Stories on 7th Apr '16

'Viewers, viewership & then monetisation'
Says Viacom18 Group CEO Sudhanshu Vats on the path ahead for the group's most ambitious foray post Colors and the ETV acquisitons
http://www.mxmindia.com/2016/04/viewers-viewership-then-monetisation/

Siddhartha Mukherjee: PR Measurement & Monitoring are two different worlds: Which one have you chosen?
The industry will evolve, grow and get acknowledged by our customers only and only if we do not confuse PR Monitoring with PR Measurement, Audit and Research, writes Siddhartha Mukherjee
http://www.mxmindia.com/2016/04/siddhartha-mukherjee-pr-measurement-monitoring-are-two-different-worlds-which-one-have-you-chosen/

Go, Goa, Goafest!
The number of entries received this year for the Abby Awards at Goafest was 3244 for the Creative Abby and 1015 for the Media Abby. The corresponding number last year was 2801 for Creative and 674 for the Media.
http://www.mxmindia.com/2016/04/go-goa-goafest/


MEC unveils 'Wavemaker' in India
The objective of MEC Wavemaker is to improve a brand's performance by embedding content into the consumer purchase journey
http://www.mxmindia.com/2016/04/mec-unveils-wavemaker-in-india/

Vodafone keeps partnership with IPL intact
Only national brand to be associated with IPL since its inception in 2008
http://www.mxmindia.com/2016/04/vodafone-keeps-partnership-with-ipl-intact/

Havas Media awarded the integrated media mandate of MoneyView.in
Unlike various other apps in the category, Money View is an intuitive application, which processes SMS data securely for the user’s overview, without any manual input
http://www.mxmindia.com/2016/04/havas-media-awarded-the-integrated-media-mandate-of-moneyview-in/

Dear MxM by Jaisurya Das: I've just finished a course in journalism but now I figure my real interest is in baking...
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues
http://www.mxmindia.com/2016/04/dear-mxm-by-jaisurya-das-ive-just-finished-a-course-in-journalism-but-now-i-figure-my-real-interest-is-in-baking/

Thomas Cook unveils campaign targeting outbound travellers
The company has hence re-introduced an initiative which is not only a great product and a great idea but with a refreshing piece of communication as well
http://www.mxmindia.com/2016/04/thomas-cook-unveils-campaign-targeting-outbound-travellers/

Signature Start Up launches new brand campaign
The platform will also going forward provide access to workshops and networking opportunities with renowned thought leaders
http://www.mxmindia.com/2016/04/signature-start-up-launches-new-brand-campaign/

Cheetah expands into India; appoints Ventes Avenues as exclusive partner
The expansion is to take advantage of India’s growing mobile advertising industry

http://www.mxmindia.com/2016/04/cheetah-expands-into-india-appoints-ventes-avenues-as-exclusive-partner/

Stories on 25th Aug '15

4 ways to turn great strategy into effective execution
Anita Kotwani on how the book 'Four Disciplines of Execution' inspired Mindshare West to success
http://www.mxmindia.com/2015/08/4-ways-to-turn-great-strategy-into-effective-execution/

MEC wins media mandate for ParentCircle
The account will be led from MEC's Chennai branch
http://www.mxmindia.com/2015/08/mec-wins-media-mandate-for-parentcircle/

DDB MudraMax makes three senior appointments
The move will strengthen the Activation, OOH & Media team at the Gurgaon office of DDB MudraMax
http://www.mxmindia.com/2015/08/ddb-mudramax-makes-three-senior-appointments/

Ranjona Banerji: Gobbledygook on our business news channels
There could be six running scrolls, five pop-ups, white and light blue colour schemes with several talking heads and info moving vertically and horizontally on our business channels, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-gobbledygook-on-our-business-news-channels/

Grey wins creative duties of Parakh Agro
The company is famous for being the creators of India's highest selling edible oil, Gemini Oil which was sold to Cargil Foods in 2007
http://www.mxmindia.com/2015/08/grey-wins-creative-duties-of-parakh-agro/

Jury & awards shortlist announced for The Smarties
An all-Brand Jury recognizes innovation and creativity in mobile marketing
http://www.mxmindia.com/2015/08/jury-awards-shortlist-announced-for-the-smarties/

Jumboking unveils campaign to popularise 'vada pav'
The brand commissions Culture Machine to launch a video on vada pav day
http://www.mxmindia.com/2015/08/jumboking-unveils-campaign-to-popularise-vada-pav/

IAMAI toughens stand on Zero Rated Services
The association has also reiterated that it does not support any plans that violate principles of net neutrality "especially paid or unpaid prioritization or other discriminatory practices"

http://www.mxmindia.com/2015/08/iamai-toughens-stand-on-zero-rated-services/

Stories on 14th Aug '15

Debt is OK for Millennial Rich Kids
Says a study conducted by media agency MEC and LinkedIn with Ipsos
http://www.mxmindia.com/2015/08/debt-is-ok-for-millennial-rich-kids/

Discovery Channel completes 20 years in India on Aug 15
The channels will air a special 20-year celebration marathon on August 15 and 16
http://www.mxmindia.com/2015/08/discovery-channel-completes-20-years-in-india-on-aug-15/

Shailesh Kapoor: Hindi GECs' Latest Itch: 4% Rating
Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-hindi-gecs-latest-itch-4-rating/

Ranjona Banerji: Don't frighten us presstitues and newstraders...
... or whatever else the powers-that-be and their faithful fans choose to call us, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-dont-frighten-us-presstitues-and-newstraders/

Tata Tea Premium launches new campaign
The film talks about the little joyous moments of life through a family reunion
http://www.mxmindia.com/2015/08/tata-tea-premium-launches-new-campaign/

Idea targets emigrants in new campaign on MNP
India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator
http://www.mxmindia.com/2015/08/idea-targets-emigrants-in-new-campaign-on-mnp/

Bharti Airtel partners ErosNow for Wynk Movies
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos
http://www.mxmindia.com/2015/08/bharti-airtel-partners-erosnow-for-wynk-movies/

Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead
Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years
http://www.mxmindia.com/2015/08/ektaa-aggarwal-to-join-ideo-in-new-york-as-cd-office-co-lead/

Rovio appoints Anurag Sachdeva Country Director for India and South Asia
Sachdeva has worked previously with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel. He holds a degree in B.Tech from GAU
http://www.mxmindia.com/2015/08/rovio-appoints-anurag-sachdeva-country-director-for-india-and-south-asia/

Twitter eliminates the 140-character limit for Direct Messages
To make Direct Messages even more powerful and fun, and to entice users to discuss content they find on Twitter in private

http://www.mxmindia.com/2015/08/twitter-eliminates-the-140-character-limit-for-direct-messages/

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-teens-%e2%80%93-geetanjali-bhattacharji-and-ritu-gupta/

Stories on 3rd Apr'13

IPL 6: In the mood for Extraaa
A massive marketing campaign, a new fan dance move from Farah Khan, a bigger panel and lots of Extraaas... will IPL 2013 thrill again, asks MxMIndia
http://www.mxmindia.com/2013/04/ipl-6-in-the-mood-for-extraaa/

Mindshare gets 7 shortlists at Festival of Media Global
India ranked #4 in the pecking order of shortlists, albeit a distant one as UK, US and Australia saw 51, 38 and 25 shortlists respectively at the Festival of Media Global scheduled to be held in Montreux, Switzerland from April 28 to 30
http://www.mxmindia.com/2013/04/mindshare-gets-7-shortlists-at-festival-of-media-global/

Pradeep Iyengar joins Indraksh EMM India as President -Indian ops
The EMM-Indraksh jv in India has appointed Pradeep Iyengar who was until recently with ICOM, a media agency in the Middle East and Saudi Arabia
http://www.mxmindia.com/2013/04/pradeep-iyengar-joins-indraksh-emm-india-as-president-indian-ops/

ASCI introduces 'Suspension pending investigation'
The move is aimed towards ensuring immediate action against advertisements which are not in the public interest
http://www.mxmindia.com/2013/04/asci-introduces-suspension-pending-investigation/

Anil Thakraney: I concede defeat to IPL
The IPL is huge, it's very successful, and it's here to stay. Everyone loves it. Uncles, aunties, bhabhies, nephews, nieces, saases, bahus, and the family dog
http://www.mxmindia.com/2013/04/anil-thakraney-i-concede-defeat-to-ipl/

Amway India awards media duties to Havas Media
Havas Media has been entrusted the media planning and buying of Amway's beauty vertical
http://www.mxmindia.com/2013/04/amway-india-awards-media-duties-to-havas-media/

Adfactors PR closes FY 2013 with a string of strategic wins
These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year and evolve into a multi-specialty firm
http://www.mxmindia.com/2013/04/adfactors-pr-closes-fy-2013-with-a-string-of-strategic-wins/

Jewellery e-tailing registers 117% Y-o-Y growth
The IAMAI's Internet Economy Watch Report for February shows that the jewellery segment clocked a 117 percent y-o-y growth when compared with last year in the e-tailing category
http://www.mxmindia.com/2013/04/jewellery-e-tailing-registers-117-y-o-y-growth/

Jagdish Mulchandani appointed CFO, Times TV
He will lead and drive all finance-related strategy and operations for the Times Television Network
http://www.mxmindia.com/2013/04/jagdish-mulchandani-appointed-cfo-times-tv/

Max Bupa wins AIMA Global Innovation Award 2013
Max Bupa Walk for Health initiative was declared as a breakthrough innovation in marketing
http://www.mxmindia.com/2013/04/max-bupa-wins-aima-global-innovation-award-2013/

Animated Krrish on Cartoon Network, soon
Cartoon Network, Film Kraft Productions and Toonz Animation have partnered to create four animated movie sequels based on the Bollywood movie Krrish
http://www.mxmindia.com/2013/04/animated-krrish-on-cartoon-network-soon/

R K Swamy BBDO named Agency of the Year at Ad Club Madras' Maddys
R K Swamy BBDO was named 'Agency of the Year' at the Maddys awards show of the Ad Club Madras. The agency won four Gold, six Silver and five Bronze awards
http://www.mxmindia.com/2013/04/r-k-swamy-bbdo-named-agency-of-the-year-at-ad-club-madras-maddys/

ANCHOR | One Big Idea by Suranjana Ghosh: Digitization opens doors to a whole new world of TV

http://www.mxmindia.com/2013/04/one-big-idea-by-suranjana-ghosh-digitization-opens-doors-to-a-whole-new-world-of-tv/

Stories on 25th Feb '13

MxM Mondays: What M&E wants from this year's Budget
Stakeholders and consultants on their expectations from the Union Budget, set to to be presented on Thursday, February 28
http://www.mxmindia.com/2013/02/mxm-mondays-what-me-wants-from-this-years-budget/

Jaldi 5 with Sunil Manocha: Aggressive expansion is the motto
Competition is as fierce as the matches on our TV screens, and it is an exciting time, Nimbus Sports' COO Sunil Manocha tells MxMIndia
http://www.mxmindia.com/2013/02/jaldi-5-with-sunil-manocha-aggressive-expansion-is-the-motto/

ad:tech 2013 focuses on integrated digital marketing
According to speakers, gamification will become a global phenomenon by 2016; CMOs will be buying more technology than CIOs by 2017
http://www.mxmindia.com/2013/02/adtech-2013-focuses-on-integrated-digital-marketing/

Yahoo! India and Southeast Asia MD, Arun Tadanki resigns
Arun Tadanki quits Yahoo! India to play a "very different role within the Internet ecosystem, beyond our region"
http://www.mxmindia.com/2013/02/yahoo-india-and-southeast-asia-md-arun-tadanki-resigns/

Reviewing the Reviews: Kai Po Che
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/02/reviewing-the-reviews-kai-po-che/

Anil Thakraney: Role Model Premji
A big salaam to Azim Premji. One thing's for sure: He must definitely sleep well at night, certainly better than a whole lot of other Indian industrialists. Sharing happiness can do that to one, others should try it out
http://www.mxmindia.com/2013/02/anil-thakraney-role-model-premji/

Media captains in Bhubaneswar for Sambad Conclave
Media biggies congregate in Bhubaneswar for a Media Conclave organized by Odiya daily Sambad
http://www.mxmindia.com/2013/02/media-captains-in-bhubaneswar-for-sambad-conclave/

BoxTV inks deals with Sony Pictures Television and Disney UTV
The tie-up will enable Box TV to offer premium titles on its video streaming service
http://www.mxmindia.com/2013/02/boxtv-inks-deals-with-sony-pictures-television-and-disney-utv/

ANCHOR | ONE BIG IDEA: One Big Idea by Suresh Srinivasan: Being conversational will matter
One must look at the overall landscape of the media industry to understand the survival and growth strategy
http://www.mxmindia.com/2013/02/one-big-idea-by-suresh-srinivasan-being-conversational-will-matter/

ANCHOR | ONE BIG IDEA: One Big Idea by Sajjan Kumar: Internet - the productivity tool par excellence
The internet is the one of the biggest technological innovations mankind has ever had, which surely seems to have stirred a revolution
http://www.mxmindia.com/2013/02/one-big-idea-by-sajjan-kumar-internet-the-productivity-tool-par-excellence/