Friday 17 February 2017

Stories on 17th Feb '17

Is Hire &Fire the new normal in traditional news media?
Ranjona Banerji and Pradyuman Maheshwari present their perspectives on the recent retrenchment and shutting of newspaper editions
http://www.mxmindia.com/?p=99825

Mindshare India is #2 in 2016 Gunn Report for Media
Starcom USA Most Awarded Media Agency |OMD Most Awarded Media Network | Heineken Most Awarded Advertiser | USA Most Awarded Country
http://www.mxmindia.com/?p=99785

Prema Sagar on Harold Burson@96: Harold has been and is our Idol
Prema Sagar, Founder of Genesis Burson-Marsteller and Vice Chair, Burson Marsteller Asia Pacific on Harold Burson, Founding Chairman of Burson-Marsteller, as he turns 96 today (Feb 16)
http://www.mxmindia.com/?p=99765

MRSS India receives plausible credit rating from SMERA-D&B
In a highly fragmented and competitive market research segment, MRSS India a digital insight firm reported an annual revenue growth of over 102 per cent and net profit growth of 256 per cent for 2015-16
http://www.mxmindia.com/?p=99784

Jossbox holds contest Tetley Super Green Tea contest
The launch campaign was designed around Tetley Super Green Tea's brand messaging targeting Everyday Superhumans
http://www.mxmindia.com/?p=99713

Chrome DM launches Subscriber Establishment Survey for broadcasters
With Chrome SES, broadcasters can obtain subscriber count by state/strata; mode of transmission- digital/DTH/analog; MSO; city/headend; SD/HD
http://www.mxmindia.com/?p=99782

Star India unveils ambitious plans with "TED Talks India: NayiSoch"
Groundbreaking Hindi series on Star Plus marks TED’s most ambitious TV production yet
http://www.mxmindia.com/?p=99780

Shemaroo Entertainment partners Hathway on cable deal
As part of the launch, the said services are offered free to the consumers for the first month
http://www.mxmindia.com/?p=99783

Twitter announces Amplify partnership with FilmFare and Jio
The partnership will feature exclusive content produced for Twitter and sneak peeks from the most prestigious Bollywood awards ceremony
http://www.mxmindia.com/?p=99779

Alpenliebe Gold celebrates joyful moments in latest brand campaign
Alpenliebe has been built as a family brand and encourages consumers to celebrate these small joys of life with the candy they love
http://www.mxmindia.com/?p=99716

Coolwinks unveils inaugural brand campaign in India
The ad is being played during the Academy month till 25th February, 2017
http://www.mxmindia.com/?p=99715