Stories on 22nd Feb '17

8 Filters to Evaluate Cause-Driven Brand Initiatives
And these are relevance, linkage, uniqueness, association... Read on a POV by Sanjeev Kotnala
http://www.mxmindia.com/?p=99949

FCB India's Rohit Ohri to speak at Adfest
Never Finished Story is a theory that suggests brands should by no way be static and unchanging
http://www.mxmindia.com/?p=99938

Viacom18 cracks down on counterfeit merchandise in Mumbai
The owners of the stores will be summoned to Court to identify the source and locations of the manufacturers of these seized goods
http://www.mxmindia.com/?p=99937

Yahoo announces global content partnerships with leading publishers
Agreements unlock the power of Yahoo's global platform bringing premium UK publisher content to a worldwide audience
http://www.mxmindia.com/?p=99935

IPL unveils new logo for 10th edition
The 10th season of Vivo IPL 2017 will give fans a first-hand experience of the IPL trophy with its multi-city trophy tour
http://www.mxmindia.com/?p=99939

Isobar India bags digital mandate for Fox Life and NatGeo India
Isobar will handle the digital and social media mandates of the two channels
http://www.mxmindia.com/?p=99936

Prime Focus partners with Dabang Mumbai Hockey Club
Associating with DMHC fits perfectly with the brand proposition of Prime Focus
http://www.mxmindia.com/?p=99895

Lenskart.com launches new ad campaign - 'Specsy is the new Sexy'
India's next-gen eyewear innovator is poised to make wearing eyeglasses sexy
http://www.mxmindia.com/?p=99842

Moonbow urges India to drink clean water in latest ad campaign
Redefines Water Purifier Space through Ad Campaign 'Ab India PeeyegaAchcha'
http://www.mxmindia.com/?p=99843