Stories on 10th Dec '15

Top 10 Digital Trends by OMG
Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA
http://www.mxmindia.com/2015/12/top-10-digital-trends-by-omg/

Dear MxM by Jaisurya Das: Will print media be history by 2030?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-will-print-media-be-history-by-2030/

Crayon Data enters Indian market in alliance with GroupM / Mindshare
The power of media giants GroupM, Mindshare and big data start-up Crayon Data, will now be brought to Indian enterprises
http://www.mxmindia.com/2015/12/crayon-data-enters-indian-market-in-alliance-with-groupm-mindshare/

Ramesh Kumar, Sambit Bal take on expanded roles for ESPN in India
Ramesh Kumar and Sambit Bal are taking on expanded roles in the ESPN's business in India and beyond
http://www.mxmindia.com/2015/12/ramesh-kumar-sambit-bal-take-on-expanded-roles-for-espn-in-india/

JWT unveils new campaign for Horlicks
Horlicks re-launches its chocolate flavour with better taste and new packaging
http://www.mxmindia.com/2015/12/jwt-unveils-new-campaign-for-horlicks/

Absolut India Journey documents India's cultural mosaic via films
The Absolut India Journey is a tribute to the cultural melting-pot that exists in this country and the bottle design highlights India's vibrancy and ecstatic chaos
http://www.mxmindia.com/2015/12/absolut-india-journey-documents-indias-cultural-mosaic-via-films/

Dabur, Thums Up to be sponsors of the Pro-Wrestling League
The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

http://www.mxmindia.com/2015/12/dabur-thums-up-to-be-sponsors-of-the-pro-wrestling-league/

Stories on 3rd Mar '15

Mags 2x more engaging than Radio & TV
An Assoc of Indian Magazines-IMRB study throws up interesting findings on magazines vis-à-vis other media
http://www.mxmindia.com/2015/03/mags-2x-more-engaging-than-radio-tv/

Remembering Atul 'Pat' Tandan. Chandan Chatterjee pays tribute
Students would remember him as being open, fun, accessible, a friend and a father figure all rolled into one, writes Prof Chandan Chatterjee, director, Symbiosis Institute of Media and Communication, in this tribute
http://www.mxmindia.com/2015/03/remembering-atul-pat-tandan-chandan-chatterjee-pays-tribute/

Ranjona Banerji: Journalism touches new low with Essar leaks expose
At the risk of being dramatic, there is no part of a journal or a broadcast which is not for sale, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-journalism-touches-new-low-with-essar-leaks-expose/

Hari Krishnan appointed CEO of Lowe LDB Sri Lanka
He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India
http://www.mxmindia.com/2015/03/hari-krishnan-appointed-ceo-of-lowe-ldb-sri-lanka/

Everest to launch Onida's next generation ACs this summer
Everest has won the creative mandate for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business
http://www.mxmindia.com/2015/03/everest-to-launch-onidas-next-generation-acs-this-summer/

ABCI confers Communicator of the Year award on Pankaj Mudholkar
The Association of Business Communicators of India has presented Pankaj Mudholkar, MD of Aakriti Promotions & Media Ltd, with the Communicator of the Year award for 2013-14
http://www.mxmindia.com/2015/03/abci-confers-communicator-of-the-year-award-on-pankaj-mudholkar/

Posterscope unveils outdoor campaign for IDBI Federal
The objective of the campaign was to effectively reach out to the brand’s core target audience - males, 25-44 years, SEC A and B - across 100 locations pan India

http://www.mxmindia.com/2015/03/posterscope-unveils-outdoor-campaign-for-idbi-federal/

Stories on 30th Jan '15

In the family way...
Starting January 31, Disney Channel takes the family route with clean, entertaining shows on weekends. A Q&A with Vijay Subramaniam, VP-Content &Communications, Media Network at Disney
http://www.mxmindia.com/2015/01/in-the-family-way/

Dentsu Aegis Network acquires majority in social & digital media agency WATConsult
WATConsult will become part of  Isobar, Dentsu Aegis Network's global digital marketing agency and will be referred to as 'WATConsult - Linked by Isobar'
http://www.mxmindia.com/2015/01/dentsu-aegis-network-acquires-majority-in-social-digital-media-agency-watconsult/

Ranjona Banerji: The Hindu breaks a great story with Jayanthi Natarajan's letter to Sonia Gandhi
This is a real "break" and exclusive, not the "today the sun is shining" sort of breaking news story that TV has made infamous, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-hindu-breaks-a-great-story-with-jayanthi-natarajans-letter-to-sonia-gandhi/

Sony Pal not shutting yet, set for a revamp
The beleaguered Hindi Channel is going in for a content revamp and will be up for a relaunch
http://www.mxmindia.com/2015/01/sony-pal-not-shutting-yet-set-for-a-revamp/

Shailesh Kapoor: The Kiran Bedi School of Entertainment
The Barack Obama trip notwithstanding, the News Entertainer of the Week (also the Month) Award was snatched away by the ever-so-incorrigible Kiran Bedi, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-the-kiran-bedi-school-of-entertainment/

DDB-U flagged off by DDB Mudra in India
The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015
http://www.mxmindia.com/2015/01/ddb-u-flagged-off-by-ddb-mudra-in-india/

The Gunn Report for 2014 unveiled
It is based on the results of 45 global, regional and national creative award contests
http://www.mxmindia.com/2015/01/the-gunn-report-for-2014-unveiled/

P&G unveils new brand philosophy #ChangeDestiny for SK-II
Award-winning ballet dancer Misa Kuranaga stars in first chapter of #changedestiny global campaign by Leo Burnett Singapore
http://www.mxmindia.com/2015/01/pg-unveils-new-brand-philosophy-changedestiny-for-sk-ii/

SureWaves partners Hansa for Third Party Audit & Valuation
The Third Party Audit and Validation of the SureWaves Spot TV Network by Hansa Research will cover Random Physical Verification of Technology Deployment at Channel Studios
http://www.mxmindia.com/2015/01/surewaves-partners-hansa-for-third-party-audit-valuation/

Grey's 'Beti Bachao' campaign aims to empower birth of a girl child
It aims to address the dipping female sex ratio and empower the birth of girl child in the country
http://www.mxmindia.com/2015/01/greys-beti-bachao-campaign-aims-to-empower-birth-of-a-girl-child/

'Are you a Great Dad?', quizzes SBI Life through new campaign
The TVC takes one through the journey of an army man who is questioning himself - has he truly been a good father to his child?
http://www.mxmindia.com/2015/01/are-you-a-great-dad-quizzes-sbi-life-through-new-campaign/

Blue Lotus Communications strengthens leadership team
The move is a key step towards consolidation and growth
http://www.mxmindia.com/2015/01/blue-lotus-communications-strengthens-leadership-team/

Social Media Week to focus on 'Upwardly Mobile - The rise of the connected class'
City set to host the fourth edition of the global event, from February 23-27, 2015

http://www.mxmindia.com/2015/01/social-media-week-to-focus-on-upwardly-mobile-the-rise-of-the-connected-class/

Stories on 27th Aug 14

Loyalty, Social Media & Data
In a world driven by Volume, Velocity and Variety, loyalty assumes a fair degree of importance, writes Mark Spicer
http://www.mxmindia.com/2014/08/loyalty-social-media-data/

REALTY CHECK: Day 15 | Bhavesh Barot: Need to Buying a New House: Check the Fixtures Inside & not just the Structure Outside
It is very important for every new house buyer to look into every detail inside the house besides looking into a builder's credibility and locality, writes Bhavesh Barot is India-Business Head, iB Rubinetterie
http://www.mxmindia.com/2014/08/realty-check-day-15-bhavesh-barot-need-to-buying-a-new-house-check-the-fixtures-inside-not-just-the-structure-outside/

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding
It's surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column
http://www.mxmindia.com/2014/08/introducing-a-new-weekly-column-by-sanjeev-kotnala-time-we-recalibrated-unmetro-consumer-understanding/

Anuja Chauhan of 'Yeh dil maange more' fame back at JWT to pep up Pepsi campaigns
She will be part of the Power of One (Po1) team that the ad agency is putting together to work on the PepsiCo contract
http://www.mxmindia.com/2014/08/anuja-chauhan-of-yeh-dil-maange-more-fame-back-at-jwt-to-pep-up-pepsi-campaigns/

LinTeractive announces national leadership team
Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads
http://www.mxmindia.com/2014/08/linteractive-announces-national-leadership-team/

MICA to host 3-day programme on MARKSTRAT Simulation
The programme will enable participants to learn valuable skills such as tracking evolving customer needs and interpreting them for decision-making
http://www.mxmindia.com/2014/08/mica-to-host-3-day-programme-on-markstrat-simulation/

Kotak Securities unveils 'StartNow' campaign
The ad highlights the brand's core values of innovation in technology and providing strong research
http://www.mxmindia.com/2014/08/kotak-securities-unveils-startnow-campaign/

What Ticks for Indian Consumers/ Men - Partho Dasgupta and Ashish Golwankar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Partho Dasgupta and Ashish Golwankar

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-men-partho-dasgupta-and-ashish-golwankar/

Stories on 26th Aug 14

Kuch Chocolate Ho Jaaye!
The story of Cadbury Dairy Milk's advertising from 'The Real Taste of Life' to 'Kuch Meetha Ho Jaaye'
http://www.mxmindia.com/2014/08/kuch-chocolate-ho-jaaye/

REALTY CHECK: Day 14 | Shashi Kumar: Real Estate needs a regulator
There are regulators keeping a check on the prices in other sectors like telecom and insurance but not so in the real estate sector, rues Shashi Kumar, President, Wholesale Lending, DHFL
http://www.mxmindia.com/2014/08/realty-check-day-14-shashi-kumar-real-estate-needs-a-regulator/

Flipkart to weave magic for Modi govt
Narendra Modi government joins hands with Flipkart to boost handloom sector and provide online platform for weavers
http://www.mxmindia.com/2014/08/flipkart-to-weave-magic-for-modi-govt/

Ranjona Banerji: When Cyrus Broacha excelled at playing Arnab
Meanwhile, BCCL has instituted an odd social media policy for its employees according to a story in quartz.com where personal Facebook and Twitter accounts can be used by the company, notes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-when-cyrus-broacha-excelled-at-playing-arnab/

Tech glitch sees MxMIndia down for a few hours The boss was tinkering with the DNS records of our
The boss was tinkering with the DNS records of our website as were migrating to another mail server. Rather than depend on the pros to do the job, he chose to do it himself. The result: the website was down for some eight hours
http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

FCB Ulka campaign for MakeMyTrip's mobile app
The commercial aims at empowering the consumers to make instant flights and hotel bookings from anywhere, anytime and redeem themselves when stuck in an awkward situation
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-family-punit-goenka-and-pradeep-gupta/

Absolut receives positive response for design contest
The company has received over 2,000 design entries from various artists and creative minds across the country
http://www.mxmindia.com/2014/08/absolut-receives-positive-response-for-design-contest/

What Ticks for Indian Consumers/ Family - Punit Goenka and Pradeep Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Punit Goenka and Pradeep Gupta

http://www.mxmindia.com/2014/08/tech-glitch-sees-mxmindia-down-for-a-few-hours/

Stories on 19th Nov '12

Bal Thackeray and the media
He wasn't the social hypocrite that many politicians can be. Even journalists who disliked his politics became his friends, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/bal-thackeray-and-the-media/

He was a Bindaas cartoonist: Hemant Morparia
Bal Thackeray was Hemant Morparia's favourite subject, having done over a hundred toons on him. We asked the well-known editorial cartoonist to comment on Thackeray's tooning
http://www.mxmindia.com/2012/11/he-was-a-bindaas-cartoonist-hemant-morparia/

The Anchor: How the Sunday papers announced the Bal Thackeray news the morning after
How the front pages of various Mumbai and some national/state dailies announced the passing away of Shiv Sena chief Bal Thackeray's passing away on Sunday
http://www.mxmindia.com/2012/11/the-anchor-how-the-sunday-papers-announced-the-bal-thackeray-news-the-morning-after/

Anil Thakraney: Insensitive for channels to call know Thackeray-baiters
As for the press coverage, the only thing I enjoyed was the reprint in Mumbai Mirror of Busybee's super columns on Thackeray. There has not been, and perhaps never will be, a finer chronicler of Mumbai city than Busybee, writes Anil Thakraney
http://www.mxmindia.com/2012/11/anil-thakraney-tiger-tales/

Ranjona Banerji: How the channels & papers fared
CNN-IBN scored in the Bal Thackeray death coverage while Times Now and Arnab Goswami seemed to be lacking in both distance and perspective, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-how-the-channels-papers-fared/

Jaldi 5 with Bharat Dabholkar: Thackeray was unique... he was a Brand
Mall-owners in Mumbai and Delhi relocate existing brands in key locations to welcome Starbucks in the hope of attracting higher footfalls
http://www.mxmindia.com/2012/11/jaldi-5-with-bharat-dabholkar-thackeray-was-unique-he-was-a-brand/

Peter Mukerjea: Never let a crisis go to waste...
The Newsnight programme screwup has provided the perfect veil for an attack on the BBC and what we are witnessing is a coordinated assault on its reputation and output
http://www.mxmindia.com/2012/11/peter-mukerjea-never-let-a-crisis-go-to-waste/

Indian Amrita Randhawa to head Mindshare China
MICA graduate Amrita Randhawa returns to Mindshare China to lead the GroupM agency's key Asian market

http://www.mxmindia.com/2012/11/indian-amrita-randhawa-to-head-mindshare-china/

Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/