Stories on 16th Apr '15

10 Trends to look forward to in Sports Broadcasting
From a single sports country to a multi-sport one, India has seen a boom in telecast of sporting events. Jai Lala picks 10 trends
http://www.mxmindia.com/2015/04/10-trends-to-look-forward-to-in-sports-broadcasting/

Colors acquire IIFA telecast rights from Star Plus
The 2015 edition of the IIFA Weekend and Awards will be aired on Colors. Star Plus aired the show for 10 consecutive years
http://www.mxmindia.com/2015/04/colors-acquire-iifa-telecast-rights-from-star-plus/

Tata Sky's an-ad-a-day approach casts its spell on the viewers
What was to be achieved was a behavioural shift, hence it went beyond the 30 sec format of advertising
http://www.mxmindia.com/2015/04/tata-skys-an-ad-a-day-approach-casts-its-spell-on-the-viewers/

For Times Network, it will be 'Now or Nothing'
New brand philosophy of Now or Nothing creates urgency in approach
http://www.mxmindia.com/2015/04/for-times-network-it-will-be-now-or-nothing/

Dulux Velvet redefines wall decoration with new campaign
New TVC features Brand Ambassador Farhan Akhtar
http://www.mxmindia.com/2015/04/dulux-velvet-redefines-wall-decoration-with-new-campaign/

DDB MudraMax executes noteworthy campaign for Lenskart & EBAI
Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse
http://www.mxmindia.com/2015/04/ddb-mudramax-executes-noteworthy-campaign-for-lenskart-ebai/

Alia Bhatt endorses new collection for Caprese
The campaign launches the chic 2015 Spring Summer collection
http://www.mxmindia.com/2015/04/alia-bhatt-endorses-new-collection-for-caprese/

7UP hinges on 'Body ka Top UP' proposition in new TVC
The objective is to educate consumers and create a new category of products starting from 7UP Revive

http://www.mxmindia.com/2015/04/7up-hinges-on-body-ka-top-up-proposition-in-new-tvc/

Stories on 14th February

Love sees a new high for Archies on V-Day
Little wonder, the Feb 1-14 period accounts for 16-18 per cent of the company's annual turnover
http://www.mxmindia.com/2012/02/love-sees-a-new-high-for-archies-on-v-day/

Rejoice! Consumer spending in India poised for explosive growth, says CII-BCG report
By 2020, consumption will reach $3.6 trillion, as new generation hits its prime spending years, according to a recent CII-BCG report
http://www.mxmindia.com/2012/02/rejoice-consumer-spending-in-india-poised-for-explosive-growth-says-cii-bcg-report/

French retailer Auchan eyes joint venture with Landmark group
The ongoing discussions centered around a potential joint venture but the final agreement will depend on whether India moves ahead with plans for foreign direct investment (FDI) in multi-brand retail
http://www.mxmindia.com/2012/02/french-retailer-auchan-eyes-joint-venture-with-landmark-group/

Rahul Saighal is new Samsung CMO
He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director
http://www.mxmindia.com/2012/02/rahul-saighal-is-new-samsung-cmo/

KKR announces new marketing campaign
The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit, created by Lambie-Nairn
http://www.mxmindia.com/2012/02/kkr-announces-new-marketing-campaign/

M&C Saatchi bags creative mandate for W
We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.
http://www.mxmindia.com/2012/02/mc-saatchi-bags-creative-mandate-for-w/

BIG CBS Spark goes musical for Gen Next
Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian.
http://www.mxmindia.com/2012/02/big-cbs-spark-goes-musical-for-gen-next/

Reviewing the Reviews: Ek Main Aur Ekk Tu
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ek-main-aur-ekk-tu/

Television channels on Valentine mode
Celebrity love gurus, special sitcom marathons, music, channels have something special lined up for their viewers this Valentine's Day.
http://www.mxmindia.com/2012/02/television-channels-on-valentine-mode/

FM stations celebrate Valentine's Day
From offering love tips to motivating a husband to lose weight for his wife, radio stations are leaving no stone unturned to celebrate V-day.
http://www.mxmindia.com/2012/02/fm-stations-celebrate-valentines-day/

BBC World News is the No 1 international English news channel
The channel, #1 in affluent India, is fastest growing amongst all international news channels.
http://www.mxmindia.com/2012/02/bbc-world-news-is-the-no-1-international-english-news-channel/

Delegates from 15 countries to attend ad:tech New Delhi 2012
'Unprecedented response from leading brands proves that digital is where marketing wars will be fought'.
http://www.mxmindia.com/2012/02/delegates-from-15-countries-to-attend-adtech-new-delhi-2012/

Anchor: 5 reasons why one must go for Goafest
After all, it is the only big way of celebrating being in a fun and energy-filled industry, feels Vishakha Singh.
http://www.mxmindia.com/2012/02/anchor-5-reasons-why-one-must-go-for-goafest/

Debrief: 7UP: A downer
Opportunitylost. Penguin wasted. Methinks some super cool ads can be created around feeling alive in life.
http://www.mxmindia.com/2012/02/debrief-7up-a-downer/

Expect the same old, same old this Valentine Day
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/expect-the-same-old-same-old-this-valentine-day/