With 7mn monthly viewers, MailOnline has big plans for India
An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more
Sanjeev Kotnala: Model Village approach; the need of Rural CSR
The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more
Neeraj Roy elected President of IAA India
Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more
BARC hires digital biz head from Nielsen USA
The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more
Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart
This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more
Deepika plays to the festive tune for Coca Cola's latest campaign
Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more
Himalaya unveils digital campaign targeting mothers
Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more
