Stories on 1st Jun

Will marketers now woo KKR?
Is it a win more for KKR or SRK? Will the IPL5 victory see endorsement deals coming in for the Kolkata Knight Riders stars?
http://www.mxmindia.com/2012/06/will-marketers-now-woo-kkr/

First on MxM! Deepak Lamba joins BCCL as President
Former Bloomberg UTV business head Deepak Lamba joins The Times of India group as President
http://www.mxmindia.com/2012/06/first-on-mxm-deepak-lamba-joins-bccl-as-president/

The 6.5% GDP growth and the economic mess: What does this mean for the media?
Will the 5.3 percent GDP growth rate for the fourth quarter of 2011-12 and the full fiscal year growth of of 6.5% see media spends go down further? An MxMIndia report
http://www.mxmindia.com/2012/06/the-6-5-gdp-growth-and-the-economic-mess-what-does-this-mean-for-the-media/

By Invitation| Jehangir Pocha on Media's new Moguls
It is highly unlikely that any media conglomerate would allow such practices precisely because of the fear of public scrutiny that publicly-listed and/or publicly known corporations naturally have
http://www.mxmindia.com/2012/06/by-invitation-jehangir-pocha-on-medias-new-moguls/

Govt announces New Telecom Policy: 2mbps broadband and 100% teledensity by 2020
The Government of India’s New Telecom Policy 2012 says the the mobile phone will be repositioned as an instrument of empowerment
http://www.mxmindia.com/2012/06/govt-announces-new-telecom-policy-2mbps-broadband-and-100-teledensity-by-2020/

IPL 5 online traffic rises by 55%
In comparison with 72 million page views in 2011, 113 million page views were generated during this year
http://www.mxmindia.com/2012/06/ipl-5-online-traffic-rises-by-55/

Paritosh Joshi: Cable on steroids
This week, in Media Matrix, Paritosh Joshi discovers in Singapore what a great cable system like StarHub can bring to the party!
http://www.mxmindia.com/2012/06/paritosh-joshi-cable-on-steroids/

Taproot's 'sexy' humour for Fox Movies
Taproot yet again proves how creativity can yank something regular and create a non-clichéd campaign
http://www.mxmindia.com/2012/06/taproots-sexy-humour-for-fox-movies/

Vehrnon Ibrahim moves on from Oye!
Virag Mishra, the National Content Head at Oye! FM has taken over the mantle for now
http://www.mxmindia.com/2012/06/vehrnon-ibrahim-moves-on-from-oye/

Rajmohan Nair joins IndiaTV as Prez-Network Devpt
He will be responsible for Network Development for India TV and upcoming group channels in domestic and international markets
http://www.mxmindia.com/2012/06/rajmohan-nair-joins-indiatv-as-prez-network-devpt/

Pepsi and IndiGo's unique football surprise for air travellers
Over 1,500 passengers who travelled by IndiGo during a certain time on a day received an extra football bag along with their checked-in baggage
http://www.mxmindia.com/2012/06/pepsi-and-indigos-unique-football-surprise-for-air-travellers/

9X Music Network now on iPad
The9 X Music Network Live app is targeted at the ever-growing segment of connected users who consume content on-the-move
http://www.mxmindia.com/2012/06/9x-music-network-now-on-ipad/

The Anchor: Dinyar Contractor on 10 reasons why the digitization deadline is a mighty challenge
June 30 is the sunset date for digitization in the four metros and there are question marks on the readiness. Dinyar Contractor lists the reasons why he thinks delivering before the deadline for the four metros is such a challenge
http://www.mxmindia.com/2012/06/the-anchor-dinyar-contractor-on-10-reasons-why-the-digitization-deadline-is-a-mighty-challenge/

Anil Thakraney: Er, any chance of endorsement deals for Anand?
Anand would make for an ideal brand ambassador for certain types of products... brands that promise mental strength and stamina, and brands that target sophisticated audiences
http://www.mxmindia.com/2012/06/anil-thakraney-er-any-chance-of-endorsement-deals-for-anand/

Bandh a 'partial success', no effect on petrol prices
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/06/bandh-a-partial-success-no-effect-on-petrol-prices/

Stories on 9th April

10 Days to Go-Goafest! It's all about celebrating ideas: Arvind Sharma
MxMIndia kicks off its countdown to Goafest 2012 with an interview with the organising committee chair
http://www.mxmindia.com/2012/04/celebrating-ideas-goafest-2012-arvind-sharma/

Anita Nayyar quits Havas, to join BCCL as Head of Customer Strategy
The Havas Media CEO for South Asia has put in her papers and is all set to put in her learnings of 28 years as Head of Customer Strategy at The Times of India group
http://www.mxmindia.com/2012/04/anita-nayyar-quits-havas-to-join-bccl-as-head-of-customer-strategy/

Bharat Ranga to be Chief Content & Creative officer at Zee, Nittin Keni to be Head-Production
Mr Bharat Ranga will now take charge of content and creative at Zee Entertainment and Mr Nittin Keni will head production
http://www.mxmindia.com/2012/04/flash-bharat-ranga-to-take-charge-of-content-and-creative-zee/

MSM hits the ball hard for Six
The first phase of the content plan is to make most of the Indian Premier League's five editions and evoke special interest among fans to watch non-cricketing sports such as mixed martial arts, basketball, badminton and football
http://www.mxmindia.com/2012/04/msm-hits-the-ball-hard-for-six/

Our aspiration is to be the leader: Amar Babu, Lenovo
Amar Babu talks of Lenovo's dazzling growth story in India, on the parameters that have set it aside from its peers, and how the company plans to replicate the dominance that it shares in China and Japan
http://www.mxmindia.com/2012/04/our-aspiration-is-to-be-the-leader-amar-babu-lenovo/

Reviewing the Reviews: Housefull 2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/04/reviewing-the-reviews-housefull-2/

Ad Strat: A star role for Karnataka Bank
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief, the strat, and whatever else went into creating an outstanding ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/04/ad-strat-a-star-role-for-karnataka-bank/

SpiceJet awarded the account to Grey Worldwide,Delhi
The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide
http://www.mxmindia.com/2012/04/spicejet-awarded-the-account-to-grey-worldwidedelhi/

Freecultr selected by Kolkata Knight Riders as Official Casual Wear Partner
Introduces a special edition of travel Polos and casual wear for KKR players and fans
http://www.mxmindia.com/2012/04/freecultr-selected-by-kolkata-knight-riders-as-official-casual-wear-partner/

MSLGROUP Asia Awarded PR Network of the Year
Secures top prize at prestigious Campaign Asia-Pacific PR Awards
http://www.mxmindia.com/2012/04/mslgroup-asia-awarded-pr-network-of-the-year/

The Anchor: Abraham Alapatt on 5 Ways a Brand survives with intense competition
Unless a brand can stay relevant enough for customers (existing and prospective) they are in serious danger of losing mind share - and therefore eventually, wallet share, says Abraham Alapatt
http://www.mxmindia.com/2012/04/the-anchor-abraham-alapatt-on-5-ways-a-brand-survives-with-intense-competition/

Anil Thakraney: Tehelka: Must drop bombs
The latest expose on the cops is a reminder that Tehelka must do many more sting operations
http://www.mxmindia.com/2012/04/anil-thakraney-tehelka-must-drop-bombs/

Glory Be, Shekhar Gupta dared to criticise the Indian Army!
You can tear down old and revered institutions, you can gossip about anyone you please but you cannot, cannot, cannot ever say anything negative about the Indian armed forces
http://www.mxmindia.com/2012/04/glory-be-shekhar-gupta-dared-to-criticise-the-indian-army/

Stories on 14th February

Love sees a new high for Archies on V-Day
Little wonder, the Feb 1-14 period accounts for 16-18 per cent of the company's annual turnover
http://www.mxmindia.com/2012/02/love-sees-a-new-high-for-archies-on-v-day/

Rejoice! Consumer spending in India poised for explosive growth, says CII-BCG report
By 2020, consumption will reach $3.6 trillion, as new generation hits its prime spending years, according to a recent CII-BCG report
http://www.mxmindia.com/2012/02/rejoice-consumer-spending-in-india-poised-for-explosive-growth-says-cii-bcg-report/

French retailer Auchan eyes joint venture with Landmark group
The ongoing discussions centered around a potential joint venture but the final agreement will depend on whether India moves ahead with plans for foreign direct investment (FDI) in multi-brand retail
http://www.mxmindia.com/2012/02/french-retailer-auchan-eyes-joint-venture-with-landmark-group/

Rahul Saighal is new Samsung CMO
He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director
http://www.mxmindia.com/2012/02/rahul-saighal-is-new-samsung-cmo/

KKR announces new marketing campaign
The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit, created by Lambie-Nairn
http://www.mxmindia.com/2012/02/kkr-announces-new-marketing-campaign/

M&C Saatchi bags creative mandate for W
We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.
http://www.mxmindia.com/2012/02/mc-saatchi-bags-creative-mandate-for-w/

BIG CBS Spark goes musical for Gen Next
Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian.
http://www.mxmindia.com/2012/02/big-cbs-spark-goes-musical-for-gen-next/

Reviewing the Reviews: Ek Main Aur Ekk Tu
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ek-main-aur-ekk-tu/

Television channels on Valentine mode
Celebrity love gurus, special sitcom marathons, music, channels have something special lined up for their viewers this Valentine's Day.
http://www.mxmindia.com/2012/02/television-channels-on-valentine-mode/

FM stations celebrate Valentine's Day
From offering love tips to motivating a husband to lose weight for his wife, radio stations are leaving no stone unturned to celebrate V-day.
http://www.mxmindia.com/2012/02/fm-stations-celebrate-valentines-day/

BBC World News is the No 1 international English news channel
The channel, #1 in affluent India, is fastest growing amongst all international news channels.
http://www.mxmindia.com/2012/02/bbc-world-news-is-the-no-1-international-english-news-channel/

Delegates from 15 countries to attend ad:tech New Delhi 2012
'Unprecedented response from leading brands proves that digital is where marketing wars will be fought'.
http://www.mxmindia.com/2012/02/delegates-from-15-countries-to-attend-adtech-new-delhi-2012/

Anchor: 5 reasons why one must go for Goafest
After all, it is the only big way of celebrating being in a fun and energy-filled industry, feels Vishakha Singh.
http://www.mxmindia.com/2012/02/anchor-5-reasons-why-one-must-go-for-goafest/

Debrief: 7UP: A downer
Opportunitylost. Penguin wasted. Methinks some super cool ads can be created around feeling alive in life.
http://www.mxmindia.com/2012/02/debrief-7up-a-downer/

Expect the same old, same old this Valentine Day
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/expect-the-same-old-same-old-this-valentine-day/