Friday 10 February 2017

Stories on 10th Feb '17

The Diminishing Social Impact of Television
With mindless entertainment gaining centrestage, the social significance of television has weakening considerably, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99466

Ranjona Banerji: Our Media, Their Media
In contrast to the US media’s coverage of President Donal Trump, what we get in our news media are anodyne headlines andbland reportage, writes Ranjona Banerji
http://www.mxmindia.com/?p=99488

BTL Baatein: Shirish Deshpande, Pan India Paryatan Pvt. Ltd... powered by VISCOMM
Your demographic has to be very focused and only then you can select the activity, says Shirish Deshpande Chief Executive Officer of Pan India ParyatanPvt. Ltd in BTL Baatein... powered by VISCOMM
http://www.mxmindia.com/?p=99467

BBC Worldwide asks Pitchfork to advise on strategic communications
While Pitchfork Partners will be responsible for providing overall strategic direction, the execution will be handled by Seven Communications & Beyond
http://www.mxmindia.com/?p=99473

Hathway launches special content package
Though being offered free for a month starting Feb 9, it will be priced between Rs 15 and 60 per service on a monthly basis
http://www.mxmindia.com/?p=99470

Safewash ropes in RituBeri for latest campaign on winter wear
Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar
http://www.mxmindia.com/?p=99484

Creative ABBY extended to 15th February
The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017
http://www.mxmindia.com/?p=99485

Cigna TTK's says 'YES' to heath to their consumers in its new brandcampaign
Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance
http://www.mxmindia.com/?p=99409

Ferrari India appoints Crosshairs Communication for PR
Headquartered in Delhi, Crosshairs Communication specialises in public relations, communications, brand strategy, event management, social media and more
http://www.mxmindia.com/?p=99289

SpiceJet gets a uniform makeover
The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact
http://www.mxmindia.com/?p=99285

Varun Dhawan appointed brand ambassador for LUX Cozi
Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'
http://www.mxmindia.com/?p=99284

Sherlock Holmes marketing effort creates positive buzz on social platforms
Taking cues from the global campaign, AXN India adapted the international thought 'It's not a game anymore'
http://www.mxmindia.com/?p=99406