Stories on 3rd Nov '15

No 'ullu banaoing', only strategy
More on the five special prize-winning strategies at last week's Warc Asian Strategy Awards
http://www.mxmindia.com/2015/11/no-ullu-banaoing-only-strategy/

BTL Baatein: Neelima Burra, Cargill Foods India.... Powered by VISCOMM
To reach the niche and premium segments, BTL works the best with least spillover and media wastages, says Neelima Burra, CMO, Cargill Foods India

KKR invests in CA Media, set up Emerald Media to further media investments. Rajesh Kamat to co-lead Emerald
Paulo Aiello, former CEO of Star TV Asia and former Head of TMT investments at Morgan Stanley Asia and former Viacom18 COO and Colors CEO Rajesh Kamat to co-head Emerald Media
http://www.mxmindia.com/2015/11/kkr-invests-in-ca-media-set-up-emerald-media-to-further-media-investments-rajesh-kamat-to-co-lead-emerald/

Apurva Purohit elevated to President - Jagran Group
Radio City, today, is a leader in many of the markets it operates in, and is among the top 25 Great Places to Work across industries
http://www.mxmindia.com/2015/11/apurva-purohit-elevated-to-president-jagran-group/

Paritosh Joshi appointed CEO of India TV
Paritosh has since been working on number of Industry initiatives including the BARC
http://www.mxmindia.com/2015/11/paritosh-joshi-appointed-ceo-of-india-tv/

Mullen Lowe Lintas India's Joseph George takes on additional South &  Southeast Asia duties
During his tenure as Group CEO in India, Joe has led the agency to huge success within India, across the APAC region and on a global stage
http://www.mxmindia.com/2015/11/mullen-lowe-lintas-indias-joseph-george-takes-on-additional-south-southeast-asia-duties/

Ranjona Banerji: Arun Shourie criticises the government on Karan Thapar's show and the channel's editors play it down on Twitter?
For some bizarre reason, I would have expected prominent members of the India Today TV team to have given the Arun Shourie interview more publicity on social media, considering the channel itself was flogging it all day before the broadcast, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-arun-shourie-criticises-the-government-on-karan-thapars-show-and-the-channels-editors-play-it-down-on-twitter/

Gaurav Hirey appointed Chief HR Officer for Africa, Middle East and APAC region at Millward Brown
Gaurav brings more than 20 years of HR leadership experience to Millward Brown
http://www.mxmindia.com/2015/11/gaurav-hirey-appointed-chief-hr-officer-for-africa-middle-east-and-apac-region-at-millward-brown/

Grey's 'Batey' launches new campaign #NotSoFilmy for 'Vivo' smartphones
'vivo' is all set to redefine Indian music with its latest campaign, #NotSoFilmy, being executed by GREY group's Batey

http://www.mxmindia.com/2015/11/greys-batey-launches-new-campaign-notsofilmy-for-vivo-smartphones/

Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 25th Jun '15

How Ashok Mahadevan innovated in his protest against the Emergency
And the image above is how he did in the classified columns of The Times of India
http://www.mxmindia.com/2015/06/how-ashok-mahadevan-innovated-in-his-protest-against-the-emergency/

BTL Baatein: Uma Talreja, Burger King India... Powered by VISCOMM
The lines are actually blurring in terms of how you treat your marketing mix, says Uma Talreja, CMO, Burger King India, adding that she doesn’t think the "traditional rules really apply anymore"
http://www.mxmindia.com/2015/06/btl-baatein-uma-talreja-burger-king-india-powered-by-viscomm/

Ranjona Banerji: Do we fight or do we bend and crawl to ensure our salary cheque every month?
Most large newspaper groups felt it easier to give in than to fight. Interestingly, it is not far different from the way corporate and managers hold sway over newsrooms today, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-do-we-fight-or-do-we-bend-and-crawl-to-ensure-our-salary-cheque-every-month/

Kalpana Sharma on Himmat's defiance of press censorship in the Emergency
... and how it was possible to do that if you were prepared to take risks!
http://www.mxmindia.com/2015/06/kalpana-sharma-on-himmats-defiance-of-press-censorship-in-the-emergency/

No metals for Indian agencies on Day 4 of #CannesLions2015
After winning 11 Lions and a Grand Prix, India had a gong-less night at the awards on the fourth day of Cannes Lions
http://www.mxmindia.com/2015/06/no-metals-for-indian-agengies-on-day-4-of-canneslions2015/

Sanjeev Kotnala: 11 Reasons why your Training Programmes fail
The moot question is: does the training fails because of management attitude, participant apathy or trainer incompetence or a mix of all these?
http://www.mxmindia.com/2015/06/sanjeev-kotnala-11-reasons-why-your-training-programmes-fail/

Godrej Group moves PR mandate to Adfactors
The responsibilities involve enhancing the Godrej Group’s corporate reputation and PR across its business entities
http://www.mxmindia.com/2015/06/godrej-group-consolidates-pr-mandate-with-adfactors/

The Mob takes charge
The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon
http://www.mxmindia.com/2015/06/the-mob-takes-charge/

Heathrow Express adops Tata Comm branding
First Indian MNC to be featured on the UK Heathrow Express
http://www.mxmindia.com/2015/06/tata-communications-and-heathrow-express-announce-new-sponsorship-deal/

Lowe Lintas unveils new campaign for 'Lal Hit'
There is a serious and conscious effort to make sure that their family is protected from disease
http://www.mxmindia.com/2015/06/lowe-lintas-mumbai-unveils-a-new-campaign-for-lal-hit/

Star Plus announces Indian adaptation of Everybody Loves Raymond
Titled Sumit Sambhal Lega, the channel ropes in Steve Skrovan, original writer of Everybody Loves Raymond for the Indian adaptation
http://www.mxmindia.com/2015/06/star-plus-announces-indian-adaptation-of-everybody-loves-raymond/

'They listen to me', says Saavn in new brand campaign
Saavn's previous campaigns, featuring Bollywood star, Ranbir Kapoor, were launched in India and select international networks, and generated more than 7 million combined YouTube views
http://www.mxmindia.com/2015/06/they-listen-to-me-says-saavn-in-new-brand-campaign/

Eminent journalist Praful Bidwai passes away
A former Senior Editor of The Times of India, Praful was one of South Asia's most widely published columnists


Skore scores again with new product launch
The storyline captures how the introduction of a fitness buddy into a regular workout regimen changes the routine to a celebratory, almost-sensual experience

http://www.mxmindia.com/2015/06/skore-scores-again-with-new-product-launch/

Stories on 24th Jun '15

High Fives for DID
Zee gets set for Season 5 of India’s #1 dance show with a new format and challenges on screen
http://www.mxmindia.com/2015/06/high-fives-for-did/

Hip, Hip, Hurray! BBDO India bags first Grand Prix in six years on Day 3 at #CannesLions2015
Meanwhile, McCann Worldgroup won 2 Silver Lions for its Dish TV campaign while Creativeland Asia won a silver metal for Reckitt Benckiser campaign. The category also yielded a Bronze gong each to Grey, DDB Mudra and Ogilvy & Mather for their work on DHL, Volkswagen and Puffin, respectively
http://www.mxmindia.com/2015/06/hip-hip-hurray-bbdo-india-bags-first-grand-prix-in-six-years-on-day-3-at-canneslions2015/

The Agency of the Future is an Algorithm: Razorfish-Contagious seminar @CannesLions2015
Here's what was said at the seminar entitled 'Toolkit for Transformation' with Ray Velez, Chief Technology Officer, Razorfish Global and Will Sansom, Director, Content and Strategy, Contagious Communications held on Monday at Cannes Lions 2015
http://www.mxmindia.com/2015/06/the-agency-of-the-future-is-an-algorithm-razorfish-contagious-seminar-canneslions2015/

Razorfish India appoints Bharatesh Salian as VP & Head of Strategy
Prior to joining Razorfish, he was with VivaConnect as Chief Strategy Officer
http://www.mxmindia.com/2015/06/razorfish-india-appoints-bharatesh-salian-as-vp-head-of-strategy/

ParentCircle ropes in Leo Burnett, MSL Group and Edelman
MSLGROUP, India will develop a comprehensive communication strategy that will accentuate the brand value in the media
http://www.mxmindia.com/2015/06/parentcircle-ropes-in-leo-burnett-msl-group-and-edelman/

Seagull's Polar Bear featured at ACT Responsible Expo at #CannesLions2015
The ACT Expo at Cannes this year features over 110 pieces of good work from 88 countries

http://www.mxmindia.com/wp-admin/post.php?post=77810&action=trash&_wpnonce=0d5a892b1c

Stories on 16th Apr '15

10 Trends to look forward to in Sports Broadcasting
From a single sports country to a multi-sport one, India has seen a boom in telecast of sporting events. Jai Lala picks 10 trends
http://www.mxmindia.com/2015/04/10-trends-to-look-forward-to-in-sports-broadcasting/

Colors acquire IIFA telecast rights from Star Plus
The 2015 edition of the IIFA Weekend and Awards will be aired on Colors. Star Plus aired the show for 10 consecutive years
http://www.mxmindia.com/2015/04/colors-acquire-iifa-telecast-rights-from-star-plus/

Tata Sky's an-ad-a-day approach casts its spell on the viewers
What was to be achieved was a behavioural shift, hence it went beyond the 30 sec format of advertising
http://www.mxmindia.com/2015/04/tata-skys-an-ad-a-day-approach-casts-its-spell-on-the-viewers/

For Times Network, it will be 'Now or Nothing'
New brand philosophy of Now or Nothing creates urgency in approach
http://www.mxmindia.com/2015/04/for-times-network-it-will-be-now-or-nothing/

Dulux Velvet redefines wall decoration with new campaign
New TVC features Brand Ambassador Farhan Akhtar
http://www.mxmindia.com/2015/04/dulux-velvet-redefines-wall-decoration-with-new-campaign/

DDB MudraMax executes noteworthy campaign for Lenskart & EBAI
Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse
http://www.mxmindia.com/2015/04/ddb-mudramax-executes-noteworthy-campaign-for-lenskart-ebai/

Alia Bhatt endorses new collection for Caprese
The campaign launches the chic 2015 Spring Summer collection
http://www.mxmindia.com/2015/04/alia-bhatt-endorses-new-collection-for-caprese/

7UP hinges on 'Body ka Top UP' proposition in new TVC
The objective is to educate consumers and create a new category of products starting from 7UP Revive

http://www.mxmindia.com/2015/04/7up-hinges-on-body-ka-top-up-proposition-in-new-tvc/