Stories on 16th Apr '15

10 Trends to look forward to in Sports Broadcasting
From a single sports country to a multi-sport one, India has seen a boom in telecast of sporting events. Jai Lala picks 10 trends
http://www.mxmindia.com/2015/04/10-trends-to-look-forward-to-in-sports-broadcasting/

Colors acquire IIFA telecast rights from Star Plus
The 2015 edition of the IIFA Weekend and Awards will be aired on Colors. Star Plus aired the show for 10 consecutive years
http://www.mxmindia.com/2015/04/colors-acquire-iifa-telecast-rights-from-star-plus/

Tata Sky's an-ad-a-day approach casts its spell on the viewers
What was to be achieved was a behavioural shift, hence it went beyond the 30 sec format of advertising
http://www.mxmindia.com/2015/04/tata-skys-an-ad-a-day-approach-casts-its-spell-on-the-viewers/

For Times Network, it will be 'Now or Nothing'
New brand philosophy of Now or Nothing creates urgency in approach
http://www.mxmindia.com/2015/04/for-times-network-it-will-be-now-or-nothing/

Dulux Velvet redefines wall decoration with new campaign
New TVC features Brand Ambassador Farhan Akhtar
http://www.mxmindia.com/2015/04/dulux-velvet-redefines-wall-decoration-with-new-campaign/

DDB MudraMax executes noteworthy campaign for Lenskart & EBAI
Marking the one-year anniversary, Lenskart and the Transgender and Transsexual community, gathered at Jantar Mantar and pledged their eyes, en masse
http://www.mxmindia.com/2015/04/ddb-mudramax-executes-noteworthy-campaign-for-lenskart-ebai/

Alia Bhatt endorses new collection for Caprese
The campaign launches the chic 2015 Spring Summer collection
http://www.mxmindia.com/2015/04/alia-bhatt-endorses-new-collection-for-caprese/

7UP hinges on 'Body ka Top UP' proposition in new TVC
The objective is to educate consumers and create a new category of products starting from 7UP Revive

http://www.mxmindia.com/2015/04/7up-hinges-on-body-ka-top-up-proposition-in-new-tvc/

Stories on 15th Apr '15

Four Shades of Goafest 2015
Sanjeev Kotnala on the Excellent, the Good, the Not-so-Good and the Ugly at the three-day fest last weekend
http://www.mxmindia.com/2015/04/four-shades-of-goafest-2015/

Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report
Value of ground sponsorship for cricket fell to Rs 464.7 crore in 2014 from Rs 508.3 crore in 2013 while team sponsorship fell from Rs 389.2 crore in 2013 to Rs 347.8 crore, even as the sports industry grew 10 per cent.
http://www.mxmindia.com/2015/04/cricket-losing-its-charm-sponsors-bat-big-time-for-hockey-football-says-groupm-esp-report/

Zee Cinema unveils new brand identity
The new identity will aim to target new audiences while appealing to the changing palate of the movie viewing audiences
http://www.mxmindia.com/2015/04/zee-cinema-unveils-new-brand-identity/

Saurabh Srivastava appointed CMO at MobiKwik
In his position as CMO, he will be a part of MobiKwik's core leadership team
http://www.mxmindia.com/2015/04/saurabh-srivastava-appointed-cmo-at-mobikwik/

ASCI launches e-learning training on responsible advertising
The Advertising Standard Council of India (ASCI) has launched an online training programme for advertisers and communication professionals
http://www.mxmindia.com/2015/04/asci-launches-e-learning-training-on-responsible-advertising/

Indian consumers expected to fulfill big dreams
Security in Employment and positive economic growth stimulates big ticket purchases
http://www.mxmindia.com/2015/04/indian-consumers-expected-to-fulfill-big-dreams/

ZeeQ changes avatar; introduces new programming line-up
ZeeQ is taking a step further by revamping the look, feel and positioning of the channel
http://www.mxmindia.com/2015/04/zeeq-changes-avatar-introduces-new-programming-line-up/

Entry deadline extended for Kyoorius Advertising and Digital awards
In its second year, Kyoorius Advertising and Digital awards introduced a series of new categories
http://www.mxmindia.com/2015/04/entry-deadline-extended-for-kyoorius-advertising-and-digital-awards/

12th edition of PromaxBDA to be held in Mumbai
PromaxBDA India 2015 will take place on 12th and 13th May, 2015 at the Indian School of Design & Innovation and The Westin, Mumbai

http://www.mxmindia.com/2015/04/12th-edition-of-promaxbda-to-be-held-in-mumbai/

Stories on 6th Apr '15

Top 10 trends of IPL Season 8
It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP
http://www.mxmindia.com/2015/04/top-10-trends-of-ipl-season-8/

Varun Channa is MD, Mindshare Malaysia
He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients
http://www.mxmindia.com/2015/04/varun-channa-is-md-mindshare-malaysia/

With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad target
Much like the national cricket team, Star India's World Cup performance doesn’t seem to have reached the same level that it did in the 2011 outing
http://www.mxmindia.com/2015/04/with-world-cup-viewership-worse-than-2011-edition-star-misses-rs-850-crore-ad-target/

Divya Uttam joins Razorfish as Director Strategy
Razorfish India strengthens its brand and digital strategy team with the appointment
http://www.mxmindia.com/2015/04/divya-uttam-joins-razorfish-as-director-strategy/

After Six, Sony out with second sports channel - KIX
One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu
http://www.mxmindia.com/2015/04/after-six-sony-out-with-second-sports-channel-kix/

FCB unveils 'Uncancel' for MakeMyTrip
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
http://www.mxmindia.com/2015/04/fcb-unveils-uncancel-for-makemytrip/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs/

Amith Prabhu: The Aam Aadmi Party just did business
The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

http://www.mxmindia.com/2015/04/amith-prabhu-the-aam-aadmi-party-just-did-business/

Stories on 9th Feb '15

What makes the World Cup a win-win
Less than a week for the biggest cricketing event to start. Vinit Karnik kicks off MxMIndia's week-long Big Story specials on the Cup
http://www.mxmindia.com/2015/02/what-makes-the-world-cup-a-win-win/

Media pros hope to vroom with BARC software
Last week, the BARC top brass went around Delhi, Chennai, Bengaluru and Mumbai to present the user software. And to those happy with the current software that's available for TAM data, this was light years ahead
http://www.mxmindia.com/2015/02/media-pros-hope-to-vroom-with-barc-software/

IAA ready with next debate featuring industry captains
Industry captains Sam Balsara, Ashish Bhasin, Sameer Satpathy and Shireesh Joshi to be engaged in a lively debate
http://www.mxmindia.com/2015/02/iaa-ready-with-next-debate-featuring-industry-captains/

Adfactors acquires strategic stake in Yorke Communications
Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008
http://www.mxmindia.com/2015/02/adfactors-acquires-strategic-stake-in-yorke-communications/

Alok Nair appointed EVP at Bloomberg
Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel
http://www.mxmindia.com/2015/02/alok-nair-appointed-evp-at-bloomberg/

MEC Access organizes turnkey project for Kolte Patil
The property festival displayed a wide product range catering to audiences visiting the property expo over the three days
http://www.mxmindia.com/2015/02/mec-access-organizes-turnkey-project-for-kolte-patil/

Sachin makes his presence felt at Cricket World Cup 2015
The cricketing legend teams up with Aaj Tak & Headlines Today to cheer for India, this World Cup
http://www.mxmindia.com/2015/02/sachin-makes-his-presence-felt-at-cricket-world-cup-2015/

Amith Prabhu: Time for more meaningful Engagement with the most important stakeholders
While events like Praxis are great ways to celebrate the profession and they attract professionals of all levels there is a need for another gathering that is introspective in nature, writesAmith Prabhu
http://www.mxmindia.com/2015/02/amith-prabhu-time-for-more-meaningful-engagement-with-the-most-important-stakeholders/

AdStrat: Do it Rght, urges Tata Capital
In AdStrat, how Tata Capital wanted to connect with the digital audience in an engaging manner, getting them to participate in its brand philosophy...

http://www.mxmindia.com/2015/02/adstrat-do-it-rght-urges-tata-capital/

Stories on 24th Nov 14

Why the $$$s are finally going beyond Cricket
Vinit Karnik of GroupM ESP on why and how non-cricketing sports are attracting sponsorship money
http://www.mxmindia.com/2014/11/why-the-s-are-finally-going-beyond-cricket/

UTI Mutual Fund unveils new brand and corporate campaign
The creative thought behind the advertisement was to showcase a "Slice of Life" moment
http://www.mxmindia.com/2014/11/uti-mutual-fund-unveils-new-brand-and-corporate-campaign/

Hyundai launches its first ever corporate campaign in India
Themed 'Life is Brilliant', the TVC is designed to strengthen the company's connect with the Indian consumer, showcasing the role the car brand plays in uniting the family
http://www.mxmindia.com/2014/11/hyundai-launches-its-first-ever-corporate-campaign-in-india/

DHFL signs Shah Rukh Khan as Brand Ambassador
DHFL has been enabling financial access for every Indian to own a home of his own over the past 30 years
http://www.mxmindia.com/2014/11/dhfl-signs-shah-rukh-khan-as-brand-ambassador/

RAM ratings for Week 45
Presenting RAM numbers for Week 45 - that's November 2 to 8, 2014
http://www.mxmindia.com/2014/11/ram-ratings-for-week-45/

Jay Mehta elevated to Station Head at 92.7 BIG FM
Jay's primary responsibility will be to manage the P&L of the Station, ensuring profitability it continues to deliver value to listeners and advertisers alike
http://www.mxmindia.com/2014/11/jay-mehta-elevated-to-station-head-at-92-7-big-fm/

Amith Prabhu: The Rise of PR firms in India over the last two decades
If Indian PR firms need to rise higher they need to be compensated better by the clients they work for, writes Amith Prabhu
http://www.mxmindia.com/2014/11/amith-prabhu-the-rise-of-pr-firms-in-india-over-the-last-two-decades/

Adstrat: DDB Mudra West unveils 12 Months Free Shopping Festival campaign
The brief was to communicate to the audience to shop at any Future Group store of their choice, to get never-before cashback and benefits

http://www.mxmindia.com/2014/11/adstrat-ddb-mudra-west-unveils-12-months-free-shopping-festival-campaign/

Stories on 5th Mar'14

Leagues to see big growth for sports in 2014
Sports sponsorship grows 92% in five-year period as per a report by GroupM ESP and SportzPower
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mona Jain, Rahul Sharma join Zee
While Mona Jain joins ZEEL as EVP - Cluster Head, Rahul Sharma will be  Senior VP - National Sales Head
http://www.mxmindia.com/2014/03/leagues-to-see-big-growth-for-sports-in-2014/

Mindshare APAC promotes Gowthaman Ragothaman to COO, Roy Sudip to COO
Mindshare has appointed Gowthaman Ragothaman as Chief Operating Officer and Roy Sudipto as Regional Chief Client Officer for Asia Pacific. Both of them are based in Singapore
http://www.mxmindia.com/2014/03/mindshare-apac-promotes-gowthaman-ragothaman-to-coo-roy-sudip-to-coo/

FICCI-KPMG study indicates M&E sector bucking the slowdown trend
The Indian Media & Entertainment (M&E) industry registered growth of approximately 12 per cent, according to the FICCI-KPMG report
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Cannes Lions adds a few more award categories for 2014
The Cannes Lions International Festival of Creativity is introducing a number of changes to some of its Special Awards
http://www.mxmindia.com/2014/03/ficci-kpmg-study-indicates-me-sector-bucking-the-slowdown-trend/

Ten Sports signs 7-year deal with Sri Lanka Cricket Board
The deal, which includes multi-platform media and sponsorship rights globally, will run through till March 2020
http://www.mxmindia.com/2014/03/ten-sports-signs-7-year-deal-with-sri-lanka-cricket-board/

Timex modifies positioning to 'Wear it Well'
The multi-platform 'Wear it Well™' campaign acknowledges that men and women no longer wear a watch to simply tell time - they wear a watch to make a statement about themselves
http://www.mxmindia.com/2014/03/timex-modifies-positioning-to-wear-it-well/

Second edition of Time Out Food Awards announced
In its second edition, the awards will recognise the work of culinary masters of all kinds - contemporary, classic, fusion, traditional, experimental - in two separate categories, Critics' Choice and People's Choice

http://www.mxmindia.com/2014/03/second-edition-of-time-out-food-awards-announced/