Stories on 4th Nov '15

Tata Motors, Refreshed and Responsive
In our series of interviews with CMOs, Delna Avari tells us how the auto major is now much connected to consumers
http://www.mxmindia.com/2015/11/tata-motors-refreshed-and-responsive/

Sagar Mahabaleshwarkar to join Cheil as creative head
His primary mandate will be to step up the creative standard of the agency that handles the account of South Korean conglomerate Samsung, one of the biggest advertisers in India
http://www.mxmindia.com/2015/11/sagar-mahabaleshwarkar-to-join-cheil-as-creative-head/

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity
The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-simple-ways-to-find-out-if-a-brand-is-developing-positive-immunity/

MSM rebrands itself as Sony Pictures Networks
Subject to regulatory approvals, Multi Screen Media Private Limited (MSM) will be renamed as Sony Pictures Networks India Private Limited (SPN)
http://www.mxmindia.com/2015/11/msm-rebrands-itself-as-sony-pictures-networks/

Mashable announces India launch
The new online destination will bring together Mashable's mission of inspiring, informing and entertaining its global community
http://www.mxmindia.com/2015/11/mashable-announces-india-launch/

Mindshare bags the media mandate for Byju's Classes
Within two months of launch, the app has already gathered over 2 million users and continues to grow rapidly
http://www.mxmindia.com/2015/11/mindshare-bags-the-media-mandate-for-byjus-classes/

Center Fresh takes new communication stance in latest campaign
PVM and Ogilvy & Mather have together developed a new campaign for the brand that communicates the product improvement in an interesting manner
http://www.mxmindia.com/2015/11/center-fresh-takes-new-communication-stance-in-latest-campaign/

HolidayIQ appoints Happy Creative its creative partner
HolidayIQ is India's largest travel community and holidays recommendation engine powered by user-generated content
http://www.mxmindia.com/2015/11/holidayiq-appoints-happy-creative-its-creative-partner/

CNN is leading network in Asia Pacific, notes Ipsos study
Ipsos results show continued growth in TV and strong growth in digital audiences

http://www.mxmindia.com/2015/11/cnn-is-leading-network-in-asia-pacific-notes-ipsos-study/

Stories on 14th Sep '15

It's Mindshare on the Top again
After having lost the Agency of the Year title last year, the now 9-time winner wins big. Madison was second in the rankings
http://www.mxmindia.com/2015/09/its-mindshare-on-the-top-again/

Tihar Jail & Save Aarey creatives win big at KDY15
Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra
http://www.mxmindia.com/2015/09/tihar-jail-save-aarey-creatives-win-big-at-kdy15/

Journo assaulted outside Emvies venues, Ad Club bosses charged of indifference
Clearly, someone from Ad Club ought to have been more responsible, and swung into action. And not just because there were journalists involved, but it could have been anyone
http://www.mxmindia.com/2015/09/journo-assaulted-outside-emvies-venues-ad-club-bosses-charged-of-indifference/

We are all winners: CVL Srinivas
We saw a rare public display of emotions from GroupM South Asia CEO CVL Srinivas in the Mindshare victory celebrations on Emvies 2015 night
http://www.mxmindia.com/2015/09/we-are-all-winners-cvl-srinivas/

This is something which belongs to us: Prasanth Kumar on Emvies win
A quick chat with Prasanth Kumar, CEO, Mindshare South Asia after Mindshare won the Agency of the Year title at Emvies 2015
http://www.mxmindia.com/2015/09/this-is-something-which-belongs-to-us-prasanth-kumar-on-emvies-win/

We've finally understood the awards code: Sam Balsara
Madison may have been runner-up at the Emvies 2015, but Chairman Sam Balsara was visibly content with his agency network's performance
http://www.mxmindia.com/2015/09/weve-finally-understood-the-awards-code-sam-balsara/

EMVIES 2015: Points tally for Agencies & Clients
And this is how the various Agencies and Clients stacked up in the Emvies 2015 results
http://www.mxmindia.com/2015/09/emvies-2015-points-tally-for-agencies-clients/

Kyoorius Design Awards Winners
And here is a list of winners of the Black and Blue Elephants and the In-Book winners of the Kyoorius Design Awards
http://www.mxmindia.com/2015/09/kyoorius-design-awards-winners/

Amith Prabhu: Public Relations is about honesty, no matter what!
It is important to understand that the first step to Public Relations is to be transparent Amith Prabhu
http://www.mxmindia.com/2015/09/amith-prabhu-public-relations-is-about-honesty-no-matter-what/

RAM Ratings for Week 35 August 23-29, 2015
Presenting RAM Ratings for Week 35 of 2015... that's August 23-29, 2015

http://www.mxmindia.com/2015/09/ram-ratings-for-week-35-august-23-29-2015/

Stories on 24th Jul '15

The Science of Choice. By Mathew Willcox
An extract from The Business of Choice: Marketing to Consumers' Instincts by FCB's EVP & global planning director and founder & exec dir of FCB's Institute of Decision Making
http://www.mxmindia.com/2015/07/the-science-of-choice-by-mathew-willcox/

Mindshare expands emerging markets group under Ashutosh Srivastava
The change comes as Helen McRae is appointed Mindshare UK CEO
http://www.mxmindia.com/2015/07/mindshare-expands-emerging-markets-group-under-ashutosh-srivastava/

Sriram Sharma to head South @ Mindshare
In his new role, Sriram will be responsible for all the media and digital mandates for the Mindshare clients in the Southern region
http://www.mxmindia.com/2015/07/mindshare-appoints-sriram-sharma-as-leader-south-mindshare/

Madison OOH innovates to launch 'Dailycious'
The brand has the tag line "A Spoon Full of Magic"
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Shailesh Kapoor: Hindi Fiction: Getting Younger, But Not Young Enough
Most channels are not leaders with a big loyal base, and average shelf life of new shows is determined largely by flop shows than by hit shows, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-hindi-fiction-getting-younger-but-not-young-enough/

Ranjona Banerji: Teesta Setalvad & Yakub Memon cases expose lack of institutional memory in newsrooms & laziness of today's journos
Of course media gossip is a thriving institution and it is a feeding trough that we all contribute to and eat from. But sharing media gossip is not the same as exercising professional judgment. And in Setalvad’s case there are too many unprofessional people running wild with their allegations, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-the-teesta-setalvad-and-yakub-memon-cases-expose-the-lack-of-institutional-memory-in-newsrooms-and-the-laziness-of-todays-journalists/

Sanjeev Kotnala: 'A' Content In Radio. Should there be programme grading?
May be in preparation of Phase III, some of the networks are trying to test the boundaries and their strategies, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-a-content-in-radio-should-there-be-programme-grading/

Dear MxM by Jaisurya Das: There is no committee for sexual harassment complaints in my organisation...
Jaisurya Das responds to questions on careers, life in general, and more!
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-there-is-no-committee-for-sexual-harassment-complaints-in-my-organisation/

120 Media Collective appoints Sandeep Naug as VP, Business Development
He will be responsible for driving revenue and integrated new business including branded content and other properties
http://www.mxmindia.com/2015/07/madison-ooh-creates-innovative-campaign-to-launch-dailycious/

Eveready unveils new TVC for LED bulb
This product line presents the new face of the company, which has been traditionally associated with batteries and flashlights
http://www.mxmindia.com/2015/07/eveready-unveils-new-tvc-for-led-bulb/

ISDI WPP School of Communication launched in Mumbai
India's first professional three-year undergraduate program based on a work-study model
http://www.mxmindia.com/2015/07/isdi-wpp-school-of-communication-launched-in-mumbai/

Percept Live to host Tomorrowland in India
Tomorrowland has always been a bridge to connect fans across the globe

http://www.mxmindia.com/2015/07/percept-live-to-host-tomorrowland-in-india/

Stories on 25th May '15

DDB Mudra, Ogilvy win the Big Elephants @ Kyoorius
Mudra picks up lone Black Elephant for the Zydus Wellness campaign. Ogilvy gets 15 Blues. Contract next with 5 Blues
http://www.mxmindia.com/2015/05/ddb-mudra-ogilvy-win-the-big-elephants-kyoorius/

Mindshare on a roll, nets new biz of over Rs 700cr
Agency wins Snapdeal digital mandate, PayU, Practo among others
http://www.mxmindia.com/2015/05/mindshare-on-a-roll-nets-new-biz-of-over-rs-700cr/

Headlines Today is rechristened India Today Television
The English news channel of the TV Today Network adopts the name of the parent media group's flagship magazine. Aaj Tak's name is unchanged
http://www.mxmindia.com/2015/05/headlines-today-is-rechristened-india-today-television/

#ZeeMelt15: Multiple screens, many needs
Consumers wants cutting-edge content on many screens, in many forms and they want it to reach the wherever they are. So what are marketers to do? Sessions at the Zee Mindspace discussed how brands can keep up with rapidly changing trends and tastes, and still resonate with customers
http://www.mxmindia.com/2015/05/multiple-screens-many-needs/

#ZeeMelt15: Future-gazing, unlimited!
Zee Melt 2015 discussed what customer needs and desires would be like, several years down the line, and how brands and agencies could cater to them. Besides an A-list of speakers from across the globe, the two-day event also had some fun, virtual reality experiences culminating in a high-profile awards night
http://www.mxmindia.com/2015/05/zeemelt15-future-gazing-unlimited/

HT Media and North Base Media launch Mediahack.in
Mediahack.in will identify and support entrepreneurs who want to build leading-edge, original content and advertising-related technology businesses in India
http://www.mxmindia.com/2015/05/ht-media-and-north-base-media-launch-mediahack-in/

Google unveils #TogetherOnline for first-time women users
#TogetherOnline is an effort to empower women in India with the knowledge of Internet
http://www.mxmindia.com/2015/05/google-unveils-togetheronline-for-first-time-women-users/

Woodland revisits proposition with 'Urban' ad film
Bringing adventure to city life, Woodland taps into urban customers with its new ad film
http://www.mxmindia.com/2015/05/woodland-revisits-proposition-with-urban-ad-film/

Turner India names Rohit Khetarpal as Director, Network and Content Distribution
Khetarpal is responsible for content syndication, and driving mobile and interactive platforms
http://www.mxmindia.com/2015/05/turner-india-names-rohit-khetarpal-as-director-network-and-content-distribution/

Amith Prabhu: If Public Relations cannot be measured, then what can be?
While PR cannot be measured but specific activities within the ambit of can be and each activity has its own set of measurement parameters and differs from brief to brief, writes Amith Prabhu

http://www.mxmindia.com/2015/05/amith-prabhu-if-public-relations-cannot-be-measured-then-what-can-be/

Stories on 3rd Feb '15

Adspends to increase 12.6% in 2015: GroupM
The adspending was Rs 43,490 crore for the calendar year 2014, an increase by 12.5% over 2013, according to GroupM
http://www.mxmindia.com/2015/02/adspends-to-increase-12-6-in-2015-groupm/

Structure, Talent and Innovation are action points for PK at Mindshare, says GMan. Exclusive to MxM
Gowthaman Ragothaman (better known as GMan), COO of Mindshare Asia Pacific, speaks on the priorities ahead of Mindshare South Asia’s CEO-designate Prasanth Kumar
http://www.mxmindia.com/2015/02/structure-talent-and-innovation-are-action-points-for-pk-at-mindshare-says-gman-exclusive-to-mxm/

DHFL tasks Madison Media to handle media mandate
Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector
http://www.mxmindia.com/2015/02/dhfl-tasks-madison-media-to-handle-media-mandate/

ZenithOptimedia wins media duties of Jungleegames.com
The mandate covers all aspects of the brand's media planning, advisory and buying across print, TV, Digital and Outdoor
http://www.mxmindia.com/2015/02/zenithoptimedia-wins-media-duties-of-jungleegames-com/

Leo Burnett unveils long format ad for HDFC Life
The film brings alive the pivotal role a man plays in empowering his family to live "Apne dum pe, Sar Uthake"
http://www.mxmindia.com/2015/02/leo-burnett-unveils-long-format-ad-for-hdfc-life/

Ranjona Banerji: Do TV reporters need to develop a sense of humour?
Should the morality of an individual reporter be magnified and portrayed as the morality of an entire society, asks Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-do-tv-reporters-need-to-develop-a-sense-of-humour/

Entry deadline for Olive Crown Awards extended to Feb 15th
The Call for Entries has been good but many agencies have requested an extension of the deadline
http://www.mxmindia.com/2015/02/entry-deadline-for-olive-crown-awards-extended-to-feb-15th/

RAM ratings for Week 3
Presenting RAM numbers for Week - that's January 11-17, 2015
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b3/

iProspect Communicate 2 bags AEGON Religare's social media account
For the record, the agency already handles the SEM and SEO domains for the life insurance company
http://www.mxmindia.com/2015/02/iprospect-communicate-2-bags-aegon-religares-social-media-account/

Tata Sky adds MAX 2 to its bouquet
The channel is also available on leading cable operators like DEN, Siti Cable, Hathway and InCable to name a few
http://www.mxmindia.com/2015/02/tata-sky-adds-max-2-to-its-bouquet/

Zee rolls out HD League for the affluential
Zee HD League is aimed at giving an enriched viewing experience to the affluential viewers

http://www.mxmindia.com/2015/02/zee-rolls-out-hd-league-for-the-affluential/

Stories on 2nd Feb '15

It's PK as the new Mindshare South Asia boss!
Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures
http://www.mxmindia.com/2015/02/its-pk-as-the-new-mindshare-south-asia-boss/

Mirum to drive business transformation for JWT
The company will unite 11 independent agencies with 40 offices in 17 countries
http://www.mxmindia.com/2015/02/mirum-to-drive-business-transformation-for-jwt/

Times Now unveils campaign focusing on new positioning
The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning
http://www.mxmindia.com/2015/02/times-now-unveils-campaign-focusing-on-new-positioning/

India leads in Global Confidence Index, notes Nielsen study
The Consumer confidence in urban India rose to a score of 129 in Q4 2014
http://www.mxmindia.com/2015/02/india-leads-in-global-confidence-index-notes-nielsen-study/

Eggfirst bags the creative duties of Volkswagen Finance
The agency is currently involved in re-crafting the brand's entire online and social media presence
http://www.mxmindia.com/2015/02/eggfirst-bags-the-creative-duties-of-volkswagen-finance/

Amith Prabhu: The PR Business in India needs a school of its own
Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-the-pr-business-in-india-needs-a-school-of-its-own/

Big Magic now available on Tata Sky
This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

http://www.mxmindia.com/2015/02/big-magic-now-available-on-tata-sky/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/