Stories on 16th Mar '17

JWT wings big at Olive Crown
The awards acknowledged work and individuals for driving the message of sustainability or 'green advertising'
http://www.mxmindia.com/?p=100808

Siddhartha Mukherjee: TV broadcasters must start taking Thought Leadership seriously!
Till few years back, one would never imagine that TV Broadcast, of all the other sectors in flux, would be one of the torchbearers of a 'Thought Leadership' initiative, writesSiddhartha Mukherjee
http://www.mxmindia.com/?p=100803

Nandini Dias on Festival of Media Asia 2017 jury
The Festival of Media Asia Awards (FOMA) 2017 will be held in Singapore on March 22, la
http://www.mxmindia.com/?p=100761

MullenLoweLintas Group elevates Arun Iyer & Raj Gupta
While Iyer will be Chairman & CCO, Raj Gupta has been appointed CEO
http://www.mxmindia.com/?p=100764

LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head
He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India
http://www.mxmindia.com/?p=100758

Dear MxM by Jaisurya Das: Bonding evenings = boozing sessions?!
Senior mediaperson and MxMIndia Contributing Editor Jaisurya Das responds to reader questions on professional and sometimes personal issues
http://www.mxmindia.com/?p=100796

Snapdeal promotes fashion offering in string of new TVCs
The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves
http://www.mxmindia.com/?p=100757

Airtel girl back with new brand promise
The Airtel Girl and her friends will answer it in a brand new campaign, which went on air recently
http://www.mxmindia.com/?p=100755

AMFI goes multimedia to up MF awareness
Campaign wants investors to realize "Mutual Funds SahiHai"
http://www.mxmindia.com/?p=100759

ASCI's WhatsApp number marks one year of protecting consumer rights
The WhatsApp platform registers 200 million monthly active users in India
http://www.mxmindia.com/?p=100763

Stories on 20th Feb '17

What is the real size of Indian Ad Industry?
Will the AdEx in 2017 be Rs 61204 cr as per GroupM or Rs 56,152 cr as per Madison & did we cross the Rs 50,000 cr mark in 2016, asks Indrani Sen
http://www.mxmindia.com/?p=99874

Jaideep Shergill: The science of deduction...
There is a massive opportunity to use strategic communications, data and insights in the area of litigation in India, writes Jaideep Shergill
http://www.mxmindia.com/?p=99860

The Advertising Club unveils "#MADEOFABBY" ad campaign
The campaign celebrates all iconic brands and campaigns that have been impacted by this industry benchmark award
http://www.mxmindia.com/?p=99844

Tanishq launches Rivaah for the Indian bride
The brand's latest wedding film captures the special bond between a father and his daughter
http://www.mxmindia.com/?p=99839

BTVi associates with Mumbai First for the #Vote4Mumbai initiative
Supported by the State Election Commission, a first of its kind and biggest initiative to galvanize voters across Mumbai
http://www.mxmindia.com/?p=99840

Media Moments begins 2017 with a new look
A hybrid group of creative minds with a common love for intelligent, consumer-centric communications, the Media Moments team brings brands and consumers together with innovative ideas
http://www.mxmindia.com/?p=99841

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports
His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analyses and opinion columns from established sportspersons
http://www.mxmindia.com/?p=99845

Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016

Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more

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Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more

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JWT wins mandate for Gowardhan Ghee & Go Cheese

JWT won this account on the back of high quality strategic and creative presentation. Read more

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Times Network awarded Porter Prize for outstanding contribution to business

The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more

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It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO

Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more

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Flipkart announces its biggest integrated brand communication campaign

As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more

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IBD unveils brand campaign for Morisons Baby Dreams

Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more

Stories on 3rd Feb '16

Getting ready for Disruption
That's what Radio City 91.1 FM CEO Abraham Thomas is set to unleash as he says in a freewheeling interview
http://www.mxmindia.com/?p=86007

Sanjeev Kotnala: Do Publishers really value the Abby?
It is difficult to fathom the reason that kept brands like Malayala Manorama, Eenadu, Hindu, Sakal, Punjab Kesari, ABP and even Rajasthan Patrika away from Abby, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=86006

JWT tops Gunn Report India ranking; Contract at #3
The rankings in the Gunn Report is a testament to the fabulous work done by J. Walter Thompson & Contract offices
http://www.mxmindia.com/?p=85979

Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event
http://www.mxmindia.com/?p=85978

DMA 2016 Annual to unravel what future holds for marketers
Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell &Winnifred Knight to attend the convention in Mumbai
http://www.mxmindia.com/?p=85976

Havas mandates a larger APAC role for Asiya Bakht
Asiya Bakht elevated to the newly created role of Head of Communications for Havas Asia Pacific
http://www.mxmindia.com/?p=85980

British Airways unveils new short film - 'Fuelled by Love'
Launches a 3-day special offer from India to London
http://www.mxmindia.com/?p=85977

Rediffusion Y&R relocates office in Mumbai
This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency

http://www.mxmindia.com/?p=85975

Stories on 11th Jan '16

16 Trends in PR & Corp Comm in 2016
The communications profession is bound to see a lot of action, writes Amith Prabhu
http://www.mxmindia.com/2016/01/16-trends-in-pr-corp-comm-in-2016/

CES Despatch by Sridharan Narayan: The men from Shenzhen (and their cool new toys)
What is apparent is that most of the 'innovations' are actually commodities, writes Sridharan Narayan
http://www.mxmindia.com/2016/01/ces-despatch-by-sridharan-narayan-the-men-from-shenzhen-and-their-cool-new-toys/

Big Magic Ganga rebrands to Big Ganga
BIG Ganga has a deep understanding of the socio-cultural fabric & reflecting the pride of people from the region
http://www.mxmindia.com/2016/01/big-magic-ganga-rebrands-to-big-ganga/

No fakes, just the real deal - promises Askmebazaar.com in new campaignThe campaign was created to set the standard in authenticity via genuine branded goods, a new narrative for a brand-conscious Indian audience
http://www.mxmindia.com/2016/01/no-fakes-just-the-real-deal-promises-askmebazaar-com-in-new-campaign/

RAM Ratings for Week 52 - Dec 20-26, 2015
Presenting RAM Ratings for Week 52 of 2015... that's December 20-26, 2015

http://www.mxmindia.com/2016/01/ram-ratings-for-week-52-dec-20-26-2015/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 24th Apr '15

JWT, McCann star in India's tally of 19 @ D&AD 2015
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/

Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/

Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/

Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/

Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/

Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/

Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/

Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/

Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/

Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude

http://www.mxmindia.com/2015/04/think-ink-communications-wins-vox-pop-clothing-biz/

Stories on 6th Apr '15

Top 10 trends of IPL Season 8
It's that time of the year when the country's getting set for IPL fever. Here'a a trendwatch from GroupM ESP
http://www.mxmindia.com/2015/04/top-10-trends-of-ipl-season-8/

Varun Channa is MD, Mindshare Malaysia
He was Marketing Head and part of the start-up team for Danone India and also spent nearly 15 years with JWT India at its flagship Mumbai office working with Unilever and other key clients
http://www.mxmindia.com/2015/04/varun-channa-is-md-mindshare-malaysia/

With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad target
Much like the national cricket team, Star India's World Cup performance doesn’t seem to have reached the same level that it did in the 2011 outing
http://www.mxmindia.com/2015/04/with-world-cup-viewership-worse-than-2011-edition-star-misses-rs-850-crore-ad-target/

Divya Uttam joins Razorfish as Director Strategy
Razorfish India strengthens its brand and digital strategy team with the appointment
http://www.mxmindia.com/2015/04/divya-uttam-joins-razorfish-as-director-strategy/

After Six, Sony out with second sports channel - KIX
One of SONY KIX’s flagship offerings would be the Pepsi IPL, which begins from April 8 this year and will be telecast on the channel in English, Tamil & Telugu
http://www.mxmindia.com/2015/04/after-six-sony-out-with-second-sports-channel-kix/

FCB unveils 'Uncancel' for MakeMyTrip
Enables customers cancelling a trip, to reschedule it instead, at no extra cost
http://www.mxmindia.com/2015/04/fcb-unveils-uncancel-for-makemytrip/

Jabong takes 'Be You' philosophy further with new TVCs
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society
http://www.mxmindia.com/2015/04/jabong-takes-be-you-philosophy-further-with-new-tvcs/

Amith Prabhu: The Aam Aadmi Party just did business
The core AAP voter base does not care about intra-party fights as long as the party they voted for delivers on its promises which the governments has got down to do, notes Amith Prabhu

http://www.mxmindia.com/2015/04/amith-prabhu-the-aam-aadmi-party-just-did-business/

Stories on 10th Mar '15

Murdoch's empire makes 2 buys in India
While Star India acquires Screen from the Indian Express group, News Corp gobbles up VC Circle
http://www.mxmindia.com/2015/03/murdochs-empire-makes-2-buys-in-india/

More ads go digital as ICC World Cup action shifts to sites, apps
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/more-ads-go-digital-as-icc-world-cup-action-shifts-to-sites-apps/

Cinthol creates 'Alive is Offline' for the digital medium
The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia
http://www.mxmindia.com/2015/03/cinthol-creates-alive-is-offline-for-the-digital-medium/

Vodafone unveils campaign to promote new website
Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform
http://www.mxmindia.com/2015/03/vodafone-unveils-campaign-to-promote-new-website/

'Live it Abhi', exhorts Pepsi to the youth on today
The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go
http://www.mxmindia.com/2015/03/live-it-abhi-exhorts-pepsi-to-the-youth-on-today/

Noteworthy campaigns bring India laurel at ADFEST 2014
Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign
http://www.mxmindia.com/2015/03/noteworthy-campaigns-bring-india-laurel-at-adfest-2014/

Housing unveils new logo, mobile app
The move will enhance consumer experience and will set a new benchmark for the online real estate market
http://www.mxmindia.com/2015/03/housing-unveils-new-logo-mobile-app/

Carolina James Bajaj joins Hill+Knowlton as VP
She assumes the role previously held by Devasis Chattopadhyay who has decided to move on to pursue his own interests

http://www.mxmindia.com/2015/03/carolina-james-bajaj-joins-hillknowlton-as-vp/

Stories on 16th Jan '15

Why India is a key office for JWT
For J Walter Thompson CEO Gustavo Martinez, the 2020 agenda is about growth, work, new kind of talent and a new way of working
http://www.mxmindia.com/2015/01/why-india-is-a-key-office-for-jwt/

Shailesh Kapoor: And the Awards are Here... Are you Bored already?
Even the entertainment factor is now commoditised across award shows with performances looking interchangeable like their sets, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-and-the-awards-are-here-are-you-bored-already/

Millward Brown unveils Media & Digital predictions report for 2015
Annual Digital & Media Predictions highlight how to optimizenative advertising, paid micro-video and location-based marketing
http://www.mxmindia.com/2015/01/millward-brown-unveils-media-digital-predictions-report-for-2015/

PayUMoney appoints Leo Burnett as creative agency; Mindshare to handle media duties
The agency won the account following a multi-agency pitch that went on for around three months
http://www.mxmindia.com/2015/01/payumoney-appoints-leo-burnett-as-creative-agency-mindshare-to-handle-media-duties/

Discovery to go big on sports, hires top deck
Jean-Thierry Augustin appointed President, Sports Strategy & Development at Discovery Networks International; Peter Hutton to join Eurosport as Chief Executive Officer
http://www.mxmindia.com/2015/01/discovery-to-go-big-on-sports-hires-top-deck/

Viacom18 returns with 3rd edition of Future Leadership Program
Viacom18 team to visit 13 campuses across Indore, Kolkata, Mangalore, Pune, Mumbai, New Delhi, Bangalore
http://www.mxmindia.com/2015/01/viacom18-returns-with-3rd-edition-of-future-leadership-program/

Citi announces rollout of Journalistic Excellence Awards
Open to journalists in India for the first time to recognize their work in financial, economic and business topics; Winner to represent India in an international study seminar administered by the Columbia University Graduate School of Journalism, New York
http://www.mxmindia.com/2015/01/citi-announces-rollout-of-journalistic-excellence-awards/

O&M unveils new campaign for KFC's new offering Flaming Crunch
The film showcases a kid who won't stop at anything while he chases his dream
http://www.mxmindia.com/2015/01/om-unveils-new-campaign-for-kfcs-new-offering-flaming-crunch/

DDB MudraMax-OOH unveils Mr. M for Shine.com's latest campaign
Shine.com has introduced a new friend for all seasons - a young working professional who happens to be a mouse
http://www.mxmindia.com/2015/01/ddb-mudramax-ooh-unveils-mr-m-for-shine-coms-latest-campaign/

Burson-Marsteller appoints Terri-Helen as President & CEO - APAC
Both Gaynor and Ford will report to Burson-Marsteller Worldwide Chair and Chief Executive Officer Donald A. Baer
http://www.mxmindia.com/2015/01/burson-marsteller-appoints-terri-helen-as-president-ceo-apac/

Snapdeal strengthens appoints Bhuvan Gupta as VP-Engineering
This is in continuation with the company’s vision of helping a million merchants to go online in three years
http://www.mxmindia.com/2015/01/snapdeal-strengthens-appoints-bhuvan-gupta-as-vp-engineering/

Grasshoppers bags creative biz of Big Wong
With an emphasis on lip-smacking food rather than on a lavish ambience, the brand is focusing on the take away and home delivery models

http://www.mxmindia.com/2015/01/grasshoppers-bags-creative-biz-of-big-wong/

Stories on 2nd Dec 14

Upclose with Rohit Ohri, Dentsu India
It was the opportunity that attracted him to the Exec Chairman job a little over three years back. And he's made the most of it!
http://www.mxmindia.com/2014/12/upclose-with-rohit-ohri-dentsu-india/

HDFC Life unveils new ad campaign
For the first time makes use of illusion technique to connect with a niche investor segment
http://www.mxmindia.com/2014/12/hdfc-life-unveils-new-ad-campaign/

Ranjona Banerji: Sympathy for the ill-informed DD anchor?
Once it was obvious just how she couldn’t cope, why didn’t DD take her off air? Surely, a few more skills are required in this job than a pretty face, asks Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-sympathy-for-the-ill-informed-dd-anchor/

'Make love without fear', urges Durex via new campaign
Partners with Creativeland Asia and MTV on World AIDS Day
http://www.mxmindia.com/2014/12/make-love-without-fear-urges-durex-via-new-campaign/

'Your car, your wishes', exclaims BOI in new campaign
The campaign is for the Bank of India Vehicle Loan unit and has been shot by Pradeep Sarkar while the Production House is Apocalypse Filmworks
http://www.mxmindia.com/2014/12/your-car-your-wishes-exclaims-boi-in-new-campaign/

Raman Kumar to direct Big Magic show
Titled 'Bal Gopal Kare Dhamaal', the show will explore the equation between the common man and young Krishna in a modern-day setting
http://www.mxmindia.com/2014/12/raman-kumar-to-direct-big-magic-show/

Bibhash Jha appointed Head - Content & Carriage at SITI Cable
Jha will be based at the Corporate Office of SITI Cable, Noida
http://www.mxmindia.com/2014/12/bibhash-jha-appointed-head-content-carriage-at-siti-cable/

AdStrat: DDB Mudra unveils second phase of Volkswagen's Polo campaign
DDB Mudra West has used the New Polo's USP of '1.5L TDI engine' to great use in its proposition: Power, when you need it
http://www.mxmindia.com/2014/12/adstrat-ddb-mudra-unveils-second-phase-of-volkswagens-polo-campaign/

Himalaya Herbals unveils series of campaigns around new products
Natural and Pure emerge as strong messages in its new TVCs
http://www.mxmindia.com/2014/12/himalaya-herbals-unveils-series-of-campaigns-around-new-products/

Asian Paints launches 'Varna Maalai'
Launches unique TV serial colour combination guide designed exclusively for Tamil Nadu

http://www.mxmindia.com/2014/12/asian-paints-launches-varna-maalai/

Stories on 26th Nov 14

More info, less entertainment on NGC
A Q&A with Keertan Adyanthaya, MD, NGC & Fox, on how the channel is doing with its new crop of programming
http://www.mxmindia.com/2014/11/more-info-less-entertainment-on-ngc/

Mobile Videos emerging a hot favourite among mobile internet users in emerging markets
67 per cent of respondents globally consider Mobile their primary entertainment viewing platform
http://www.mxmindia.com/2014/11/mobile-videos-emerging-a-hot-favourite-among-mobile-internet-users-in-emerging-markets/

Publicis wins a Gold & Silver at The Rx Club 2014 Awards
The team at Publicis also won six more Awards of Excellence
http://www.mxmindia.com/2014/11/publicis-wins-a-gold-silver-at-the-rx-club-2014-awards/

GREY group India holds exhibition to showcase employees' artworks
The exhibition is being called 'Project Gallery'
http://www.mxmindia.com/2014/11/grey-india-holds-exhibition-to-showcase-employees-artworks/

ZeeQ launches new fun-centric campaign
The TVC highlights the kids’ innocence and fun-filled moments
http://www.mxmindia.com/2014/11/zeeq-launches-new-fun-centric-campaign/

99acres.com urges consumers to get checklist right in new campaign
TVC speaks of the numerous options provided by the portal to help consumers find the right house to match their needs
http://www.mxmindia.com/2014/11/99acres-com-urges-consumers-to-get-checklist-right-in-new-campaign/

Finolex unveils new campaign that highlights joys of life using water
The commercial features water bursting forth from a pipe conveying the message of bursts of happiness
http://www.mxmindia.com/2014/11/finolex-unveils-new-campaign-that-highlights-joys-of-life-using-water/

Wonder Cement launches campaign showcasing brand philosophy
The TVC that has been conceptualized by Candid Creations

http://www.mxmindia.com/2014/11/wonder-cement-launches-campaign-showcasing-brand-philosophy/

Stories on 27th Aug 14

Loyalty, Social Media & Data
In a world driven by Volume, Velocity and Variety, loyalty assumes a fair degree of importance, writes Mark Spicer
http://www.mxmindia.com/2014/08/loyalty-social-media-data/

REALTY CHECK: Day 15 | Bhavesh Barot: Need to Buying a New House: Check the Fixtures Inside & not just the Structure Outside
It is very important for every new house buyer to look into every detail inside the house besides looking into a builder's credibility and locality, writes Bhavesh Barot is India-Business Head, iB Rubinetterie
http://www.mxmindia.com/2014/08/realty-check-day-15-bhavesh-barot-need-to-buying-a-new-house-check-the-fixtures-inside-not-just-the-structure-outside/

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding
It's surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column
http://www.mxmindia.com/2014/08/introducing-a-new-weekly-column-by-sanjeev-kotnala-time-we-recalibrated-unmetro-consumer-understanding/

Anuja Chauhan of 'Yeh dil maange more' fame back at JWT to pep up Pepsi campaigns
She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract
http://www.mxmindia.com/2014/08/anuja-chauhan-of-yeh-dil-maange-more-fame-back-at-jwt-to-pep-up-pepsi-campaigns/

LinTeractive announces national leadership team
Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads
http://www.mxmindia.com/2014/08/linteractive-announces-national-leadership-team/

MICA to host 3-day programme on MARKSTRAT Simulation
The programme will enable participants to learn valuable skills such as tracking evolving customer needs and interpreting them for decision-making
http://www.mxmindia.com/2014/08/mica-to-host-3-day-programme-on-markstrat-simulation/

Kotak Securities unveils 'StartNow' campaign
The ad highlights the brand's core values of innovation in technology and providing strong research
http://www.mxmindia.com/2014/08/kotak-securities-unveils-startnow-campaign/

What Ticks for Indian Consumers/ Men - Partho Dasgupta and Ashish Golwankar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Partho Dasgupta and Ashish Golwankar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-partho-dasgupta-and-ashish-golwankar/

Stories on 5th Aug 14

Global, going local

How Starbucks is localizing to crack the Indian coffee chain market

http://www.mxmindia.com/2014/08/global-going-local/

Harsha Joshi joins Dentsu as VP-Group Trading

Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President - Group Trading

http://www.mxmindia.com/2014/08/harsha-joshi-joins-dentsu-as-vp-group-trading/

Mindshare partners Crayon Data to build on adaptive strengths

Mindshare has entered into an exclusive partnership with Big Data firm Crayon Data to power its planning, insights and consultancy offering

http://www.mxmindia.com/2014/08/mindshare-partners-crayon-data-to-build-on-adaptive-strengths/

Ranjona Banerji: Twitter hysterics get twisted in political faultines

Surely the Meerut gangrape case is about more than the rightwing versus leftists, asks Ranjona Banerji

http://www.mxmindia.com/2014/08/ranjona-banerji-twitter-hysterics-get-twisted-in-political-faultines/

Romil Ramgarhia joins BARC as Chief Business Officer

The former commercial head at Zee Entertainment and Colors has moved to Broadcast Audience Research Council as Chief Business Officer

http://www.mxmindia.com/2014/08/romil-ramgarhia-joins-barc-as-chief-business-officer/

Ashok Vidyasagar joins Endemol as Senior VP

He will be responsible for focusing on scripted business opportunities and exploiting the non-scripted catalogue of Endemol in the four southern languages of Tamil, Telugu, Kannada and Malayalam

http://www.mxmindia.com/2014/08/ashok-vidyasagar-joins-endemol-as-senior-vp/

VIP hands over Communications mandate to LinOpinion GH

The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

http://www.mxmindia.com/2014/08/vip-hands-over-communications-mandate-to-linopinion-gh/

JWT unveils first campaign for CommonFloor.com

CommonFloor.com strives to remove all fear associated with property decision making

http://www.mxmindia.com/2014/08/jwt-unveils-first-campaign-for-commonfloor-com/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 22nd May 14

Starry night for creatives
The India leg of the 12th edition of the annual Portfolio Night happened last evening in Mumbai
http://www.mxmindia.com/2014/05/starry-night-for-creatives/

Sai Nagesh joins Laqshya Advertising as CEO
Laqshya Advertising is the latest venture from the Group and is being set up as a New-age advertising agency
http://www.mxmindia.com/2014/05/sai-nagesh-joins-laqshya-advertising-as-ceo/

Sony SIX urges fans to 'Live the Magic'
Sony SIX has exclusively brought on board Bollywood star John Abraham to leverage the build-up to the big extravaganza
http://www.mxmindia.com/2014/05/sony-six-urges-fans-to-live-the-magic/

mCordis' Paul Barney to speak at IAA webinar series today
Paul Berney, Co-Founder & Managing Partner EMEA of mCordis to speak on World Goes Digital

http://www.mxmindia.com/2014/05/mcordis-paul-barney-to-speak-at-iaa-webinar-series-today/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 3rd Feb '14

Don't reject new IRS, correct it: Amit Ray, former MRUC TechCom chair
A Q&A with the media veteran + MxMIndia comment: Worries for broadcasters, when publishers hailed IRS, likely outcome of INS-MRUC meeting
http://www.mxmindia.com/2014/02/dont-reject-it-correct-it-amit-ray-former-mruc-techcom-chair/

Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog
The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency
http://www.mxmindia.com/2014/02/vikram-gaikwad-vistasp-hodiwala-join-hands-to-launch-new-agency-underdog/

Amith Prabhu: What corporate spokespersons can learn from the historic Rahul Gandhi interview?
The first interview addressing English urban Indians should have not happened on television, writes Amith Prabhu, listing the lessons the Rahul Gandhi interview has for PR folk
http://www.mxmindia.com/2014/02/amith-prabhu-what-corporate-spokespersons-can-learn-from-the-historic-rahul-gandhi-interview/

Preeti Vyas, Paresh Chaudhry on Dubai Lynx jury
The Vyas Gianetti Creative chairwoman and PR CEO have been named in the first set of juries announced
http://www.mxmindia.com/2014/02/preeti-vyas-paresh-chaudhry-on-dubai-lynx-jury/

Firstpost.com launches new business portal, Firstbiz
Firstbiz will be a standalone business and news website from Network18's Firstpost
http://www.mxmindia.com/2014/02/firstpost-com-launches-new-business-portal-firstbiz/

MTV and Twitter partner on #RockTheVote
MTV launches 'Follow the hashtag' using Twitter to fuel "Hero MTV Rock The Vote" campaign
http://www.mxmindia.com/2014/02/mtv-and-twitter-partner-on-rockthevote/

Reviewing the Reviews: Half to two stars for One by Two
One by Two has already made it to some critics' list of one of the worst films of 2014, and it's just January, notes Deepa Gahlot
http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-two-stars-for-one-by-two/

Stories on 20th Jan '14

Lowe Lintas, HUL win big at Effie 2013
Lowe Lintas doesn't allow Ogilvy fifth consecutive 'Agency of the Year' title by 35 points as Hindustan Lever gets past Cadbury by 50 points + Quick chats with Hemant Bakshi of HUL and R Balki of Lowe Lintas
http://www.mxmindia.com/2014/01/lowe-lintas-hul-win-big-at-effie-2013/

Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables
From 2009 onwards, Ogilvy has been Agency of the Year. But the Client of the Year title has moved around a bit - in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury
http://www.mxmindia.com/2014/01/cadbury-misses-a-hat-trick-as-ogilvy-misses-fifth-consecutive-crown-effies-2013-tally-tables/

As time ticks on measurement guidelines, will TAM take MIB to court?
The industry grapevine suggests that TAM will take the Ministry of Information and Broadcasting to court on the deadline of the measurement guidelines
http://www.mxmindia.com/2014/01/as-time-ticks-on-measurement-guidelines-will-tam-take-mib-to-court/

Starcom wins media duties for Jindal Panther TMT Rebars
The media mandate for Jindal Panther TMT Rebars is worth Rs 15 crore
http://www.mxmindia.com/2014/01/starcom-wins-media-duties-for-jindal-panther-tmt-rebars/

Amith Prabhu: Time to protect our profession from quacks
The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

http://www.mxmindia.com/2014/01/amith-prabhu-time-to-protect-our-profession-from-quacks/

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/