Stories on 31st Jul '15

Consumers in a Connected World
Businessworld Marketing Whitebook 2015-16 unveiled in Mumbai at an event hosted by Nielsen
http://www.mxmindia.com/2015/07/consumers-in-a-connected-world/

Maxus & GroupM ESP win BCCI cricket home series sponsorship rights for PayTM
This is the first time a sponsorship deal for the BCCI has been concluded by a media agency
http://www.mxmindia.com/2015/07/maxus-and-groupm-esp-win-bcci-cricket-home-series-sponsorship-rights-for-paytm/

Tata most valuable brand, Flipkart and Micromax in top 100: Brand Finance India 100 study
Tata is followed by SBI, LIC, Airtel, Reliance, Indian Oil, Infosys, L&T, HCL and ONGC
http://www.mxmindia.com/2015/07/tata-most-valuable-brand-flipkart-and-micromax-in-top-100-brand-finance-india-100-study/

Contract has Truecaller & Fortune India in the bag
Popular internet call identification platform Truecaller and Fortune India magazine have appointed Contract Advertising as their creative agency
http://www.mxmindia.com/2015/07/contract-has-truecaller-fortune-india-in-the-bag/

Ranjona Banerji: What is the primary duty of a journo? To ask uncomfortable questions of course!
When it came to the death penalty of Yakub Memon, convicted for his role in the 1993 Mumbai bomb blasts, journalists in India showed us an entire range of journalistic choices. We had embedded journalists, official journalists, questioning journalists and play-it-safe journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-what-is-the-primary-duty-of-a-journalist-to-ask-uncomfortable-difficult-impossible-exasperating-questions-of-course/

O&M launches new campaign for Cadbury Dairy Milk
Cadbury wanted to celebrate the wonderful variety of friends who bring joy and add that special flavour in each other's lives, just like its range of flavours
http://www.mxmindia.com/2015/07/om-launches-new-campaign-for-cadbury-dairy-milk/

Dear MxM by Jaisurya Das: Is the rule of disallowing a husband & wife to work in same co legal?
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-is-the-rule-of-not-allowing-a-husband-wife-to-work-in-the-same-organisation-legally-tenable/

psLIVE facilitates marketing tie-up between 'Parivar'  and  'Drishyam'
As part of the tie-up, Sapat International has created a co-branded television commercial with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership
http://www.mxmindia.com/2015/07/pslive-facilitates-marketing-tie-up-between-parivar-and-drishyam/

Café Coffee Day celebrates birthday with exciting offers for customers
Commemorates eve with new offers and deals for its customers

http://www.mxmindia.com/2015/07/cafe-coffee-day-celebrates-birthday-with-exciting-offers-for-customers/

Stories on 24th Feb '15

'Achhe din' are here again for adspends
The 9.6% growth forecast for 2015 shouldn't be considered a dampner vis-à-vis the 16.4% of last year, says Madison World CMD Sam Balsara in a Q&A
http://www.mxmindia.com/2015/02/achhe-din-are-here-again-for-adspends/

GroupM bags Airtel account, to set up independent unit for account; Milestone Brandcom bags Airtel's Outdoor biz
The size of Airtel's media account is upwards of Rs 400 crore, say industry sources, with estimated spends of Rs 350 crore in above-the-line (ATL) advertising and Rs 50 crore on out-of-home (OOH) media
http://www.mxmindia.com/2015/02/groupm-trumps-madison-to-bag-airtel-account-milestone-brandcom-bags-outdoor/

Maxus unveils social TV tracker tool- Maxus Synapse
The key quantitative metrics are reach (in minutes) mentions for the programs as well as conversation sentiments
http://www.mxmindia.com/2015/02/maxus-unveils-social-tv-tracker-tool-maxus-synapse/

Ranjona Banerji: Express on the top
The Indian Express was at the forefront in the last week, asking uncomfortable questions with uncomfortable stories and incisive opinion pieces, notes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-express-on-the-top/

Vipul Thakkar appointed NCD at Dentsu
Vipul is a seasoned advertising professional with over 19 years in the business
http://www.mxmindia.com/2015/02/vipul-thakkar-appointed-ncd-at-dentsu/

Inox appoints LinOpinion GH as its PR Agency
The mandate for LinOpinion would be to craft a strategic communication framework for INOX
http://www.mxmindia.com/2015/02/inox-appoints-linopinion-gh-as-its-pr-agency/

Dream Theatre bags licensing deal for Candy Crush in India
Candy Crush Saga is a match three-puzzle game that was launched in 2012 for Facebook, and later as a mobile app for smart phones

http://www.mxmindia.com/2015/02/dream-theatre-bags-licensing-deal-for-candy-crush-in-india/

Stories on 12th Feb '15

Will out-of-form India dampen adspends on W'Cup?
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/

Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/

Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/

Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/

TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/

Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/

Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/

Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/

IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year

http://www.mxmindia.com/2015/02/iaa-extends-entry-deadline-for-corporate-social-crusader-award/

Stories on 3rd Feb '15

Adspends to increase 12.6% in 2015: GroupM
The adspending was Rs 43,490 crore for the calendar year 2014, an increase by 12.5% over 2013, according to GroupM
http://www.mxmindia.com/2015/02/adspends-to-increase-12-6-in-2015-groupm/

Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM
Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar
http://www.mxmindia.com/2015/02/structure-talent-and-innovation-are-action-points-for-pk-at-mindshare-says-gman-exclusive-to-mxm/

DHFL tasks Madison Media to handle media mandate
Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector
http://www.mxmindia.com/2015/02/dhfl-tasks-madison-media-to-handle-media-mandate/

ZenithOptimedia wins media duties of Jungleegames.com
The mandate covers all aspects of the brand's media planning, advisory and buying across print, TV, Digital and Outdoor
http://www.mxmindia.com/2015/02/zenithoptimedia-wins-media-duties-of-jungleegames-com/

Leo Burnett unveils long format ad for HDFC Life
The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
http://www.mxmindia.com/2015/02/leo-burnett-unveils-long-format-ad-for-hdfc-life/

Ranjona Banerji: Do TV reporters need to develop a sense of humour?
Should the morality of an individual reporter be magnified and portrayed as the morality of an entire society, asks Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-do-tv-reporters-need-to-develop-a-sense-of-humour/

Entry deadline for Olive Crown Awards extended to Feb 15th
The Call for Entries has been good but many agencies have requested an extension of the deadline
http://www.mxmindia.com/2015/02/entry-deadline-for-olive-crown-awards-extended-to-feb-15th/

RAM ratings for Week 3
Presenting RAM numbers for Week - that's January 11-17, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b3/

iProspect Communicate 2 bags AEGON Religare's social media account
For the record, the agency already handles the SEM and SEO domains for the life insurance company
http://www.mxmindia.com/2015/02/iprospect-communicate-2-bags-aegon-religares-social-media-account/

Tata Sky adds MAX 2 to its bouquet
The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable to name a few
http://www.mxmindia.com/2015/02/tata-sky-adds-max-2-to-its-bouquet/

Zee rolls out HD League for the affluential
Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers

http://www.mxmindia.com/2015/02/zee-rolls-out-hd-league-for-the-affluential/

Stories on 2nd Feb '15

It's PK as the new Mindshare South Asia boss!
Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures
http://www.mxmindia.com/2015/02/its-pk-as-the-new-mindshare-south-asia-boss/

Mirum to drive business transformation for JWT
The company will unite 11 independent agencies with 40 offices in 17 countries
http://www.mxmindia.com/2015/02/mirum-to-drive-business-transformation-for-jwt/

Times Now unveils campaign focusing on new positioning
The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning
http://www.mxmindia.com/2015/02/times-now-unveils-campaign-focusing-on-new-positioning/

India leads in Global Confidence Index, notes Nielsen study
The Consumer confidence in urban India rose to a score of 129 in Q4 2014
http://www.mxmindia.com/2015/02/india-leads-in-global-confidence-index-notes-nielsen-study/

Eggfirst bags the creative duties of Volkswagen Finance
The agency is currently involved in re-crafting the brand's entire online and social media presence
http://www.mxmindia.com/2015/02/eggfirst-bags-the-creative-duties-of-volkswagen-finance/

Amith Prabhu: The PR Business in India needs a school of its own
Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-the-pr-business-in-india-needs-a-school-of-its-own/

Big Magic now available on Tata Sky
This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

http://www.mxmindia.com/2015/02/big-magic-now-available-on-tata-sky/

Stories on 20th Aug 14

HDFC Bank is India's Most Valuable Brand
Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto
http://www.mxmindia.com/2014/08/hdfc-bank-is-indias-most-valuable-brand/


Realty Check | Day 10 | Jacob Mathew: Important to build a brand image for cement
The truly differentiating factor in cement is only the brand. This is where an effective branding and marketing exercise size plays a vital role, writes Jacob Mathew, Head - Image & Communication, Zuari Cement Ltd
http://www.mxmindia.com/2014/08/realty-check-day-10-jacob-mathew-important-to-build-a-brand-image-for-cement/

ASCI releases guidelines for skin whitening products
Advertising industry self-regulator Advertising Standards Council of India (ASCI) has released its final guidelines for the advertising of skin lightening and fairness products following industry and public feedback to a draft it had issued earlier
http://www.mxmindia.com/2014/08/asci-releases-guidelines-for-skin-whitening-products/

Soho Square bags creative biz for Bisleri's new product
Soho Square currently works on two of Bisleri's brands namely Bisleri and Vedica
http://www.mxmindia.com/2014/08/soho-square-bags-creative-biz-for-bisleris-new-product/

Lowe Lintas crafts new Dengue-themed campaign for Godrej Hit
Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease - Dengue
http://www.mxmindia.com/2014/08/lowe-lintas-crafts-new-dengue-themed-campaign-for-godrej-hit/

Raymond appoints MSLGROUP as communications partner
The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management
http://www.mxmindia.com/2014/08/raymond-appoints-mslgroup-as-communications-partner/

R K Arora elevated to Group CEO, ITV Network (From Yesterday)
In this role, he will assume overall responsibility of strategic and operational management of the ITV Network and will oversee the group's diverse portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/08/r-k-arora-elevated-to-group-ceo-itv-network/

What Ticks for Indian Consumers/ Men- Rohan Bhansali and Devendra Chawla
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rohan Bhansali and Devendra Chawla
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-rohan-bhansali-and-devendra-chawla/

Stories on 17th Jul 14

Achche din are here again!
India Inc talks growth as business mood changes with a new buoyancy being seen in the economy
http://www.mxmindia.com/2014/07/achche-din-are-here-again/

GroupM unveils new YCO for 2014-15
GroupM has announced the new members of its Youth Committee (YCO) for 2014-15
http://www.mxmindia.com/2014/07/groupm-unveils-new-yco-for-2014-15/

No restrictions on news in print, TV or digital media, so why on radio?
The regulator continues to restrict news on radio by restricting FM radio to broadcast only AIR bulletins, says Ashish Pherwani of EY
http://www.mxmindia.com/2014/07/no-restrictions-on-news-in-print-tv-or-digital-media-so-why-on-radio/

Pro quits BW, Rajeev Dubey new Ed
Executive Editor Rajeev Dubey to take over as Editor from Prosenjit Datta who has decided to move on
http://www.mxmindia.com/2014/07/pro-quits-bw-rajeev-dubey-new-exec-ed/

Himalaya unveils digital campaign on pet adoption
The campaign will see Himalaya passively adopt dogs sheltered at CUPA and take care of their food, shelter, medicines and other needs
http://www.mxmindia.com/2014/07/himalaya-unveils-digital-campaign-on-pet-adoption/

Ad Club attains a new milestone
The Adclub database has names from the domains of Advertising, Media, Marketing, Research, PR/Communication and Digital

http://www.mxmindia.com/2014/07/ad-club-attains-a-new-milestone/

Stories on 25th Mar'14

Changing talent scene in media agencies
A freewheeling interview with Gaurav Hirey, Chief Talent Officer South Asia at GroupM on the challenges ahead in HR
http://www.mxmindia.com/2014/03/changing-talent-landscape-in-media-agencies/

Ranjona Banerji: When editors get into party-mode
If objectivity is a cornerstone of journalism, then joining a political party means that you are immediately disqualified, writes Ranjona Banerji
http://www.mxmindia.com/2014/03/ranjona-banerji-when-editors-get-into-party-mode/

Disney India to develop 'The Mahabharata' for the big screen
The studio is gearing up to recreate the remarkable epic story in live action on a large scale
http://www.mxmindia.com/2014/03/disney-india-to-develop-the-mahabharata-for-the-big-screen/

Priyanka Rishi appointed GM at Taproot
Priyanka in her earlier journey has had long stints with Ogilvy and JWT and brings with her solid cross-category experience
http://www.mxmindia.com/2014/03/priyanka-rishi-appointed-gm-at-taproot/

BARC conducts workshop on Watermark Technology for broadcasters
The workshop helped in understanding the deployment of the future watermarked system at the broadcaster end
http://www.mxmindia.com/2014/03/barc-conducts-workshop-on-watermark-technology-for-broadcasters/

DDB MudraMax's OBD attracts 40,000 first time youth voters
The OBD team has effectively registered 40,000 first time youth voters to exercise their fundamental right
http://www.mxmindia.com/2014/03/ddb-mudramaxs-obd-attracts-40000-first-time-youth-voters/

CarTrade.com's new TVC highlights its one-stop-shop USP
emphasizes how the incredible range of cars on CarTrade.com will leave consumers spoilt for choice
http://www.mxmindia.com/2014/03/cartrade-coms-new-tvc-highlights-its-one-stop-shop-usp/

Endemol, Lionsgate to co-produce 'Warrior' in Hindi
The project will be the first film jointly produced by the two companies in India
http://www.mxmindia.com/2014/03/endemol-lionsgate-to-co-produce-warrior-in-hindi/

Goafest Abbys opens doors for entries
The Awards Governing Council of Goafest 2014 has announced its "call for entries" for Goafest Abbys 2014
http://www.mxmindia.com/2014/03/goafest-abbys-opens-doors-for-entries/

Mauritius gets a taste of 'Life Money Can't Buy'
The book takes the readers through an extraordinary life lived by an ordinary mortal bringing in eleven astounding storie

http://www.mxmindia.com/2014/03/mauritius-gets-a-taste-of-life-money-cant-buy/

Stories on 24th Jan '13

The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078

ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116

Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080

IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073

BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071

Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079

Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070

Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069

DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072

Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077

SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074

Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075

Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076

ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068

ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?

http://www.mxmindia.com/?p=40066