Stories on 10th Mar '15

Murdoch's empire makes 2 buys in India
While Star India acquires Screen from the Indian Express group, News Corp gobbles up VC Circle
http://www.mxmindia.com/2015/03/murdochs-empire-makes-2-buys-in-india/

More ads go digital as ICC World Cup action shifts to sites, apps
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/more-ads-go-digital-as-icc-world-cup-action-shifts-to-sites-apps/

Cinthol creates 'Alive is Offline' for the digital medium
The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia
http://www.mxmindia.com/2015/03/cinthol-creates-alive-is-offline-for-the-digital-medium/

Vodafone unveils campaign to promote new website
Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform
http://www.mxmindia.com/2015/03/vodafone-unveils-campaign-to-promote-new-website/

'Live it Abhi', exhorts Pepsi to the youth on today
The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go
http://www.mxmindia.com/2015/03/live-it-abhi-exhorts-pepsi-to-the-youth-on-today/

Noteworthy campaigns bring India laurel at ADFEST 2014
Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign
http://www.mxmindia.com/2015/03/noteworthy-campaigns-bring-india-laurel-at-adfest-2014/

Housing unveils new logo, mobile app
The move will enhance consumer experience and will set a new benchmark for the online real estate market
http://www.mxmindia.com/2015/03/housing-unveils-new-logo-mobile-app/

Carolina James Bajaj joins Hill+Knowlton as VP
She assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests

http://www.mxmindia.com/2015/03/carolina-james-bajaj-joins-hillknowlton-as-vp/

Stories on 27th Aug 14

Loyalty, Social Media & Data
In a world driven by Volume, Velocity and Variety, loyalty assumes a fair degree of importance, writes Mark Spicer
http://www.mxmindia.com/2014/08/loyalty-social-media-data/

REALTY CHECK: Day 15 | Bhavesh Barot: Need to Buying a New House: Check the Fixtures Inside & not just the Structure Outside
It is very important for every new house buyer to look into every detail inside the house besides looking into a builder's credibility and locality, writes Bhavesh Barot is India-Business Head, iB Rubinetterie
http://www.mxmindia.com/2014/08/realty-check-day-15-bhavesh-barot-need-to-buying-a-new-house-check-the-fixtures-inside-not-just-the-structure-outside/

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding
It's surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column
http://www.mxmindia.com/2014/08/introducing-a-new-weekly-column-by-sanjeev-kotnala-time-we-recalibrated-unmetro-consumer-understanding/

Anuja Chauhan of 'Yeh dil maange more' fame back at JWT to pep up Pepsi campaigns
She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract
http://www.mxmindia.com/2014/08/anuja-chauhan-of-yeh-dil-maange-more-fame-back-at-jwt-to-pep-up-pepsi-campaigns/

LinTeractive announces national leadership team
Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads
http://www.mxmindia.com/2014/08/linteractive-announces-national-leadership-team/

MICA to host 3-day programme on MARKSTRAT Simulation
The programme will enable participants to learn valuable skills such as tracking evolving customer needs and interpreting them for decision-making
http://www.mxmindia.com/2014/08/mica-to-host-3-day-programme-on-markstrat-simulation/

Kotak Securities unveils 'StartNow' campaign
The ad highlights the brand's core values of innovation in technology and providing strong research
http://www.mxmindia.com/2014/08/kotak-securities-unveils-startnow-campaign/

What Ticks for Indian Consumers/ Men - Partho Dasgupta and Ashish Golwankar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Partho Dasgupta and Ashish Golwankar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-partho-dasgupta-and-ashish-golwankar/