Tuesday 14 February 2017

Stories on 14th Feb '17

Convergence & Digital disruption pull for M&E M&As
Sector convergence and digital disruption drive dealmaking uptick for media and entertainment, as per EY study
http://www.mxmindia.com/?p=99593

Ranjona Banerji: TV's protectionism of the BJP and is the Nine O'Clock News back in fashion?
"NDTV is now experimenting with a traditional 9 pm news broadcast. This is a rarity for Indian new channels at prime time. But what a relief! No yelling guests, no hysterical anchors, no absurd subjects - just the news of the day like a proper news channel. Am not holding my breath about how long this will last though," writes Ranjona Banerji
http://www.mxmindia.com/?p=99594

McDonald's unveils Junior Maharaja Mac with an unconventional campaign
Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac
http://www.mxmindia.com/?p=99600

Tanishq redefines Valentine's Day with #GiftFullOfLove
The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships
http://www.mxmindia.com/?p=99597

Benetton continues commitment to celebrate equality and love via latest campaign
Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program
http://www.mxmindia.com/?p=99598

amante redefines the art of gifting with their #GiftLingerie campaign
The campaign promotes the brand new concept of gifting lingerie to your besties
http://www.mxmindia.com/?p=99528

Zee TV launches Season 6 of Amul Sa Re Ga Ma Pa Li'l Champs
Starting Saturday, 25th Feb 2017 at 9:00pm, the popular singing reality show for kids 'Sa Re Ga Ma Pa Li’l Champs' is back with the sixth season
http://www.mxmindia.com/?p=99521