Friday, 3 February 2017

Stories on 3rd Feb '17

BBDO Mumbai stars in Gunn Report 2016
India retains its #13 rank in the global roster of creative excellence in advertising
http://www.mxmindia.com/?p=99199

Shailesh Kapoor: General Entertainment: A Sloppy Term We Have To Live With
The viewer doesn’t even know this word (General Entertainment Channel or GEC) and couldn’t care less, writes Shailesh Kapoor
http://www.mxmindia.com/?p=99157

Titan goes to Madison. Now all eyes on ITC...
At least four media majors have pitched for the coveted ITC media account
http://www.mxmindia.com/?p=99156

Sudhir Choudhary hold fort as Rohit Gandhi exits DNA & WION
Gandhi is now editor-in-chief of South Asian International News
http://www.mxmindia.com/?p=99217

Airtel Payments Bankrolls outintegrated launch campaign
The campaign, based on the theme “Bank Hai Par AlagHai”, highlights Airtel Payments Bank’s differentiated banking model
http://www.mxmindia.com/?p=99176

Ranjona Banerji: Switching subjects when the Budget is a bore
Discuss Trump, Pakistan etcetc or just go to Amritsar and sport a red pagdi, writes Ranjona Banerji
http://www.mxmindia.com/?p=99158

BTL Baatein with Abraham Alapatt, Thomas Cook... Powered by VISCOMM
BTL is absolutely necessary for the brand to engage with the audience on ground, says Abraham Alapatt, Chief Innovation Officer and Head - Marketing & Service Quality at Thomas Cook India Ltd
http://www.mxmindia.com/?p=99203

PG awarded Best Entrepreneur Mentor by skill min
Pradeep Gupta, CMD, CyberMedia was awarded Best Entrepreneur Mentor by the Government of India
http://www.mxmindia.com/?p=99155

Platinum Outdoor launches Tata's Hexa with a Bang
The launch campaign is planned in two phases spread over 22 cities
http://www.mxmindia.com/?p=99174

Liqvd Asia unveils digital event ExFirst.com
First event on Exfirst.com featuring Fashion, Lifestyle & Luxury brands to be held on 17, 18 & 19 February
http://www.mxmindia.com/?p=99175

Saavn launches programmatic audio advertising
Strategic partnership with AdsWizz and Omnicom Media Group enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising
http://www.mxmindia.com/?p=99163

Morning Fresh banks on 21-day fresh beginning challenge
Morning Fresh (MF) has created a brand identity that is fundamentally adventurous, witty and radically imaginative, consistently offering their consumers exciting and fresh experiences
http://www.mxmindia.com/?p=99104