Minister Narendra Modi condole the passing away of RK Laxman
http://www.mxmindia.com/2015/01/state-funeral-for-laxman-prez-vp-prime-minister-condole-passing/

Ranjona Banerji: Any journo going to ask who paid for PM's name-engraved pinstripes?
Also: for many of us now well into in middle age, RK Laxman was the last word because he was us: bemused, amazed, amused and horrified at what was happening around, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-any-journo-going-to-ask-who-paid-for-pms-name-engraved-pinstripes/

NewsStand 1: How Indian newspapers covered the Obama visit
Here's how a cross-section of Indian newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-1-how-indian-newspapers-covered-the-obama-visit/

NewsStand 2: How international newspapers covered the Obama visit
And here's how a cross-section of international newspapers covered US President Barack Obama's first day in India
http://www.mxmindia.com/2015/01/newsstand-2-how-international-newspapers-covered-the-obama-visit/

Zee gets author Rashmi Bansal to curate book based on 'Ummeed' stories
Zee TV plans to bring these to the masses in a book specially written and curated by author Rashmi Bansal
http://www.mxmindia.com/2015/01/zee-gets-author-rashmi-bansal-to-curate-book-based-on-ummeed-stories/

Amith Prabhu: 15 people to watch out for in 2015
A list of 15 people in consultancies and in-house in organisations to watch out for in 2015, by Amith Prabhu

http://www.mxmindia.com/2015/01/amith-prabhu-15-people-to-watch-out-for-in-2015/

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm

http://www.mxmindia.com/2014/11/ganga-gaurav-to-air-on-big-magic-ganga/

Stories on 7th Nov 14

No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/

Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/

Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/

Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/

Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/

Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/

Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/

Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/

British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/

ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/

What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-balu-v/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/

Stories on 30th May 14

Goafest starts with some gyaan, fun
It was a day of knowledge sessions and some humour followed by the Media and Publisher Abby
http://www.mxmindia.com/2014/05/goafest-starts-with-some-gyaan-fun/

Lodestar leads in Media Abby, inaugural Publisher Abby presented
In terms of maximum metals: Lodestar won 11 in the Media Abby while Hindustan Media Ventures bagged six in the Publisher Abby. PHD won the Grand Prix in Media, Bennett, Coleman won 3 Golds in the Publisher Abby
http://www.mxmindia.com/2014/05/lodestar-leads-in-media-abby-inaugural-publisher-abby-presented/

Helps being a strategically driven agency: Nandini Dias
Lodestar UM bagged the maximum metals (11 of them!) at this year's Media Abby on Day 1 of Goafest 2014
http://www.mxmindia.com/2014/05/helps-being-a-strategically-driven-agency-nandini-dias/

Dire need for pathbreaking ideas: Ravi Rao
A quick chat with Ravi Rao, Leader, South Asia, Mindshare who was Chairman of the Media Abby jury at Goafest 2014
http://www.mxmindia.com/2014/05/dire-need-for-pathbreaking-ideas-ravi-rao/

Didn't anticipate Grand Prix, but our work has been really good: Rachana Dharia, PHD
A quick interview with Rachana Dharia, VP - Digital & Mobility Services, PHD India. PHD won a Grand Prix for BeBeautiful at the Media Abby
http://www.mxmindia.com/2014/05/didnt-anticipate-grand-prix-but-our-work-has-been-really-good-rachana-dharia-phd/

Ranjona Banerji: Reliance takes over Network18/TV18. Now what?
Whether this is the end of TV18, I do not know but it is certainly the end of TV18 as we have known it, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-reliance-takes-over-network18tv18-now-what/

Shailesh Kapoor: A Week To Remember: Politics, IPL & More
The last six days have been wildly engaging, writes Shailesh Kapoor who doesn't remember a week that offered so much to watch and talk about
http://www.mxmindia.com/2014/05/shailesh-kapoor-a-week-to-remember-politics-ipl-more/

India's e-Commerce growth to be driven by digital payments
As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014

http://www.mxmindia.com/2014/05/indias-e-commerce-growth-to-be-driven-by-digital-payments/

Stories on 20th May 14

Nothing wrong in airing Pak content: Punit Goenka
It's Zee's boldest venture thus far: a premium all-India Hindustani GEC with 'Made in Pakistan' (and elsewhere) fictions. An interview with ZEEL MD & CEO Punit Goenka
 http://www.mxmindia.com/2014/05/nothing-wrong-in-airing-pak-content-punit-goenka/

Whirlpool unveils new campaign for frost-free refrigerator
The company is using it as a launch vehicle for the brand's new positioning - 'Designed To Delight'
http://www.mxmindia.com/2014/05/whirlpool-unveils-new-campaign-for-frost-free-refrigerator/

DDB Mudra urges men to teat hair loss via Livon Hair Gain
The new film named 'Sands of Time' builds on the key consumer motivation that "Hair once doesn't come back. I desperately want to hold onto all the hair that is left on my head"
http://www.mxmindia.com/2014/05/ddb-mudra-urges-men-to-teat-hair-loss-via-livon-hair-gain/

Ajit Singh appointed Sales Head at Reliance Broadcast
In his last assignment, he was with Indusind Bank as Deputy Vice President and Business Manager - New Branch Distribution
http://www.mxmindia.com/2014/05/ajit-singh-appointed-sales-head-at-reliance-broadcast/

Katrina endorses campaign for new HR Johnson vertical
Soho Square is the agency on board the H&R Johnson account and they were given the mandate to launch bathrooms in the consumer space
http://www.mxmindia.com/2014/05/katrina-endorses-campaign-for-new-hr-johnson-vertical/

Ranjona Banerji: Modi mania in media
After a massive media event like the announcing of election results, newspapers get a bit lost, notes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-modi-mania-in-media/

TEN Sports to broadcast DFB Cup
The prestigious German football competition will be aired on the TEN Network until 2018
http://www.mxmindia.com/2014/05/ten-sports-to-broadcast-dfb-cup/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Stories on 18th Mar'14

Kejriwal and the Media
Views from Ranjona Banerji and Pradyuman Maheshwari on the media's new found hate for Arvind Kejriwal and the Aam Aadmi Party
http://www.mxmindia.com/2014/03/kejriwal-and-the-media/

NBA says members may boycott AAP if Kejriwal doesn’t stop hurling allegations against media
The NBA statement unequivocally ask Kejriwal and AAP to stop making preposterous allegations failing which its members would be forced to reconsider coverage of the  activities of the Aam Aadmi Party
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

Myntra hopes to maintain high with Lowe & Ogilvy in tow
The fashion portal has got the two top agencies to spearhead a marketing strategy in order to maintain its leading position in apparel retail
http://www.mxmindia.com/2014/03/nba-says-members-may-boycott-aap-if-kejriwal-doesn%e2%80%99t-stop-hurling-allegations-against-media/

NDTV Profit splits to offer stockmarket shows at trading hours, sponsored bands as NDTV Prime in the evenings and on weekends
This is perhaps one of the most creatively exciting new ventures NDTV has launched, with so many 'firsts' for television in India
http://www.mxmindia.com/2014/03/ndtv-profit-splits-to-offer-stockmarket-shows-at-trading-hours-sponsored-bands-as-ndtv-prime-in-the-evenings-and-on-weekends/

Stories on 4th Mar'14

L'Oreal long leap
Research & Innovation are an integral part of L'Oreal’s strategy to grow in India
http://www.mxmindia.com/2014/03/loreal-long-leap/

Bihar mein No 1 radio station kaunbaa? Aapan Hindustan Unilever ke 'Kan Khajura Tesan'
Hindustan Unilever runs Bihar's most popular radio on mobile phones... in fact the FMCG major has stopped advertising on traditional radio in the state
http://www.mxmindia.com/2014/03/bihar-mein-no-1-radio-station-kaunbaa-aapan-hindustan-unilever-ke-kan-khajura-tesan/

The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each
http://www.mxmindia.com/2014/03/the-times-of-india-group-has-7-of-15-indian-finalists-at-inma-awards-2014/

Unlike @SrBachchan, Shah Rukh says he will not deride brands he's endorsed
... and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times
http://www.mxmindia.com/2014/03/unlike-srbachchan-shah-rukh-says-he-will-not-deride-brands-hes-endorsed/

Research offers insights on challenges faced by women at work
The research highlighted reviews of about 1000 women from across the country on the current work scenario in India
http://www.mxmindia.com/2014/03/research-offers-insights-on-challenges-faced-by-women-at-work/

Ranjona Banerji: Endless political coverage on TV can be tedious
Rather than reporting on the news and commenting on outcomes, our TV news channels have opted for a paparazzi predatory mode
http://www.mxmindia.com/2014/03/ranjona-banerji-endless-political-coverage-on-tv-can-be-tedious/

Max Life unveils campaign that extends brand promise further
Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice
http://www.mxmindia.com/2014/03/max-life-unveils-campaign-that-extends-brand-promise-further/

BIG Cinemas opts for washroom advertising for i-Sure
17 BIG Cinemas properties across the country will showcase branding for i-Sure, a single step ovulation detection kit in the ladies' washrooms
http://www.mxmindia.com/2014/03/big-cinemas-opts-for-washroom-advertising-for-i-sure/

CEO's Got Talent gets 3-member jury panel onboard
Raj Nayak, CEO, Colors, celebrated director-producer Mahesh Bhatt and actor Raveena Tandon are set to be part of the jury panel
http://www.mxmindia.com/2014/03/ceos-got-talent-gets-3-member-jury-panel-onboard/

IAMAI report shows spurt in internet users across verticals
According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments showed a rise of 113 percent and 41 percent respectively

http://www.mxmindia.com/2014/03/iamai-report-shows-spurt-in-internet-users-across-verticals/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Stories on 21st Jan '14

It's official now: BARC chooses Mediametrie as tech partner
A quick chat with BARC chairman Punit Goenka and Benoit Cassagne. Senior VP, Mediametrie. Both are bullish on delivering a robust measurement system
http://www.mxmindia.com/2014/01/its-official-now-barch-chooses-mediametrie-as-tech-partner/

Ahead of litigation, TAM part-owner Kantar takes on govt + A possible solution to the mess
Even as TAM part-owner Kantar takes on the government, there's a possible solution to the mess - which ensures the guidelines are followed and there's no blackout period
http://www.mxmindia.com/2014/01/ahead-of-litigation-tam-part-owner-kantar-takes-on-govt-a-possible-solution-to-the-mess/

No Coke at IPL stadia as Pepsi likely to be beverages partner of Mumbai Indians
PepsiCo already has pouring rights of seven of the eight teams in the IPL, besides title-sponsorship rights for the cash-rich league
http://www.mxmindia.com/2014/01/no-coke-at-ipl-stadia-as-pepsi-like-to-be-beverages-partner-of-mumbai-indians/

'Digital First' is theme of IAMAI's Digital Summit
The annual India Digital Summit organized by the Internet and Mobile Association of India on February 6 and 7 in New Delhi
http://www.mxmindia.com/2014/01/digital-first-is-theme-of-iamais-digital-summit/

Ranjona Banerji: Did Sunanda Pushkar story merit top billing?
Everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. There is no justification at all for making this story more important than any other, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-did-sunanda-pushkar-story-merit-top-billing/

Stories on 14th Jan '14

The term 'media agency' is a bit outdated: CVL Srinivas
A freewheeling chat on his first year as CEO of GroupM South Asia, a lookback at 2013, plans for 2014 and the focus on digital
http://www.mxmindia.com/2014/01/the-term-media-agency-is-a-bit-outdated-cvl-srinivas/

Ajay Kakar is Head of Jury at APAC Effie Awards 2014
The Chief Marketing Officer - Financial Services, Aditya Birla Group and Head of Effie Awards India 2013 has been invited to be a Head of Jury at the APAC Effie 2014
http://www.mxmindia.com/2014/01/ajay-kakar-is-head-of-jury-at-apac-effie-awards-2014/

Vijay Karnataka asks people to "stop adjusting"
A new multiple media campaign by Vijay Karnataka asks citizens to take on corruption and inefficiencies
http://www.mxmindia.com/2014/01/vijay-karnataka-asks-people-to-stop-adjusting/

DDB Mudra revitalises Livon Hair Gain's hair promise
A new TVC from Livon Hair Gain Tonic attempts an emotional connect with consumers
http://www.mxmindia.com/2014/01/ddb-mudra-revitalises-livon-hair-gains-hair-promise/

Ranjona Banerji: No 'fine and dry' puhleez, dear BBC!
The BBC World Service weather reports on India needs to get real, notes Ranjona Banerji. And the English news channels must think of a world other than Arvind Kejriwal and AAP
http://www.mxmindia.com/2014/01/ranjona-banerji-no-fine-and-dry-puhleez-dear-bbc/

Anand Thakur joins Aidem's Zirca as sales head
Aidem's recently launched digital brand solutions arm Zirca has appointed Anand Thakur as National Sales  Head

http://www.mxmindia.com/2014/01/anand-thakur-joins-aidems-zirca-as-sales-head/

Stories on 24th Dec '13

Dear Santa. Please make these wishes for the Indian media come true...
This X'mas, we present 13 wishes which if granted could make our world of media a better place to be in
http://www.mxmindia.com/2013/12/dear-santa-please-make-these-wishes-for-the-indian-media-come-true/

IPG Mediabrands' Lodestar UM bags Samsung biz
Lodestar UM wins Samsung business from Starcom Mediavest
http://www.mxmindia.com/2013/12/ipg-mediabrands-lodestar-um-bags-samsung-biz/

Boxing champ Mary Kom is Vodafone's global brand ambassador
Beginning next year, Indian boxing champ Mary Kom will become the global brand ambassador for British multinational telecom company Vodafone
http://www.mxmindia.com/2013/12/boxing-champ-mary-kom-is-vodafones-global-brand-ambassador/

Ranjona Banerji: Patriotism rules in US media in Khobragade case
One can't really expect cynicism against their own government from the American media which made "embedded journalism" into an accepted form of the profession, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-patriotism-rules-in-us-media-in-khobragade-case/

Merry X'mas. No edition days on Dec 25 and Jan 1
There will be no update tomorrow (December 25) on account of Christmas. See you Thursday

http://www.mxmindia.com/2013/12/merry-xmas-no-edition-days-on-dec-25-and-jan-1/

Stories on 6th Dec '13

The Making of Brand 'Namo'
From beer mugs to bed linen and chips, various products are being branded after BJP's prime ministerial candidate Narendra Modi
http://www.mxmindia.com/2013/12/the-making-of-brand-namo/

MEC India wins at 2013 Effective Mobile Marketing Awards
The GroupM agency is felicitated for innovative campaign designed for Colgate-Palmolive
http://www.mxmindia.com/2013/12/mec-india-wins-at-2013-effective-mobile-marketing-awards/

Matrimonials rise 202% in wedding season: IAMAI-IMRB report
Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB
http://www.mxmindia.com/2013/12/matrimonials-rise-202-in-wedding-season-iamai-imrb-report/

Mediaah! Who will be the Impact Person of the Year 2013 + Why Uday Shankar is the Mediaperson who created maximum impact this year
Mediaah! does an analysis of the various Impact Person of the Year nominees and forecasts who could be the winner this year (and next year)
http://www.mxmindia.com/2013/12/mediaah-who-will-be-the-impact-person-of-the-year-2013-why-uday-shankar-is-the-mediaperson-who-created-maximum-impact-this-year/

Shailesh Kapoor | Live Election Results: A Reality Show Like No Other
Election results coverage is now all about thinking on your feet as hosting live election coverage has to be the most challenging camera-facing job on TV today, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-live-election-results-a-reality-show-like-no-other/

Ranjona Banerji: How disagreement with Arnab is a crime
It is almost impossible for anyone on Arnab Goswami's guest list to have an opinion that is not the same as his. This is a crime almost punishable in the court of popular opinion if not under the Indian Penal Code, writes Ranjona Banerji

http://www.mxmindia.com/2013/12/ranjona-banerji-how-disagreement-with-arnab-is-a-crime/

Stories on 29th Nov '13

Are we a Noise-loving TV Nation?
Arnab Goswami, Daya in Taarak Mehta..., Gauhar Khan in Bigg Boss and Comedy Nights with Kapil are loud, and very popular, notes Shailesh Kapoor
http://www.mxmindia.com/2013/11/are-we-a-noise-loving-tv-nation/

Sadhguru Jaggi Vasudev: When leaders are insecure, they are are fearful
Every human being has a unique type of genius in him, says the well-known yogi and mystic
http://www.mxmindia.com/2013/11/sadhguru-jaggi-vasudev-when-leaders-are-insecure-they-are-are-fearful/

Ranjona Banerji: Is there a trial by media on Tehelka?
There has been much discussion about whether the media has been conducting a witch hunt against Tarun Tejpal and Shoma Chaudhury. Ranjona Banerji addresses the issue
http://www.mxmindia.com/2013/11/ranjona-banerji-is-there-a-trial-by-media-on-tehelka/

'HT for Mumbai Awards 2013' awards changemakers
Hindustan Times organizes an awards event without any frills and long speeches with the focus on changemakers and changemaking
http://www.mxmindia.com/2013/11/ht-for-mumbai-awards-2013-awards-changemakers/

Express group to hold inaugural Express IT Awards on Nov 30
The Financial Express has established a new award that promises to set the benchmark for the IT industry, discovering and celebrating its finest talents and efforts
http://www.mxmindia.com/2013/11/express-group-to-hold-inaugural-express-it-awards-on-nov-30/