Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 20th Nov 14

Welcome, Content Marketing
Proceeds from a panel discussion on Content Marketing held at MICA, Ahmedabad with Sanjay Tripathy, Kunal Jeswani and Sanjay Mehta
http://www.mxmindia.com/2014/11/welcome-content-marketing/

Ramesh Narayan: Takeaways from DigiAsia 2014
Veteran mediaperson Ramesh Narayan was part of the Indian delegation at Digi Asia 2014 held in Taiwan from November 11-14. His report on the takeaways for India from the event
http://www.mxmindia.com/2014/11/ramesh-narayan-takeaways-from-digiasia-2014/

ZenithOptimedia wins media mandate for Foodpanda
ZenithOptimedia has bagged the media mandate for Foodpanda.in
http://www.mxmindia.com/2014/11/zenithoptimedia-has-won-the-media-mandate-for-foodpanda-in/

Dates for Goafest 2015 announced
Nakul Chopra - CE0, Publicis South Asia & Vice President of The Advertising Agencies Association of India (AAAI) will be the Chairman of Goafest 2015
http://www.mxmindia.com/2014/11/dates-for-goafest-2015-announced/

OgilvyOne shines for India at DMA Echo Awards
The DMA Echo awards are ranked among the oldest and most revered effectiveness awards on the international marketing calendar
http://www.mxmindia.com/2014/11/ogilvyone-shines-for-india-at-dma-echo-awards/

Integrated e-commerce platform MyBorosil.com launched
In the kitchenware segment in India, Borosil is a generic term for microwavable glassware
http://www.mxmindia.com/2014/11/integrated-e-commerce-platform-myborosil-com-launched/

Berger Paints launches new TVC for Easy Clean
The idea here revolves around a simple insight that people want clean good looking walls and our walls tend to get dirty
http://www.mxmindia.com/2014/11/berger-paints-launches-new-tvc-for-easy-clean/

Star CJ unveils new m-Commerce website
A special team from Korea was assigned to develop the M-commerce website of the company

http://www.mxmindia.com/2014/11/star-cj-unveils-new-m-commerce-website/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/