Stories on 20th Nov 14

Welcome, Content Marketing
Proceeds from a panel discussion on Content Marketing held at MICA, Ahmedabad with Sanjay Tripathy, Kunal Jeswani and Sanjay Mehta
http://www.mxmindia.com/2014/11/welcome-content-marketing/

Ramesh Narayan: Takeaways from DigiAsia 2014
Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event
http://www.mxmindia.com/2014/11/ramesh-narayan-takeaways-from-digiasia-2014/

ZenithOptimedia wins media mandate for Foodpanda
ZenithOptimedia has bagged the media mandate for Foodpanda.in
http://www.mxmindia.com/2014/11/zenithoptimedia-has-won-the-media-mandate-for-foodpanda-in/

Dates for Goafest 2015 announced
Nakul Chopra - CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015
http://www.mxmindia.com/2014/11/dates-for-goafest-2015-announced/

OgilvyOne shines for India at DMA Echo Awards
The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar
http://www.mxmindia.com/2014/11/ogilvyone-shines-for-india-at-dma-echo-awards/

Integrated e-commerce platform MyBorosil.com launched
In the kitchenware segment in India, Borosil is a generic term for microwavable glassware
http://www.mxmindia.com/2014/11/integrated-e-commerce-platform-myborosil-com-launched/

Berger Paints launches new TVC for Easy Clean
The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty
http://www.mxmindia.com/2014/11/berger-paints-launches-new-tvc-for-easy-clean/

Star CJ unveils new m-Commerce website
A special team from Korea was assigned to develop the M-commerce website of the company

http://www.mxmindia.com/2014/11/star-cj-unveils-new-m-commerce-website/

Stories on 12th Aug 14

Vital Stats: Kareena, HUL & Idea top Celebrity Endorsement & Buzz in Jan-June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona
http://www.mxmindia.com/2014/08/vital-stats-kareena-hul-idea-top-celebrity-endorsement-buzz-in-jan-june-2014/

REALTY CHECK: Day 5 | Sumit Jain: High demand for Ready-to-Move-in Properties
The debate on ready-to-occupy versus under construction properties is a never-ending one and will seldom find a concrete conclusion, notes Sumit Jain, Co-founder and CEO, CommonFloor.com
http://www.mxmindia.com/2014/08/realty-check-day-5-sumit-jain-high-demand-for-ready-to-move-in-properties/

What Ticks for Indian Consumers: Ashish Bhasin and Rana Barua
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Rana Barua and Ashish Bhasin.
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-ashish-bhasin-and-rana-barua/

KKT undertakes initiative to fight corruption
Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record banao
http://www.mxmindia.com/2014/08/kkt-undertakes-initiative-to-fight-corruption/

Berger Paints takes Berger Silk proposition further with new TVC
Katrina first came on board as the face for the brand Silk in 2012, when the first advertisement of Berger Silk was launched
http://www.mxmindia.com/2014/08/berger-paints-takes-berger-silk-proposition-further-with-new-tvc/

Rasika Bamba joins Quasar as head of Digital Media
She will be in charge of scaling up new business initiatives and to strengthen existing relationships in the region
http://www.mxmindia.com/2014/08/rasika-bamba-joins-quasar-as-head-of-digital-media/

Ranjona Banerji: Long way to go for ToI's Doon edition
The first rule for a local edition is local coverage and The Times of India's all-new Dehradun edition doesn't fair too well at that, writes Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-long-way-to-go-for-tois-doon-edition/

On eve of anniversary, Loginworks unveils new brand identity
The company sports a new corporate logo, corporate website and brand portfolio

http://www.mxmindia.com/2014/08/on-eve-of-anniversary-loginworks-unveils-new-brand-identity/