Stories on 6th Oct '17

It's here. Star brings TED Talks with SRK

TED Talks India Nayi Soch will be launched soon on Star Plus with much fanfare. Read more

Shailesh Kapoor: The Kimmel Monologue: The Power Of A 'Comedian'

Can any of our comics including those onlinebe able to even come close to Jimmy Kimmel, asks Shailesh Kapoor. Read more

Ranjona Banerji: Why ignore a good story?

The Adani Group is a good story regardless of affiliations and if you are ignoring it, hoping it will go away, you are damning the future of journalism, writes Ranjona Banerji. Read more

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IndiaCast recasts international team

The move aims to consolidate operational efficiency and bring in synergies. Read more

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MMA announces new appointments to Asia Pacific Board of Directors

Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile. Read more

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Radio City launches Radiocity.in in Hindi

The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience. Read more

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Pearson unveils new brand campaign on completion of 20 years

#WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone. Read more

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Onads collaborates with AMIN Worldwide

Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network. Read more

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MobiKwik launches new brand campaign - Paisa Bana Powerful'

The company targets GMV of $150 Million during this festive season, ending in January 2018. Read more

Stories on 3rd Oct '17

Taproot tops Spikes Asia

Taproot was Indian Agency of the Year and wins a Grand Prix for 'Adidas Odds' along with McCann for 'Immunity Charm'. Read more

Ranjona Banerji: This v/s That type of journalism?!

Surely the essence of our job, when it comes to our larger role as the “fourth estate” in a democracy, is to question those in power and hold them up to scrutiny?, asserts ?Ranjona Banerji. Read more

Zee@25 | Ashok Kurien: Zee changed the Indian consumer forever

Ashok Kurien, the man who ran Ambience Advertising which handled the ad business of Essel Group, recounts how a chance conversation took shape to create one of India's earliest and most successful Hindi channels. Read more

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Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur. Read more

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Dentsu Webchutney, Arture reintroduce 'Bapu' into cashless economy

The film also features Arture’s two co-founders, Shivani Patel and Keshsa Vasant. Read more

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Nihilent wins Cannes Award for its corporate film

Though released as a corporate film, ‘Love You Papa’ communicates deeper ideas at different levels through an emotional narrative. Read more

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DY Works appoints Dhaval Shah and Tanvi Shah

The Shahs bring years of valuable cross-functional experience. Read more

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IDBI Fed Life unveils campaign for children's future solutions

IDBI Federal’s latest digital campaign, #BabyGotPlans ,is firmly rooted in the milieu of increased choices and limited planning. Read more

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Bajaj Finserv's 'Think it. Done' campaign

Enjoy a hassle-free, quick, easy and smarter way to pay for all you buy - big or small. Read more

Stories on 29th Sep '17

25 and a huge force to reckon with!

Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?

For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter

Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more

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Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM

It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more

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DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection

The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more

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Hooq aims to 'reignite' VOD market in India

Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more

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WeWork assigns digital marketing mandate to iProspect India

The account will be serviced from Bangalore. Read more

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Sony rolls out Bravia marketing campaign

360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more

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Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors

The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more

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Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors

Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more

Stories on 26th Sep '17

A Matter of Relevance (& Trust)

The Relevance Framework released by Golin global CEO Fred Cook throws up some interesting data. Read more

Ranjona Banerji: Free media anyone??

That NDTV needs a cash infusion is not new? b?ut editorial control to a known BJP supporter is the matter of concern?, writes ?Ranjona Banerji. Read more

MRUC appoints six new Board Members

These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy. Read more

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KidZania Delhi partners Colors & Nickelodeon

Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Read more

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Spatial Access appoints Vineet Sodhani as CEO

He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications. Read more

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Kyoorius Designyatra is back in Goa

Kyoorius Designyatra is the biggest annual conference on design and innovation. Read more

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Dentsu India wins Synthite Group's personal care venture

Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come. Read more

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Boman Irani gets comically duped in Intex's latest TVC by Publicis India

The commercial will be playing on various sports, entertainment and news channels across India. Read more

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Lowe Lintas bags mandate for two 3M brands

Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office. Read more

Stories on 29th Mar '17

Readers pay with their time...
Or so believes Paul Rossi, President, The Economist Group in a freewheeling interview when he was in India last month
http://www.mxmindia.com/?p=101310

Sanjeev Kotnala: Smiley Bricks, anyone?
The real success will come when house builders and owners start insisting on SMILEY BRICKS... and finally when Brick Kilns are completely child labour free
http://www.mxmindia.com/?p=101300

BARC India sets up independent disciplinary council under Justice Mukul Mudgal
6-member BARC India Disciplinary Council (BDC) to be headed by Justice MukulMudgal, Former Chief Justice, Punjab & Haryana High Court
http://www.mxmindia.com/?p=101299

Jagran's RK Agarwal wins big at the FE CFO of the Year Awards 2017
The award was presented at a power-packed event held in Mumbai
http://www.mxmindia.com/?p=101297

Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs
The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general
http://www.mxmindia.com/?p=101294

My FM begins operations in Bikaner and Akola
Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated
http://www.mxmindia.com/?p=101296

Panasonic Batteries signs up PV Sindhu as brand ambassador
The sportstaras been signed on for Panasonic's battery division for the next three years
http://www.mxmindia.com/?p=101293

Ranjona Banerji: Coverage that makes you laugh, and cry
The BJP is not happy with anyone who does not love it. But it has Gaurav Sawant and a whole host of other journalists to push its agenda, writes Ranjona Banerji
http://www.mxmindia.com/?p=101286

Stories on 27th Jan '17

An 'Uncommon' Bigg Boss Season
The success of commoners in Season 10 could well see the standout reality show be not driven by celebs, writes Shailesh Kapoor
http://www.mxmindia.com/?p=98870

Ranjona Banerji: Will Arnab Goswami's 'Republic' really be "independent"?
To pretend to be "independent"? when you are in fact fooling nobody may well be foolish in the long run, writes Ranjona Banerji
http://www.mxmindia.com/?p=98869

Midas Touch: Pi Communications wins gold & silver for Aditya Birla Financial Services
McCann Worldgroup, FP7/DXB Dubai, and Mastercard score #1 in the various Midas Rankings
http://www.mxmindia.com/?p=98887

DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M
Sengupta was until Associate Vice President with The Times of India group in Gurgaon
http://www.mxmindia.com/?p=98909

Publicis Media wins over Rs 100 cr biz over 9 months
Publicis Media also won multi-agency pitches to retain its two key accounts, Micromax and Sun Pharma
http://www.mxmindia.com/?p=98865

India Today Group revamps flagship mag India Today
The new changes will enhance the magazine's core values of clarity, credibility and relevance and provide insights, knowledge and perspectives on a range of issues
http://www.mxmindia.com/?p=98867

BTL Baatein: Sachin Uppal, RummyCircle.com... Powered by VISCOMM
Both ATL and BTL have their roles in the marketing mix and the brand should choose the right channel depending on their objectives, says Sachin Uppal, Marketing Director of RummyCircle.com
http://www.mxmindia.com/?p=98910

Discovery appoints Vikram Tanna as VP Ad Sales & Biz Head of Reg Clusters, S Asia
Tanna will be based out of Mumbai and will report to Karan Bajaj, SVP and GM-South Asia, Discovery Networks Asia Pacific
http://www.mxmindia.com/?p=98861

Vodafone pays ode to farmers via #SaluteOurFarmers initiative
Music composed by MattiBani pays tribute to the Indian farmer
http://www.mxmindia.com/?p=98860

Hindware releases a co-branded TVC in association with 'Raees'
TVC released in cinema halls across 50 cities in India
http://www.mxmindia.com/?p=98864

Nissan GT unveils largest-ever country map
Leo Burnett Experience slams it out of the park with a 'legendary' on-ground act
http://www.mxmindia.com/?p=98863

Panasonic India celebrates National Girl Child Day
Launches digital campaign #NazariyaBadlo
http://www.mxmindia.com/?p=98862

Stories on 7th Oct '16

Time for telly to look at customisation to up revenues

Are our TV channels doing enough to monetise the huge opportunity around this festive season, asks Shailesh Kapoor. Read more

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Ranjona Banerji: Will Times Now learn something from its owners?

"Vineet Jain's tweet is wise and wide-seeing. It looks at the importance of soft power and its undeniable influence on choices. It is a long-term view on how to "infiltrate" Pakistan with culture and thought. Forcing Pakistanis in Bollywood or random film people in India to denounce Pakistan is just smoke and mirrors. An attempt by Times Now to create drama and more noise than the next news channel one touch on the remote away," writes Ranjona Banerji. Read more

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Dentsu Impact adds digital and CRM capability

Kartikeya Srivastava to lead new divisions. Read more

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Deltin Group of Hotels associates itself with FC Goa for ISL

The team is owned by Goan Football Club Pvt. Ltd. which consists of Jaydev Mody, Venugopal Dhoot and Virat Kohli. Read more

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Fiama celebrates positivity with its "Dil ko de Lift" campaign

Fiama brings to life the importance of looking at the bright side. Read more

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Langoor expands leadership team

Saurabh Das, the new Senior Vice President comes with an experience of 18 years in the field of Marketing Communications. Read more

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ICLP survey reveals main loyalty drivers in retail amongst affluent consumers

The study, commissioned by ICLP's parent company Collinson Group, examined affluent consumers' attitudes towards brand loyalty. Read more

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Gionee paints Kolkata orange this Durga Puja

This brand campaign covers 40 Durga Puja pandals in North and South Kolkata. Read more

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Jennifer Aniston makes a memorable return in latest ad for Emirates

She returns for another adventure in her latest Emirates product campaign. Read more

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Ben10 back in a new avatar on Cartoon Network

With celebrations planned all month long, the 10-year-old hero is back on Cartoon Network in an all new avataar. Read more

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Tanishq's latest film reignites the love for festive traditions

The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.Read more

Stories on 4th Oct '16

Announcing: The MxMIndia Mediaperson of the Year 2016

Work on the 2016 award has commenced. It will be announced on Friday, December 9, 2016. Read more

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Ranjona Banerji: The Invented Absurd of News Television

It is evident that their war hysteria is carefully calibrated and aimed at increasing viewership... their pain is bogus, writes Ranjona Banerji. Read more

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Reuters and BTVi ink exclusive partnership for global financial & biz news in India

The partnership will offer Indian viewers coverage of all global business and political news, regular global round-ups as well as extended exclusive features programming. Read more

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Vikram Sakhuja to head Effies 2016 organising committee, Mitrajit Bhattacharya to co-chair

Effies 2016 will be held on Friday, December 16 at the Taj Lands End, Mumbai. Read more

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The Ad Club's Media Review back on Oct 13

Other than IPG Mediabrands CEO Shashi Sinha, Jonah Goodhart will address the engaging subject of "Viewability: The Big Challenge of Digital measurement".Read more

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Jaideep Shergill: Big Fish!

We still have some firms which are independent and can go out and conquer the world, writes Jaideep Shergill.Read more

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Vidyadhar Wabgaonkar appointed President of FCB Cogito

Wabs is a gold medallist Electronics Engineer and a rank holder from the Indian Institute of Management, Kolkata. Read more

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Mindshare adds three more titles in recent days

Ad Club Bangalore's Big Bang Awards, DIGIES 2016 & MADDIES 2016. Read more

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DYWorks opens first office in Shanghai

It is providing marketing consulting and advisory services to Indian and Chinese companies. Read more

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MSLGroup named APAC Consultancy of the Year by Holmes Report

Named Asia Pacific Consultancy of the Year by Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong recently. Read more

Stories on 30th Sep '16

PR industry to double in 3 years: Full report

Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more

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Ranjona Banerji: Is this journalism?

Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more

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Shailesh Kapoor: Uri & After: Finally, we can see some news!

It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more

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Voot draws up campaign for kids

Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more

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BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM

Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more

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Zee's foray into radio with UAE's Hum 106.2 FM

Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more

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DentsuWebchutney's 360 digital campaign for Flipkart sale

The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more

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'Rishtey Cineplex' to be launched in more international markets

The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more

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Dadi endorses benefits of contraceptives in latest campaign by Grey India

The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more

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DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more

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Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

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eBay India launches new campaign - #ThingsDon'tJudge

The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more

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Mahindra Centuro Mirzya launched in India

The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more

Stories on 27th Sep '16

Brand-building via Content Marketing

It's the new buzzword in marketing, but is it for real? We spoke to some speakers at last week's Content Marketing Summit. Read more

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Ranjona Banerji: Hail the Patriotic News Anchor!

Selective amnesia is useful and short-term memory loss is essential for TV news anchors, especially when you want to make some point, any point to stir the pot night after night on television, notes Ranjona Banerji. Read more

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Creativity and design vital for doing businesses in India, notes Adobe study

Rise of design-led thinking in the realm of business having positive spillover effect on creative careers in India. Read more

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Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali

The initiative was conceptualised and facilitated by Famous Innovations. Read more

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PRCAI releases study on state of Indian PR industry

The industry expected to double in size by FY'20, will be worth overRs. 2,100 crore. Read more

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Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past. Read more

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Asian Paints launches 'Colour Academy 360 degree video' of its academy

Innovatively uses Virtual Reality technology to give consumers an immersive and engaging experience of its academy. Read more

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RR Kabel does the #AkalmandThing

#AkalmandThing campaign by Liqvd Asia creates huge impact online. Read more

Stories on 23rd Sep '16

More efficiency & productivity with Kantar First

Up, close with Preeti Reddy, CEO of Kantar South Asia- Insights, who leads Kantar's India & South Asia operations (+Video). Read more

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Ranjona Banerji: Why is war like a children’s game for our news channels?

"If there ever was a divide between print and TV journalism, it is most evident now. Matters of war and international relations are serious. The complete lack of depth in our public discourse since TV is the dominant media is now proving to be dangerous. This is not the usual complaint of glamour and frivolity getting more attention than "serious" news. It is far worse. This is "serious" news being treated like it was a Hollywood or Bollywood action blockbuster," writes Ranjona Banerji. Read more

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Kelly Clark is new Global CEO at GroupM

He has been working with the WPP group since 1988. Read more

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Lodestar UM bags Tourism Australia account

This follows a global media review with media agency conglomerate IPG Mediabrands bagging the entire media mandate including digital for Tourism Australia in India.Read more

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Ashok Ventatramani is NBA president

Ashish Bagga will be Vice President while M K Anand will be the Treasurer. Read more

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iProspect bags multiple new biz wins

Elevates MuddassarMemon to AVP - Creative & Social.Read more

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PNB Housing Finance unveils new multimedia campaign

The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital. Read more

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Interem appoints Flags Communications as its communications partner

Flags Communications will cover end to end communication solution pertaining to marketing, creative, digital & PR services. Read more

Stories on 20th Sep '16

Zindagi takes on a new life

Zee Entertainment takes on a new credo under Zee CBO Sunil Buch. Primetime to include fresher content (&beyond Pak & Turkish fare) - Text + Video. Read more

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Ranjona Banerji: Warmongering UnLtd

It seems that in this sort of a mindset, when war has to be decided on new channels, the question du jour is: how dare anyone conceive of peace, notes Ranjona Banerji. Read more

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Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru

Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru. Read more

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Famous Innovations wins D'Decor's creative mandate

The account was won after a multi-agency pitch recently.Read more

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Colors Bangla announces launch of five new shows

The new non-fiction line up will include popular shows like Rojgere Ginni, Rannaghar e Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo. Read more

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SABMiller traces the legacy of Haywards in five-part documentary series

Captures the journey of Haywards 5000 in India. Read more

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Salman to endorse Yellow Diamond as Brand Ambassador

The megastar will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Read more

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Akshay lends his charm in Streax's latest brand campaign

#AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive. Read more

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis

With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more

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Shailesh Kapoor: Need focus on content development for stable growth

The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more

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Sunil Kataria is new Indian Society of Advertisers chairman

Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more

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Badminton Assoc awards PBL mandate to Sportzlive

Awards long-term rights for Premier Badminton League.Read more

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Ranjona Banerji: A question of national interest on Kashmir

The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more

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BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM

Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Chrome study on HD TV reveals interesting trends

Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more

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Record-breaking entries received for Spikes Asia

No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more

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Red FM hosts Malayalam Music Awards in Cochin

Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more

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Sony Pictures draws attention to pothole menace with unique painting

Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more

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Audi and Razorfish celebrate T-Rex's comeback

Highly automated driving puts the dinosaur back in life's fast line. Read more

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Equitas Small Finance Bank TVC takes social media by surprise

The commercial by Equitas is a connotation for 'Change Your Approach'. Read more

Stories on 9th Sep '16

We are five. Thank you for the faith!

It's been a good five years since September 9, 2011. We had resolved to be different from the rest. We were B2B, but we weren't going to be like many other B2B publications... No compromising on credibility. Read more

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Shailesh Kapoor: Naamkaran: A campaign that bucks the trend

Whether the show goes on to be a success will only be known with time but at a campaign level, Naamkaran's launch has been one of the best fiction campaigns in a long time, writes Shailesh Kapoor. Read more

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Nikhil Rangnekar joins Lodestar as Media Consultant

Rangnekar is based out of Lodestar UM Mumbai and reports into Nandini Dias, CEO, Lodestar UM. Read more

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Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal

He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. Read more

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Ranjona Banerji: Time for TV journos to 'reset' their idea of news

Is there nothing else in life except BJP versus Congress versus AAP, asks Ranjona Banerji. Read more

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BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM

Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more

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Havas Media unveils new office in Punjab

Announces the launch of its office in Ludhiana. Read more

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Dell celebrates the versatility of young Indians in new festive TVC

Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. Read more

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#ThankYouTohBol campaign creates high buzz on social

The #FarmDost community is perhaps the largest farmer-cause community in India. Read more

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Vuclip appoints Nish Bhutani as Global Product Head

Brings diverse experience across internet and mobile commerce, film and TV digital distribution and consumer software to enhance product offerings. Read more

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WorkApps releases product for the M&E frat

This innovation aims to fulfill each need of the creative and media teams. Read more

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Adfactors PR appoints Roger Darashah as COO

Darashah brings over 23 years of international communications experience to Adfactors PR. Read more

Stories on 20th Jul '15

How social media has impacted the world for brands, marketers, politicians and even journalists!
Comments from Amith Prabhu, Gul Panag, Hareesh Tibrewala, Harish Bijoor, Milind Deora and Ranjona Banerji
http://www.mxmindia.com/2015/07/how-social-media-has-impacted-the-world-for-brands-marketers-politicians-and-even-journalists/

Jaideep Mahajan returns to Rediff as NCD
JD will work closely with CCO Rahul Jauhari and will be based out of the agency’s Delhi office
http://www.mxmindia.com/2015/07/jaideep-mahajan-returns-to-rediff-as-ncd/

Amith Prabhu: Public Relations is about the simple touches
Public Relations is about the simple touches that an effort goes into that registers in the mind of people a connection is aimed at, writes Amith Prabhu
http://www.mxmindia.com/2015/07/amith-prabhu-public-relations-is-about-the-simple-touches/

Chuo Senko goes solo in India
Earlier this year, the Chuo Senko Group and the DDB Mudra Group mutually decided to part ways in the joint venture they setup in 2013
http://www.mxmindia.com/2015/07/chuo-senko-goes-solo-in-india/

Fortis rolls out first ever brand campaign
Launched 'Hands of Hope' initiative to provide life-saving medical treatment to the underprivileged children suffering from critical conditions
http://www.mxmindia.com/2015/07/fortis-rolls-out-first-ever-brand-campaign/

Mukesh Sharma appointed the Director General of Films Division, Mumbai
He also directed the film Anokha Aspatal which won a special mention at the National Awards in 1990 from the President of the Republic of India
http://www.mxmindia.com/2015/07/mukesh-sharma-appointed-the-director-general-of-films-division-mumbai/

Policybazaar ropes in Kapil Sharma to promote brand message
To place emphasis on "Ab India Nahi Banega Ullu" in its new marketing campaign

http://www.mxmindia.com/2015/07/policybazaar-ropes-in-kapil-sharma-to-promote-brand-message/

Stories on 26th May '15

Indian journalism exposed by 'one year' coverage
Hero worship or balanced analysis? Ranjona Banerji reviews how the news media has covered the completion of a year of the Narendra Modi govt
http://www.mxmindia.com/2015/05/indian-journalism-exposed-by-one-year-coverage/

NewsStand: And this is how some Page1s looked this morning, displaying the news of the Narendra Modi govt's year in office
It's one of our most popular features... so we bring it again with the frontpages of some of the papers we read every morning
http://www.mxmindia.com/2015/05/newsstand-and-this-is-how-some-page1s-looked-this-morning-displaying-the-news-of-the-narendra-modi-govts-year-in-office/

Madison Media snaps up Snapdeal wef July 1
Madison Media will now be the Media Agency of Snapdeal effective July 1, 2015 but work on the account will start almost immediately, informs a communique
http://www.mxmindia.com/2015/05/madison-media-snaps-up-snapdeal-wef-july-1/

Scarecrow bags creative duties of Graviti Smartphone Accessories
The account moved after a multi-agency pitch
http://www.mxmindia.com/2015/05/scarecrow-bags-creative-duties-of-graviti-smartphone-accessories/

Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles
As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign
http://www.mxmindia.com/2015/05/honda-undertakes-round-2-of-marketing-blitzkrieg-for-its-motorcycles/

The 120 Media Collective spruces up senior management team
The company appoints Shilpa Ambre as Chief Financial Officer and Vishal Nongbet as Senior Vice President & Business Head, Sooperfly
http://www.mxmindia.com/2015/05/the-120-media-collective-spruces-up-senior-management-team/

For Ballantine's, it's about 'Staying True' through new positioning
The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way
http://www.mxmindia.com/2015/05/for-ballantines-its-about-staying-true-through-new-positioning/

Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative
#SAVELITTLESHELLY is launched as a hashtag in the social media
http://www.mxmindia.com/2015/05/turtle-ltd-unveils-unique-savelittleshelly-initiative/

'Shop a new trend' says Shop CJ in new campaign
National award-winning director Pradeep Sarkar, who has filmed movies such as, Parineeta and Mardani, has directed the TVC

http://www.mxmindia.com/2015/05/shop-a-new-trend-says-shop-cj-in-new-campaign/

Stories on 7th Apr '15

Getting set for Mindshare Mena: Ravi Rao
Up, Close and Personal with the former Leader of Mindshare, South Asia who moves in as Chief Client Officer at Mindshare Mena
http://www.mxmindia.com/2015/04/getting-set-for-mindshare-mena-ravi-rao/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs-2/

Sniper makes debut in India
The launch of Sniper stems from the need for a new hybrid entity that combines the best of the big-budget, high production values model of Bang Bang Films
http://www.mxmindia.com/2015/04/sniper-makes-debut-in-india/

Hungama.com unveils Studio Diaries Part 2
The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lac views from across the globe
http://www.mxmindia.com/2015/04/hungama-com-unveils-studio-diaries-part-2/

Ranjona Banerji: Journos get hysterical on Twitter on Mihir Sharma's religion
As a journalist (or indeed as a citizen) you are free to call yourself what you want and criticise whoever and whatever you want, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-journos-get-hysterical-on-twitter-on-mihir-sharmas-religion/

Child Rights and You (CRY) invites applications for Media Fellowship
The journalist would be required to research on a topic of his choice which must encapsulate an area of neglect or violation of the child right space

http://www.mxmindia.com/2015/04/child-rights-and-you-cry-invites-applications-for-media-fellowship/

Stories on 13th Mar '15

We're seeing a fragmentation of attention: Venkatesh Kini
If you can't grab someone's attention in 5 seconds, you've lost it. Be simple. Be short. Be succinct, says the Coca-Cola boss at an IAA India event
http://www.mxmindia.com/2015/03/were-seeing-a-fragmentation-of-attention-venkatesh-kini/

Shailesh Kapoor: Hindi GECs: There's Space For More... &More
I hope the early success of &TV encourages more GEC launches, writes Shailesh Kapoor, adding: Sound business models can ensure good profitability at even 80-120 GRP levels
http://www.mxmindia.com/2015/03/shailesh-kapoor-hindi-gecs-theres-space-for-more-more/

Eric Salama slams MxM report. Says no selling TAM to BARC. MxMIndia stands by story
Kantar Media CEO Eric Salama tweeted us saying that we are being used by vested interests or our sources are ill-informed. MxMIndia stands by the story put out yesterday saying that BARC and TAM were in talks for a possible buy-out of TAM
http://www.mxmindia.com/2015/03/eric-salama-slams-mxm-report-says-no-selling-tam-to-barc-mxmindia-stands-by-story/

Ranjona Banerji: News or Entertainment?
In many ways TV in India has gone beyond journalism. There is almost no space for the boring, anodyne, journalistic stuff any longer. It’s now all hysterics, outrage, anger, reaction and provocation, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-news-or-entertainment/

Dainik Bhaskar joins Tata Steel, Ranbaxy to hire UK firm to attend to whistleblowers
While the Companies Act makes it mandatory for the listed firms to have a whistle-blowing mechanism, these firms have hired UK-based InTouch MCS to attend their whistleblowers through a specialised BPO facility in Bengaluru
http://www.mxmindia.com/2015/03/dainik-bhaskar-joins-tata-steel-ranbaxy-to-hire-uk-firm-to-attend-to-whistleblowers/

NPCI hands over creative mandate to J. Walter Thompson
The agency will handle all strategic, mainline advertising and digital creative services for the brand
http://www.mxmindia.com/2015/03/npci-hands-over-creative-mandate-to-j-walter-thompson/

Turner names new head for English entertainment portfolio
He will report into Siddharth Jain, Turner's Senior Vice President and Managing Director for South Asia
http://www.mxmindia.com/2015/03/turner-names-new-head-for-english-entertainment-portfolio/

eMart unveils study highlighting consumer behaviour
It was revealed that though customers have access to plenty of options, they also tend to be loyal to a brand
http://www.mxmindia.com/2015/03/emart-unveils-study-highlighting-consumer-behaviour/

Triton Communications launches digital arm DIGIMO
Triton India has appointed Rohit Kaul as CEO, to head their 360 degree equipped Digital Mobile arm DIGIMO
http://www.mxmindia.com/2015/03/triton-communications-launches-digital-arm-digimo/

AEGON Religare launches digital campaign #NothingWillHappen
An insight based campaign with a humorous take on how we view life and death

http://www.mxmindia.com/2015/03/aegon-religare-launches-digital-campaign-nothingwillhappen/