Stories on 7th Nov 14

No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/

Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/

Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/

Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/

Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/

Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/

Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/

Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/

British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/

ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/

What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-balu-v/

Stories on 11th Nov '13

Star's new sporting highs
Six channels. One website. Rs 20,000 cr investment. Gayatri Yadav, Star India's EVP Marketing and Communications, take us through what is the network's most ambitious launch offensive
http://www.mxmindia.com/2013/11/stars-new-sporting-highs/

In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013
The fourth edition of the digital advertising and planning awards in India are now open for submissions
http://www.mxmindia.com/2013/11/in-google-facebook-dominated-world-yahoo-invites-entries-for-big-idea-chair-awards-india-2013/

Three cheers! PlanetRadiocity lights up lives with 'Deep Jyoti'
Radio City's web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification in association with the solar power company, Sunkalp Energy. We think initiatives like these deserve all the encouragement and accolades
http://www.mxmindia.com/2013/11/three-cheers-planetradiocity-lights-up-lives-with-deep-jyoti/

ZeeQ completes a year of 'edutaining' kids
The channel will be launching a new locally made show called 'Engineer This'
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Reviewing The Reviews: A max of 2.5 stars for Satya 2 if the critic was generous
Most reviewers, were not as scathing as they were sorrowful that a filmmaker of RGV's early potential has just lost it and created such an unmitigated disaster
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Amith Prabhu: What’s with the friction between Journalists and PR professionals?
The friction between PR executives and journalists - both reporters and editors will continue as long as the PR fraternity does not invest in immersions and training. But the question that hovers in my mind is how often we see PR pros tweeting about a typo by a journalist or some reporter not keeping an appointment they made, asks Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-what%e2%80%99s-with-the-friction-between-journalists-and-pr-professionals/

Godrej Eon is title sponsor of Tour De India
Godrej Eon has associated with the India leg of the iconic Tour De France as presenting sponsor
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Magic! Season 2 of 'Jai Ma Vindhyavasini' is romcom 'Love Dosti Dua!'
Season 2 of 'Jai Ma Vindhyavasini' will air as 'Love Dosti Dua' on Big Magic, the Reliance Broadcast Network GEC
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Stories on 31st Dec '12

LookBack 2012
The Year Of Twitter
We conclude our LookBack 2012 series with a look at an entity or individual who dominated the year.
 http://www.mxmindia.com/?p=38475

The Mediaah! Dubious Achievement Awards 2012
The Dubious Achievement Awards... for work done in the year that few others could manage to do.
http://www.mxmindia.com/?p=38491

LookBack 2012: Speaking of Which
What happens when an opinionated copy editor gets onto a soapbox? You get 'Speaking of Which'. A quick roundup of the new column's highlights.
http://www.mxmindia.com/?p=38473

The Anchor: 12 Politically Incorrect Questions in the LookBack Quiz 2012
Questions on what happened in medialand that you'll not find being raised elsewhere.
http://www.mxmindia.com/?p=38472

Ranjona Banerji: Arnab - the mascot for the new feminist movement?
Ranjona Banerji reviews the coverage of the Delhi gangrape on news television and newspapers and gives her verdict on what worked and what didn't.
http://www.mxmindia.com/?p=38489

Debrief: Fevikwik: 2012 ends on a low
The creative director killed that one thing which makes Pidilite advertising shine: Entertainment. And that's nothing to laugh about.
http://www.mxmindia.com/?p=38489

AdStrat: Idea gets people singing Hello Honey Bunny
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/?p=38446

ZeeQ brings Amar Chitra Katha universe to TV
ZeeQ has given fresh lease of life to the children's entertainment genre by capturing immortal characters such as Birbal the wise, Ashoka, Prithviraj Chavhan, Chanakya, Vivekanand, Bhagat Singh, Mother Teresa and many more from Amar Chitra Katha.
http://www.mxmindia.com/?p=38448

ASCI'S NAMS doubles number of misleading ads monitored within 6 months
CCC upheld complaints against 16 out of 23 advertisements in October 2012.
http://www.mxmindia.com/?p=38447

Vuclip helps Nokia, Maxus trendify social media sharing
Vuclip has been selected to amplify the 'trendify' campaign for the Nokia Lumia 510 through more than 55 million video views.
http://www.mxmindia.com/?p=38449

Best wishes for 2013. See you on Wednesday
Our offices are shut on Tuesday, January 1. We'll be back on Wednesday, January 2, 2012, er, 2013.
http://www.mxmindia.com/2012/12/best-wishes-for-2013-see-you-on-wednesday

Stories on 16th Oct '12

Now, learn the Big Bang Theory on ZeeQ
Worried that the kids are hooked to Sheldon & Co on the GECs? Enter: ZeeQ, billed as India's first edutainment channel, from the Zee group
http://www.mxmindia.com/?p=33709

Coke, Pepsi, Reckitt, Heinz among MNCs bringing back Indian expats to head domestic ops
Leading multinationals parachute experienced pros to lead their India operations
http://www.mxmindia.com/?p=33710

Jaldi 5 with Raj Datta: TOI has a strong youth connect but ABP is undisputed leader
Raj Datta, Senior GM, MPG-Kolkata on his first impressions on the new TOI group daily Ei Samay and whether it will be able to dent the market
http://www.mxmindia.com/?p=33707

Taproot India creates its first campaign for Karbonn Mobile
Taproot has created series of TVCs for Karbonn Smart Mobile which is the official sponsor of the Champions League Twenty20 currently being played in South Africa
http://www.mxmindia.com/?p=33708

COFI has reservations about digitization
The absence of a-la-carte choice for DTH subscribers was put forth by the Cable Operators Federation of India
http://www.mxmindia.com/?p=33705

Gully cricket courtesy Discovery Kids in Howzzattt
Combining cricket with the best in class animation it will bring family and friends together to enjoy this enduring series. Howzzattt will air every evening at 6pm on the Discovery Kids
http://www.mxmindia.com/?p=33703

Maya, Vimanika bring mythological characters to TV
Maya Digital Studios and Vimanika comics have come together to bring mythological comic characters into their animated avatars. Maya Digital Studios will be creating an animated TV series and TV Film based on one of Vimanika’s best selling comic, The Sixth: The Karna
http://www.mxmindia.com/?p=33704

The Anchor: 6 ways a digital agency can maximize profits
Digital is a dynamic world; here’s how an agency can milk it best, writes Saurabh Parmar
http://www.mxmindia.com/?p=33702

Ranjona Banerji: Freaking News
Ranjona Banerji reviews the fare on news television, the morning papers, the Web and wherever it comes from!
http://www.mxmindia.com/?p=33769

Signposts... October 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33765