Stories on 8th Dec 14

Adspend grew 13.2% in 2014, forecast for 2015: 13.3%:MagnaGlobal
India most dynamic among the four BRICs as per the media major's forecast + Interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2014/12/adspend-grew-13-2-in-2014-forecast-for-2015-13-3magnaglobal/

Mediaah! HuffPost and Times of India -- Great Match or Mismatch?
Do we think HuffPo India it has a future and is the Times of India-HuffPo marriage the right match or a mismatch, asks Pradyuman Maheshwari in Mediaah!.
http://www.mxmindia.com/2014/12/mediaah-huffpost-and-times-of-india-great-match-or-mismatch/

Havas Worldwide appoints Nirmalya Sen as CEO
No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.
http://www.mxmindia.com/2014/12/havas-worldwide-appoints-nirmalya-sen-as-ceo/

Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.
http://www.mxmindia.com/2014/12/lowe-lintas-partners-announces-second-edition-of-its-apprenticeship-program-llap-2/

TAM numbers for Hindi & Regional Channels in Week 48
Presenting TAM data for Week 48 (November 23 to 29) for various Hindi and Regional Entertainment Channels in select India markets.
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-48/

RAM ratings for Week 47
Presenting RAM numbers for Week 47 - that's November 16 to 22, 2014.
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b7/

Amith Prabhu: People make our business
We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu.
http://www.mxmindia.com/2014/12/amith-prabhu-people-make-our-business/

Johari family buys back MaXposure Media from Gruner + Jahr
The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India.
http://www.mxmindia.com/2014/12/johari-family-buys-back-maxposure-media-from-gruner-jahr/

Celkon hands over digital mandate to Liqvd Asia
The company will now be handling the entire digital mandate for this brand.
http://www.mxmindia.com/2014/12/celkon-hands-over-digital-mandate-to-liqvd-asia/

5th edition of Big Star Entertainment Awards announced
The first awards of the season will be a 100 per cent people?s choice offering, right from the nominations to the final winners
http://www.mxmindia.com/2014/12/5th-edition-of-big-star-entertainment-awards-announced/

Stories on 7th Nov 14

No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/

Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/

Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/

Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/

Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/

Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/

Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/

Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/

British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/

ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/

What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-teens-balu-v/

Stories on 14th Feb '14

Life after UTV for Ronnie Screwvala
The broadcast and entertainment mega-entrepreneur now focuses on venture capitalism & philanthropy
http://www.mxmindia.com/2014/02/life-after-utv-for-ronnie-screwvala/

Adland bullish on Goafest 2014 with Sundar Swamy incharge
Many in the advertising and media business are hopeful that Goafest 2013 will be successful with go-getter Srinivasan 'Sundar' Swamy as chairman of the organising committee
http://www.mxmindia.com/2014/02/adland-bullish-on-goafest-2014-with-sundar-swamy-incharge/

Star Plus touches the skies  in Week 6
The GEC's General Manager Gaurav Banerjee attributes the success to finding the right partners to connect with viewers
http://www.mxmindia.com/2014/02/star-plus-touches-the-skies-in-week-6/

Chief Digital Officer: A fancy meaningless designation or a crying need of the hour?
According to a Gartner study, by 2015, 25 per cent of organisations will have a Chief Digital Officer (CDO)... will the wave to hire CDOs hit India soon?
http://www.mxmindia.com/2014/02/chief-digital-officer-a-fancy-meaningless-designation-or-a-crying-need-of-the-hour/

IRS 2013 Update: DNA sends legal notice to MRUC, Nielsen. Bhaskar gets stay order on IRS
The six-edition English news daily dna has sent a legal notice to the Media Research Users Council (MRUC) and Nielsen India as it "believes its readership figures are grossly misrepresented"
http://www.mxmindia.com/2014/02/irs-2013-update-dna-sends-legal-notice-to-mruc-nielsen-bhaskar-gets-stay-order-on-irs/

Sports on the Go from Vodafone & Star India
The initiative will give consumers access to sports content on the go - on feature phones and smartphones
http://www.mxmindia.com/2014/02/sports-on-the-go-from-vodafone-star-india/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 30th Jan '14

Publicis takes majority stake in Law & Kenneth, asks L&K to take charge of Saatchi & Saatchi
The new structure to have both companies working under the L&K Saatchi & Saatchi brand
http://www.mxmindia.com/2014/01/publicis-takes-majority-stake-in-law-kenneth-asks-lk-to-take-charge-of-saatchi-saatchi/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But, if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Key newspapers likely to contest IRS numbers in Court
MxMIndia learns that a few leading dailies are planning to collectively and individual contest the IRS in Court. They are currently seeking legal opinion on the same.
http://www.mxmindia.com/2014/01/key-newspapers-likely-to-contest-irs-numbers-in-court/

Taproot launches second phase of TOI campaign on farmer suicides
The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate
http://www.mxmindia.com/2014/01/taproot-launches-second-phase-of-toi-campaign-on-farmer-suicides/

Pune Design Festival on Feb 14-15
The Association of Designers of India has announced the eight annual edition of the Pune Design Festival. It will be held on February 14 and 15 at Hotel Le Meridien, Pune
http://www.mxmindia.com/2014/01/pune-design-festival-on-feb-14-15/

Rajshekar Patil joins TBWA as CD
TBWA\India announced the appointment of Rajshekar Patil as Creative Director based in the Mumbai office
http://www.mxmindia.com/2014/01/rajshekar-patil-joins-tbwa-as-cd/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 19th Dec '13

Impact of tech & techcos on consumer & advertiser behaviour: GroupM report
Extracts from GroupM's observationson how technology and technology companies will impact our business
http://www.mxmindia.com/2013/12/impact-of-tech-techcos-on-consumer-advertiser-behaviour-groupm-report/

In Week 50, Colors is No 2 Hindi GEC
While Star Plus continues to be numero uno, Colors gets ahead of Zee for the #2 slot in Week 50 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-50-colors-is-no-2-hindi-gec/

LiveTweets of Maurice Levy presser from 3.50pm @mxmindia
MxMIndia will bring you livetweets of the all-important Maurice Levy press conference from 3.50pm (1550 HRS India)
http://www.mxmindia.com/2013/12/livetweets-of-maurice-levy-presser-from-3-50pm-mxmindia/

IBS continues winning spree with Tata Docomo, wins Yahoo Big Idea Chair 2013
The Yahoo Big Idea Chair 2013 awards saw 137 brands represented through 426 entries from 61 agencies
http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Is it Goodbye Abby given internal & international awards?
With agencies going in for their internal awards, that's the question many seem to be asking in adland

http://www.mxmindia.com/2013/12/ibs-continues-winning-spree-with-tata-docomo-wins-yahoo-big-idea-chair-2013/

Stories on 20th Nov '13

Taking Citi to #1 Bank Brand
A look at how Sanjeev Kapur has taken brands Citibank India to be one of the strongest banking brands in Asia
http://www.mxmindia.com/2013/11/taking-citi-to-1-bank-brand/

Outdoor adspends grow 8% in H1 FY 2013: Laqshya research
Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012, as per Laqshya Media Group's research wing
http://www.mxmindia.com/2013/11/outdoor-adspends-grow-8-in-h1-fy-2013-laqshya-research/

Gaurav Banerjee takes charge of Star Plus as GM
It's an office that's has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system since 2009, should well reverse that trend
http://www.mxmindia.com/2013/11/gaurav-banerjee-takes-charge-of-star-plus-as-gm/

After Designyatra, Kyoorius launches FYIday series with Laura Jordan Bambach
Kyoorius FYIday will host a series of intimate, interactive and informal knowledge-sharing sessions and workshops as against the umpteen conferences, panel discussions or just plain speeches by unprepared biggies attended by disinterested industry folk
http://www.mxmindia.com/2013/11/after-designyatra-kyoorius-launches-fyiday-series-with-laura-jordan-bambach/

SAP's Rajesh Kumar to chair DMAi 2014 marketing convention
Rajesh Kumar, Marketing Head, SAP, Indian subcontinent has been announced as the chair for the third edition of the Association for Data Driven Marketing & Advertising in India (DMAi) International Marketing Convention scheduled to be held in January 2014 in New Delhi
http://www.mxmindia.com/2013/11/saps-rajesh-kumar-to-chair-dmai-2014-marketing-convention/

Stories on 2nd Aug '13

IAA Webinar with Julie Roehm, Chief Storyteller, SAP
The fourth edition of the IAA Webinar had SAP's Chief Storyteller Julie Roehm speak from New York
http://www.mxmindia.com/?p=52433


It's key to be aware of your strengths & weaknesses: Robert S Kaplan
People must take responsibility for managing their careers, says Robert Steven Kaplan
http://www.mxmindia.com/?p=52402



Tata tops Interbrand's Best Indian Brands 2013
Omnicom's Interbrands India releases the Indian version of the Best Brands study with a guide to India's 30 Most Valuable Brands
http://www.mxmindia.com/?p=52418


Star Plus leads Week 30 TVTs, Colors #2
Comedy Nights with Kapil, Jhalak Dikhlaa Jaa and DID Super Mom were top-ranked weekend specials
http://www.mxmindia.com/?p=52427


Mudra Ahmedabad on hard facts of olive oil
Creates campaign to educate consumers on olive variants and their uses
http://www.mxmindia.com/?p=52404


Sony Six acquires rights to TNA Wrestling
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
http://www.mxmindia.com/?p=52047


Prashanth Challapalli exits Jack in the Box
Ends four-year stint, last as Business Head, Jack in the Box Worldwide & Executive Vice President (Digital), 120 Media Collective
http://www.mxmindia.com/?p=52037


Ranjona Banerji: Trashy Times & how media houses fail in human relations
If you cannot bite the hand that feeds you, can you be considered fair when you criticise other media group, writes Ranjona Banerji
http://www.mxmindia.com/?p=52040


Anil Thakraney: Lucky De
Here was a chance for De to stand up for the right thing, to be a leader for change, a feisty leader we badly need. But she got cold feet and ducked out, writes Anil Thakraney]
http://www.mxmindia.com/?p=52040

Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/

Stories on 5th Sep '12

We're already No 1: Gautam Kiyawat
On the back of a fine showing at the Emvies, the Madison Media CEO is confident that good work and supportive clients mean greater heights ahead
http://www.mxmindia.com/?p=30233

Govt may set up own body if it doesn't see action on BARC by November
MxMIndia learns that the I&B Ministry may set up a joint government-industry committee if BARC activities don't kick off by November2012
http://www.mxmindia.com/?p=30256

Star Plus leads in Hindi GECs. Colors is #2 and Zee #3
A highlight of the week was Balika Vadhu's special episode on Thursday which generated 6.4 TVRs, the highest on HGECs in the week
http://www.mxmindia.com/?p=30258

DDB Health & Lifestyle bags Wockhardt creative
DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch
http://www.mxmindia.com/?p=30269

Prasoon Joshi, Nirvik Singh to speak at Spikes Asia 2012
The annual advertising festival is scheduled to be held in Singapore from September 16-18. P&G Asia is 'Advertiser of the Year
http://www.mxmindia.com/?p=30276

DisneyUTV brings Gameloft's mobile games to India
The digital business of DisneyUTV has associated with Gameloft, a leading international publisher and developer of games to distribute their mobile games in India via operator channels and UTV Indiagames’ destination sites
http://www.mxmindia.com/?p=30229

Ketan Desai is Integer Group MD in India
The Integer Group, a leading promotional, retail and shopper marketing agency in India, has appointed Ketan Desai as Managing Director India. He assumes his new role immediately
http://www.mxmindia.com/?p=30231

CNN-IBN appoints Vishal Bhatnagar as National Revenue Head
This move is a part of the leadership re-alignment now underway at Network18 News Media, the client facing ad sales unit which manages the advertising interests of the news and factual entertainment channels at Network18 Group
http://www.mxmindia.com/?p=30230

Investment Watch from moneycontrol.com
Moneycontrol.com has recently launched Investment Watch, a real-time alert service that will keep subscribers updated about the markets and will also let them stay updated with their portfolio
http://www.mxmindia.com/?p=30232

The Anchor: 5 benefits of loyalty marketing
A loyalty programme is a long-term strategy to identify, retain and grow profitable customers. Every enterprise should understand this and work towards it, writes Siddharth Reddy
http://www.mxmindia.com/?p=30228

Stories on 7th May

Dream start for Satyamev Jayate
As Aamir Khan's mega-show launched with much fanfare, a cross-section of mediapersons & experts tell us whether they expect the magic to deliver
http://www.mxmindia.com/2012/05/dream-start-for-satyamev-jayate/

Mediaah! Thank you, Star Plus. Thank you, Aamir Khan
Pradyuman Maheshwari is all praise for Satymev Jayate and says how in one masterstroke, Aamir Khan, Uday Shankar and Star India may have silenced detractors who say broadcasters are irresponsible given the kind of content aired
http://www.mxmindia.com/2012/05/mediaah-thank-you-star-plus-thank-you-aamir-khan/

Anil Thakraney: Oprah Khan
While Aamir pocketed a few crore rupees as the nation wept on Sunday morning over the female foeticide issue, must say it’s a commendable social effort, writes Anil Thakraney in Hard Knocks
http://www.mxmindia.com/2012/05/anil-thakraney-oprah-khan/

MCCS channels unveil new look
The on-air launch on June 1 will see Star News change its logo as ABP News in Hindi, Star Ananda as ABP Ananda in Bengali and Star Majha as ABP Majha in Marathi
http://www.mxmindia.com/2012/05/mccs-channels-unveil-new-look/

Press Club Bombay honour bigger than Padma Shri: Vinod Mehta
The evening also witnessed two special awards being given to late Pradeep Vijaykar and eminent journalist Madhu Shetye for their outstanding contribution to the domain
http://www.mxmindia.com/2012/05/press-club-bombay-honour-bigger-than-padma-shri-vinod-mehta/

Digitization is going to be the biggest reform in broadcast sector: Ambika Soni
The Minister was attending the 6th Annual Summit on Entertainment and Media organized by Assocham, Focus 2012: Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/digitization-is-going-to-be-the-biggest-reform-in-broadcast-sector-ambika-soni/

Full report of Assocham 'focus' on M&E
Assocham organized the 6th annual summit on entertainment and media, Focus 2012 where the topic in focus was Digitization for Inclusive Growth
http://www.mxmindia.com/2012/05/full-report-of-assocham-focus-on-me/

Ad Strat: Havells Fans are Forever
Behind every great commercial is super strategy. MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/05/ad-strat-havells-fans-are-forever/

Reviewing the Reviews: Jannat 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-jannat-2/

The Anchor: Viral Pandya on 5 ways how a small ad agency can beat the biggies
When bigger agencies win, their folks celebrate. And when we win, the world celebrates. Enjoy being small yet lethal, and let your work score BIG, says Viral Pandya
http://www.mxmindia.com/2012/05/the-anchor-viral-pandya-on-5-ways-how-a-small-ad-agency-can-beat-the-biggies/

[MJR] The mighty Murdoch empire wobbles
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-the-mighty-murdoch-empire-wobbles/

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Stories on 18th October

Media under scanner for Telangana coverage

The coverage of the Telangana unrest in Andhra Pradesh by the media has come under criticism for a variety of reasons

http://www.mxmindia.com/2011/10/media-under-scanner-for-telangana-coverage/

When Arnab struggled, sputtered

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/when-arnab-struggled-sputtered/

Hyundai Eon: India Yawn

Anil Thakraney finds the launch TVC for the zippy, stylish Hyundai Eon a "total wash out"

http://www.mxmindia.com/2011/10/hyundai-eon-india-yawn/

The Anchor: 5 things new I&B secretary Uday Kumar Varma must do

Tasksheet for new Info and Broadcasting Secretary, Uday Kumar Varma

http://www.mxmindia.com/2011/10/the-anchor-5-things-new-ib-secretary-uday-kumar-varma-must-do/

Explore launches travel talk show

Travel Channel announces a new travel talk show, ‘Livewire With Ash’.

http://www.mxmindia.com/2011/10/explore-launches-travel-talk-show/

Publicis among leaders in Q3 M&A rankings

Publicis Groupe is among the leaders in third-quarter mergers and acquisitions rankings, with agencies from the group’s public relations network advised on approximately US$155 billion value of deals worldwide.

http://www.mxmindia.com/2011/10/publicis-among-leaders-in-q3-ma-rankings/

Star Plus gets CNBC award

Star Plus named ‘Best Entertainment Channel’ at CNBC Story Board Awaaz Awards 2011.

http://www.mxmindia.com/2011/10/star-plus-gets-cnbc-award/

TOI holds ‘heart conclave’

The Times of India and The Cardiological Society of India are organizing an India Heart Conclave to engage relevant stakeholders from the healthcare fraternity in a discussion on necessary actions for managing cardiological disorders.

http://www.mxmindia.com/2011/10/toi-holds-%E2%80%98heart-conclave%E2%80%99/

Placement fair by IAF with HT Media’s Shine.com

HT Media’s Shine.com has partnered with The Indian Air force (IAF) to help their retired and retiring personnel find a second career in the corporate world.

http://www.mxmindia.com/2011/10/placement-fair-by-iaf-with-ht-media%E2%80%99s-shine-com/

Case Study: Hippo uses Twitter to take stock

Plan T for Twitter put Hippo at the head of the pack when it came to distribution, restocking, and a creative marketing win.

http://www.mxmindia.com/2011/10/keeping-stock-with-twitter/

The Zee Q2 Story: Net profit up 26.7%, ad revenues down 4.2%, spends down 2.3%

http://www.mxmindia.com/2011/10/the-zee-q2-story-net-profit-up-26-7-ad-revenues-down-4-2-costs-down-spends-down-2-3/

Networking UnLtd @ F1: Tag Heuer, Mercedes, UB, etc book corporate boxes

Formula 1 offers an excellent networking opportunity for corporate as large corporate cough up upto Rs 1 crore for special boxes

http://www.mxmindia.com/2011/10/networking-unltd-f1-tag-heuer-mercedes-ub-etc-book-corporate-boxes/

First TVC from Lavie

Lavie releases its first ever TV campaign, capturing the essence of the brand, ‘Handbags for the Many Moods of Women’.

http://www.mxmindia.com/2011/10/first-tvc-from-lavie/

Yes, the French do have designs on India!

French design and visual communication school ecole intuit.lab ties up with veteran adman Ravi Deshpande to set up design school in Mumbai

http://www.mxmindia.com/2011/10/french-design-school-in-town/

No crisis for magazines in India: Chris Llewellyn

India is still booming and still ‘incredible’, and what people call a crisis is just a cycle which will turn around, says Chris Llewellyn.

http://www.mxmindia.com/2011/10/%E2%80%98no-crisis-for-magazines-in-india%E2%80%99/