Wednesday 8 February 2017

Stories on 8th Feb '17

Building on the equity of the mother brand...
... says Prashant Peres, Marketing Director (Chocolates) for Mondelez on the sidelines of the launch of the Cadbury Silk's Oreo variant (text + video)
http://www.mxmindia.com/?p=99379

Sanjeev Kotnala: Will you send a Valentine Gift to your agency?
If there was one relationship in the world, where the extension of love from romance to everyday situation and relationships be most apt, easily acceptable and hugely liked, it will be the relationship between client and agencies, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99360

Network18 strengthens digital team with new hires
Anushrav Gulati has joined Network18 Digital as Business Head for the Languages portfolio
http://www.mxmindia.com/?p=99359

Talentedge collaborates with MICA to offer PG Certificate programme in M&E Management
The course gives insights into the nuances of Media and Entertainment Business with focus on specific in-demand areas
http://www.mxmindia.com/?p=99358

Jay Chauhan to head digital venture at Republic
Prior to joining Republic, Jay was CIO at NDTV Worldwide where he built two healthcare startups
http://www.mxmindia.com/?p=99356

Zee adds to its portfolio in the US with the launch of Zee Cinemalu
Becomes the biggest multi-cultural broadcaster in the US with 37 channels
http://www.mxmindia.com/?p=99354

Short cancer film by Gleneagles Global Hospitals makes a strong impact
The film stresses on the dangers of oral cancer
http://www.mxmindia.com/?p=99357

Yatra.com partners with Prajakta Koli to create engaging experiences
The One Digital Entertainmenttalent ​wil create a special Yatra playlist as a part of the association
http://www.mxmindia.com/?p=99355