Stories on 14th Aug '15

Debt is OK for Millennial Rich Kids
Says a study conducted by media agency MEC and LinkedIn with Ipsos
http://www.mxmindia.com/2015/08/debt-is-ok-for-millennial-rich-kids/

Discovery Channel completes 20 years in India on Aug 15
The channels will air a special 20-year celebration marathon on August 15 and 16
http://www.mxmindia.com/2015/08/discovery-channel-completes-20-years-in-india-on-aug-15/

Shailesh Kapoor: Hindi GECs' Latest Itch: 4% Rating
Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor
http://www.mxmindia.com/2015/08/shailesh-kapoor-hindi-gecs-latest-itch-4-rating/

Ranjona Banerji: Don't frighten us presstitues and newstraders...
... or whatever else the powers-that-be and their faithful fans choose to call us, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-dont-frighten-us-presstitues-and-newstraders/

Tata Tea Premium launches new campaign
The film talks about the little joyous moments of life through a family reunion
http://www.mxmindia.com/2015/08/tata-tea-premium-launches-new-campaign/

Idea targets emigrants in new campaign on MNP
India's mobile users dance to ‘No Idea, Get Idea' tune and connect with the No. 1 MNP operator
http://www.mxmindia.com/2015/08/idea-targets-emigrants-in-new-campaign-on-mnp/

Bharti Airtel partners ErosNow for Wynk Movies
A first-of-its kind video marketplace, Wynk Movies offers a specially curated library of thousands of movies and other popular videos
http://www.mxmindia.com/2015/08/bharti-airtel-partners-erosnow-for-wynk-movies/

Ektaa Aggarwal to join Ideo in New York as CD & Office Co-Lead
Prior to Ideo.org, Ektaa Aggarwal was the Creative Director of Landor in India for almost four years
http://www.mxmindia.com/2015/08/ektaa-aggarwal-to-join-ideo-in-new-york-as-cd-office-co-lead/

Rovio appoints Anurag Sachdeva Country Director for India and South Asia
Sachdeva has worked previously with Vodafone, Bharti Airtel, Virgin Mobile India and Aircel. He holds a degree in B.Tech from GAU
http://www.mxmindia.com/2015/08/rovio-appoints-anurag-sachdeva-country-director-for-india-and-south-asia/

Twitter eliminates the 140-character limit for Direct Messages
To make Direct Messages even more powerful and fun, and to entice users to discuss content they find on Twitter in private

http://www.mxmindia.com/2015/08/twitter-eliminates-the-140-character-limit-for-direct-messages/

Stories on 28th Apr '14

Gamifying Corporate India
Gamification is the new corporate in-thing helping in achieving business objectives to get to tougher tasks like changing behavioural patterns
http://www.mxmindia.com/2014/04/gamifying-corporate-india/

Rishad Tobaccowala: Why Nestle's "Share Your Goodness" is more than Good
Nestle's "Share Your Goodness" campaign is a great example of next generation storytelling, writes Rishad Tobaccowala
http://www.mxmindia.com/2014/04/rishad-tobaccowala-why-nestles-share-your-goodness-is-more-than-good/

Top agencies like O&M, Lowe, McCann, Creativeland to skip Creative Abbys
Even the winners won't feel the joy of winning as half of the industry is not going to be there, says Piyush Pandey
http://www.mxmindia.com/2014/04/top-agencies-like-om-lowe-mccann-creativeland-to-skip-creative-abbys/

Garnier's 'blind use test' woos consumers across India
Online and offline activity introduced fans to the new, improved formula
http://www.mxmindia.com/2014/04/garniers-blind-use-test-woos-consumers-across-india/

Media Lounge acquires Origin Beanstalk
With this merger, Origin Beanstalk becomes one of the key brands to join the rooster of Media Lounge
http://www.mxmindia.com/2014/04/media-lounge-acquires-origin-beanstalk/

Amith Prabhu: The Accidental Media Advisor
Future Prime Ministers should stop the practice of hiring editors and instead retain professional public relations specialists, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-accidental-media-advisor/

Reviewing the Reviews: 1.5 to 3.5 stars for Revolver Rani
Most critics - particularly women among them - were let down by the domesticization of the firebrand heroine, writes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-5-stars-for-revolver-rani/

Kansai Nerolac unveils HD paints concept
To showcase the new product and its value proposition, Kansai Nerolac has unveiled the campaign comprising of a TVC and digital campaign
http://www.mxmindia.com/2014/04/kansai-nerolac-unveils-hd-paints-concept/

LinkedIn unveils three new initiatives to drive content marketing forward
The initiatives include Sponsored Updates Partners, Content Partners Program and Sponsored InMail on Mobile

http://www.mxmindia.com/2014/04/linkedin-unveils-three-new-initiatives-to-drive-content-marketing-forward/

Stories on 25th Jun '13

Forbes will stick to its DNA: R Jagannathan
The veteran editor, who took charge of Forbes India following the exit of 4 seniors, talks on the transition and his plans for the magazine
http://www.mxmindia.com/2013/06/forbes-will-stick-to-its-core-dna-r-jagannathan/

Times group launches education centres for professionals
TimesPro aims to provide skills to the industry and transform graduates to professionals by offering specific courses in BFSI (Banking and Financial Industry), Media, Organized Retail, Hospitality and Healthcare.
http://www.mxmindia.com/2013/06/times-group-launches-education-centres-for-professionals/

LinkedIn's Nishant Rao in IAA webinar on June 27
Nishant Rao, Country Manager, LinkedIn, will be the speaker at the next IAA webinar on 'World goes Digital' on Google Hangout on Thursday, June 27 at 3pm.
http://www.mxmindia.com/2013/06/linkedins-nishant-rao-in-iaa-webinar-on-june-27/

Weber Shandwick rebrands in India, drops 'Corporate Voice' from name
The agency's India offices have adopted a global identity after the buyout of the joint venture Corporate Voice | Weber Shandwick.
http://www.mxmindia.com/2013/06/weber-shandwick-rebrands-drops-corporate-voice-from-name/

I'm lovin' it! ASCI pulls up SMS ad for incorrect claim
The ASCI upheld complaints against 40 ads in April 2013, of which one was an SMS ad for a McDonald's outlet.
http://www.mxmindia.com/2013/06/im-lovin-it-asci-pulls-up-sms-ad-for-incorrect-claim/

Cycle Pure Agarbathies to co-sponsor ODI tri-series in Windies
'Cycle Agarbathies Trusted player of the match' and 'Trusted player of the series' Award will be presented to the best all-round performers in the series, which runs from June 28 to July 11.
http://www.mxmindia.com/2013/06/cycle-pure-agarbathies-to-co-sponsor-cricket-odi-tri-series/

Debrief: Toyota service: No hurry, take your time!
Nothing wrong with the treatment, and the single-minded communication ensures the promise is delivered smoothly. But here's the problem: This sort of a promise alarms me.
http://www.mxmindia.com/2013/06/debrief-toyota-service-no-hurry-take-your-time/

ABP Majha Sanman Awards on June 28
The ABP Majha Sanman Awards 2013 will be held on June 28, 6.30pm onwards at The Ballroom, Shangri-La Hotel, Lower Parel, Mumbai.
http://www.mxmindia.com/2013/06/abp-majha-sanman-awards-on-june-28/

Zee 24 Taas Goa Marathi Film Fest begins on June 28
The sixth edition of the Goa Marathi Film Festival will be held from June 28 to June 30, at Panaji, Goa.
http://www.mxmindia.com/2013/06/zee-24-taas-goa-marathi-film-fest-begins-on-june-28/

Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 8th February

Betting big on shopper insights
After wowing the world, TBWA brings Integer to India with its Shopper Marketing solutions
http://www.mxmindia.com/2012/02/after-wowing-the-world-integer-eyes-india-with-its-shopper-marketing-solutions/

Coffee Bean & Tea Leaf looking to brew more
Coffee Bean & Tea Leaf aims at capturing those seeking a better coffee experience.
http://www.mxmindia.com/2012/02/coffee-bean-tea-leaf-looking-to-brew-more/

Gadgetsguru.com launches branding campaign
Gadgetsguru.com, affiliating with Brand Capital, has come up with print ads, TVCs and is soon coming out with online and radio ads.
http://www.mxmindia.com/2012/02/gadgetsguru-com-launches-branding-campaign/

Cricket gets even more interesting with Zapak's Cricville
Zapak gives you a chance to own a customized cricket team on Facebook through Cricville, a social cricket game based on the IPL pattern by Zapak
http://www.mxmindia.com/2012/02/cricket-just-got-even-more-interesting-with-zapaks-cricville/

LinkedIn announces localized solutions 4 Indian recruiters
The solutions, a global first, will give more recruiters in India access to high potential candidates and drive the growth of the local talent economy.
http://www.mxmindia.com/2012/02/linkedin-introduces-localized-solutions-for-indian-recruiters/

Vandana Das to join DDB Mudra, Delhi as President
She will be responsible for building both the DDB Mudra and Mudra brands in Delhi.
http://www.mxmindia.com/2012/02/vandana-das-to-join-ddb-mudra-delhi-as-president/

Gouri Dange: Those deliciously bizarre Google ads
The ads that come alongside your emails are an exercise in refracted reality, remarks Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-those-deliciously-bizarre-google-ads/

The Anchor: Rajiv Rao on the 5 Mumbai watering holes he misses most
For most advertising professionals, office becomes home and the nearby bar is the second home. It’s where we head after a long day for a well deserved drink, be it raising a toast or drowning sorrows.
http://www.mxmindia.com/2012/02/the-anchor-rajiv-rao-reminisces-about-5-watering-holes-he-misses/

Anil Thakraney: A Sahara lesson for BCCI
The cricket body has conveniently cloaked its workings in dark secrecy, and this has led to many dubious deeds.
http://www.mxmindia.com/2012/02/anil-thakraney-a-sahara-lesson-for-bcci/

Cbazaar.in drapes a new avatar
While styling the world, Cbazaar.in gets styled with a fresh logo and website
http://www.mxmindia.com/2012/02/cbazaar-in-drapes-a-new-avatar/

Inorbit Malls’ interactive feedback mechanism on Twitter & SMS
Inorbit Malls have created an online forum on Twitter and launched a dedicated 24 hour customer SMS service
http://www.mxmindia.com/2012/02/inorbit-malls%E2%80%99-interactive-feedback-mechanism-on-twitter-sms/

Reliance Entertainment's BigFlixs unveils its latest ad campaign
The campaign talks about activating "your personal blockbuster theatre" featuring BigFlixs+, equipping subscribers to download blockbuster titles in addition to merely streaming
http://www.mxmindia.com/2012/02/reliance-entertainment%E2%80%99s-big-flicks-unveils-its-latest-ad-campaign/