The MxMINDIA.COM BLOG: BIG CBS Networks

Showing posts with label BIG CBS Networks. Show all posts

Wednesday, 20 February 2013

Stories on 20th Feb '13

Prime, Love and Talking Business with Anand Chakravarthy
The Big CBS business head talks about the Hindi feed gambit and his plans for English entertainment
http://www.mxmindia.com/?p=41932

Great Guns @ Equinox optimistic about India
Production firms Great Guns and Equinox announced a joint venture in India recently, uniting the strengths of both production houses in their respective territories
http://www.mxmindia.com/?p=41927

SRK gets KKR CEO Venky Mysore to also helm 'Red Chillies'
Shahrukh Khan's 'Red Chillies' appoints Venky Mysore as CEO
http://www.mxmindia.com/?p=41960

Madison Media Group wins Ruchi Soya AOR
Madison Media Sigma will handle traditional media planning and buying for the client with an approximate spend of Rs 30 crores
http://www.mxmindia.com/?p=41986

Digital is changing the publishing game: IMC panel
No longer an option, going digital for publications is now a question of how, and how best, to reach and satisfy consumers
http://www.mxmindia.com/?p=41926

India TV Yuva Awards honour the rising stars
The winners were decided on the basis of a stringent process of nominations through a nationwide research by a well known research agency followed by audience votes
http://www.mxmindia.com/?p=41972

IMC 2013: E-commerce, the way to meet digital challenge
Every brand is faced with tackling the digital conundrum. Some tips on how India can keep pace globally, from Gruner + Jahr's Stefan Gneuss
http://www.mxmindia.com/?p=41933

Changes in Creative Abby for 2013
This year the Abby Entry Form that has been uploaded has many new changes and additions. Some sub-categories have been added and a brand new vertical has been added
http://www.mxmindia.com/?p=41924

Big Magic International strengthens reach in Canada
RBNL's Big Magic has announced a strategic distribution tie-up with Telus and Cogeco
http://www.mxmindia.com/?p=41925

Nutrela launches ad campaign to tap Bengali market
With an intent to reach the Bengali consumers, the company is also planning to launch a 35-second TVC and a 25-second radio jingle
http://www.mxmindia.com/?p=41931

Times Internet and HDFC launch Times Card
The co-branded credit card offers rewards and discounts on dining and movies
http://www.mxmindia.com/?p=41930

Scholastic India launches 'Nova' to target young adults
The new category of books will be launched through a series of bookstore promotions across the country in February and March
http://www.mxmindia.com/?p=41929

ANCHOR | One Big Idea by B Surendar
Need a RAB-like initiative to evangelize radio
http://www.mxmindia.com/?p=41921

ANCHOR | One Big Idea by Saurav Ghosh
Need to make organised data procurement a reality

http://www.mxmindia.com/?p=41923

Wednesday, 22 August 2012

Stories on 22nd Aug

Is the government right in blocking the digital media?
Not everyone is against the restriction, but is it an effective solution to check anti-national and anti-social content?
http://www.mxmindia.com/?p=28969

Zee TV turns numero uno again
Zee turns No 1 Hindi GEC thanks to DID Season 2 finale's 8 TVR plus Ramayan and the Gold Awards
http://www.mxmindia.com/?p=29032

India TV wins case against Yash Raj Films for 'fair use' of "Kajra Re' etc on news shows
Delhi HC says India TV did not infringe Yash Raj Films’ copyright in India Beats programme
http://www.mxmindia.com/?p=28963

MTV goes multi-dimensional, wearing multiple hats
The music channel's business head Aditya Swamy says evolving to keep pace with the changing demands of its TA - the youth market - is the secret to staying ahead
http://www.mxmindia.com/?p=28962

BIG CBS brings X Factor in concurrent telecast with US
The show will be simulcast across BIG CBS's three channels - Prime, Love and Spark, beginning September 14 and then every Friday and Saturday at 9pm in India
http://www.mxmindia.com/?p=28965

Vserv.mobi client portfolio grows 3X
Dippak Khurana, Co-founder and CEO, Vserv.mobi says its ad network is creating a compelling choice for brands to commence their mobile advertising journey
http://www.mxmindia.com/?p=28967

New name, look for HT's Brunch Quarterly
Having completed a year, Brunch Quarterly has been renamed Brunch Q. The magazine will take on a new and improved format with each issue created around a special theme
http://www.mxmindia.com/?p=28966

NBA 3X bounces ahead in September
NBA India's Akash Jain says this is the largest fan programme they have hosted in India and the wide range of basketball and lifestyle elements will provide memorable experiences
http://www.mxmindia.com/?p=28964

The Anchor: Yutaka Kamoshita's 5 must-have digital strategies to improve brand ROI
Digital is not a magic wand. Users don't close their browsers and run to the nearest store just because they saw a brand's digital marketing campaign.
http://www.mxmindia.com/?p=28960

Anil Thakraney: Time for some media censorship?
And if the censorship is not going to happen through self, then it must, sadly, come in from the outside, writes Anil Thakraney
http://www.mxmindia.com/?p=28961

Ranjona Banerji: Enough of serial debaters & screamers on news channels
The longer you watch TV news in India on a regular basis, the greater the likelihood of Alcoholics Anonymous becoming a distinct possibility, notes Ranjona Banerji, while making a confession that she’s missing Manu Singhvi very much :-)
http://www.mxmindia.com/?p=29028

Thursday, 12 April 2012

Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Tuesday, 14 February 2012

Stories on 14th February

Love sees a new high for Archies on V-Day
Little wonder, the Feb 1-14 period accounts for 16-18 per cent of the company's annual turnover
http://www.mxmindia.com/2012/02/love-sees-a-new-high-for-archies-on-v-day/

Rejoice! Consumer spending in India poised for explosive growth, says CII-BCG report
By 2020, consumption will reach $3.6 trillion, as new generation hits its prime spending years, according to a recent CII-BCG report
http://www.mxmindia.com/2012/02/rejoice-consumer-spending-in-india-poised-for-explosive-growth-says-cii-bcg-report/

French retailer Auchan eyes joint venture with Landmark group
The ongoing discussions centered around a potential joint venture but the final agreement will depend on whether India moves ahead with plans for foreign direct investment (FDI) in multi-brand retail
http://www.mxmindia.com/2012/02/french-retailer-auchan-eyes-joint-venture-with-landmark-group/

Rahul Saighal is new Samsung CMO
He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director
http://www.mxmindia.com/2012/02/rahul-saighal-is-new-samsung-cmo/

KKR announces new marketing campaign
The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit, created by Lambie-Nairn
http://www.mxmindia.com/2012/02/kkr-announces-new-marketing-campaign/

M&C Saatchi bags creative mandate for W
We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.
http://www.mxmindia.com/2012/02/mc-saatchi-bags-creative-mandate-for-w/

BIG CBS Spark goes musical for Gen Next
Positioned as the ultimate music destination, the music offers a strong platform to artists, both international and Indian.
http://www.mxmindia.com/2012/02/big-cbs-spark-goes-musical-for-gen-next/

Reviewing the Reviews: Ek Main Aur Ekk Tu
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/02/reviewing-the-reviews-ek-main-aur-ekk-tu/

Television channels on Valentine mode
Celebrity love gurus, special sitcom marathons, music, channels have something special lined up for their viewers this Valentine's Day.
http://www.mxmindia.com/2012/02/television-channels-on-valentine-mode/

FM stations celebrate Valentine's Day
From offering love tips to motivating a husband to lose weight for his wife, radio stations are leaving no stone unturned to celebrate V-day.
http://www.mxmindia.com/2012/02/fm-stations-celebrate-valentines-day/

BBC World News is the No 1 international English news channel
The channel, #1 in affluent India, is fastest growing amongst all international news channels.
http://www.mxmindia.com/2012/02/bbc-world-news-is-the-no-1-international-english-news-channel/

Delegates from 15 countries to attend ad:tech New Delhi 2012
'Unprecedented response from leading brands proves that digital is where marketing wars will be fought'.
http://www.mxmindia.com/2012/02/delegates-from-15-countries-to-attend-adtech-new-delhi-2012/

Anchor: 5 reasons why one must go for Goafest
After all, it is the only big way of celebrating being in a fun and energy-filled industry, feels Vishakha Singh.
http://www.mxmindia.com/2012/02/anchor-5-reasons-why-one-must-go-for-goafest/

Debrief: 7UP: A downer
Opportunitylost. Penguin wasted. Methinks some super cool ads can be created around feeling alive in life.
http://www.mxmindia.com/2012/02/debrief-7up-a-downer/

Expect the same old, same old this Valentine Day
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/expect-the-same-old-same-old-this-valentine-day/

Monday, 6 February 2012

Stories on 6th February

Presenting 'Media Mullings'. A new fortnightly column by Peter Mukerjea
In Column #1: The absence of Indian papers at the Emirates Heathrow lounge and what irks him about the NDTV showing in the UK.
http://www.mxmindia.com/2012/02/media-mullings-by-peter-mukerjea/

Be-Sahara BCCI | What next for cricket? Laxminarayan, Bijoor comment. Also: the Sahara communique in full
Indian cricket may be busy scrambling for another sponsor, but Sahara India has a plan chalked out for life without BCCI. The communique in full plus comments from Harish Bijoor and Karthik Laxminarayan
http://www.mxmindia.com/2012/02/be-sahara-bcci-mahesh-ranka-why-this-cricket-veri/

Be-Sahara BCCI | Mahesh Ranka: Why this cricket-veri... ?
If the BCCI wants to remain viable, it must pull up its socks and make cricket management as professional as the game, opines Mahesh Ranka.
http://www.mxmindia.com/2012/02/be-sahara-bcci-what-next-for-cricket-bijoor-laxminarayan-comment-also-the-sahara-communique-in-full/

Lowe Lintas Bangalore to handle ColorPlus creative
After calling for a pitch in October last year, Colorplus has decided to partner with Lowe Bangalore.
http://www.mxmindia.com/2012/02/lowe-lintas-bangalore-to-handle-colorplus-creative-mandates/

Private labels of retailers Bharti Retail, Future Group outsell national brands in own stores
Customers prefer private labels due to better quality, high food safety standards, international look and feel of products feels William Savage, chief merchandising officer, Bharti Walmart
http://www.mxmindia.com/2012/02/private-labels-of-retailers-bharti-retail-future-group-outsell-national-brands-in-own-stores/

Big CBS Network's channels expand reach into Sri Lanka
To launch with English language feed; distribution deal with Lanka Broadband Network
http://www.mxmindia.com/2012/02/big-cbs-networks-channels-expand-reach-into-sri-lanka/

MJ Akbar's The Sunday Guardian turns 2
The Sunday Guardian, the Delhi-based weekly Sunday newspaper, completed its second year in the market, with its anniversary issue coming out on February 5, 2012.
http://www.mxmindia.com/2012/02/mj-akbars-the-sunday-guardian-turns-2/

Ad Strat: Kirloskar - Engineering Solutions
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-kirloskar-engineering-solutions/

Lintas Media Group wins Jayalakshmi Silks
Along with Manappuram, an existing account, this makes LMG a serious player in the Kerala market, says Suresh Balakrishnan.
http://www.mxmindia.com/2012/02/lintas-media-group-wins-jayalakshmi-silks/

Dainik Bhaskar asks voters to select the right candidate in Punjab
Dainik Bhaskar, as India's largest newspaper, felt that it was their responsibility to create awareness among people.
http://www.mxmindia.com/2012/02/dainik-bhaskar-ask-voters-to-select-the-right-candidate-in-punjab/

NDTV honours excellence in sports with 'Spirit of Sport' awards
The awards marked the success of the 'Marks for Sports' campaign
http://www.mxmindia.com/2012/02/ndtv-honoured-excellence-in-sports-with-the-spirit-of-sport-awards/

The Anchor: 5 reasosn why media audits must be taken seriously
Advertisers and media agencies in India need to realize that media audits are not optional but a requirement in the global market, writes Stephen White.
http://www.mxmindia.com/2012/02/the-anchor-stephen-white-on-why-media-audits-must-be-taken-seriously/

Anil Thakraney: So then what must The Hindu do?
The coming years will see massive newspaper wars because the category is on the decline curve. And each brand will have to be very smart and proactive to survive.
http://www.mxmindia.com/2012/02/hard-knocks-so-then-what-must-the-hindu-do/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/

Thursday, 13 October 2011

Stories on 13th October

Mags hold their own in dynamic times

WMC finale discusses what advertisers want, how magazines can evolve, and whether print will survive.

http://www.mxmindia.com/2011/10/mags-hold-their-own-in-dynamic-times/

GRP & Channel shares of HGECs- Wk 41 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-41-2011/

TAM data Top 10 programmes on HGEC - Wk 41'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4111/

Shock & Amusement

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/shock-amusement/

Hansa bags MRSI award for innovative method for household income

Hansa Research innovates method to arrive at Real Household Income (eMHI)

http://www.mxmindia.com/2011/10/hansa-bags-mrsi-award-for-innovative-method-to-get-real-household-income/

Must make OOH likeable: Daniela Krautsack

Interview - Daniela Krautsack: Developing a Strategic Ambient Platform

http://www.mxmindia.com/2011/10/how-to-make-ooh-likeable/

Anil Thakraney’s Debrief: All you need is...

Honda Brio: Not a Love Story (with apologies to Ram Gopal Varma!)

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-debrief-all-you-need-is/

Creative call by SBI Mutual Fund

SBI Funds Management Pvt Ltd calls for invite agencies to handle their creative mandates, requests for proposals for advertising agency on record.

http://www.mxmindia.com/2011/10/creative-call-by-sbi-mutual-funds/

Star Plus launches iPhone & iPad app

Star Plus has announced the launch of its app for the iPhone and iPad, becoming India’s first GEC to make an entry into the iPad/ iPhone app store.

http://www.mxmindia.com/2011/10/iphoneipad-app-from-star-plus/

New programming to make BIG CBS bigger

BIG CBS Networks unveils fresh programming and future plans for the network

http://www.mxmindia.com/2011/10/cbs-makes-it-big/

David Hill is new FIPP chairman (Video story)

David Hill becomes the new chairman of FIPP; next congress in Rome, Italy

http://www.mxmindia.com/2011/10/david-hill-is-new-fipp-chairman/

Lowe aims high

Lowe Lintas drives new business at a scorching pace

http://www.mxmindia.com/2011/10/lowe-aims-high/

Travel industry to lead e-commerce trade in India

With a booming retail market and over 100 million internet users in the country, e-commerce is likely to enter a high growth phase in coming years.

http://www.mxmindia.com/2011/10/travel-industry-to-lead-e-commerce-trade-in-india/

The Anchor: Priti Nair on 8 plus points about being an entrepreneur

How you want to grow is up to you. What kind of partnerships you want to make happen is up to you. The philosophy of the place and people is up to you choose.

http://www.mxmindia.com/2011/10/the-anchor-priti-nair-on-8-plus-points-about-being-an-entrepreneur/