The MxMINDIA.COM BLOG: Rahul Johri

Showing posts with label Rahul Johri. Show all posts

Friday, 14 August 2015

Stories on 14th Aug '15

Debt is OK for Millennial Rich Kids
Says a study conducted by media agency MEC and LinkedIn with Ipsos
http://www.mxmindia.com/2015/08/debt-is-ok-for-millennial-rich-kids/

Discovery Channel completes 20 years in India on Aug 15
The channels will air a special 20-year celebration marathon on August 15 and 16
http://www.mxmindia.com/2015/08/discovery-channel-completes-20-years-in-india-on-aug-15/

Shailesh Kapoor: Hindi GECs' Latest Itch: 4% Rating
Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-hindi-gecs-latest-itch-4-rating/

Ranjona Banerji: Don't frighten us presstitues and newstraders...
... or whatever else the powers-that-be and their faithful fans choose to call us, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-dont-frighten-us-presstitues-and-newstraders/

Tata Tea Premium launches new campaign
The film talks about the little joyous moments of life through a family reunion
http://www.mxmindia.com/2015/08/tata-tea-premium-launches-new-campaign/

Idea targets emigrants in new campaign on MNP
India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator
http://www.mxmindia.com/2015/08/idea-targets-emigrants-in-new-campaign-on-mnp/

Bharti Airtel partners ErosNow for Wynk Movies
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos
http://www.mxmindia.com/2015/08/bharti-airtel-partners-erosnow-for-wynk-movies/

Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead
Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years
http://www.mxmindia.com/2015/08/ektaa-aggarwal-to-join-ideo-in-new-york-as-cd-office-co-lead/

Rovio appoints Anurag Sachdeva Country Director for India and South Asia
Sachdeva has worked previously with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel. He holds a degree in B.Tech from GAU
http://www.mxmindia.com/2015/08/rovio-appoints-anurag-sachdeva-country-director-for-india-and-south-asia/

Twitter eliminates the 140-character limit for Direct Messages
To make Direct Messages even more powerful and fun, and to entice users to discuss content they find on Twitter in private

http://www.mxmindia.com/2015/08/twitter-eliminates-the-140-character-limit-for-direct-messages/

Monday, 27 April 2015

Stories on 27th Apr '15

Bracing yr Brand 4 Online Feedbk
It's not just about gripes and grouses. Your customers are providing invaluable feedback when they write about your brand on social media websites. Six tips from Faisal I Farooqui
http://www.mxmindia.com/2015/04/bracing-yr-brand-4-online-feedbk/

Hindi movie consumption least impacted in IPL 8: TAM data
Even as some Hindi GECs lost viewership in Week 16 of TAM-measured viewership thanks to the ongoing IPL, that of the Bollywood movie channels hasn't as per information released by TAM Media Research given analysis conducted by S-Group, a strategic consulting arm of TAM
http://www.mxmindia.com/2015/04/hindi-movie-consumption-least-impacted-in-ipl-8-tam-data/

Be consistent, Stay relevant: Coca Cola's Venkatesh Kini
He pointed out that Marketing is one of the many things that needs to go hand in hand for a product to be a success
http://www.mxmindia.com/2015/04/be-consistent-stay-relevant-coca-colas-venkatesh-kini/

Dentsu Aegis Media steals the show at Asian Customer Engagement Forum Awards 2015
While Dentsu Aegis Network's iProspect Communicate 2 was named the Most Admired Agency in 'digital marketing', Carat Media Services India/psLive was named the Most Admired Agency
http://www.mxmindia.com/2015/04/dentsu-aegis-media-steals-the-show-at-asian-customer-engagement-forum-awards-2015/

Coffee & Conversations with Rahul Kishore: Week #5: Rahul Johri
In this edition of Coffee & Conversations, Rahul Kishore meets up with Rahul Johri, Executive Vice President & General Manager - South Asia & Southeast Asia, Discovery Networks Asia-Pacific
http://www.mxmindia.com/2015/04/coffee-conversations-with-rahul-kishore-week-5-rahul-johri/

Zee Classic unveils new positioning - 'Woh Zamaana, Kare Deewana'
The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema
http://www.mxmindia.com/2015/04/zee-classic-unveils-new-positioning-woh-zamaana-kare-deewana/

Mediaah! Was Brand Equity unfair in damning Goafest?
Ironically, Goafest high priests may swear at Economic Times (and its glossy pull-out Brand Equity) for now, but they can't do without the paper when it comes to giving leads on important news
http://www.mxmindia.com/2015/04/mediaah-was-brand-equity-unfair-in-damning-goafest/

Amith Prabhu: Our biggest PR campaign would be a display of discipline
Our diversity is great but the one thing we are united by as a nation, is our indiscipline, writes Amith Prabhu
http://www.mxmindia.com/2015/04/amith-prabhu-our-biggest-pr-campaign-would-be-a-display-of-discipline/

Tuesday, 28 January 2014

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/

Monday, 5 August 2013

Stories on 5th Aug '13

RIP, playback singing stars?
With technology helping change the way a person sounds, film music and specifically playback singing has been significantly impacted
http://www.mxmindia.com/2013/08/rip-playback-singing-stars/

Adult brands patronize kiddie channels
Advertisers like Maruti Suzuki, Honda bikes and Samsung turning to kids' channels
http://www.mxmindia.com/2013/08/adult-brands-patronize-kiddie-channels/

P V Narayanamoorthy joins OOH analytics firm Proof of Performance Data Services
He will advise on outdoor spends and how efficacy can be maintained and enhanced in outdoor media utilization
http://www.mxmindia.com/2013/08/p-v-narayanamoorthy-joins-ooh-analytics-firm-proof-of-performance-data-services/

Colors gets act together for Bigg Boss Season 7 with Salman Khan as host
Saath 7 is the new tagline of the show as promos on for Salman Khan-hosted reality show
http://www.mxmindia.com/2013/08/colors-gets-act-together-for-bigg-boss-season-7-with-salman-khan-as-host/

Anil Thakraney: An open letter to Katrina Kaif
The actress dashes off an open letter to the media for carrying her bikini-clad pictures and Anil Thakraney responds to her as only he can
http://www.mxmindia.com/2013/08/anil-thakraney-an-open-letter-to-katrina-kaif/

Guest column: Building brands through regimens
Ashita Sarin on the phenomenon of regimen. There has been an influx of products in the market, which seemed to be packaged as a combination deal, which will then provide optimum results
http://www.mxmindia.com/2013/08/guest-column-building-brands-through-regimens/

Amith Prabhu: The next phase in the evolution of Public Relations
Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu
http://www.mxmindia.com/2013/08/amith-prabhu-the-next-phase-in-the-evolution-of-public-relations/

Marathi telefilms on Star Pravah Premiere
Star Pravah launches monthly airing on TV versions of new and original short stories
http://www.mxmindia.com/2013/08/marathi-telefilms-on-star-pravah-premiere/

Friday, 7 June 2013

Stories on 7th Jun '13

More smalltown India folks are joining advtng: Prasoon Joshi
The McCann Worldgroup President S Asia on talent, the problems plaguing creative awards and much else.
http://www.mxmindia.com/?p=49245

BARC inches closer to new measurement regime, issues global RFP
BARC has issued a Global Request for Proposals (RFPs) for Broadcast Measurement Services
http://www.mxmindia.com/?p=49244

Rahul Johri elevated at Discovery Networks, gets additional regional role
Rahul Johri to also head pan-regional Ad Sales and Southeast Asia Revenue
http://www.mxmindia.com/?p=49231

Shailesh Kapoor: The Next GEC revolution is round the corner
1992. 2000. 2008. Give or take a couple of years, and the next big GEC revolution is set to happen anytime 2014 onwards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=49232

Anil Thakraney: Lowe Lintas Awards: The Scam Free Zone
Only one word comes to mind for Balki: Respect. For taking a tough stand, for making a powerful statement, for finding an honest way to reward his employees
http://www.mxmindia.com/?p=49227

ASCI upheld complaints against 52 ads in March 2013
The ASCI upheld complaints against 52 of the 84 ads reported to it. The healthcare category was in the lead, with complaints upheld against 23 ads
http://www.mxmindia.com/?p=49230

Carat Media wins Vistaprint AOR
Vistaprint India has appointed Carat Media Services as its media agency. Vistaprint's India foray is part of its strategy to enter new markets in Asia. This business will be handled out of Carat's Mumbai office
http://www.mxmindia.com/?p=49229

Gozoop wins digital media mandate for High Street Phoenix
Mumbai shopping mall High Street Phoenix has appointed Gozoop to enhance their digital presence

http://www.mxmindia.com/?p=49228

Thursday, 29 November 2012

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/

FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/

Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/

AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/

Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/

DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/

RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/

Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/

Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/

Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/

The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/

Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Friday, 20 April 2012

Stories on 20th Apr '12

Ad Conclave Takeout #1: Technology is the new tool for creativity!
The Conclave kicked off proceedings at Goafest 2012 with a clarion call to embrace the digital world
http://www.mxmindia.com/?p=18056

Special to MxM: Daily Commentary by Shashi Sinha
Commenting on the Advertising Conclave that happened yesterday, Shashi Sinha, CEO, Lodestar UM, President Ad Club Bombay and Chairperson of the Goafest Awards Governing Council find the theme around the power of ideas has been simplified and presented in an enlightening way
http://www.mxmindia.com/?p=18058

Idea is to make Goafest evolutionary than revolutionary: Arvind Sharma
Goafest needs to remain the same 90 per cent and 10 per cent, you say, how can I make it more attractive and relevant to the delegates, says festival Chairman, Arvind Sharma
http://www.mxmindia.com/?p=18057

We need to stop ranking ideas: Jayant Murty
Jayant Murty, Intel's Director of Strategy, Media and Integrated Marketing for the Asia Pacific Region on the role that marketers can essay at events like Goafest
http://www.mxmindia.com/?p=18060

Goafest has grown in stature: Rahul Johri
Rahul Johri, Senior Vice-president & GM, Discovery Networks on the Discovery network's association with Goafest, the soon-to-be-launched Discovery Kids and how he is looking forward to digitization
http://www.mxmindia.com/?p=18059

Anil Thakraney's 7 Do's and Don'ts for Goafest
Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!
http://www.mxmindia.com/?p=18055

Improved enforcement & surveillance musts to check misleading ads: Consumer affairs minister
Prof K V Thomas, Minister of consumer affairs, food & public distribution, underscored the need for improved enforcement and a regular surveillance to check misleading ads
http://www.mxmindia.com/?p=18093

Rude people spur innovation, says Red Hat CEO
Rude people spur innovation, they must be tolerated and celebrated, says Jim Whitehurst, CEO, Red Hat
http://www.mxmindia.com/?p=18113

Department of IT (DIT) renamed Department of Electronics & IT (DeitY)
200 elctronic manufacturing clusters by 2020, to employ around 28 million people, says Sibal
http://www.mxmindia.com/?p=18070

RBNL announces alliance with Speed Records
92.7 BIG FM & BIG CBS Spark Punjabi get immediate access to the extensive library of the best Punjabi music
http://www.mxmindia.com/?p=18071

[MJR] Crime & transport are issues of national importance
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18092