Stories on 16th Apr '15

10 Trends to look forward to in Sports Broadcasting
From a single sports country to a multi-sport one, India has seen a boom in telecast of sporting events. Jai Lala picks 10 trends
http://www.mxmindia.com/2015/04/10-trends-to-look-forward-to-in-sports-broadcasting/

Colors acquire IIFA telecast rights from Star Plus
The 2015 edition of the IIFA Weekend and Awards will be aired on Colors. Star Plus aired the show for 10 consecutive years
http://www.mxmindia.com/2015/04/colors-acquire-iifa-telecast-rights-from-star-plus/

Tata Sky's an-ad-a-day approach casts its spell on the viewers
What was to be achieved was a behavioural shift, hence it went beyond the 30 sec format of advertising
http://www.mxmindia.com/2015/04/tata-skys-an-ad-a-day-approach-casts-its-spell-on-the-viewers/

For Times Network, it will be 'Now or Nothing'
New brand philosophy of Now or Nothing creates urgency in approach
http://www.mxmindia.com/2015/04/for-times-network-it-will-be-now-or-nothing/

Dulux Velvet redefines wall decoration with new campaign
New TVC features Brand Ambassador Farhan Akhtar
http://www.mxmindia.com/2015/04/dulux-velvet-redefines-wall-decoration-with-new-campaign/

DDB MudraMax executes noteworthy campaign for Lenskart & EBAI
Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse
http://www.mxmindia.com/2015/04/ddb-mudramax-executes-noteworthy-campaign-for-lenskart-ebai/

Alia Bhatt endorses new collection for Caprese
The campaign launches the chic 2015 Spring Summer collection
http://www.mxmindia.com/2015/04/alia-bhatt-endorses-new-collection-for-caprese/

7UP hinges on 'Body ka Top UP' proposition in new TVC
The objective is to educate consumers and create a new category of products starting from 7UP Revive

http://www.mxmindia.com/2015/04/7up-hinges-on-body-ka-top-up-proposition-in-new-tvc/

Stories on 2nd Feb '15

It's PK as the new Mindshare South Asia boss!
Mindshare appoints Prasanth Kumar as CEO, South Asia to take over Ravi Rao who is rumoured to be moving to sandier pastures
http://www.mxmindia.com/2015/02/its-pk-as-the-new-mindshare-south-asia-boss/

Mirum to drive business transformation for JWT
The company will unite 11 independent agencies with 40 offices in 17 countries
http://www.mxmindia.com/2015/02/mirum-to-drive-business-transformation-for-jwt/

Times Now unveils campaign focusing on new positioning
The channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning
http://www.mxmindia.com/2015/02/times-now-unveils-campaign-focusing-on-new-positioning/

India leads in Global Confidence Index, notes Nielsen study
The Consumer confidence in urban India rose to a score of 129 in Q4 2014
http://www.mxmindia.com/2015/02/india-leads-in-global-confidence-index-notes-nielsen-study/

Eggfirst bags the creative duties of Volkswagen Finance
The agency is currently involved in re-crafting the brand's entire online and social media presence
http://www.mxmindia.com/2015/02/eggfirst-bags-the-creative-duties-of-volkswagen-finance/

Amith Prabhu: The PR Business in India needs a school of its own
Quality, affordable post-graduate education for a career in strategic communications is the need of the hour, writes Amith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-the-pr-business-in-india-needs-a-school-of-its-own/

Big Magic now available on Tata Sky
This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content

http://www.mxmindia.com/2015/02/big-magic-now-available-on-tata-sky/