Stories on 3rd May '16

India will be fastest growing market in 2016
So said Maxus Global CEO Lindsay Pattison currently in India to hold a leadership meet in the country
http://www.mxmindia.com/?p=87184

Dear MxM by Jaisurya Das: It's appraisal time and many have started 'applying maska' to their bosses
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/?p=87210

Maxus unveils Kaleidoscope
A location based mood mapping tool for audiences in India
http://www.mxmindia.com/?p=87186

Contract appoints Arjun Sen as General Manager, Mumbai
Kapil Mishra, creative head and Sunil Shetty, Planning Head will be partnering Arjun and leading the team in Mumbai
http://www.mxmindia.com/?p=87185

Havas Media's Arena Media wins integrated mandate of Bagrry's
The integrated media mandate will include traditional as well as digital and mobile duties
http://www.mxmindia.com/?p=87218

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport
http://www.mxmindia.com/?p=87121

India Today Conclave explores the concept of 'POWERPLAY' for its 15th edition
This annual global ideas platform will be held between 17th & 18th March 2016 in New Delhi featuring eminent speakers from India and across the globe
http://www.mxmindia.com/?p=87187

TVS rides on Big B's popularity in latest campaign for TVS Jupiter
TVS Jupiter targets the rooted, middle-class Indian man

http://www.mxmindia.com/?p=87183

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 21st Oct '15

Panel-based measurement is better: LV Krishnan
An interview with the TAM CEO on the TeleWeb measurement service announced jointly with IMRB
http://www.mxmindia.com/2015/10/panel-based-measurement-is-better-lv-krishnan/

Ranjona Banerji: Is every journalist asking probing questions anti-national?
We live in bad times as far as the media in India is concerned, writes Ranjona Banerji
http://www.mxmindia.com/2015/10/ranjona-banerji-is-every-journalist-asking-probing-questions-anti-national/

Sanjeev Kotnala: Is the Consumer developing an Immunity to your Brand Messages
In addition to repeated consumer insight study, also study consumer immunity. It’s time to do a reality check, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/10/sanjeev-kotnala-is-the-consumer-developing-an-immunity-to-your-brand-messages/

Dear MxM by Jaisurya Das: My boss was sacked on his birthday. What does it speak about an organisation's culture?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/10/dear-mxm-by-jaisurya-das-my-boss-was-sacked-on-his-birthday-what-does-it-speak-about-an-organisations-culture/

Dentsu announces launch of new agency MKTG
Following 2014 Acquisition of US-Based MKTG INC, Network Framing Up Sports and Entertainment, Experiential and Lifestyle Capability Worldwide
http://www.mxmindia.com/2015/10/dentsu-announces-launch-of-new-agency-mktg/

Hachette India hands over digital mandate to Isobar
The agency won the account following a multi-agency pitch
http://www.mxmindia.com/2015/10/hachette-india-hands-over-digital-mandate-to-isobar/

Havas wins integrated media mandate of BlueStone.com
Havas won the business after heavily contested multi-agency pitch where all the major agencies were invlolved
http://www.mxmindia.com/2015/10/havas-wins-integrated-media-mandate-of-bluestone-com/

Dassera Greetings. No update/ newsletter tomorrow
We are closed tomorrow on account of Dassera. There will be no updates or newsletter tomorrow


MRF signs AB de Villiers as brand ambassador
Chairman and Managing Director, K. M. Mammen formally handed over the agreement to the dashing cricketer at the MRF office in the city recently
http://www.mxmindia.com/2015/10/mrf-signs-ab-de-villiers-as-brand-ambassador/

Sony SIX extends partnership with NBA in India
Sony SIX to televise up to 14 live NBA games per week
http://www.mxmindia.com/2015/10/sony-six-extends-partnership-with-nba-in-india/

Philips and BBH make every breath matter
The TVC will be surrounded by digital, outdoor and print across the country
http://www.mxmindia.com/2015/10/philips-and-bbh-make-every-breath-matter/

FCB Ulka crafts a new TVC for Santoor Body Lotion
The commercial carries forward the core Santoor brand promise of younger looking skin
http://www.mxmindia.com/2015/10/fcb-ulka-crafts-a-new-tvc-for-santoor-body-lotion/

Phillip questions 'When is the right time' in new TVC
With this new TVC, Phillip Capital aims to inspire investors to time their investments with Phillip Capital
http://www.mxmindia.com/2015/10/phillip-questions-when-is-the-right-time-in-new-tvc/

Appie to empower retailers fight e-commerce festive sale war
This mobile application is the only chance for real world retail shops to win back customers lost to e-commerce sites

http://www.mxmindia.com/2015/10/appie-to-empower-retailers-fight-e-commerce-festive-sale-war/

Stories on 30th Jun '15

Thinking Big with The Social Street
Pratap Bose takes on to the with multiple types of businesses, several offices and many big-ticket clients, all within a few months
http://www.mxmindia.com/2015/06/thinking-big-with-the-social-street/

Mindshare is #1 as per latest RECMA ratings
Mindshare scored high on Vitality and Structure. All GroupM agencies made it to the list of the Top 10 agencies in India
http://www.mxmindia.com/2015/06/mindshare-is-1-as-per-latest-recma-ratings/

Can CNN-IBN survive (and thrive) minus CNN?
The simple answer is YES. It can surely. Although it still hasn’t got a worthy replacement for Rajdeep Sardesai who left last year
http://www.mxmindia.com/2015/06/can-cnn-ibn-survive-and-thrive-minus-cnn/

Ranjona Banerji: Fair, upright, always objective, never biased columnists to the PM's rescue
From Indian Express to New Indian Express to firstpost.com to The Times of India and more, they tell us how Lalit Modi is misunderstood and misjudged, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-fair-upright-always-objective-never-biased-columnists-to-the-pms-rescue/

Piyush is not a grumpy old man. Neither am I. WPP chief Martin Sorrell on retirement plans for the Ogilvy India boss and himself
"We have succession plans across the top 200 employees, but I’m not going to discuss that with you," said Sir Sorrell
http://www.mxmindia.com/2015/06/piyush-is-not-a-grumpy-old-man-neither-am-i-wpp-chief-martin-sorrell-on-retirements-for-the-ogilvy-india-boss-and-himself/

Payment startup Oxigen to sponsor SA's T20 cricket team
With the sponsorship, Oxigen joins a spate of Indian start-ups such as Snapdeal, Paytm, YepMe  and CarTrade who have either advertised in international cricket matches or sponsored global teams
http://www.mxmindia.com/2015/06/payment-startup-oxigen-to-sponsor-sas-t20-cricket-team/

Maxus unveils proprietary tool 'Maxus T2D'
The increase in viewership levels is majorly because of increase in TSV levels, as per analysis conducted by S-Group, the analytical arm of TAM Media Research
http://www.mxmindia.com/2015/06/maxus-unveils-proprietary-tool-maxus-t2d/

Havas Media wins digital mandate of Turtle
Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com
http://www.mxmindia.com/2015/06/havas-media-wins-digital-mandate-of-turtle/

Eeksaurus bags award at Annecy IAFF 2015
It won the Annecy Cristal Award for their film on child labour for Rotary International

http://www.mxmindia.com/2015/06/eeksaurus-bags-award-at-annecy-iaff-2015/

AdStrat: DDB Mudra executes a new campaign for Vento
Post its launch in 2010, the Volkswagen Vento has earned a reputation of being a premium sedan that delivers style with substance. With the launch of New Vento, Volkswagen aims to raise the bar for product superiority and style
http://www.mxmindia.com/2015/06/adstrat-ddb-mudra-executes-a-new-campaign-for-vento/

Stories on 22nd Apr '15

No stake sale on cards: Sam Balsara
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/

Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/

Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/

Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/

'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/

Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/

Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/

Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

http://www.mxmindia.com/2015/04/scatter-finds-acceptance-with-marketers/

Stories on 3rd Nov 14

Brands consumer love. And why.
Presenting select findings from the 2nd edition of Edelman's Brandshare study conducted across 12 countries
http://www.mxmindia.com/2014/11/brands-consumer-love-and-why/

Airtel calls for media agency pitch
Airtel has been calling for media pitches once every five years and the last time it reviewed the account was in early 2010
http://www.mxmindia.com/2014/11/airtel-calls-for-media-agency-pitch/

Havas wins integrated media duties for OCM India
Havas Media Group India wins integrated media duties for OCM India
http://www.mxmindia.com/2014/11/havas-wins-integrated-media-duties-for-ocm-india/

CP Surendran: Are media's fortunes linked to Vir's and Shekhar's?
If the model of reportage and edit writing they introduced has led to the decline and fall of the media, how ironic that it coincides with their own slow slide into the trash bin, writes CP Surendran
http://www.mxmindia.com/2014/11/cp-surendran-are-medias-fortunes-linked-to-virs-and-shekhars/

Swati Bhattacharya joins Dentsu India, to head Mama Labs
Swati Bhattacharya, who quit as national creative director of JWT India in September, will join Dentsu India and head a new project, Mama Labs, which will focus on the Indian mother as a consumer
http://www.mxmindia.com/2014/11/swati-bhattacharya-joins-dentsu-india-to-head-mama-labs/

Parle Products unveils second phase of 'Litter Free' campaign
Parle Products partners with 60 puja pandals in Hooghly, West Bengal
http://www.mxmindia.com/2014/11/parle-products-unveils-second-phase-of-litter-free-campaign/

Amith Prabhu: Hiring journalists without training them is unfair to the profession and unjust to the individual
I wish associations of PR consulting companies create a programme for journalists who switch jobs to get into the public relations business, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-hiring-journalists-without-training-them-is-unfair-to-the-profession-and-unjust-to-the-individual/

What Ticks for Indian Consumers/ Women - Karthik Srinivasan and Suman Srivastava
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Karthik Srinivasan and Suman Srivastava
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-karthik-srinivasan-and-suman-srivastava/

Facebook announces rollout of India Client Council
The India Client Council is a forum where some of India’s leading marketers can listen, inspire and share ideas about the future of marketing
http://www.mxmindia.com/2014/11/facebook-announces-rollout-of-india-client-council/

Cadbury ties up with Warner Brothers for new merchandise deal
The deal has been facilitated by Dream Theatre Pvt. Ltd
http://www.mxmindia.com/2014/11/cadbury-ties-up-with-warner-brothers-for-new-merchandise-deal/

Uninor appoints Anurag Prasad as Head - External Communications
Anurag Prasad joins the Corporate Communications department of Uninor from his Senior Editor position at Fortune India

http://www.mxmindia.com/2014/11/uninor-appoints-anurag-prasad-as-head-external-communications/

Stories on 16th Jul 14

WCup on Facebook: 31 days, 3 billion interactions
A peek into the data thrown up by Facebook's data team from the conversations of the 2014 FIFA World Cup
http://www.mxmindia.com/2014/07/wcup-on-facebook-31-days-3-billion-interactions/

Havas Media appoints Hans Mathews as ED
His key mandate will be to drive growth for the group in the Western region
http://www.mxmindia.com/2014/07/havas-media-appoints-hans-mathews-as-ed/

It's now announced. Pradeep 'Praddy' Hejmadi appointed Zee TV biz head
Pradeep will be responsible for the overall functioning of Zee TV and will report in to Bharat Ranga
http://www.mxmindia.com/2014/07/pradeep-praddy-hejmadi-appointed-business-head-at-zee-tv/

LinTeractive wins digital marketing responsibilities for Saint-Gobain Gyproc
LinTeractive would be offering a host of solutions including creation of a new website, SEO, SEM, etc
http://www.mxmindia.com/2014/07/linteractive-wins-digital-marketing-responsibilities-for-saint-gobain-gyproc/

McAfee survey reveals interesting facets of Indian internet users
McAfee LiveSafe service addresses security threat in the era of multi-device usage
http://www.mxmindia.com/2014/07/mcafee-survey-reveals-interesting-facets-of-indian-internet-users/

Myntra brings onboard Kangana 'Queen' Ranaut as ambassador of DressBerry
As the brand ambassador, KanganaRanaut will be featured in some of the promotional initiatives by Myntra.com, helping build a strong connect between the brand and its fans across the country
http://www.mxmindia.com/2014/07/myntra-brings-onboard-kangana-queen-ranaut-as-ambassador-of-dressberry/

Radio City launches Radio City Fusion
Radio City Fusion is a station that combines ethnic roots with new-age urban sounds seamlessly synchronized with one another to enhance the listening experience

http://www.mxmindia.com/2014/07/radio-city-launches-radio-city-fusion/

Stories on 27th May 14

Indian consumers most passionate & grateful
Indians registered the strongest relationship with brands globally, reports a Havas Media Group study
http://www.mxmindia.com/2014/05/indian-consumers-most-passionate-grateful/

Star India's Uday Shankar to speak at Paley Center for Media
Uday Shankar will address the audience at The Paley Center for Media, which is an exclusive, invitation-only membership community for entertainment, media, and technology industry executives
http://www.mxmindia.com/2014/05/star-indias-uday-shankar-to-speak-at-paley-center-for-media/

Google tops BrandZ TM Top 100 Most Valuable Global Brand ranking
Google has overtaken Apple to become the world's most valuable global brand in the 2014 BrandZTM Top 100 Most Valuable Global Brand ranking
http://www.mxmindia.com/2014/05/google-tops-brandz-tm-top-100-most-valuable-global-brand-ranking/

ANC unveils new campaign for The World Towers
Alok Nanda & Company create a new campaign for the iconic World Towers targeting global Indians desiring a luxury lifestyle
http://www.mxmindia.com/2014/05/anc-unveils-new-campaign-for-the-world-towers/

Ranjona Banerji: Much hysteria about the swearing-in
Panel dramas have become so well-staged that they are now definitely pointless Ranjona Banerji

http://www.mxmindia.com/2014/05/ranjona-banerji-much-hysteria-about-the-swearing-in/

Stories on 14th May 14

Look out for the MxMIndia's Special Coverage on Results Day
There will be no mid-morning update on Friday, the 16th. However, follow our live tweets, comments by our Columnists, a Google Hangout and more...
http://www.mxmindia.com/2014/05/look-out-for-the-mxmindias-special-coverage-on-results-day/

Jury chairs for Creative Abby announced, more than 3000 entries received overall
Prasoon Joshi, Agnello Dias, Alok Nanda, Sonal Dabral and Ashish Chakravarty to head juries for Creative Abby
http://www.mxmindia.com/2014/05/jury-chairs-for-creative-abby-announced-more-than-3000-entries-received-overall/

Sony Music Entertainment Buys Strategic Stake
Infibeam will hold majority stake in the Company and Sony Music will hold a 26 per cent stake post completion of transaction
http://www.mxmindia.com/2014/05/sony-music-entertainment-buys-strategic-stake/

Havas Media appoints Ranjoy Dey as Head - Digital
His key responsibility will be to drive growth for the digital offering of Havas Media in India
http://www.mxmindia.com/2014/05/havas-media-appoints-ranjoy-dey-as-head-digital/

McCann India triumphs at One Show
McCann Worldgroup, India has bagged 4 Golds & 2 Silvers at the prestigious One Show Awards that concluded recently

http://www.mxmindia.com/2014/05/mccann-india-triumphs-at-one-show/

Stories on 20th Mar'13

Aim to grow 30-35% globally: Nick Seckold
If you do things right, you can steal the march on your competitors, says Mindshare's Head of Digital, Asia Pacific in a freewheeling interview on technology, the business and how India is doing
http://www.mxmindia.com/2013/03/aim-to-grow-30-35-globally-nick-seckold-mindshare/

Taproot is 'Agency of the Year' at Adfest 2013
Taproot India was declared as the Agency of the Year. Leo Burnett was named as Network of the Year
http://www.mxmindia.com/2013/03/taproot-is-agency-of-the-year-at-adfest-2013/

Meera Sharath Chandra turns "Tigress Tigress"
Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress
http://www.mxmindia.com/2013/03/meera-sharath-chandra-turns-tigress-tigress/

Havas Media to handle the Media Duties of Wonder Cement
The account size is valued at Rs 25 to 30 crore
http://www.mxmindia.com/2013/03/havas-media-to-handle-the-media-duties-of-wonder-cement/

O&M creates campaign for Vodafone Unlimited Data
Ogilvy & Mather Mumbai has created a new campaign for Vodafone's Unlimited Data plan, which encourages viral videos and social networking on mobile
http://www.mxmindia.com/2013/03/om-creates-campaign-for-vodafone-unlimited-data/

Vikram Malhotra quits Viacom18 Motion Pictures
Vikram Malhotra, Chief Operating Officer at Viacom18 Motion Pictures, is leaving to pursue his entrepreneurial aspirations, after a little over two years at the company
http://www.mxmindia.com/2013/03/vikram-malhotra-quits-viacom18-motion-pictures/

Anil Thakraney: Katju Sir, how do you teach curiosity?
I have a bad feeling Justice Katju thinks of Indian journalists exactly what he thinks of the rest of India; perhaps he believes that 90 percent of us are fools, and that might be the reason for the latest diktat
http://www.mxmindia.com/2013/03/anil-thakraney-katju-sir-how-do-you-teach-curiosity/

Guardian ed Alan Rusbridger's 10 mantras of Open Journalism
Guardian editor Alan Rusbridger evangelized open journalism at the Press Club Mumbai on the subject 'The Future of Journalism in a Digital Age'
http://www.mxmindia.com/2013/03/guardian-ed-alan-rusbridgers-10-mantras-of-open-journalism/

Radio Mirchi felicitates the best of Marathi music
Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi
http://www.mxmindia.com/2013/03/radio-mirchi-felicitates-the-best-of-marathi-music/

ANCHOR | ONE BIG IDEA: By Aditya Swamy: Evolution from the idiot box to the smartphone

http://www.mxmindia.com/2013/03/one-big-idea-by-aditya-swamy-evolution-from-the-idiot-box-to-the-smartphone/

Stories on 18th Mar'13

MxM Mondays: Do journalists need to be qualified?
Yet again Press Council chief Justice Markandey Katju's suggestion that only journos must be professionally qualified has drawn angry comments. Mostly: Bosh!
http://www.mxmindia.com/2013/03/mxm-mondays-do-journalists-need-to-be-qualified/

GroupM India launches Y-Co to leverage talent of youth
GroupM the country's leading media agency network has announced the launch of a unique initiative aimed at leveraging the talent of its younger executives
http://www.mxmindia.com/2013/03/groupm-india-launches-y-co-to-leverage-talent-of-youth/

Havas appoints Abhishek Jain to head buying for West
The recently rebranded Havas Media India has appointed Abhishek Jain as Senior Vice President Investments, Havas Media India
http://www.mxmindia.com/2013/03/havas-media-appoints-abhishek-jain-to-head-buying-for-west/

Taproot tops @ Adfest as India is #13 in creativity
Taproot bagged the maximum number of finalist spots from amongst Indian agencies at the ongoing Adfest in Thailand
http://www.mxmindia.com/2013/03/taproot-bags-20-finalists-at-adfest-as-india-is-13-in-creativity-ranking/

BIG RTL to 'Thrill' Mumbai & Delhi
BIG RTL Thrill strengthens reach of channel to Mumbai and Delhi, to launch this week
http://www.mxmindia.com/2013/03/big-rtl-to-thrill-mumbai-delhi/

CLA creates dream sequence for Appy Fizz with Saif
For the national marketing campaign of Appy Fizz, Creativeland Asia has used brand ambassador Saif Ali Khan's dream as the new hangout spot for the drink
http://www.mxmindia.com/2013/03/creativeland-asia-creates-dream-sequence-for-appy-fizz-with-saif/

AdStrat: Polycab's first ad
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/03/adstrat-polycabs-first-ad/

Anil Thakraney: VVS: Very Very Sad
It's now a given; the moment a cricketer retires, by default he walks into the commentary box. The latest entrant, VVS Laxman, is painful to hear. He speaks poorly, provides zero insights, and has a voice that makes a sixer sound like a boring thingy
http://www.mxmindia.com/2013/03/anil-thakraney-vvs-very-very-sad/

BCCC conducts session on Portrayal of Women on TV
BCCC members and representatives of the channels discussed women-related thematic issues that ranged from sex, nudity, obscenity, stereotyping and violence
http://www.mxmindia.com/2013/03/bccc-conducts-session-on-portrayal-of-women-on-tv/

Palasa bags Streax Xenoh deodorants
The Mumbai-based agency has launched its new TVC 'Live Fearless' with 'Fearless' Ranvijay Singh
http://www.mxmindia.com/2013/03/palasa-bags-streax-xenoh-deodorants/

Sahara Q Shop set to expand in Maharashtra
Sahara Q Shop is set to launch its operations with 3,780 exclusive stores in the state of Maharashtra
http://www.mxmindia.com/2013/03/sahara-q-shop-set-to-expand-in-maharashtra/

ANCHOR | ONE BIG IDEA: One Big Idea by NP Sathyamurthy: Bundling is the way forward for regional channels
http://www.mxmindia.com/2013/03/one-big-idea-by-np-sathyamurthy-bundling-is-the-way-forward-for-regional-channels/

ANCHOR | ONE BIG IDEA: One Big Idea by Maheshwar Peri: Is ethical media viable any longer?
http://www.mxmindia.com/2013/03/one-big-idea-by-maheshwar-peri-is-ethical-media-viable-any-longer/