Stories on 21st Oct '15

Panel-based measurement is better: LV Krishnan
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/

Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/

Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/

Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/

Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/

Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/

Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/

Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow


MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/

Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/

Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/

FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/

Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/

Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites

http://www.mxmindia.com/2015/10/appie-to-empower-retailers-fight-e-commerce-festive-sale-war/

Stories on 31st Mar'14

More khushi when there's gham
On the happy occasion of Gudi Padwa, Ugadi, Cheti Chand, Navreh, Shajibu Cheiraoba & Chaitra Sukhladi, we look at what works for happiness as a theme in ads
http://www.mxmindia.com/2014/03/more-khushi-when-theres-gham/

India Shining @ D&AD global awards
Indian entries enjoy unprecedented success at D&AD Awards 2014
http://www.mxmindia.com/2014/03/india-shining-dad-global-awards/

I&B ministry asks DTH operators to pay Rs 2,000 crore
The information and broadcasting ministry has asked six DTH operators, including market leaders Tata Sky and Dish TV, to pay over Rs 2,000 crore
http://www.mxmindia.com/2014/03/ib-ministry-asks-dth-operators-to-pay-rs-2000-crore/

Amith Prabhu: The Public Relations in the aftermath of the tragedy of MH370
The mess around the missing Malaysian Airlines plane began as an operational disaster and soon tuned into a public relations nightmare, writes Amith Prabhu
http://www.mxmindia.com/2014/03/amith-prabhu-the-public-relations-in-the-aftermath-of-the-tragedy-of-mh370/

Vespa India to ride on BBH creativity
Vespa India has appointed BBH India as its creative partner

http://www.mxmindia.com/2014/03/vespa-india-to-ride-on-bbh-creativity/

Stories on 25th July '13

Noel Tata, WPP join hands to back Adille Sumariwalla's Interspace
The Tata scion and media major back the former Olympian-turned-mediaperson's ad startup
http://www.mxmindia.com/2013/07/noel-tata-wpp-join-hands-to-back-adille-sumariwallas-interspace/

Mah Times, Navbharat Times & Ei Samay launch helplines for students
Three BCCL language newspapers launches Readers' Helpline for meritorious students from humble backgrounds to achieve their dreams
http://www.mxmindia.com/2013/07/mah-times-navbharat-times-ei-samay-launch-helplines-for-students/

Arvind Krishnan to be MD, BBH India
Mr Krishnan comes back to BBH India after a stint at BBH London. He will report to Subhash Kamath
http://www.mxmindia.com/2013/07/arvind-krishnan-to-be-md-bbh-india/

Mahuya Chaturvedi joins Cogito as Managing Partner
Ms Chaturvedi joins Cogito after a five-year stint with the Aditya Birla group
http://www.mxmindia.com/2013/07/mahuya-chaturvedi-joins-cogito-as-managing-partner/

Josy Joseph & Ravish Kumar win Ramnath Goenka Journalists of the Year awards
The sixth Edition of the Ramnath Goenka Excellence in Journalism Awards presented on Tuesday
http://www.mxmindia.com/2013/07/josy-joseph-ravish-kumar-win-ramnath-goenka-journalists-of-the-year-awards/

Ritu Midha: Of FCT, CPT and data frequency....
One does tend to tilt towards broadcasters here - and wish that any decision pertaining to FCT is implemented only after the complete post DAS roll out, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-of-fct-cpt-and-data-frequency/

Debrief: Bajaj Electricals: Elephant in the room
Instead of creating new situations with the 'youth' shouldn't Bajaj Electricals have built on the memorable ad where an old man attempts to steal from the fridge in the dark of the night, writes Anil Thakraney
http://www.mxmindia.com/2013/07/debrief-bajaj-electricals-elephant-in-the-room/

Sudarshan Sudevan joins DraftfcbUlka Interactive as Creative Head
Summary: Prior to this appointment, 'Sudi', as he is known in the industry, has been associated with firms like Hungama, BC Webwise and Isobar
http://www.mxmindia.com/2013/07/sudarshan-sudevan-joins-draftfcbulka-interactive-as-creative-head/

94.3 My FM music marathon with 14 hrs of record-breaking non-stop music
The FM radio network conducted the second edition of its 'My Music Marathon' across 8 cities
http://www.mxmindia.com/2013/07/94-3-my-fm-music-marathon-with-14-hrs-of-record-breaking-non-stop-music/